Meet Crayola’s Newest Crayon Color: Bluetiful

Crayon enthusiasts wept tears of Dandelion yellow in late March when Crayola announced that it was killing off the crayon color and making room for a new hue of blue in its classic 24-pack crayon box. Now, after nearly six months of deliberation and gathering the opinions of 400,000 fans on what the new shade should be called, the company has announced its new crayon’s name: Bluetiful.

Okay, so it’s not super original, but it’s better than the color’s chemical name—YInMn Blue—and certainly much easier to pronounce. Crayola executives debuted the new addition to their color lineup in a big way on Thursday by unveiling a jumbo-sized version of the crayon. Measuring 15.6 feet in length and weighing in at 1352 pounds, the behemoth stick of Bluetiful set a Guinness World Record for the world’s largest crayon upon its debut.

“Today is a very exciting day for Crayola as we commemorated two big milestones,” Crayola president and CEO Smith Holland said. “First, we unveiled that Bluetiful won the hearts of North America and will be the name of Crayola’s new YInMn-inspired crayon color. And second, we became a Guinness World Record title holder for the first time in our 114-year history. We couldn’t have imagined a more special way to conclude our color campaign and champion color and creativity than with this new crayon color and name.”

Though you’ll have to wait until January to see the color (which is the 19th blue in the current Crayola rainbow) in packs nationwide, Walmart and Jet.com shoppers can get their hands on the new crayon, and some special coloring books, in early November. Which makes it a great gift idea for that special coloring book fan on your holiday gift list.