13 Behind-the-Scenes Secrets of Retail Store Employees

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If you’ve ever wondered how you managed to spend twice as much as you planned, you may want to consider the shrewd retail employees you’re up against. Here's what we discovered talking to the men and women who ring you up.

1. THEY HAVE JEDI MIND TRICKS.

Retail employees—particularly when it comes to big-ticket items—are trained to steer conversations in ways that have you saying, “I have to have this.”

“You have to be a step ahead in the conversation,” says Larry, a former store supervisor at a northeast Best Buy. “It’s about getting them to admit what they want and controlling the answers you want out of them. It’s a big mind game.” Once you begin to nod your head and agree that a $500 sound system is a better value than the one marked for $1000—and if you came in wanting the $300 option, that's still a sales upgrade—their job is done. “But the second the customer takes over and leads you, you begin to lose the sale.”

2. NICE GETS THE BEST PRICE

Gone are the days when customers can haggle over prices for most goods—but that doesn’t mean everyone gets the same deal. Polite, mannered customers are “200 percent” more likely to walk out the door with a great deal than someone throwing a tantrum, Larry says. “It’s not that we can necessarily adjust prices, but in terms of getting a call when a sale is on, or someone going the extra mile, you get more bees with honey.”

3. … BUT RUDE SALESPEOPLE MIGHT HAVE YOU SPENDING MORE.

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A recent study from the University of British Columbia revealed that shoppers looking at high-end items might actually be more likely to buy when staff play hard to get. Marketing Professor Darren Dahl discovered that rude or “snobby” salespeople made people want to share their exclusivity by purchasing luxury goods.

4. THEY HATE IN-LINE SHOPPERS.

“The indecisive customers are the worst,” says Kay, an employee for a major discount apparel chain. “[Like] still shopping while in line, and telling the cashier to add and remove stuff.” If you haven’t settled on your selection by the time you arrive at the register, expect to be put on the not-nice list.

5. SHOPPING AROUND 5 P.M. MIGHT BE A BAD IDEA.

While this can vary from store to store, the 5 to 6 p.m. window might be the worst time to try and get some real help. “This is during shift changes, which may result in closed tills and more part-time associates helping customers,” Kay says. “The full-timers may care more, as the job is more of a career.” Instead, try shopping closer to opening, when employees are heavily caffeinated.

6. THEY MIGHT PROFILE YOU.

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Despite the fact that no retailer would ever recommend judging a customer based on appearance, salespeople do it anyway. “It happens,” Larry says. “You can rush to judgment, thinking because someone is wearing ratty clothes, all they want is a cable.” But that can backfire: Once, a customer stopped in to Larry’s Best Buy unshaven and covered in paint and filth. “He spent twenty grand. He was painting the room he was going to put his new television in.”

7. THEY KIND OF WANT YOU TO LEAVE A MESS.

While the image of the forlorn apparel employee picking up after the wreckage of a clothes-tossing crowd gets a lot of play, the reality is that stores need you to make a mess: Touching items is a key component of making the move from contemplation to purchase. Holding up that sweater—even if you discard it in a heap—is better than not touching it at all. (This is also why many apparel displays are on flat tables: They want you to put your stuff down so you have two hands to fondle that shirt.)

8. THERE MIGHT BE POO IN THE CHANGING ROOMS.

Many retail Redditors have expressed frustration at the apparent confusion some customers have regarding changing rooms and restrooms. Horror stories abound of salespeople entering clothing areas and finding fecal matter. Why do customers treat the rooms like bus stop stalls? “I cannot comprehend,” one worker said,” why anyone would want to do this.”

9. THE CLEARANCE AREA IS A PURPOSEFUL DISASTER.

If you’ve ever given up trying to make sense of the hurricane that is the clearance section, you’re doing exactly what they want. Stores often leave the clearance area in disarray in order to draw customers back to the neat, organized displays featuring current (and regularly priced) merchandise.

10. BRUSHING BUTTS IS BAD FOR BUSINESS.

In his examination of shopping habits, Why We Buy, retail advisor Paco Underhill observed that customers examining a display in a congested area of a store were likely to experience a “butt brush”—an unintentional collision of backsides as other customers squeezed through. After a couple of brushes, they’d move on without picking out an item, apparently discouraged by the physical contact. Stores that relocated the displays to avoid the scrapes saw sales go up.

11. THEY DON'T NECESSARILY WANT TO SELL YOU ON THE MOST EXPENSIVE THING.

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Depending on the deal the retailer has with a manufacturer, that $700 television might not net as much profit margin as a $600 television—so don’t be surprised if you get down-sold rather than up-sold. And don’t think a premium brand is necessarily in their sights. According to Larry, one major electronics manufacturer was so demanding about displays and inventory management that sales reps preferred not to even deal with their products. “There was almost no margin and we didn’t believe in the product,” he says. “You could get more for less.”

12. THEY MIGHT NOT USE COMMAS IN THEIR PRICES.

Looking at an expensive television or high-end outfit? It’s likely to be priced at $1999 rather than $1,999 because the latter would take longer to say. Researchers have discovered that more syllables in a price tag means a customer may see it as being more expensive—even if it’s simply printed differently.

13. IT’S EASIER IF YOU JUST LET THEM TALK.

Customers, Larry says, are frequently impatient and just want salespeople to get through their canned pleas for store credit, product demos, or add-ons. The problem: They’re not doing it because they like hearing themselves talk. “Someone in the store told them they had to. It’s going to happen one way or another, so if you just listen, it’ll go faster.” If you’re in a weekend rush, well, join the club. “In the end, they don’t want to be there selling a television at 7:30 on a Saturday, either.”

Additional Sources:
Why We Buy: The Science of Shopping.

11 Secrets of Storm Chasers

Drew Angerer, Getty Images
Drew Angerer, Getty Images

Every year, people around the world board up windows, stock up on essential supplies, and flee their own homes in anticipation of severe weather events. But for storm chasers, tumultuous weather is an invitation to move toward the danger. Some endure precarious conditions during hurricanes, tornadoes, and other storms in order to take readings that might later prove useful to meteorologists. Others are simply attracted to the beauty of the storms, capturing nature’s violent expressions in what could be considered an extreme form of landscape photography.

There's no shortage of opportunities for storm chasers. The U.S. each year sees an average of 1253 tornadoes—a massive column of spinning air borne out of thunderstorms and creating winds up to 250 miles per hour. Hurricanes are fueled by heat from oceans and threaten coastal regions with heavy rain and wind. Though it doesn’t have quite the same reputation, even a simple, raging thunderstorm can produce enough hail and high winds to cause chaos. Each is dangerous, devastating—and, in the eyes of storm chasers, beautiful.

To better understand what motivates these individuals to seek out cataclysmic events, Mental Floss spoke to three extreme weather specialists. Here’s what they had to say about airborne houses, armored trucks, and why you won’t usually see any of them wearing a helmet.

1. For storm chasers, a hurricane can feel like an acid trip.

A satellite image of Hurricane Irene in the Caribbean Sea in August 2011 is pictured
Hurricane Irene is shown over the Caribbean Sea in a satellite image from August 2011.
NOAA via Getty Images

With just 13 hurricanes hitting the continental U.S. since 2010, chasing hurricanes requires a passport and a willingness to spend days making connecting flights to international destinations. As a result, hurricane hunters are a small subgroup of the storm chaser demographic. Why do they do it? For Josh Morgerman, a hurricane chaser based in Southern California and star of the Science Channel’s upcoming Hurricane Man, being exposed to hurricanes on Long Island in his youth created an association between a severe storm and excitement. “My whole life is hunting that feeling again and again,” he tells Mental Floss. While he still pursues that rush, Morgerman's chief objective is to measure air pressure and log observational data that can assist meteorologists in analyzing storms. (Chasers can also measure factors like humidity, wind speed, and temperature.)

Unlike tornadoes, which have a very clear visual identity as they spin in a cone shape over land, hurricanes just look like a fierce concentration of weather. That combination of heavy rain, wind, and flying debris can be hard to explain unless you’ve experienced it firsthand. As fierce weather rages in the area known as the eyewall, the eye, or center, inside is peaceful. Morgerman says that jarring contrast is a little like an acid trip. “In a severe hurricane [the eyewall] is quite incredible,” he says. “Some sound like a train or like wolves howling. Hurricane Michael, the building I was in was shaking. The windows were breaking. With storms like that, you can’t see anything. Everything just turns white. You just see flying wreckage. It’s an unbelievable spectacle to behold." In the eye, though, "It gets calm. The sky is blue ... There’s something very acid-trippy about that.”

2. The movie Twister influenced a lot of storm chasers.

A publicity photo from the 1996 film 'Twister' depicts actor Bill Paxton looking at a tornado
Hulton Archive/Getty Images

In 1996’s Twister, Bill Paxton plays a tornado chaser who braves a series of severe weather events. For many chasers, the movie was a milestone, prompting a lot of people to get into the field themselves. “It’s the reason I got into it,” says tornado chaser Greg Johnson, who now collects footage to sell to news outlets. “There was this romantic notion of storm chasing. There are a lot of things the movie got right."

There was one exception. "One thing it didn’t get right is the human toll. The damage associated with these storms. The movie underplayed the destruction and death. In real life scenarios, it’s far worse than anything they show in the movie.” A chaser’s first priority, he says, is to stop and help anyone who might need assistance.

3. Storm chasers don’t spend much time actually inside the storms.

Support scientist Tim Marshall stands outside of a vehicle to observe a supercell thunderstorm in Lamb County, Texas in May 2017
Drew Angerer, Getty Images

The life of any storm chaser is supposed to be thrilling, and it is—for a few minutes or hours at a time. Most chasers spent the majority of their careers traveling toward a storm, either by driving toward it or, in Morgerman’s case, flying. He might be in a hurricane for hours; a tornado might touch down for just a few minutes. Johnson also says he spends much of his time traveling. “When you see videos on YouTube of incredible tornado events, recognize what you’re seeing is the 1 percent of the time,” Johnson tells Mental Floss. “You’re not seeing countless hours at truck stops sleeping on the hood of a truck doing nothing.”

4. The real danger for storm chasers isn’t the weather. It’s the traffic.

Traffic is redirected during a tornado in Linwood, Kansas in May 2019
Kyle Rivas, Getty Images

Severe weather can cause high winds and flooding, but it’s not always nature that winds up being physically threatening, especially because chasers spend so much of their time traveling. (In fact, there’s been only one fatal incident as a direct result of a tornado, when chaser Tim Samaras, his son Paul, and colleague Carl Young were trapped in their vehicle and picked up by 200 mile-per-hour winds during the El Reno tornado in 2013. All three died.)

According to Montana-based storm chaser and National Weather Service meteorologist Cory Mottice, experienced chasers know to fear traffic more than the weather. “In a more highly populated area, you have to worry about traffic congestion,” he says. “A storm might be coming down through Oklahoma and you might be out of danger initially. But as the storm is getting closer, people are worrying and start panicking. They’ll pull under overpasses and get stuck on the road with a tornado coming at them.”

Johnson agrees, adding that injury from storms can often take a back seat to traffic accidents. “The thing that keeps me up at night is the driving, not the tornado,” he says. “The tornado will generally go from point A to point B along a defined path. It’s very well-behaved. The quickest way is a straight line. It’s very visual. You can see where it is and you can avoid it. Driving is a completely different story. Put enough miles on and you’re bound to see a bad accident.”

5. Storm chasers drive armored vehicles.

A reinforced vehicle is pictured near a tornado
Courtesy of Greg Johnson // @tornadogreg, TornadoHunter.com

Driving in pursuit of a tornado requires a little more than simple guts and a willingness to get close to a massively powerful weather event. Chasers need their version of a Batmobile. According to Johnson, professionals usually opt for an armored truck to help insulate them from the destructive power of the storm. “We’re not just driving around in a pick-up truck,” he says. “I have a roll cage to prevent it from being crushed. It’s designed to go off-road. It’s heavier than a normal truck. The steel roll cage adds weight. There’s exterior coating to prevent punctures in the vehicle.”

While the roll cage is heavy, the goal isn’t to make the vehicle heavier so it's harder for a tornado to pick up. “At the end of the day, if you’re caught in a tornado capable of throwing the vehicle, a weight difference of 500 or 800 pounds won’t matter. Tornados can pick up combiners. Those things do happen. I’d rather the truck be lighter and easier on gas.”

6. Storm chasers have seen flying houses.

A weathervane is mounted on the roof of a house
Lobro78/iStock via Getty Images

Storm chasers don’t want to drive directly into a tornado or other severe weather event. They just want to get close enough to obtain readings or to take photographs. Johnson tries to get within 200 or 300 yards to snap photos, which is still close enough to see how intense wind speeds can be. “I’ve seen a house flying through the air,” he says. “I saw a truck flying across the road 50 yards in front of me.”

7. Storm chaser equipment can take a beating.

Jan Dutton of WeatherBug.com tracks Hurricane Isabel in Ocean City, Maryland in September 2003
Mark Wilson, Getty Images

Most chasers hit the road with doppler radar, laptops, cameras, and other equipment to help them analyze data and capture images. If you’ve wondered how they can do that without putting themselves at risk, the answer is simple. For still photography, Mottice puts the camera on a tripod outside while he remains in the truck. That keeps him out of danger—but his equipment is another story. "I have my camera and gear on a tripod. I’m in the vehicle taking remote pictures. The hail can hit the camera. Wind is an issue.” Some chasers bring back-up equipment in case their gear gets pummeled.

8. Storm chasers know they should wear helmets. (But they usually don’t.)

A storm warning sign is pictured
arcady_31/iStock via Getty Images

With flying wreckage cutting through the air, it would stand to reason storm chasers should equip themselves with helmets. Few do, however. “I’m embarrassed to say I don’t wear a helmet,” Morgerman says. “Fans have been pushing me to wear one for years … the whole [television] crew is wearing helmets. I don’t want anything to encumber the experience.”

9. Storm chasers can suffer physical effects.

Hurricane Ike is seen over Cuba in a photo taken by the International Space Station in September 2008
Hurricane Ike is seen over Cuba in a satellite image taken by the International Space Station in September 2008.
NASA via Getty Images

An experienced chaser knows how to plan routes that keep them safely away from tornadoes. For hurricanes, they scope out buildings able to withstand the force of the storm. All that planning, however, doesn’t mean they always walk away unscathed. Morgerman says the violent winds of a hurricane’s eyewall can leave enduring effects. “The intense gustiness can cause rapid pressure changes that can really hurt your ears,” he says.

10. Storm chasers know that thunderstorms can be incredibly destructive.

A storm chaser drives a car with a smashed windshield
Courtesy of Greg Johnson // @tornadogreg, TornadoHunter.com

Most people assume hurricanes and tornadoes represent the pinnacle of danger when it comes to storm-chasing. But according to Mottice, a severe thunderstorm can match or exceed them in destructive power. “Some people think a severe thunderstorm warning with 80 mile-per-hour winds is no big deal, that the tornado is the big deal,” he says. “But winds produce more damage than some tornadoes. In Montana, a storm produced 120 mile-per-hour winds. They can do a lot of damage.”

Mottice also tends to be wary of hail during storms. Once, he says, “I didn’t know a storm was blowing up behind the one we were chasing. We got caught in the core of that one. It threw golf ball-sized hail on us. The vehicles on the roads had broken windows.”

11. Storm chasers worry they might be setting a bad example for amateurs.

Hunter Anderson, a meteorology student at St. Cloud University, films a storm near Limon, Colorado in May 2017
Drew Angerer, Getty Images

In the storm-chasing community, there’s much debate over what separates a professional from an amateur. Generally speaking, professional storm chasers get paid for their work, whether that be compensation for footage or photography. But there's no licensing necessary to chase a storm, and anyone can pursue extreme weather. Morgerman, who has likely been in more hurricanes than anyone alive—he says the Science Channel verified the claim for his television series—believes amateurs who follow chasers on social media might get the wrong idea. “I remember being a 15-year-old weather nerd wanting to have these experiences. I worry I’m setting a bad example. I worry some kids will watch what I do and try to do it but without the experience and knowledge that I have.”

12 Secrets of Roller Coaster Designers

People ride a spinning roller coaster in the Santa Cruz Beach Boardwalk Park
People ride a spinning roller coaster in the Santa Cruz Beach Boardwalk Park
hanusst/iStock via Getty Images

Back in the early 20th century, engineers attempting to push the limits of roller coaster thrills subjected riders to risky upside-down turns and bloody noses. A century later, coaster designers rely on computer software, physics, and psychology to push the limits of the roughly 5000 rides in operation worldwide. To get a sense of what their job entails, Mental Floss spoke with several roller coaster specialists about everything from testing rides with water-filled dummies to how something as simple as paint can influence a coaster experience. Here’s what we learned.

1. Getting strapped in might be the most exciting part of the roller coaster ride.

Known as a “thrill engineer,” UK-based Brendan Walker consults with coaster manufacturers and parks on the psychology of riding the rails. In his experience, riders getting secured into their seats are at the peak of their excitement—even more so than during the ride itself. “The moment the lap bar is being locked down and you have that feeling of things being inescapable, that you have to suffer the effects of the ride, is the highest moment of arousal,” Walker says. “The actual ride might only achieve 80 percent of that excitement.”

2. Designers test roller coasters with water-filled dummies.

Bill Kitchen, founder of U.S. Thrill Rides, says it can take anywhere from two to five years for a coaster to go from idea to execution. Part of that process is devoted to the logistics of securing patents and permits for local site construction—the rest is extensive safety testing. “We’re subject to ASTM [American Society for Testing Materials] standards,” Kitchen says. “It covers every aspect of coasters. The rides are tested with what we call water dummies, or sometimes sandbags.”

The inanimate patrons allow designers to figure out how a coaster will react to the constant use and rider weight of a highly trafficked ride. The water dummies—which look a bit like crash test dummies, but filled with water—can be emptied or filled to simulate different weight capacities. Designers also sometimes use the kind of crash-test dummies found in the auto industry to observe any potential issues prior to actual humans climbing aboard.

3. Every foot of roller coaster track costs a lot of money.

Thrill seekers go upside-down while riding on the Mind Eraser roller coaster in Agawam, Massachusetts
Thrill seekers go upside-down while riding on the Mind Eraser roller coaster in Agawam, Massachusetts
Kirkikis/iStock via Getty Images

There is absolutely nothing random about the length of a coaster’s track. In addition to designing a ride based on the topography of a park site, designers take into account exactly how much space they’ll need to terrorize you and not an inch more. When England’s Alton Towers park was preparing to build a ride named TH13TEEN for a 2010 opening, they asked Walker exactly how much of a drop was needed to scare someone in the dark. “It was a practical question,” Walker says. “For every extra foot of steelwork, it would have cost them £30,000 [roughly $40,000].”

4. Rollercoaster Tycoon brought a lot of people into the business.

The popular PC game, first released in 1999, allowed users to methodically construct their own amusement parks, including the rides. As a proving ground for aspiring engineers and designers, it worked pretty well. Jeff Pike, President of Skyline Attractions, says he’s seen several people grow passionate about the industry as a direct result of the game. “I remember when the game first got popular, I would go to trade shows and there would be kids looking to get into it using screen shots of rides they designed. The game definitely brought a lot of people into the fold.”

5. Paint makes a big difference in coaster speed.

A group of tin metal cans with colorful paint
scanrail/iStock via Getty Images

For all of their high-tech design—the software, fabrication, and precise measures of energy—a good coaster ride can often come down to whether it’s got too much paint on it. “The one thing that will slow down a steel coaster is a build-up of paint on the track rails,” Pike says. “It softens where the wheel is rolling and hitting the track, which increases the drag.” A good, worn-in track will have gray or silver streaks where the wheel has worn down the paint, making it move more quickly.

6. A roller coaster’s skyline is key.

Brian Morrow, former Corporate Vice President for Theme Park Experience at SeaWorld Parks and Entertainment, says that the looming curvature of coasters spotted as guests drive toward and enter the park is very purposeful. “It’s like a movie trailer in that we want you to see some iconic coaster elements, but not the whole thing,” he says. “You approach it with anticipation.”

7. Some coasters arrive as giant model kits.

Whether a coaster’s theme or design comes first is largely left up to the end user—the amusement park. But for some rides, manufacturers are able to offer pre-fabricated constructions that designers can treat like the world’s biggest Erector Set. “Sometimes I work on rides that have already been built,” Walker says. “They’re produced by a company and presented almost like a kit with parts, like a model train set. There’s a curve here, a straight bit here, and you can pick your own layout depending on the lay of the land.”

8. Wooden roller coasters are weather-sensitive.

If you’ve ever been on a wooden coaster that seems a little shaky from one trip to the next, check the forecast: It might be because of the weather. Pike says that humidity and other factors can shrink the wood, affecting how bolts fit and leading to a slightly shakier experience. “The structure itself can flex back and forth,” he says. It’s still perfectly safe—it just takes more maintenance to make sure the wood and fasteners are in proper operating condition. A well-cared-for wooden coaster, Pike says, can usually outlast a steel model.

9. The time of day can affect the coaster experience.

“A coaster running in the morning could run slower when cooler,” Morrow says. “The wheels are not as warm, the bearings are warming up. That could be different by 2 p.m., with a slicked-up wheel chassis.” Coasters experiencing their first-ever test runs can also be slightly unpredictable, according to Pike. "Those first trial runs [during the testing phase] can be slow because everything is just so tight," he says. "A lot of coasters don't even make it around the track. It's not a failure. It's just super-slow."

10. Roller coaster designs can come from unusual places—like Jay Leno’s chin.

The twisting, undulating tracks of coasters can often be the result of necessity: Pike says that trees, underground piping, and available real estate all inform designers when it comes to placing a ride in a specific park. But when they have more freedom, coasters can sometimes take on the distinctive shape of whatever happens to be around the designers at the time of conception. “We had a giant piece of land in Holland that just had no constraints, and we were sitting around talking," Pike says. “And we started talking about Jay Leno’s chin.” The ride was a “loose” representation of the comedian's jaw, but “it is there.”

11. Roller coaster riders double as performers.

A woman taking a ride on a rollercoaster at Oktoberfest in Munich, Germany
A woman taking a ride on a rollercoaster at Oktoberfest in Munich, Germany
exithamster/iStock via Getty Images

For Walker, the best advertising for a coaster is having spectators watch riders de-board after an exhilarating experience. “It’s all about that emotion,” he says. “A spectator basically asks, ‘What’s making them so aroused? What’s giving them such pleasure?’ The line for the ride is the audience. Imagining yourself on the structure becomes a very powerful thing."

12. The future of coasters is vertical.

Biggest, fastest, longest—coasters are running out of superlatives. Because rides can only be designed with so many drips, rolls, or G forces, some companies are looking to the sky for their next big idea. Kitchen has been overseeing design of the Polercoaster for years: It’s a sprawling, skyscraper-esque ride that uses electromagnetic propulsion to carry riders upwards instead of across horizontal tracks. “We want to put it in places where land is very expensive, like the Vegas strip,” he says. “You can only do that if it takes up a lot less space.” The project is set to exceed the 456 feet of the current tallest ride, Kingda Ka at Six Flags in New Jersey. “It’ll be the world’s tallest—and hopefully the most fun.”

This list first ran in 2017.

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