A.C. Gilbert, the Toymaker Who (Actually) Saved Christmas 

Travel Salem via Flickr // CC BY-ND 2.0
Travel Salem via Flickr // CC BY-ND 2.0

Alfred Carlton Gilbert was told he had 15 minutes to convince the United States government not to cancel Christmas.

For hours, he paced the outer hall, awaiting his turn before the Council of National Defense. With him were the tools of his trade: toy submarines, air rifles, and colorful picture books. As government personnel walked by, Gilbert, bashful about his cache of kid things, tried hiding them behind a leather satchel.

Finally, his name was called. It was 1918, the U.S. was embroiled in World War I, and the Council had made an open issue about their deliberation over whether to halt all production of toys indefinitely, turning factories into ammunition centers and even discouraging giving or receiving gifts that holiday season. Instead of toys, they argued, citizens should be spending money on war bonds. Playthings had become inconsequential.

Frantic toymakers persuaded Gilbert, founder of the A.C. Gilbert Company and creator of the popular Erector construction sets, to speak on their behalf. Toys in hand, he faced his own personal firing squad of military generals, policy advisors, and the Secretary of War.

Gilbert held up an air rifle and began to talk. What he’d say next would determine the fate of the entire toy industry.

Even if he had never had to testify on behalf of Christmas toys, A.C. Gilbert would still be remembered for living a remarkable life. Born in Oregon in 1884, Gilbert excelled at athletics, once holding the world record for consecutive chin-ups (39) and earning an Olympic gold medal in the pole vault during the 1908 Games. In 1909, he graduated from Yale School of Medicine with designs on remaining in sports as a health advisor.

But medicine wasn’t where Gilbert found his passion. A lifelong performer of magic, he set his sights on opening a business selling illusionist kits. The Mysto Manufacturing Company didn’t last long, but it proved to Gilbert that he had what it took to own and operate a small shingle. In 1916, three years after introducing the Erector sets, he renamed Mysto the A.C. Gilbert Company.

Erector was a big hit in the burgeoning American toy market, which had typically been fueled by imported toys from Germany. Kids could take the steel beams and make scaffolding, bridges, and other small-development projects. With the toy flying off shelves, Gilbert’s factory in New Haven, Connecticut grew so prosperous that he could afford to offer his employees benefits that were uncommon at the time, like maternity leave and partial medical insurance.

Gilbert’s reputation for being fair and level-headed led the growing toy industry to elect him their president for the newly created Toy Manufacturers of America, an assignment he readily accepted. But almost immediately, his position became something other than ceremonial: His peers began to grow concerned about the country’s involvement in the war and the growing belief that toys were a dispensable effort.

President Woodrow Wilson had appointed a Council of National Defense to debate these kinds of matters. The men were so preoccupied with the consequences of the U.S. marching into a European conflict that something as trivial as a pull-string toy or chemistry set seemed almost insulting to contemplate. Several toy companies agreed to convert to munitions factories, as did Gilbert. But when the Council began discussing a blanket prohibition on toymaking and even gift-giving, Gilbert was given an opportunity to defend his industry.

Before Gilbert was allowed into the Council’s chambers, a Naval guard inspected each toy for any sign of sabotage. Satisfied, he allowed Gilbert in. Among the officials sitting opposite him were Secretary of War Newton Baker and Secretary of the Navy Josephus Daniels.

“The greatest influences in the life of a boy are his toys,” Gilbert said. “Yet through the toys American manufacturers are turning out, he gets both fun and an education. The American boy is a genuine boy and wants genuine toys."

He drew an air rifle, showing the committee members how a child wielding less-than-lethal weapons could make for a better marksman when he was old enough to become a soldier. He insisted construction toys—like the A.C. Gilbert Erector Set—fostered creative thinking. He told the men that toys provided a valuable escape from the horror stories coming out of combat.

Armed with play objects, a boy’s life could be directed toward “construction, not destruction,” Gilbert said.

Gilbert then laid out his toys for the board to examine. Secretary Daniels grew absorbed with a toy submarine, marveling at the detail and asking Gilbert if it could be bought anywhere in the country. Other officials examined children’s books; one began pushing a train around the table.

The word didn’t come immediately, but the expressions on the faces of the officials told the story: Gilbert had won them over. There would be no toy or gift embargo that year.

Naturally, Gilbert still devoted his work floors to the production efforts for both the first and second world wars. By the 1950s, the A.C. Gilbert Company was dominating the toy business with products that demanded kids be engaged and attentive. Notoriously, he issued a U-238 Atomic Energy Lab, which came complete with four types of uranium ore. “Completely safe and harmless!” the box promised. A Geiger counter was included. At $50 each, Gilbert lost money on it, though his decision to produce it would earn him a certain infamy in toy circles.

“It was not suitable for the same age groups as our simpler chemistry and microscope sets, for instance,” he once said, “and you could not manufacture such a thing as a beginner’s atomic energy lab.”

Gilbert’s company reached an astounding $20 million in sales in 1953. By the mid-1960s, just a few years after Gilbert's death in 1961, it was gone, driven out of business by the apathy of new investors. No one, it seemed, had quite the same passion for play as Gilbert, who had spent over half a century providing fun and educational fare that kids were ecstatic to see under their trees.

When news of the Council’s 1918 decision reached the media, The Boston Globe's front page copy summed up Gilbert’s contribution perfectly: “The Man Who Saved Christmas.”

5 Facts About Edgar Allan Poe on His 210th Birthday

You’ve read Edgar Allan Poe’s terrifying stories. You can quote "The Raven." But how well do you know the writer’s quirky sense of humor and code-cracking abilities? Let’s take a look at a few  things you might not know about the acclaimed author, who was born 210 years ago today.

1. He was the original balloon boy.

You probably remember 2009’s infamous “Balloon Boy” hoax. Turns out the Heene family that perpetrated that fraud weren’t even being entirely original in their attempt at attention-grabbing. They were actually cribbing from Poe.

In 1844 Poe cooked up a similar aviation hoax in the pages of the New York Sun. The horror master cranked out a phony news item describing how a Mr. Monck Mason had flown a balloon flying machine called Victoria from England to Sullivan’s Island, South Carolina in just 75 hours. According to Poe’s story, the balloon had also hauled seven passengers across the ocean.

No balloonist had ever crossed the Atlantic before, so this story quickly became a huge deal. Complete transatlantic travel in just three days? How exciting! Readers actually queued up outside the Sun’s headquarters to get their mitts on a copy of the day’s historic paper.

Poe’s report on the balloon was chock full of technical details. He devoted a whole paragraph to explaining how the balloon was filled with coal gas rather than “the more expensive and inconvenient hydrogen.” He listed the balloon’s equipment, which included “cordage, barometers, telescopes, barrels containing provision for a fortnight, water-casks, cloaks, carpet-bags, and various other indispensable matters, including a coffee-warmer, contrived for warming coffee by means of slack-lime, so as to dispense altogether with fire, if it should be judged prudent to do so.” He also included hundreds of words of excerpts from the passengers’ journals.

The only catch to Poe’s story was that it was entirely fictitious. The Sun’s editors quickly wised up to Poe’s hoax, and two days later they posted an understated retraction that noted, “We are inclined to believe that the intelligence is erroneous.”

2. He dabbled in cryptography.

If you’ve read Poe’s story “The Gold-Bug,” you probably know that he had a working knowledge of cryptography. But you might not know that Poe was actually a pretty darn good cryptographer in his own right.

Poe’s first notable code-cracking began in 1839. He sent out a call for readers of his Philadelphia newspaper to send him encoded messages that he could decipher. Poe would then puzzle over the secret messages for hours. He published the results of his work in a wildly popular recurring feature. Poe also liked to toss his own codes out there to keep readers busy. Some of the codes were so difficult that Poe professed utter amazement when even a single reader would crack them.

Poe was so confident in his abilities as a cryptographer that he approached the Tyler administration in 1841 with an offer to work as a government code cracker. He modestly promised, “Nothing intelligible can be written which, with time, I cannot decipher.” Apparently there weren’t any openings for him, though.

3. The "Allan" came later.

It would sound odd to just say “Edgar Poe,” but the famous “Allan” wasn’t originally part of the writer’s name. Poe was born in Boston on January 19, 1809 to professional actors, but his early childhood was fairly rotten. When Poe was just two years old, his father abandoned the family—leaving the toddler's mother, Elizabeth, to raise Edgar and his two siblings. Not long after that, Elizabeth died of tuberculosis.

Poe actually had a little luck at that point. John and Frances Allan, a well-to-do Richmond family, took the boy in and provided for his education. Although the Allans never formally adopted Poe, he added their surname to his own name.

Like a lot of Poe’s fiction, his story with the Allans didn't have a particularly happy ending. Poe and John Allan grew increasingly distant during the boy’s teenage years, and after Poe left for the University of Virginia, he and Allan became estranged. (Apparently the root of these problems involved Poe’s tendency to gamble away whatever money Allan sent him to subsidize his studies.)

4. He had a nemesis.

Like a lot of writers, Poe had a rival. His was the poet, critic, and editor Rufus Griswold. Although Griswold had included Poe’s work in his 1842 anthology The Poets and Poetry of America, Poe held an extremely low opinion of Griswold’s intellect and literary integrity. Poe published an essay blasting Griswold’s selections for the anthology, and their rivalry began.

Things really heated up when Griswold succeeded Poe as the editor of Graham’s Magazine at a higher salary than Poe had been pulling in. Poe began publicly lambasting Griswold’s motivations; he even went so far as to claim that Griswold was something of a literary homer who puffed up New England poets.

Poe might have had a point about Griswold’s critical eye, but Griswold had the good fortune to outlive Poe. After Poe died, Griswold penned a mean-spirited obituary in which he stated that the writer’s death “will startle many, but few will be grieved by it” and generally portrayed Poe as an unhinged maniac.

Slamming a guy in his obituary is pretty low, but Griswold was just getting warmed up. He convinced Poe’s aunt, Maria Clemm, to make him Poe’s literary executor. Griswold then published a biography of Poe that made him out to be a drug-addled drunk, all while keeping the profits from a posthumous edition of Poe’s work.

5. His death was a mystery worth of his writing.

In 1849 Poe left New York for a visit to Richmond, but he never made it that far south. Instead, Poe turned up in front of a Baltimore bar deliriously raving and wearing clothes that didn’t fit. Passersby rushed Poe to the hospital, but he died a few days later without being able to explain what happened to him.

Poe’s rumored causes of death were “cerebral inflammation” and “congestion of the brain,” which were polite euphemisms for alcohol poisoning. Modern scholars don’t totally buy this explanation, though. The characterization of Poe as a raging drunk mostly comes from Griswold’s posthumous smear campaign, and his incoherent state of mind may have been the result of rabies or syphilis.

Some Poe fans subscribe to a more sinister theory about the writer’s death, though. They think he may have fallen victim to “cooping,” a sordid 19th century political practice. Gangs of political thugs would round up homeless or weak men and hold them captive in a safe place called a “coop” right before a major election. On election day—and there was an election in Baltimore on October 3, 1849, the day Poe was found—the gangs would then drug or beat the hostages before taking them around to vote at multiple polling places.

This story sounds like something straight out of Poe’s own writing, but it might actually be true. Poe’s crummy physical state and delirium would be consistent with a victim of cooping, and the ill-fitting clothes jibe with gangs’ practice of making their hostages change clothes so they could cast multiple votes. With no real evidence either way, though, Poe’s death remains one of literature’s most fascinating mysteries.

This post originally appeared in 2011.

The $13,000 Epiphany That Made Orville Redenbacher a National Popcorn King

iStock.com/NoDerog
iStock.com/NoDerog

Happy National Popcorn Day! While you’re no doubt celebrating with a bowl of freshly popped, liberally buttered popcorn, here’s something else to digest: Orville Redenbacher originally called his product Red-Bow.

In 1951, Redenbacher and his partner, a fellow Purdue grad named Charlie Bowman, purchased the George F. Chester and Son seed corn plant in Boone Township, Indiana. Though Redenbacher’s background was in agronomy and plant genetics, he had dabbled in popcorn, and was friendly with the Chester family.

Eventually, Carl Hartman was brought in to experiment. In 1969, when the trio had developed a seed they felt really confident in, they went to market. They dubbed the product “Red-Bow,” a nod to “Redenbacher” and “Bowman.”

The product was a hit regionally, but by 1970, Bowman and Redenbacher were ready for a national audience and hired a Chicago advertising agency to advise them on branding strategy. At their first meeting, Redenbacher talked about popcorn for three hours. “Come back next week and we’ll have something for you,” he was told afterward.

The following week, he turned to the agency and was told that “Orville Redenbacher’s” was the perfect name for the fledgling popcorn brand. “Golly, no,” he said. “Redenbacher is such a ... funny name.” That was the point, they told him, and they must have made a convincing case for it, because Orville Redenbacher is the brand we know today—and the man himself is still a well-known spokesman more than 20 years after his death.

Still, Redenbacher wasn’t sure that the $13,000 fee the agency had charged was money well spent. “I drove back to Indiana wryly thinking we had paid $13,000 for someone to come up with the same name my mother had come up with when I was born,” Redenbacher later wrote.

Hungry for more Redenbacher? Take a look at the inventor at work in the vintage commercial below.

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