The Great Garfield Car Window Toy Craze

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Police in Los Angeles had a problem. Over the span of five months in late 1987, more than 40 vehicles had seen their windows smashed in. When officers arrived on the scene to take reports, they were surprised to find stereos, purses, and other valuables had been left behind.

In most cases, the only thing missing was a plush Garfield that was last seen hanging from one of the car windows.

The cheap toy, which was about six-and-a-half inches tall and used suction cups on the paws to adhere to the glass, retailed for roughly $20. A new side window might set the owner back $140.

"They’d be better off," detective Ken DeBie told the Associated Press, "if they stuck the cat on the outside of the car."

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Debuting in 1978, Garfield’s destiny as a merchandising phenomenon was no accident. Creator Jim Davis was a former advertising agency employee who had very specific notions about what kind of comic strip character would be appealing to the same licensees who had made Charles Schulz a very rich man by marketing his Peanuts cast at retail.

Davis knew items bearing the likeness of Charlie Brown were outsold by Snoopy, who made bestsellers out of everything from sno-cone machines to telephones: Garfield was a direct response to cat owners who might have felt slighted by the lack of a feline hero on the comics page.

By 1981, Garfield’s lasagna-smeared face was a big enough licensing success for Davis to start Paws, Inc., a business devoted exclusively to sifting through the merchandising opportunities available. Although the syndicate owned those rights, Davis profited handsomely from them—and eventually had the capital to buy them outright in 1994 for an estimated $15 to $20 million.

In between, Davis had been struck with an idea for a product that promised to be significantly different than the T-shirts, posters, and calendars that were in wide circulation: the artist told mental_floss in 2014 that he took a plush Garfield and attached Velcro to his paws with the expectation people would be amused enough to hang him on their curtains.

When he got the prototype back, the factory had made an error and placed suction cups on instead. Davis wasn't too bothered; since they adhered well to glass, he assumed people might want to apply it to residential windows.

"It came back as a mistake with suction cups," Davis said. "They didn’t understand the directions. So I stuck it on a window and said, 'If it’s still there in two days, we’ll approve this.' Well, they were good suction cups and we released it like that. It never occurred to me that people would put them on cars."

Davis assigned the license to Dakin, a veteran manufacturer of plush toys that once employed future Beanie Baby ringleader Ty Warner. When the toy—which was marketed as Garfield Stuck on You—debuted in mid-1987, consumers were in the middle of a car decorating frenzy, having scooped up everything from Baby on Board signs to fuzzy dice to opinionated bumper stickers. It was a practice that had started with hanging fake beaver tails from Model Ts in the 1920s.

Garfield was already a proven commodity, and the marriage of cat to car decoration was a gold mine. Dakin sold two million in the first year alone, making it the biggest success in the company's 30-year history. In a rare move for the plush industry, the company even produced a television commercial. For a time, it seemed like every other car on the road bore the character’s smirking expression.

Acknowledging a phenomenon, the media tried to identify what made the toy so pervasive. Speaking with The Santa Fe New Mexican, pop culture analyst Michael Marsden said that cars had become a mobile living room, with drivers wanting to express their identities with stickers and window decals. With his caustic sense of humor, Garfield could broadcast his owner’s sense of irreverence.

Naturally, copycats followed. Pee-wee Herman, ALF, and other '80s pop culture icons had suction cups glued to their hands. In one instance, a company marketing a line called Krushed Kats that appeared to be felines abandoned and mangled in trunks came under fire from humane societies for making a joke of cruelty to animals. 

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Dakin itself wasn’t immune to the hysteria, selling smaller Garfields for $7.97, marketing Odie, and trying to create their own proprietary passenger with Goro the Gorilla. None sold as well as the orange pioneer.

It wouldn’t last. With $50 million in sales, Garfield Stuck on You squeezed in just as the plush industry was about to go into hibernation before the Beanie Baby revival of the mid-1990s. In 1988, the category was down 44 percent at the wholesale level.

Dakin eventually merged with onetime rival Applause in 1991 and began to look for a licensed hit that could recapture Garfield’s success, but it would prove to be a hard act to follow. In 2004, Davis’s Paws, Inc. reported over $750 million in annual revenue. No other cartoon cat was going to move product like his.

1988 also marked the end of the crime spree that had confounded Southern California law enforcement. Arrested on an unrelated charge, a burglary suspect told police that some of his adolescent friends had taken to stealing the plush toys from cars in order to give them to their girlfriends as gifts. Dakin promised to send replacements to anyone who mailed in their copy of the burglary report.

The thieves also took two Sylvester the Cats.

How Lewis Keseberg Was Branded the Killer Cannibal of the Donner Party

Wikimedia Commons // Public Domain
Wikimedia Commons // Public Domain

When the last of four relief teams arrived at a lakeside camp in the Sierra Nevada mountains on April 17, 1847 to recover what was left of the Donner Party, the log cabins built by the marooned pioneers were silent. Stranded there since the previous November—when the party realized the snow was too high and their cattle too weak for all 80 or so of them to travel safely over the summit blocking the last leg of their journey to California's Central Valley—they'd had little food on which to survive. First they slaughtered their cattle, then their dogs—and then, when rescue didn't come, they began to eat the dead. According to one account, the last relief team found human remains—battered skulls and bones stripped of flesh—scattered over the area, among other sights "too dreadful to put on record."

The scene was similar at George Donner’s tent, a few miles from the cabins at Truckee Lake. The doomed group’s namesake had been seen by an earlier rescue party on the cusp of death and in the care of his wife Tamzene. Now the tent was empty, and a pot filled with human meat stood at the front of it. George's split-open head, emptied of its brain, was found nearby. The only sign of life was a set of fresh footprints marking the snow.

After a physically and emotionally grueling day, the relief team was exhausted. They decided to make camp for the night, with plans to investigate the tracks further once they'd had a chance to rest. Setting out on the 19th, they followed the prints to Lewis Keseberg, a blue-eyed, 32-year-old German immigrant and the sole survivor at Truckee Lake.

The sight of men bearing provisions should have been a welcome one for Keseberg. But they had found him in a compromising position: Tamzene Donner, who had been in decent health when the last relief team saw her, had disappeared—and Keseberg was preparing himself a meal of fresh human lungs and liver. What’s more, he was carrying $225 worth of gold stolen from the Donners' coin hoard in his waistcoat. To the rescue party, it looked as though Keseberg had violated one of humanity's greatest taboos, one that went beyond mere cannibalism: Murdering a person—Tamzene—to feast on her body.

A SUSPICIOUS CHARACTER

When Keseberg had joined the Donner Party less than a year earlier, pioneers spurred on by the idea of Manifest Destiny were pouring into the West by the thousands. California promised mild weather year-round and fertile farmland—and the Donner and Reed families of Illinois wanted a piece of the bounty. Keseberg, his pregnant wife Elisabeth Philippine, and his 3-year-old daughter Ada were among the people who decided to join their covered wagon train in the spring of 1846 as it rolled through the heart of America toward the Golden Coast.

The stories that would later be told about Keseberg started with his behavior on the trail. He reportedly acted cruelly toward his own family—ignoring his daughter and abusing his wife—and often didn't treat other members of the party any better. On October 5, James Reed murdered a teamster during a quarrel involving oxen, and Keseberg vocally supported Reed's execution. The other men refused to hang Reed in front of his wife and children, and instead agreed to leave him in the desert without food or weapons.

That same week, Keseberg ejected an elderly Belgian man named Hardcoop from his wagon to relieve his tired cattle. The man’s legs had given out just days before, and he was unable to keep up with the party on foot. The last anyone saw him, Hardcoop was catching his breath in the brush, his feet black and bloodied.

Damning behavior aside, Keseberg’s personality wasn’t winning him any popularity contests. In his account of the ordeal [PDF], an emigrant named Jacob Wright Harlan characterized Keseberg as an eccentric, antisocial man who mostly kept to himself. He also struck Harlan as someone "predisposed to derangement of mind"—and this was before the tragedy.

“Keseberg was his own worst enemy,” Michael Wallis, author of The Best Land Under Heaven: The Donner Party in the Age of Manifest Destiny, tells Mental Floss. “His overall demeanor set the stage for the eventual vilification of him.”

TRAGEDY AT TRUCKEE LAKE

The Sierra Nevada, a roughly 70-mile-wide mountain range snaking through California and parts of Nevada, presented one of the biggest obstacles of the Donner Party's trip. The mountains become impassable in the winter when the snow piles up; to get ahead of the weather, the group should have departed from Missouri in mid to late April. But the first members of the Donner expedition didn't leave Independence, Missouri, until May 12. To make matters worse, the winter of 1846-1847 was especially brutal in the area: About 20 storms pummeled the mountains that season, adding up to 25 feet of snow.

By December, winter had crept up on the travelers and immobilized them under its weight. Unable to continue any further with their belongings, most of the emigrants, including the Kesebergs, made camp for the season at Truckee Lake, while the strongest among them formed what would come to be known as the Forlorn Hope Party, strapped on snowshoes, and set out in search of help. Though they were just 150 miles from their destination of Sutter’s Fort in California, a wrong turn set the Forlorn Hope fatally behind schedule.

Donner Lake (formerly Truckee Lake) as viewed from Donner Pass.
Donner Lake (formerly Truckee Lake) as viewed from Donner Pass.
© Frank Schulenburg, Wikimedia Commons // CC BY-SA 3.0

Weeks passed, but the peak over which the Forlorn Hope Party had disappeared remained white and still, and the remaining members at the lake camp began succumbing to the cold and hunger. Those who died early on provided a shot at survival to the people around them: With starvation gnawing at their insides, a source of fresh meat—even if it belonged, as it did in many cases, to their closest kin—was often impossible to ignore. Roughly half the party, including most of the Forlorn Hope, engaged in cannibalism that winter. Those who did were haunted by their actions for the rest of their lives.

Lewis Keseberg never denied cannibalizing Tamzene Donner. When the final rescue party interrogated him on her whereabouts, he admitted to eating her flesh to survive, but he rebuffed any accusations that he had murdered Tamzene rather than waiting to butcher her only after she died of natural causes. As for the gold lining his trousers, and the bundle of stolen silks, jewels, and firearms found in his cabin, Keseberg eventually confessed to taking George Donner’s goods—but only upon request from Tamzene herself. As he told it, Tamzene left the tents after her husband died and slipped and fell into a creek on her way to his cabin. When she arrived she knew she didn’t have much time left, and asked Keseberg to gather up the money George Donner had hidden and return it to her children at Sutter’s Fort. She died later that night.

The rescue team didn’t fully buy his story, but they begrudgingly decided to lead him back to the central California valley where the rest of the party had ended up, so that a jury of his peers could decide his fate. After a slog across the Sierra Nevada, Keseberg reunited with his wife—who had been rescued by the first relief party (their daughter Ada and a child born on the trail both died of starvation)—and for the first time in months, sat down to enjoy a hearty meal that didn’t consist of dog, cattle, or human meat.

"BETTER THAN CALIFORNIA BEEF"

After Keseberg's return to civilization, news of the “Donner Party Tragedy” rippled across the nation by way of newspapers and word of mouth. The cannibalism aspect gripped the American consciousness, and Keseberg was cast as the savage who ate humans not just for sustenance, but for pleasure. Journalists dubbed him the “human cannibal” and began reporting the murder of Tamzene Donner—which had never been verified—as fact. Gossipers added their own embellishments to the account. According to one telling, which allegedly came from the surviving Donner Party children, Keseberg had taken a young boy to bed with him one night and killed him by morning, later hanging his carcass on the wall like a slab of game.

The most persistent rumor may have come from Keseberg himself. The story goes that after settling in California, he would frequent the local bars and brag about his escapades in cannibalism to anyone who would listen. In this version, Keseberg claimed human meat was more delicious than California beef, and described Tamzene Donner’s liver as the sweetest bite he had ever tasted.

It's easy to see how rumors like these could snowball. But according to Wallis, even if Keseberg did say these things, they don’t necessarily prove his guilt. “To people who know about the human mind and know what starvation and hyperthermia can do to you, it’s not too much out of the ordinary for him to say something like that,” he explains. Post-traumatic stress disorder is known to provoke psychotic symptoms, such as hallucinations and delusions, although it's unclear whether this was the case with Keseberg.

Whatever the source of the grisly stories, they led to legal trouble. Keseberg was ultimately accused of murdering six of his fellow Donner Party members, including Tamzene, but was acquitted on each count due to lack of evidence. He later returned to court, this time as the prosecutor, to sue members of the relief party who had found him at Truckee Lake for fueling the vicious rumors attached to his name. Again the jury sided in his favor, but his reward was modest: just $1 for the damages, and he was still expected to cover the court fees.

LAST CHANCE FOR REDEMPTION

Life never got easier for Keseberg, but he was granted one last bit of closure around age 65. A journalist named C.F. McGlashan was writing a book called History of the Donner Party: A Tragedy of the Sierra when he reached out to the surviving members to interview them. Finally, Keseberg had the platform to tell his version of the events that transpired that winter, and address the rumors that had dogged him for years. His first-hand account was a stark departure from the infamous stories of his barroom braggadocio:

“The flesh of starved beings contains little nutriment. It is like feeding straw to horses. I cannot describe the unutterable repugnance with which I tasted the first mouthful of flesh. There is an instinct in our nature that revolts at the thought of touching, much less eating, a corpse. It makes my blood curdle to think of it!”

Keseberg’s greatest chance for redemption came when McGlashan arranged for him to meet Eliza Donner Houghton, Tamzene Donner’s youngest surviving daughter. Eliza had been only 4 years old at the time of the Donner Party tragedy, and when Keseberg saw the grown woman standing before him, he collapsed to his knees. He didn’t deny eating Tamzene’s remains, but he swore to Eliza that he hadn’t murdered her. Hearing the sincerity in the voice of this man she barely remembered from childhood, Eliza decided to take him at his word.

Despite earning validation from the courts and a descendent of the Donners, Keseberg’s reputation continued to shadow him wherever he went, whether in the towns where he lived or aboard the supply ship where he eventually worked. Toward the end of his life, he gathered enough money to open his own inn in Sacramento, but even this endeavor failed. “People thought, ‘Well, why would we stay there where this cannibal lives?’” Wallis says. The inn burned to the ground, and the cause of the fire was undetermined.

An internet search of Keseberg today still pulls up results related to his alleged crimes. The story’s stubborn presence through the decades becomes more notable in light of certain facts concerning the Forlorn Hope Party: During that trek, two Miwok men, named Salvadore and Luis, were murdered for their flesh by William Foster, but because they were Native Americans their story was ignored by newspapers. Tamzene Donner's death, and the gossip surrounding Keseberg's alleged involvement, however, received plenty of coverage.

Lewis Keseberg's wife Elisabeth Philippine died in 1877, and the widower lived out the remainder of his life poor and struggling to care for the couple’s children—both born after the Donner Party saga—who had intellectual disabilities. He died in 1895, nearly half a century after the events that defined him in the public eye. “He took his last breath in a hospital for the poor. The only thing in his pockets was lint,” Wallis says. “Keseberg is just one of the many great tragedies of this whole story.”

Additional Source: The Indifferent Stars Above: The Harrowing Saga of the Donner Party

New Podcast Opens Up the Cold Case of the Isabella Stewart Gardner Art Heist

Ryan McBride, AFP/Getty Images
Ryan McBride, AFP/Getty Images

One of the newest true crime podcasts gathering buzz doesn't involve a murder or kidnapping—instead, it investigates one of the most infamous art heists in history. Last Seen, a collaboration between WBUR and The Boston Globe, looks at the Isabella Stewart Gardner Museum theft, a case that has gone unsolved for 28 years.

The story begins on March 18, 1990, when two thieves posing as policemen infiltrated the Boston art museum and stole 13 paintings off the walls. The works are from such master artists as Rembrandt, Vermeer, and Manet, and are estimated to have a cumulative value exceeding $600 million.

The scope of the heist alone would have made it historically significant, but the story became even more interesting after the crime was committed. The case never moved forward, despite a drawn-out investigation and a $10 million reward for the return of the stolen pieces. That didn't mean there weren't suspects: Two unnamed men were identified, but they were killed shortly after the theft, and according to the popular theory, information regarding the location of the stolen artworks died with them.

The Isabella Stewart Gardner Museum case is still filled with mysteries, but the new podcast aims to make the story a little clearer. Hosted by WBUR producers and reporters Kelly Horan and Jack Rodolico, and with contributions from Stephen Kurkjian, who spent years covering the heist for The Boston Globe, Last Seen follows the saga from the night the crime was committed to today. It features interviews with investigators who worked on the case and people who were employed by the museum in the early 1990s, some of whom have never before agreed to speak publicly on the subject.

The first episode of Last Seen debuted on WBUR September 17, and the series will include 10 episodes in total.

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