The Hole Story: A History of Skee-Ball

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iStock

In the early 1900s, the thing Joseph Fourestier Simpson desired most was to create something people respected. A career hustler—real estate agent, cash register salesman, and railroad clerk were just a few of the many jobs he held—Simpson longed to invent something he could patent that would have lasting appeal.

A handful of his inventions made minor waves: He perfected an egg crate that could protect shells during bumpy transportation routes, and created a new kind of trunk clasp that kept luggage tightly shut. None of it made him rich, but one invention in particular would at least gain him some national recognition. It was a ramp that could be set up in arcades and amusement parks, a kind of modified form of bowling that allowed players to lob a wooden ball over a bump and into a hole with a pre-assigned point value. He dubbed it Skee-Ball after the skee (ski) hills—and especially the ski jumps—that were then becoming popular in American culture.

Simpson filed for a patent in 1907 and received it in 1908. Later, he would see his Skee-Ball become a popular and pervasive attraction along the Atlantic City Boardwalk, in Philadelphia, and across the country. But Simpson wouldn’t see any profit from it. In fact, he'd suffer financial ruin. Even worse, history would become muddled to the point where most people wouldn’t even realize it was Simpson who had invented it.

Historic Images - Lancashire via Flickr // CC BY 2.0

Up until recently, it was common for accounts of Skee-Ball’s history to name Princeton University alumnus J. Dickinson Este as the man behind the game. As the story goes, Este was motivated to find an inventive birthday gift for his son in 1909 and decided to craft an alley for a small, handheld ball using lumber he had obtained from his father’s successful wood business, and Skee-Ball was born.

The problem? Virtually none of it appears to be true. According to Thaddeus Cooper and Kevin Kreitman, co-authors of the recently-released Seeking Redemption: The Real Story of the Beautiful Game of Skee-Ball, Este was the beneficiary of Simpson’s innovation, but not the innovator. The authors cite their five years of research into the game’s origins and a key discovery at New Jersey's Vineland Historical and Antiquarian Society, where, among other papers, Simpson’s 1908 patent for the machine resides.

“The history has become really muddled, at least on the internet,” Cooper tells Mental Floss. “Este, for one thing, didn’t have a son in 1909. He had twin daughters, much later on.”

Accounts seem to have conflated two different events: Simpson’s invention and Este’s later acquisition of the Skee-Ball business. After Simpson noticed the amusements industry taking off, he invented and patented the device; he and his partners, John Harper and William Nice, started marketing it to potential operators. None of the men were marketers, however, and they were never quite able to adopt the kind of salesmanship nor the resources needed to make Skee-Ball a household term. “It was your typical start-up problem,” Kreitman says. “They had the idea but not the money.”


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Simpson’s pockets ran dry; by 1911, he had even lost his house and was staying with friends. Este, who had been playing and enjoying the game in Philadelphia, rented some space near Princeton and installed a handful of alleys. When he saw that students were tripping over themselves to play, he decided to make a substantial investment—about $30,000 to $50,000 in today’s dollars—in the game. By 1914, he owned all rights and began an aggressive marketing effort using his wealthy family’s connections in the Pennsylvania news media.

“It was aggressive,” Cooper says. “You’d see ads with actual photographs, which was rare for amusement ads at the time. The copy would say something like, ‘Everybody is playing. Where have you been?’”

The hard sell worked. Soon, outlets like The New York Times were taking notice of the Skee-Ball craze spreading from the east coast. Co-ed tournaments sprung up; in Atlantic City, people seemed to be enjoying it a little too much, with the city clamping down on “noisy amusements” operating on Sundays.

Still, Skee-Ball was becoming a hit, thanks in part to a key design change prompted during the Depression. Originally built with a 32- to 36-foot-long ramp, the machines were cleaved in half so operators could fit the alleys into smaller, more affordable venues (10 feet is now the standard length). Not having to launch the ball such a long distance helped attract more kids to the game, who—along with adults—were plunking down an endless stream of nickels so they could get their nine balls and attempt to sink them. Prizes or tickets redeemable for prizes would be awarded to winners.

By this point, Este had exited the amusements business, selling his interest to his partners. By 1935, Skee-Ball was under the Wurlitzer umbrella. The jukebox maker had realized that Simpson’s device was outperforming their music libraries in several locations.

“They thought they would make a killing,” Kreitman tells Mental Floss. “They ramped up production and produced 5000 machines in 1937 alone.”

What Wurlitzer didn’t quite realize was that the machines made in the decades prior were so durable that they rarely needed replacing. “It took them about seven years to sell their stock,” Kreitman says.

Ownership changed again in 1945, when the Philadelphia Toboggan Company purchased Skee-Ball, and didn’t pass to other hands until 1985, when a businessman named Joe Sladek purchased it. Each owner has pursued Skee-Ball as a result of its considerable longevity and appeal, even though some local administrations have occasionally taken issue with the devices and their loose flirtation with gambling.

“I know at some point in Chicago some cops came in and chopped Skee-Ball machines apart with axes, then tossed them out the back door,” Cooper says.

Ryan Basilio via Flickr // CC BY 2.0

Remarkably, Skee-Ball has remained largely unchanged for the past 110 years. Cooper says that Simpson’s early concept designs strongly resemble today's machines. It’s still a very analog experience: Pitch the ball, and hope you hit a high-scoring target.

In 2016, Skee-Ball changed hands once more, this time to the Bay-Tek company. It’s estimated that more than 125,000 machines are in operation today, with many locations organizing loose tournaments. Brewskee-Ball has made a name for itself as a leading competition league. Players can—and usually do—drink while playing, with winners receiving a cream-colored jacket and trophy as proof of their Skee-Ball prowess. Like roller derby participants, they favor colorful player names like Brewbacca and Monica LewinSkee and play during “skeesons.” (Back in March, Brewbacca was the focus of an ABC News digital feature.)

While some machines dating back to the 1940s are still in operation in a few locations, Cooper says he and Kreitman have yet to come across any of the original models from either Simpson or Este.

Simpson died in 1930, living long enough to see Skee-Ball become a popular pastime but unable to reap the financial rewards he had worked so hard to try and achieve.

“He was 57 when he invented it,” Kreitman says. “He saw the success, but never saw the financial benefits.”

Hard Sell: A History of the Pet Rock

Amazon
Amazon

You may have heard the story of the Pet Rock, the Mexican beach stone that could be purchased in bulk for less than a penny, retailed for $3.95, and made inventor Gary Dahl a millionaire during a kind of novelty gift hysteria in late 1975. But Dahl didn’t really get rich off of the rock.

He got rich off of a cardboard box.

Dahl was working as a freelance advertising copywriter in California that year when, while having drinks at a bar with friends, the conversation turned to the destructive nature of pets. Dogs and cats ruined furniture. Worse, they required constant attention, from being walked to being fed to cleaning up after them. Dahl said that he didn’t have to worry about any of that because he had a “pet rock.”

It was, of course, a joke. And it got a laugh. But Dahl decided there could be more to it than that. He went home and began writing an owner’s manual for this hypothetical pet rock, which detailed how best to handle it, the tricks it could perform (“play dead” being the most popular), and how it could remain a faithful companion due to its “long life span.” The gag was not so much the rock itself but the way it was presented. In addition to the manual, Dahl conceived of a cardboard box with air holes that resembled the kind used by pet shops. It also bore a passing resemblance to a McDonald's Happy Meal container.

 

Dahl's motivation in making a serious effort to monetize his pet rock idea was due in large part to his precarious financial situation at the time—he was struggling to keep up with his bills. He recruited George Coakley and John Heagerty, two colleagues, to come on as investors. They both signed on, with Coakley investing $10,000—a not-inconsiderable sum in 1975, especially when the intention was to sell virtually worthless rocks.

The Pet Rock packaging is pictured
Wikimedia Commons // Public Domain

Dahl, however, knew what he was marketing. Like chattering teeth, the Hula Hoop, and other fads, the Pet Rock was the beneficiary of good timing. Vietnam had ended but Watergate was still fresh; the country’s mood was slightly downcast, and Dahl believed people would see the inane nature of the Pet Rock and recognize the humor of it. He boxed the rocks with the manual and packed them in excelsior, which may be best known as comic book legend Stan Lee’s catchphrase but also means a softwood shaving pile meant for protecting fragile items. The rocks were purchased from a local sand and gravel company, which sourced them from Mexico’s Rosarita Beach. Dahl debuted the rock at a gift show in San Francisco in August of 1975, then waited for a reaction.

He got one. People understood the appeal right away and he began taking orders. Neiman Marcus wanted 1000 rocks. Bloomingdale’s later signed on. Newsweek did a story with a picture, which spread the word. Dahl had retail and media credibility for what was superficially a nonsense product. His bar joke was turning into a national phenomenon.

When the holiday season arrived, Dahl estimated he was selling up to 100,000 Pet Rocks a day. Ultimately, he would sell between 1.3 and 1.5 million of them within a period of just a few months. Coakley made $200,000 back on his initial $10,000 investment. Dahl gifted both Coakley and Heagerty with Mercedes. Making 95 cents in profit on each Pet Rock sold, Dahl earned over $1 million. He launched his own firm, Rock Bottom Productions, which was itself another joke. “You’ve reached Rock Bottom” is how the receptionist answered their phone.

 

The fad did not last—by definition, they’re not designed to—but Dahl was satisfied. His two investors were not; they "claimed they had received too small a share of the profits" and later sued Dahl for more revenue. After a judgment in the investors' favor, Dahl wrote them a six-figure check.

The Pet Rock is pictured
Amazon

There were attempts to prolong the life of the rock by offering a Bicentennial version in 1976—it had the American flag painted on it—and mail-order college degrees for them. Dahl sold Pet Rock T-shirts and Pet Rock shampoo. There were also copycat gifts, since Dahl could not really patent a rock. (He might have been able to obtain a utility patent because of the rock’s particular purpose as a companion, but he did not.) The humor was transient, however, and people had moved on.

Dahl had other ideas. There was the Official Sand Breeding Kit, which claimed to provide guidance on growing sand, and Canned Earthquake, which consisted of a coffee can that had a wind-up mechanism that caused it to jump around on a table. Neither was particularly successful. Dahl’s real passion, though, was buying and renovating a bar in Los Gatos, which he named Carrie Nation’s Saloon.

This was not without its problems, as people who believed they had the next Pet Rock would often stop by the bar to try and secure an audience with Dahl for his insight. Many times, their idea consisted of packaging bull or elephant excrement. There were also proposals to market a pet stick. Dahl had no patience for these inventors, believing the Pet Rock could not be duplicated. Later, he went back to advertising after taking what he described as an “eight-year vacation” following the success of his project.

The Pet Rock can still be found online, though it’s no longer Dahl’s business. He died in 2015. Of the unsold rocks he had left over at the end of the fad, he was indifferent. If they didn’t sell, he said, he would just use them to repave his driveway.

Costco Is Now Selling a $20 Cheese Flight

Costco
Costco

Whether or not you know why Costco employees check receipts at the exit or have a handle on all the perks the company offers, there's one thing about Costco you probably do know: In addition to getting awesome deals there, you can also get more unusual things like huge tubs of Nutella and mac and cheese—and now, you can add a cheese flight to that list.

Cosmopolitan recently reported that Costco Deals, an Instagram account “not associated with Costco Corp,” posted a photo of Kirkland Signature Cheese Flight, Variety Pack.

“Now a new summer cheese flight is available! Only $19.99! These sell out fast and seem to be in select stores! Grab it if you see it! This was found in NW Region,” the Instagram post reads.

That’s right—for less than $20, customers can buy a total of 1.8 pounds of fancy cheeses in one package: Yellow Door Creamery, Tuscan Hand-Rubbed Fontina, Jasper Hill Farm Cabot Clothbound Mature Bandage Cheddar, El Pastor Spanish Red Wine Soaked Goat, Busti Il Tartufo Pecorino Toscana (white truffles from Italy), and Yellow Door Creamery Monteau Alpine (aged for 150 days). Three of the cheeses are made from cow's milk, one from goat's milk, another from sheep’s milk, and four of them don’t contain the rBGH hormone.

Instead of paying a lot of money to get a wine-and-cheese flight or charcuterie board at a wine bar, you can now DIY a cheese-wine flight at home. The packaging even describes what kinds of wines and beers you should pair the cheeses with. For instance, the alpine goes well with pinot noir, champagne, and a hoppy or amber beer. (Luckily, Costco is also known for its affordable booze selection.)

The post has more than 3000 likes and almost 400 comments, so there’s a chance your local Costco might be out of this life-changing product. But while you’re looking for Costco deals, they have Eggo Waffles, boots, head boards, plants, and non-wine-soaked string cheese on sale, too.

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