Why Are Dairy Queen Blizzards Served Upside Down?

Dairy Queen
Dairy Queen

It’s part lactose performance art, part boastfulness, and mostly awkward. Walk into any one of Dairy Queen’s 6000-plus U.S. locations (or up to a window) and there’s a very good chance your server will hand you a Blizzard—their soft serve treat packed with chunks of candy, cookies, baked goods, or fruit—upside-down, the spoon handle facing the floor.

A ritual since the national debut of the dessert in 1985, the eccentric hand-off has been questioned, puzzled over, and was even part of a nationwide promotion in 2016: If an employee failed to adhere to the policy, customers received a coupon for a free Blizzard. (Many outposts still offer a free Blizzard if yours isn't served upside down, but it's up to each franchise owner to determine whether or not it's a standard policy.)

If you’ve ever wondered why they do it, you can credit an obnoxious 14-year-old kid in St. Louis.

Mike Mozart via Flickr // CC BY 2.0

Like most restaurant chains, Dairy Queen has often relied on its franchisees to help shape its menu. Founded in 1940 to capitalize on the soft serve ice cream phenomenon, the brand was fortunate enough to attract the attention of St. Louis businessman Sam Temperato, who owned dozens of locations and proved to be a steady fountain of ideas. His Full Meal Deal, which packaged a burger, fries, drink, and sundae for one flat price, was a hit. So was his notion to add chili dogs to the menu's lineup.

In the 1970s, Temperato took notice of a custard stand operated by Ted Drewes Jr., a locally-owned operation that managed to hold its own against the marketing onslaught of Temperato’s Dairy Queen by peddling frozen treats Drewes referred to as “concrete,” ultra-thick shakes with bits of fruit mixed in. Drewes served them upside-down to customers to prove it wasn’t some watered-down concoction. The glob of custard was so dense it would hold the spoon in place and remain inside the serving cup.

That finishing touch was the result of a run-in Drewes had with 14-year-old customer Steve Gamber back in 1959. Gamber had been biking to Drewes’s stand for a sandwich and chocolate malt nearly every day. Each time, he’d demand Drewes make the malt thicker.

Finally, "just to shut me up," Gamber recalled, Drewes handed him a malt so solid he could turn it upside down without risking spillage. “Is that thick enough for you?” Drewes asked.

This practice did not escape the attention of Temperato, who went to Dairy Queen executives in 1983 with the idea for a soft serve concoction made with fruit or crunched-up candy bar chunks, a practice he had seen in another local stand called Huckleberry’s. (Drewes refused to use candy in his custards.) After executives visited St. Louis and saw the lines at Drewes’s locations, they signed off on the Blizzard, using a trademarked name they had owned since the 1950s.

Dairy Queen owner Warren Buffett marvels at the Blizzard's gravity-defying properties. Photo courtesy of Getty Images.

At the time, the thought of candy mixed with soft serve was a novel concept, and not one that was met with total enthusiasm. Mars, which owns the M&Ms and Snickers candy brands, refused to ship Dairy Queen broken-up pieces for the Blizzard; so did Oreo. But once Dairy Queen rang up sales of nearly 100 million Blizzards in 1985 alone, the brands had a change of heart. Blizzards have been a staple of Dairy Queen’s menu ever since.

Temperato, who freely admitted the inspiration he derived from both Drewes and Huckleberry’s, was showered with praise for boosting company revenues by 15 to 17 percent. The McDonald's McFlurry and Friendly’s Cyclone followed, both attempting to capitalize on the frozen phenomenon. But only the Blizzard—born of "concrete" custard—is served upside down.

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How Microwaving Food Affects Its Nutritional Value

iStock/grzymkiewicz
iStock/grzymkiewicz

There’s probably no household appliance that sees more use than a microwave. For people who don’t have the time or inclination to prepare dinners from scratch or heat meals in a conventional oven, zapping food has become the ultimate method of time management in the kitchen.

Some people harbor the belief that a price has to be paid for that convenience—specifically, that food loses nutritional value by being subjected to a quick nuking.

The truth? Microwaving doesn’t harm a food’s nutrients. In fact, it may preserve them more than some slow-cook methods do.

The reason is found in how microwaves work. The appliances heat food by blasting it with waves of energy not unlike radio waves. These waves target water and other molecules in the food. Thermal energy quickly builds up, and dishes come out heated in a relatively short period of time. This process avoids two of the factors that can lead to nutrient loss: cooking duration and high temperatures. Typically, the longer and hotter food is cooked, the more its nutritional value dissipates.

The other advantage is that microwaves don’t require water for heating. If you boil broccoli, for example, the hot water allows nutrients to leach out of the vegetable. (While that makes for a good stock, your broccoli may be robbed of some of its healthy benefits.) A quick steam in the microwave leaves broccoli relatively intact.

That’s not to say that microwave cooking is superior to a stovetop. Cooking foods at reasonable temperatures and durations shouldn’t result in significant nutrient loss, though some is inevitable for any manner of cooking. But microwaving isn’t going to erase nutrients via some mysterious microwave alchemy, either.

[h/t CNN]

Golden Girls Cereal Has Arrived

NBC
NBC

Fans of The Golden Girls can now spend their mornings with Dorothy, Blanche, Sophia, and Rose. The ladies of the beloved sitcom now have their own cereal—and it's only available for a limited time, Today reports.

Funko—the toy company known for its vinyl Pop! dolls depicting nearly every character in pop culture (including, of course, The Golden Girls)—rolled out the special-edition cereal in Target stores on September 30. The box is decorated with Funko-fied versions of the four leading ladies, and the multi-grain loops themselves are a shade of deep blue that would look great on one of Rose's dresses.

At $8 a box, the product is more expensive than your average breakfast cereal, but that price includes a little something extra. Each box of Golden Girls cereal comes with its own version of a prize inside: a Funko Pop! figurine of one of the four women.

The cereal won't remain on shelves forever, so collect all the dolls while you still can.

[h/t Today]

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