Hollywood's Brief Love Affair With Young Einstein Star Yahoo Serious

Warner Bros.
Warner Bros.

The theater owners and exhibitors attending the ShoWest convention in February 1989 had a lot to look forward to. In an attempt to stir their interest in upcoming studio releases, major distributors were showing off stars and footage: Paramount led with Indiana Jones and the Last Crusade, and Columbia had Ghostbusters II. But it was Warner Bros. that caused the biggest stir.

In addition to Lethal Weapon 2, the studio had Tim Burton’s Batman, a straight-faced adaptation of the comic, and Michael Keaton—who slipped into a screening of some early footage—was no longer being derided as a poor casting choice. Then, in the midst of all this star power, the studio brought out a 35-year-old actor-writer-director with a shock of orange hair and an Australian accent.

The man had never appeared in a feature film before, much less starred in one, but Warner was gambling that his forthcoming comedy about a Tasmanian Albert Einstein who invents rock music and runs into Thomas Edison would be a hit. It had already become the sixth highest-grossing film in Australia's history, besting both E.T. and Rambo: First Blood Part II.

The man’s real name was Greg Pead, but Warner Bros. introduced him as Yahoo Serious, Hollywood’s next big comedy attraction.

To understand Warner’s appetite for an unproven commodity like Yahoo Serious, it helps to recall the peculiar preoccupation American popular culture had with Australians in the 1980s. Energizer had created a hit ad campaign with Mark “Jacko” Jackson, a pro football player who aggressively promoted their batteries in a series of ads; meanwhile, Paul Hogan parlayed his fish-out-of-water comedy, Crocodile Dundee, into the second highest-grossing film of 1986. (Serious would later bristle at comparisons to Hogan, whom he referred to as a “marketing guy” who sold cigarettes on Australian television.)

Born in Cardiff, Australia on July 27, 1953, Serious grew up in rural bush country and mounted car tires at a garage in order to pay his way through the National Art School. When he was expelled for illustrating the school's facade with satirical jokes that the faculty didn’t find particularly funny, Serious moved on to direct Coaltown, a documentary about the coal mining industry, and pursued painting.

Serious would later recall that the desire for a larger audience led him away from art and into feature filmmaking. ''It hit me like a ton of bricks one day,” Serious told The New York Times in 1989. “I remember having a cup of coffee and I went, 'Well, look, there is a giant canvas in every little town everywhere around the world. And on this giant canvas there are 24 frames of image on that screen every second and it's the most wonderful living art form.'” It was around this same time, in 1980, that Serious changed his name.

To get a feel for the language of film, Serious sat through repeated viewings of Stanley Kubrick's Dr. Strangelove; he aspired to have the kind of total autonomy over his movies that directors like Woody Allen and Charlie Chaplin enjoyed.

In 1983, Serious was traveling along the Amazon River when he spotted someone wearing a T-shirt depicting Albert Einstein sticking his tongue out. The image is now pervasive, appearing on posters and other merchandise (not to mention an early cover of mental_floss), but it seemed unique to the performer, who was struck by the idea that Einstein was once young and never took himself too seriously. And the concept for Young Einstein was born.

YouTube

Serious's idea, which transplanted Einstein to Tasmania and imagined encounters with Sigmund Freud, Thomas Edison, and the atomic bomb, took years to assemble. He borrowed camera equipment and sold his car to help finance the film; he shot an eight-minute trailer that convinced investors he was capable of making a feature. His mother even cooked meals for the crew on set.

In order to maintain creative control, Serious gave up profit participation in Young Einstein, which he starred in, co-produced, co-wrote, and directed. When the film was released in Australia in 1988, it made an impressive $1.6 million at the box office and drew the attention of Warner Bros., which likely had visions of a Crocodile Dundee-esque hit. American press had a field day with Serious, who appeared on the cover of TIME and was given airtime on MTV.

Critics and audiences weren’t quite as enamored. The Orlando Sentinel suggested that "Tedious Oddball" would be a more appropriate name for the film's creator. In his one-star review, Roger Ebert wrote that, "Young Einstein is a one-joke movie, and I didn't laugh much the first time." In the U.S., Young Einstein grossed just over $11 million, a fairly weak showing for a summer comedy. It was bested in its opening weekend by both Ron Howard’s Parenthood and the Sylvester Stallone action-grunter Lock Up.

Paul McConnell/Getty Images

Although American distributors quickly cooled on Serious, Australia's enthusiasm for the filmmaker didn’t dampen. When Serious released 1993’s Reckless Kelly, a fictionalized account of outlaw Ned Kelly, it made $5.4 million in Australia—three times as much as Young Einstein. Serious took a seven-year sabbatical, then returned with 2000’s Mr. Accident, a slapstick comedy about an injury-prone man who tries to thwart a scheme to inject nicotine into eggs. Meeting a tepid critical and financial reception, it would be his third and (likely) final film.

At roughly the same time Mr. Accident was released, Serious took issue with upstart search engine Yahoo!, alleging the site was piggybacking on his popularity. He filed a lawsuit, which was quickly dropped when he failed to prove the URL had damaged him in any way.

The amused headlines stemming from that incident were the last examples of Serious capturing attention in America. Having completed just three films, no other projects have come to fruition; Serious launched a website detailing some of his background and to air some of his Yahoo!-related grievances.

Now 63, Serious currently serves as director of the Kokoda Track Foundation, an Australian aid organization dedicated to improving the living conditions of Papua New Guineans. The board’s website lists him as Yahoo Serious, which is the name he claims that all of his family and friends have called him since he changed it in 1980.

“You can choose every aspect of your life,” Serious once said. “Why not your name?”

Marvel Fan Creates Petition to Bring Back Luke Cage Following Netflix Cancellation

David Lee, Netflix
David Lee, Netflix

Fans are still shocked over Netflix's cancellation of ​Luke Cage​. For many, it's the end to an important series that tackled racial issues and privilege with a predominantly black cast. So Marvel fans are fighting to bring it back.

Luke Hunter took to Change.org and launched a petition for ​Netflix to bring back the two-time People's Choice Award-nominated show.

Luke Cage is the finest Marvel show in existence," the petition plea begins. "It exemplifies heroics, sassy banter, great music, and family fun. The cancellation of this beloved show is utterly flabbergasting. We must fight to save our hero of Harlem as he fights for us. Save Power Man!”

The petition, which started yesterday, already has 2060 signees, with a goal of 2500 signatures.

Luke Cage is one of many Marvel shows that Netflix has axed in recent months. The streaming service ​cancelled Iron Fist just last week.

Unfortunately, Marvel’s Luke Cage will not return for a third season," Marvel and Netflix announced in a joint statement. "Everyone at Marvel Television and Netflix is grateful to the dedicated showrunner, writers, cast and crew who brought Harlem’s Hero to life for the past two seasons, and to all the fans who have supported the series."

Deadline Hollywood is reporting that Disney has no plans to bring back the show on its ​upcoming streaming service, or on any other platform.

Halloween Breaks Franchise Record With $77.5M Opening

Ryan Green, Universal Pictures
Ryan Green, Universal Pictures

Horror fans have waited nearly a decade to see ​Michael Myers return to the big screen, and have finally gotten to see the knife-wielding serial killer return in an exhilarating and frightening new movie.

The nine-year wait for a new Halloween movie was the longest in the series' history, and it did not disappoint—especially when it came to its box office haul. In North America, ​Variety reports that the movie earned $77.5 million over the weekend after launching on nearly 4000 screens. It's the second-highest October debut in history, only behind this year's Venom.

The new film, which is directed by David Gordon Green, obliterated the series' previous record-holder, Rob Zombie's polarizing 2007 remake, which made $26 million in its first weekend.

"I am enormously proud of this film,” producer Jason Blum said in a statement. “Halloween brings the franchise back to life in a fresh, relevant, and fun way that is winning over fans and critics alike.”

Early estimates were targeting a $65 million opening weekend, but it hardly comes as a surprise that fans came out in droves to see the movie. Not only is Halloween a direct sequel to John Carpenter's 1978 classic, which is easily the most acclaimed film in the series' history, but it also saw ​Jamie Lee Curtis reprise her iconic role as Laurie Strode.

Curtis wasn't the only returning player; ​John Carpenter came on board as the executive producer, which marks his first direct involvement in the series since 1981's Halloween 2.

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