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Evel Knievel, Insurance Salesman

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To his coworkers at the Combined Insurance Company of America in Chicago, he was just Bob. A few months shy of his 24th birthday and newly married, Bob was ambitious, charming, and sincere—all qualities company president W. Clement Stone valued in his salesmen. To push high-volume, short-term disability insurance, customers needed to trust their words. Bob Knievel could look a man in the eyes and tell him that $3 worth of insurance was money well spent, and they'd believe him.

Years later, when Bob adopted the Evel Knievel persona and made breaking his bones a spectator sport, his former colleagues would stare at their televisions in amazement. There went Bob, clearing 10 or 14 or 20 cars on a motorcycle. There lies Bob, a heap of fractured limbs that needed to be scraped off the pavement like chewing gum.

In the span of just a few short years, the best insurance salesman in his assigned district had become the most famous daredevil in the world.


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Born in Butte, Montana, in 1938, Robert Knievel stole his first motorcycle at the age of 13. Prone to delinquency and petty crime, he failed to get a high school diploma and instead entered the U.S. Army Reserves. By the time he was 19 years old, he was out of uniform and starting up a semi-pro hockey team, drawing crowds at local arenas and even playing Olympic hopefuls from the Czech Republic. (Knievel’s team lost 22-3.)

By 1960, any discernible skills beyond mediocre athleticism and amoral behavior weren’t quite ready to reveal themselves. Knievel struck upon the idea of becoming a merchant policeman in Butte, which was a fancy term for being a private security specialist. Knievel would approach businesses and promise he’d act as a kind of sentry, checking their locations for suspicious activity and thwarting any robbery or vandalism attempts.

What Knievel wouldn’t admit until much later was that he was frequently the perpetrator of that activity, breaking windows and robbing the registers of businesses that didn’t sign up for his services. It was his version of property insurance.

A few things conspired to redirect Knievel’s ambitions. He married Linda Bork in 1959, and the couple started a family. He also grew concerned that Butte authorities were close to catching up with his security monitoring scam. In the summer of 1962, Knievel decided to go straight and become a salesman for Combined Insurance.

The company’s district manager in Montana dispatched Knievel to Chicago, where he underwent a two-week training course in sales tactics endorsed by president W. Clement Stone. Stone had co-authored a book, Success Through a Positive Mental Attitude, and considered it his business gospel. The lessons were at the level of fortune cookies and free of cynicism (“Big doors swing on little hinges,” “Thinking will not overcome fear, but action will”) but Knievel never once rolled his eyes. He absorbed the strategies and hit the road back in his home state, prepared to sell the $3 policies and collect his 60 cents per signature.

Earning an honest living at that rate would require volume. So Knievel traveled to working-class towns and paid bars to allow him to set up an “office” in a booth, where he could catch the steady stream of farmers coming in for a drink. He stopped workers at a train repair station during lunch breaks, and preached the virtues of the payments Combined would offer in the event the insured had an accident. Sometimes he’d pass up the $3 and do barter trades, like when a rancher once offered to give him a lame horse.

If Knievel had a crowning moment in his gone-straight, suit-and-tie life, it was when he set a district record for the most policies sold in a single week. He had talked his way into a state mental hospital in Warm Springs, Montana, and sold coverage to the staff—and if company legend is to be believed, to many of the hospital's patients as well. Knievel logged 271 sign-ups that week.

For this, Knievel got an award and recognition; he was feted by company executives as an example of the can-do spirit their president endorsed. While he enjoyed the attention, what Bob really wanted was to occupy the office of the vice president. When Combined refused to promote him, he quit. Without advancement in sight, making a living out of a suitcase ceased to be appealing. Knievel wanted to do something else.


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After leaving Combined, Knievel returned to his rudderless lifestyle. He found work at a motorcycle shop in Wyoming and thought a good way to drum up business would be to hop on a bike and try to jump over a pit infested with rattlesnakes.

It was.

That then gave him the idea to jump greater distances, which eventually led to him convincing the operators of Caesars Palace that he could make the 150-foot jump over the fountains near the front entrance of their Las Vegas resort and casino. He didn’t make it, but footage of the 1967 wipeout was absolutely mesmerizing: Airborne one minute and tumbling on the ground the next, Knievel looked like a crash test dummy. Convalescing in the hospital with multiple broken bones, Knievel’s popularity soared. He became one of the most famous men in America in the 1970s, rivaled only by Elvis Presley and Muhammad Ali.

Matt Tonning, one of Knievel’s former coworkers at Combined, was one of the millions of people who saw the footage. He was alarmed, but not because of the gruesome outcome. Over the years, Knievel had phoned Tonning to catch up and buy policies—10 in all, which was nine more than a salesperson was technically allowed to sell to any one person. Tonning liked Knievel so much that he usually just entered another salesman’s name to complete the transaction. The policies could not be canceled and covered any accident.

At no point did Knievel ever list his current occupation: daredevil.

Tonning was fired. When Knievel heard of his friend’s dismissal, he agreed to drop claims on nine of the policies.

If there were any hard feelings, Knievel never voiced them. He would later credit the unflinching optimism of Stone and his book as one of the key reasons he became a professional cheater of death. Staring up at the ramps that would launch him into the air, those sales lessons led him to believe he could make it—even when past experience proved otherwise.

Additional Sources: Evel: The High-Flying Life of Evel Knievel.

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20 Things You Might Not Know About Mr. Show
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You never need an excuse to look back at Mr. Show with Bob and David, but given that today is co-creator Bob Odenkirk's 55th birthday, now seems to be as good a time as any.

1. BOB ODENKIRK AND DAVID CROSS’S FIRST MEETING DID NOT GO VERY WELL.

Following four years of writing on Saturday Night Live, Odenkirk was in Los Angeles in 1992 as a writer for the Chris Elliott Fox cult classic Get a Life. David Cross was a comedian in L.A. after performing for years in Boston. One boring afternoon, Cross asked friend and fellow stand-up Janeane Garofalo if she knew anybody that played basketball. The two went to Odenkirk’s house, and Garofalo introduced David to Bob and then asked if he wanted to play basketball. He said no.

2. ODENKIRK AND CROSS FIRST WORKED TOGETHER ON THE BEN STILLER SHOW.

Despite their inauspicious beginning, the two ended up having numerous fruitful collaborations, starting with their work on The Ben Stiller Show. Odenkirk was a writer/performer on the short-lived but Emmy award-winning sketch show with Garofalo, Stiller, and Andy Dick. Cross was brought in in the middle of the show’s 13-episode run as a writer.

3. THE CO-STARS FIRST PERFORMED ON STAGE TOGETHER AS "THE THREE GOOFBALLZ."

Odenkirk and Cross performed sketch comedy together at the Diamond Club in Los Angeles, with a third improviser that, the joke went, would either be deceased or out elsewhere getting high.

4. "THE THREE GOOFBALLZ' WAS ALMOST THE TITLE OF MR. SHOW

Odenkirk also pitched the title Grand National Championships, but David Cross was never a fan of it.

5. JACK BLACK, SARAH SILVERMAN, AND OTHER FUTURE STARS APPEARED ON THE SHOW BEFORE THEY WERE FAMOUS.

Black was in four episodes of Mr. Show, starring in the classic Jesus Christ Superstar parody “Jeepers Creepers.” Silverman was a performer in 10 episodes. Mary Lynn Rajskub, best known as Chloe on 24, was a featured actress in the first two years. Tom Kenny, the voice of SpongeBob SquarePants, was a series regular for a majority of the run. Scott Adsit, a.k.a. 30 Rock’s Pete Hornberger, was in six episodes.

6. PATTON OSWALT WARMED UP THE MR. SHOW CROWD.

In addition to performing stand-up before tapings and keeping the studio audience interested in between scenes, Oswalt played Famous Mortimer in the episode “Operation: Hell on Earth” (but was credited as “Patton Oswald.”)

7. HOMELESS PEOPLE WERE NOT KIND TO THE ORIGINAL SETS.

Because the pilot episode was shot at a “down and dirty,” small Central Hollywood club, the sets had to be placed outside, where homeless people defecated on them.

8. YOU MIGHT ALSO RECOGNIZE SOME OF THE WRITING STAFF.

Dino Stamatopoulos was already on the original writing staff of Late Night with Conan O’Brien and had written for David Letterman before writing for Cross and Odenkirk. He would later create three shows and play Starburns on Community. Writer/performer Scott Aukerman co-created and executive produces Between Two Ferns, and created and stars on Comedy Bang! Bang!. Writer/performer Paul F. Tompkins hosted VH-1’s Best Week Ever! and currently hosts the satirical debate show No, You Shut Up!, where he moderates discussions by a panel full of puppets. Bob Odenkirk’s brother Bill has written ten episodes of The Simpsons.

9. THE DIRECTORS OF LITTLE MISS SUNSHINE LEARNED HOW TO DIRECT COMEDY FROM MR. SHOW.

Valerie Faris and Jonathan Dayton were known for directing music videos like The Smashing Pumpkins’ “Tonight, Tonight” and Jane’s Addiction’s “Been Caught Stealing,” and decided to direct two Mr. Show episodes to expand their filming vocabulary. The husband and wife team were behind the camera for the classic sketch “Monk Academy.”

10. ONE SKETCH WAS INFLUENCED BY LOUIS C.K.

One of the first sketches in the show’s history involved Odenkirk playing a priest forced to do rather unpleasant and un-priestly things. The idea sprang from a conversation David Cross had with fellow young Boston comic Louis C.K., where Louis talked about annoying people that try to claim a prize on a bet that their friends never agreed to in the first place.

11. HBO ONLY CENSORED THE SHOW ONCE.

Throughout four years and 30 episodes, the lone note Odenkirk and Cross got from HBO was to get rid of a line where one character tells another to have sex with a baby. Odenkirk admitted that being told to edit it out “wasn’t too much to ask.”

12. THEY ONLY RECEIVED ONE VIEWER COMPLAINT.

The only angry letter that Odenkirk and Cross were ever made aware of was from a military veteran who was offended by the sketch in “Who Let You In?” where Cross’s performance artist character attempts to defecate on the American flag. The two stars actually called the viewer and discovered that he didn’t watch the entire sketch, and therefore never realized that Cross’ character was never able to actually go through with it.

13. ONE SKETCH WAS CUT FROM THE SHOW SIX TIMES AND NEVER MADE IT TO AIR.

A sketch called “Party Car,” a joke on old, low-quality shows filled with '70s celebrities was cut from half a dozen scripts and never filmed. It would have featured Nipsey Russell, Zsa Zsa Gabor, (or reasonable facsimiles), and a baby in a balloon-filled car.

14. BOB ODENKIRK GOT IN TROUBLE FOR USING A PICTURE OF HIS DEAD GRANDFATHER.

Because the sketch “Old Man In House” needed a photo of an old man, and the elderly gentleman was not the butt of the joke, Odenkirk thought it would be fine. Instead, some Odenkirks were “very upset.”

15. CROSS WAS PAYING OFF HIS STUDENT LOAN DEBTS THROUGHOUT MOST OF THE SERIES.

David Cross and Amber Tamblyn
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Despite executive producing and co-creating a series on television, Cross had trouble paying off his student loan debts from his time at Emerson College. Figuring that the person calling from the bill collection agency wouldn’t believe that he couldn’t pay if he knew his job status, Cross pretended that he worked at Mr. Show as a messenger.

16. ONE PERSON WAS GIVEN A "SPECIAL THANKS" IN THE CLOSING CREDITS OF EVERY EPISODE AS A JOKE.

As Cross once explained, Rick Dees was thanked in the credits of the pilot episode, even though he was “certainly nobody we would ever thank, or be in a position to thank.” Some personalities that were thanked for no discernable reason were Greg Maddux, Rodion Romanovich Raskolnikov, Gabe Kaplan, and Howard Zinn.

17. HBO CHANGED THE TIME SLOT FOR ITS FINAL SEASON, AND IT WAS "DEMORALIZING."

After airing Fridays at midnight for the first three seasons, HBO moved the show to Mondays at the same time, confusing some loyal viewers, and the ratings decreased as a result. Bob Odenkirk told a reporter that, after 30 episodes, HBO was still treating the cast and crew as “second-class citizens,” and that they were “demoralized” by the slot shift.

18. BOB AND DAVID TOLD A STUDIO AUDIENCE THAT THEY HAD JUST WITNESSED THE FINAL EPISODE, AND THEY WEREN'T JOKING.

“Patriotism, Pepper, and Professionalism,” the 40th and final episode of Mr. Show, was taped on November 21, 1998. After the final sketch was filmed, Odenkirk and Cross made their announcement, although the show’s cancellation wasn’t made official for another few months.

19. THERE WAS A MR. SHOW MOVIE THAT WENT STRAIGHT TO VIDEO.

Run Ronnie Run focused on David Cross’s redneck criminal character Ronnie Dobbs. It was filmed in 2001, but never made it to theaters. Bob Odenkirk admitted that the movie wasn’t perfect, but he blamed the poor quality on director Troy Miller, for not allowing himself and Cross to edit the movie.

20. THE TWO HAVE REUNITED A FEW OTHER TIMES.

David Cross and Bob Odenkirk star in 'W/ Bob and David'
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In 2002, Bob, David, and Mr. Show writer/performers Brian Posehn, John Ennis, and Stephanie Courtney (Flo in the Progressive commercials) toured the country to perform some of the show’s sketches and material from their unproduced screenplay Mr. Show: Hooray For America! The next year, Odenkirk guest starred as Dr. Phil Gunty on a season one episode of Arrested Development, alongside Cross’ character Tobias Fünke.

In 2012, Odenkirk, Cross, and Posehn went on a six-city tour to promote their book filled with more unproduced material. Bob and David appeared briefly together the next year on an episode of Aukerman’s Comedy Bang! Bang! In 2015, 20 years after Mr. Show's debut, Netflix premiered W/ Bob and David, a five-episode sketch comedy show created by and starring the duo.

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30 Memorable Quotes from Carrie Fisher
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Just days after suffering a heart attack aboard a flight en route to Los Angeles, beloved actress, author, and screenwriter Carrie Fisher passed away at the age of 60 on December 27, 2016. Though she’ll always be most closely associated with her role as Princess Leia in Star Wars, Fisher’s life was like something out of its own Hollywood movie. Born in Beverly Hills on this day in 1956, Fisher was born into show business royalty as the daughter of singer Eddie Fisher and actress Debbie Reynolds.

In addition to her work in front of the camera, Fisher built up an impressive resume behind the scenes, too, most notably as a writer; in addition to several memoirs and semi-autobiographical novels, including Wishful Drinking, Surrender the Pink, Delusions of Grandma, The Best Awful, Postcards from the Edge, and The Princess Diarist (which was released last month), she was also an in-demand script doctor who counted Sister Act, Hook, Lethal Weapon 3, and The Wedding Singer among her credits.

Though she struggled with alcoholism, drug addiction, and mental illness, Fisher always maintained a sense of humor—as evidenced by the 30 memorable quotes below.

ON GROWING UP IN HOLLYWOOD

“I am truly a product of Hollywood in-breeding. When two celebrities mate, someone like me is the result.”

“I was born into big celebrity. It could only diminish.”

“At a certain point in my early twenties, my mother started to become worried about my obviously ever-increasing drug ingestion. So she ended up doing what any concerned parent would do. She called Cary Grant.”

“I was street smart, but unfortunately the street was Rodeo Drive.”

“If anything, my mother taught me how to sur-thrive. That's my word for it.”

ON AGING

“As you get older, the pickings get slimmer, but the people don't.”

ON INSTANT GRATIFICATION

“Instant gratification takes too long.”

ON THE LEGACY OF STAR WARS

“People are still asking me if I knew Star Wars was going to be that big of a hit. Yes, we all knew. The only one who didn't know was George.”

“Leia follows me like a vague smell.”

“I signed my likeness away. Every time I look in the mirror, I have to send Lucas a couple of bucks.”

“People see me and they squeal like tropical birds or seals stranded on the beach.”

“You're not really famous until you’re a Pez dispenser.”

ON THE FLEETING NATURE OF SUCCESS

“There is no point at which you can say, 'Well, I'm successful now. I might as well take a nap.'”

ON DEALING WITH MENTAL ILLNESS

“I'm very sane about how crazy I am.”

ON RESENTMENT

“Resentment is like drinking poison and waiting for the other person to die."

ON LOVE

“Someone has to stand still for you to love them. My choices are always on the run.”

“I've got to stop getting obsessed with human beings and fall in love with a chair. Chairs have everything human beings have to offer, and less, which is obviously what I need. Less emotional feedback, less warmth, less approval, less patience, and less response. The less the merrier. Chairs it is. I must furnish my heart with feelings for furniture.”

“I don’t hate hardly ever, and when I love, I love for miles and miles. A love so big it should either be outlawed or it should have a capital and its own currency.”

ON EMOTIONS

“The only thing worse than being hurt is everyone knowing that you're hurt.”

ON RELATIONSHIPS

“I envy people who have the capacity to sit with another human being and find them endlessly interesting, I would rather watch TV. Of course this becomes eventually known to the other person.”

ON HOLLYWOOD

“Acting engenders and harbors qualities that are best left way behind in adolescence.”

“You can't find any true closeness in Hollywood, because everybody does the fake closeness so well.”

“It's a man's world and show business is a man's meal, with women generously sprinkled through it like overqualified spice.”

ON FEAR

“Stay afraid, but do it anyway. What’s important is the action. You don’t have to wait to be confident. Just do it and eventually the confidence will follow.”

ON LIFE

“I don’t want life to imitate art. I want life to be art.”

“No motive is pure. No one is good or bad-but a hearty mix of both. And sometimes life actually gives to you by taking away.”

“If my life wasn't funny it would just be true, and that is unacceptable.”

“I shot through my twenties like a luminous thread through a dark needle, blazing toward my destination: Nowhere.”

“My life is like a lone, forgotten Q-Tip in the second-to-last drawer.”

ON DEATH

“You know what's funny about death? I mean other than absolutely nothing at all? You'd think we could remember finding out we weren't immortal. Sometimes I see children sobbing at airports and I think, 'Aww. They've just been told.'”

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