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The Story Behind 6 Iconic Movie Logos

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You don’t need a single word of copy to know that the Apple logo is indicative of the famous hardware company founded by Steve Jobs, or that the Golden Arches promise a very particular fast-food dining experience. Occasionally, that kind of silent recognition is present in feature films, where graphic designers have created iconic logos for movies that become synonymous with their titles. Take a look at the stories behind six of Hollywood’s most indelible movie trademarks.

1. GHOSTBUSTERS (1984)

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Appearing prominently on posters for three theatrical Ghostbusters films, the stylized, seemingly spooked ghost was actually designed before the 1984 original even had an official title. Designer Michael C. Gross had previously worked in print media before meeting director Ivan Reitman, who invited him to craft an image for his in-development paranormal comedy. The problem, Reitman explained, was that the studio hasn’t yet cleared Ghostbusters from Filmation, which had produced a 1975 kid series called The Ghost Busters—until the legal matter was resolved, the teaser poster would have to stand on its own. Gross took the description of the ghost logo from Dan Aykroyd’s script, which called for it to appear on the team’s car and uniforms, and drafted 30 or so variations before settling on the affable specter with a banned strike running through it.

Everyone loved it. Mostly. Harvey Comics, which published Casper the Friendly Ghost, believed Gross’s sprite looked too much like a supporting Casper character named Fatso and sued Columbia Pictures over it. The two parties settled. Gross was unmoved by the charge. “There are only so many ways you can draw a cartoon ghost,” he said.

2. JACKASS: THE MOVIE (2002)

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Originally seen in the 2000-2002 MTV series, the skull-and-crutches has come to represent the anarchic spirit of Johnny Knoxville and his troupe of stunt comedians. Director Jeff Tremaine had graphic designer and friend Andy Jenkins compose the logo: The two knew each other from the BMX and skateboarding scene of 1980s California.

Oddly, the logo has come to take on an entirely different meaning for the Mexican drug cartel. In 2009, three suspected assassins in Tijuana were detained after authorities noticed bullet holes along the side of their vehicle. Inside were 15 black uniforms adorned with the logo. In 2012, the San Diego Reader reported that the emblem was favored by notorious drug dealer Raydel “El Muletas” Lopez Uriarte to identity his drug shipments and employees.

3. BATMAN (1989)

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The comic book movie industry had not yet taken shape when Warner Bros. and director Tim Burton mounted their serious take on the Dark Knight: The last major live-action adaptation of the character had been the campy 1966 ABC series starring Adam West. To help distance themselves from that take, and to capitalize on the recognition Batman had with a mainstream audience, producer Jon Peters decided to enlist the film’s production designer, Anton Furst, to rethink the Bat-logo for teaser posters. Peters, Furst recalled, hated the early posters that looked like generic action movie ads and wanted Furst to “drop everything” else he was doing on the movie to revisit the logo.

Rather than use the bright yellow background of the emblem from the comics, Furst and ad agency B.D. Fox went with a stark gold with clean, sharp lines that was both familiar and different enough to make people walking by the poster do a double take. (Seen in silhouette, the Batwing vehicle in the film mimicked its shape.) The slightly abstract imagery was so successful that it was used throughout the film’s numerous merchandising lines and was reimagined in a snow drift for the 1992 sequel.

4. THE JAMES BOND SERIES (1962-PRESENT)

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Guns, gadgets, women: The 007 logo for the James Bond series makes promises to viewers with three simple numbers. Iconic now, it was originally intended to be used for nothing more than letterhead. Designer Joseph Caroff was commissioned by United Artists to create a Bond image the studio could use to help identify press releases for media members. Caroff decided to use Bond’s agent classification. In drawing it, he realized the “7” could be a piece of a gun and added an outline of a Beretta firearm that he had come across during a visit to the library. Caroff received $300 for the work.

5. THE SILENCE OF THE LAMBS (1991)

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There are multiple dimensions to the theatrical release poster design that helped moviegoers spot this Oscar-winning adaptation of author Thomas Harris’s novel about FBI agent Clarice Starling’s peculiar relationship with unofficial mentor—and serial killer—Hannibal Lecter. The moth depicted in the artwork is real: The death’s head, or doomsday, hawk moth is native to Europe and has what looks to be a skull on its back. But if you look extremely closely, you’ll see that the skull is actually paying homage to Salvador Dalí’s “In Voluptas Mors,” a 1951 photograph depicting seven naked women intertwined.

6. JURASSIC PARK (1993)

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The silhouette of a T. rex skeleton frozen in time while stalking its prey was courtesy of book jacket designer Chip Kidd, then an assistant for book publisher Alfred A. Knopf. Kidd's design for the original printing of Michael Crichton’s 1990 novel was later placed against a red backdrop and used in promotional materials for the 1993 film adaptation. Kidd said he went to the Museum of Natural History, found a book in the gift shop that featured a T. rex skeleton diagram, reconstituted it for accuracy, and then watched it become synonymous with both the film franchise and dinosaurs as a whole for the next quarter-century.

Kidd recalled that Universal’s marketing department called Knopf requesting permission for his image in case they “might” want to use it for the film’s advertising. Tom Martin, the film’s poster designer, used Kidd’s design, adding typeface and a small jungle landscape at the bottom to help give the dinosaur scale. For the sequel novel, The Lost World, Kidd simply turned the T. rex's face downward.

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How Cambodian Refugees Started the Pink Doughnut Box Trend
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Like the red-and-green cardboard pizza boxes or white Chinese takeout containers, many doughnut boxes share a certain look regardless of where you buy them. This is especially true in Southern California: Order a dozen crullers from one of the region's many independently-run doughnut shops and you’ll likely receive them in a glossy pink box. According to Great Big Story, this trend can be traced back to an influential immigrant business owner.

In the 1970s, Ted Ngoy moved to Southern California as a refugee from Cambodia. Much of Los Angeles's current doughnut scene is thanks to him: He opened dozens of doughnut shops of his own and helped fellow Cambodian refugees in the area get started in the business. Along with passing down entrepreneurial advice, he also inspired them to choose the light pink boxes that he used in his stores. As Ngoy recalled years later, either he or his business partner, Ning Yen, started the trend after asking their supplier for a cheaper alternative to the traditional white boxes. The company was able to offer them pink boxes at a discount. Because red is considered a lucky color in many Asian cultures, the distinctive shade stuck.

Today, many doughnut places in L.A. County are still owned by Cambodian-American immigrants and their families, and they still use the same old-school packaging Ngoy and his partner popularized 40 years ago.

You can get the full origin story in the video below.

[h/t Great Big Story]

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Fans of The Office, Rejoice: A Dunder Mifflin LEGO Set Could Someday Become a Reality
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LEGO Ideas

After nine seasons filled with pranks, gags, awkward jokes, and just a few too many “That’s what she said's,” the finale of NBC’s The Office aired on May 16, 2013. While the beloved show probably won’t be getting a reboot anytime soon, LEGO fans may someday be able to recreate the cast’s shenanigans with their very own Dunder Mifflin-inspired set.

Jaijai Lewis, a 36-year-old market researcher from New York City, has submitted a toy recreation of the fictional paper sales company’s Scranton branch to the LEGO Ideas website. It’s a miniature replica of the TV show's titular office, complete with the main shared space (cubicles and desk plants included), a conference room, and separate offices for Michael and Darryl. These rooms are designed to be modular, and can either be connected together or remain separate.

Of course, Lewis made sure to include mini-replicas of the whole gang, including Michael, Jim, Pam, Dwight, Angela, Meredith, and more. They come with tiny accessories, like Michael’s Golden Dundie, Meredith’s water bottle, and Pam’s ring. (The last one fits in Jim’s suitcase.)

If 10,000 different fans support a design on the LEGO Ideas blog, it will become eligible for review to become a real-life product. The LEGO Dunder Mifflin has already hit the coveted 10K number, so with any luck, you could eventually see it on the shelves of a toy store near you.

Check out some pictures of Lewis’s design below, or visit the LEGO Ideas site for more details.

LEGO fan Jaijai Lewis's design of the Dunder Mifflin Paper Company, Inc., a fictional paper company from NBC's TV show 'The Office.'
LEGO Ideas

LEGO fan Jaijai Lewis's design of the Dunder Mifflin Paper Company, Inc., a fictional paper company from NBC's TV show 'The Office.'
LEGO Ideas

LEGO fan Jaijai Lewis's design of the Dunder Mifflin Paper Company, Inc., a fictional paper company from NBC's TV show 'The Office.'
LEGO Ideas

LEGO fan Jaijai Lewis's design of the Dunder Mifflin Paper Company, Inc., a fictional paper company from NBC's TV show 'The Office.'
LEGO Ideas

LEGO fan Jaijai Lewis's design of the Dunder Mifflin Paper Company, Inc., a fictional paper company from NBC's TV show 'The Office.'
LEGO Ideas

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