6 Unfamiliar Champions Who Appeared on Wheaties Boxes

Muhammad Ali touches the image of himself in his youth on this special edition Wheaties box.
Muhammad Ali touches the image of himself in his youth on this special edition Wheaties box.
HENNY RAY ABRAMS, Getty Images

As the "Breakfast of Champions," Wheaties won't put just anyone on their iconic orange boxes. Most of the athletes to appear on the General Mills cereal's boxes since Lou Gehrig became the first in 1934 have been household names from a major sport. Michael Jordan, Tiger Woods, and Ken Griffey Jr. come to mind. But there have been a handful of exceptions to the rule. Here's a closer look at some of the less familiar names to hit the breakfast table on boxes of Wheaties over the years.

1. Denny Brauer, Angler

After he won Angler of the Year honors in 1998, Wheaties made Brauer the first fisherman to appear on the front of the box. PETA objected to Brauer's depiction and distributed postcards in protest that referred to fishermen as "cereal killers" and included the message, "Weenies: the Breakfast of Lip-Rippers." Wheaties issued the following statement in response: "We certainly respect their right to object and protest our decision, but we must disagree with PETA when they say that fishing is not a sport." According to the New York Post, nearly 75 percent of the boxes featuring Brauer were bought within the first week of their release. David Walker, the 1999 Angler of the Year, also appeared on a Wheaties box.

2. Myriam Bedard, Biathlete

biathlete Representing Canada, Bedard won two gold medals in the biathlon at the 1994 Lillehammer Games, including the 7.5 km race on a pair of mismatched skis. Following her Olympic triumphs, she was the toast of the town in her native Quebec. In addition to landing on the front of a Wheaties box, Bedard appeared on various magazine covers and was named to the Order of Canada. She married fellow biathlete Jean Paquet in a highly publicized ceremony in Hawaii, but her life would later take a bizarre turn for the worse. Bedard divorced Paquet and was arrested in 2006 for allegedly abducting their 11-year-old daughter and bringing her to the United States, a violation of a child custody order. Bedard returned to Canada in 2007 and appealed the ruling earlier this month, arguing for an unconditional pardon that would wipe her criminal record clean.

3. George Murray, Wheelchair Racer

In 1961, 14-year-old George Murray was paralyzed in a hunting accident. Twenty-three years later, he appeared on the cover of a Wheaties box. Murray, a two-time Boston Marathon champion in the wheelchair division, was one of six athletes selected in Wheaties' first "Search for Champions" contest. A native of Maine, Murray won in Boston in 1978 and 1985 and was the first wheelchair racer to break the 4-minute mile barrier. Murray, who graduated from the University of South Florida with a physical education degree, was selected by a panel of judges from a pool of more than 6,000 entrants. The other winners in the contest were Jody Lynn Beerman (Ms. Indiana Basketball), Sammy Chagolla (Arizona high school wrestling champion), Leslie Deniz (discus thrower and Olympian), Mary T. Meagher (swimmer and three-time Olympic gold medalist), and Chris Spielman (high school linebacker). Spielman would go on to star in the NFL.

4. Peter Gagarin, Orienteer

wheaties-4 When Gagarin learned he was one of six winners in Wheaties' second "Search for Champions" contest, he told reporters that the honor fell "some place between mind-boggling and hokey." Gagarin was a five-time U.S. champion in orienteering, which involves using a map and compass to navigate unfamiliar terrain while competing against other teams. Gagarin hoped his appearance on boxes of Wheaties would bring some recognition to the sport, which originated as a military exercise in Scandinavia in the late 1800s. Gagarin recounts the tremendous backing he received from the orienteering community throughout the nomination process on his personal website. A panel of judges, including Hank Aaron, Walter Payton, and Peggy Fleming, selected the six winners, one of whom was a whitewater canoeist.

5. Marie Bartoletti, P.E. Teacher and Marathoner

wheaties-5In 2001, Wheaties sponsored a contest in search of an everyday champion from all 50 states, six of whom would be selected to appear on boxes of General Mills' new Wheaties Energy Crunch cereal. Bartoletti, a marathon runner, triathlete, P.E. teacher, and mother of two from Finleyville, Pa., won the contest, which required entrants to submit a 300-word essay. In addition to appearing on the front of the box "“- the five runners-up were relegated to the back -- she received $5,000 and General Mills donated $25,000 to the charity of her choice, the American Heart Association.

Some people's life goals might start and end with appearing on a Wheaties box, but not Bartoletti's. Three years after appearing on the box, she achieved her goal of participating in a marathon in all 50 states.

6. Eiji Oue, Conductor

wheaties-conductor Just how does a conductor wind up on a box of Wheaties? Being appointed music director of the orchestra in the same city as the corporate headquarters of General Mills is a start. Oue appeared on 8,000 boxes distributed in Minneapolis, a small part of a $500,000 advertising campaign to coincide with the appointment of the little-known conductor to his new post after five years as director of the Erie (Pa.) Philharmonic. "I never used to have breakfast, but I guess I will now," Oue, a protégé of Leonard Bernstein, told the Minneapolis Star-Tribune. Oue left the Minnesota Orchestra three years later to expand his career in Europe.

Who's Next?

Beginning in January, athletes "“- and perhaps musicians, too "“- will have another piece of real estate to strive for in the cereal aisle. Wheaties is introducing Wheaties FUEL, an offshoot of their traditional product engineered by nutritionist Dr. John Ivy in collaboration with five world-class athletes, including Peyton Manning, Albert Pujols, and Kevin Garnett. If you can't wait a few months to get your first taste, collector's edition boxes featuring the five athletes who helped engineer the product, are currently available online. As far as we can tell, no orienteers were involved in the development process.

5 Weird 1960s Covers for Classic Novels

Chaloner Woods/Getty Images
Chaloner Woods/Getty Images

There are a lot of weird and bad book covers for the classics out there, and the Internet has delighted in chronicling them.

Some are designed to mimic the look of current blockbusters, like these Twilight-style covers for novels by Jane Austen and the Brontës. Others rely on bad stock photos and inept Photoshopping for classic works that have crossed into the public domain, from The Scarlet Pimpernel to The Adventures of Huckleberry Finn.

The subset of covers for 1960s paperbacks is rich with particularly hideous findings, mostly from Penguin and Signet Classics. Shockingly, they're not made by untalented people who are bad at Photoshop. These covers were drawn by established, objectively talented, and sometimes famous illustrators like graphic design legend Milton Glaser. They were purposely executed in unorthodox, interpretive styles. But although they may be done by respected artists, their aesthetic value remains questionable. Take a look at some of the strangest below.

1. THE GREAT GATSBY BY F. SCOTT FITZGERALD // 1962

The Great Gatsby cover by John Sewell
Courtesy of Setana Books

In the baffling jacket for this Jazz Age classic, a man’s face is stretched bizarrely sideways. He appears to be wearing thick eyeliner and has some serious wrinkles around his eyes. But, let's back up for a minute: Who is this supposed to be? Surely not the title character; Gatsby doesn’t have a bald patch or a unibrow. One Twitter user who collects Gatsby editions considers this specimen to be the "oddest" one he owns.

The artist, John Sewell, was a British graphic designer working in the '60s whose print covers usually involved colored paper cut-outs. He did a cover in a similar style for F. Scott Fitzgerald's Tender is the Night, but that one is a little less weird.

2. OUR MUTUAL FRIEND BY CHARLES DICKENS // 1964

cover of Our Mutual Friend by Seymour Chwast
Courtesy of swallace99, Flickr.

The artist here is Seymour Chwast, who, along with Milton Glaser, co-founded the postmodern collective Push Pin Studios in 1954. The Push Pin style "reject[s] tradition in favor of reinvigorated interpretations of historical styles," as their website states.

And yet, the people on this cover are hideous. The eyebrows on Our Mutual Friend's Gaffer Hexam (the man in the white shirt) are at a sharp 45-degree angle, a trait rarely found in nature. Lizzie Hexam, who’s supposed to be beautiful, also looks pretty wretched.

According to the artist's biography on the Seymour Chwast Archive, "Each of his imaginary characters (even portraits of real individuals) have similar facial features—round lips, slits for eyes, bulbous noses. They never scowl, yet they are not cute." That's for sure. A quick browse through his work shows that naturalism was never his goal.

3. ADAM BEDE BY GEORGE ELIOT // 1961

Adam Bede cover by James Hill
Courtesy of swallace99, Flickr

Why is Adam Bede's hand bigger than his face? And his arm bigger than his waist? What would George Eliot think?

This one is by James Hill, the first Canadian to become a member of the American Illustrators Association. His work ranged from lurid, pulpy book covers to treatments for classics like this one to a series of paintings inspired by Anne of Green Gables.

4. CRIME AND PUNISHMENT BY FYODOR DOSTOYEVSKY // 1968

Crime and Punishment cover

Courtesy of Felt Books

The 1960s produced many psychedelic book covers, and this style spilled over into reprints of the classics. On this Dostoyevsky opus, a guy's face is replaced by a groovy rainbow with a figure in a coffin inside. While the artist is unknown, the rainbow design echoes the style of several graphic designers of the 1960s.

5. HARD TIMES BY CHARLES DICKENS // 1961

Hard Times cover
Courtesy of ElwoodAnd Eloise, Etsy

This cover for Charles Dickens's grim tale of Victorian inequality was designed by Milton Glaser, Seymour Chwast's partner in Push Pin Studios. Glaser also designed the I Love New York logo and a Bob Dylan poster that depicts the singer with a rainbow 'fro. A versatile artist, his work includes logos, posters, interior design, magazine illustrations, and, of course, book covers. But here, the heavy cross-hatching on the figures' faces, hair, and clothes nudges them into werewolf territory. The psychedelic winged horse seems like a nod to the Summer of Love, but a tavern called the Pegasus's Arms actually figures prominently in the book.

This Pop Culture Guide to Proofreading Marks Will Help You Write the Perfect Essay

Pop Culture Lab
Pop Culture Lab

Regardless of your profession, proofreading is an important skill to know. A round of revisions will help you express yourself more clearly and eloquently, and penning a perfectly punctuated letter is an underrated art form. Proofreading marks will help you edit more efficiently, but navigating all those squiggles and dots can feel like learning a foreign language.

Here to help is Pop Chart Labs, which used pop culture references to create a fun guide to proofreading marks. As for the Oxford comma—whose use is hotly debated among punctuation purists—the chart makers rule in favor of it. “The movies Kill Bill, While You Were Sleeping, and 28 Days Later are all punctuated by important comas,” the comma section of the poster reads.

The chart
Pop Chart Lab

“I’m Ron Burgundy?” (an Anchorman reference) falls under the question mark category, and “Nobody puts baby in a corner” (Dirty Dancing) is given as an example of text centering.

“Let Beyonce teach you about flushing left (to the left), Italian stereotypes from The Simpsons illustrate ital-ics, Michael Scott portray the pain of having your edits and/or vasectomies reversed, and all too many Game of Thrones characters demonstrate deletion (warning: SPOILERS),” Pop Chart Lab writes in its description of the poster.

With this chart on your wall, you’ll never miss the mark. The 18-inch-by-24-inch poster costs $29 and is currently available for pre-order on Pop Chart Lab's website. Shipping starts October 3.

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