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The Great Garfield Car Window Toy Craze

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Police in Los Angeles had a problem. Over the span of five months in late 1987, more than 40 vehicles had seen their windows smashed in. When officers arrived on the scene to take reports, they were surprised to find stereos, purses, and other valuables had been left behind.

In most cases, the only thing missing was a plush Garfield that was last seen hanging from one of the car windows.

The cheap toy, which was about six-and-a-half inches tall and used suction cups on the paws to adhere to the glass, retailed for roughly $20. A new side window might set the owner back $140.

"They’d be better off," detective Ken DeBie told the Associated Press, "if they stuck the cat on the outside of the car."

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Debuting in 1978, Garfield’s destiny as a merchandising phenomenon was no accident. Creator Jim Davis was a former advertising agency employee who had very specific notions about what kind of comic strip character would be appealing to the same licensees who had made Charles Schulz a very rich man by marketing his Peanuts cast at retail.

Davis knew items bearing the likeness of Charlie Brown were outsold by Snoopy, who made bestsellers out of everything from sno-cone machines to telephones: Garfield was a direct response to cat owners who might have felt slighted by the lack of a feline hero on the comics page.

By 1981, Garfield’s lasagna-smeared face was a big enough licensing success for Davis to start Paws, Inc., a business devoted exclusively to sifting through the merchandising opportunities available. Although the syndicate owned those rights, Davis profited handsomely from them—and eventually had the capital to buy them outright in 1994 for an estimated $15 to $20 million.

In between, Davis had been struck with an idea for a product that promised to be significantly different than the T-shirts, posters, and calendars that were in wide circulation: the artist told mental_floss in 2014 that he took a plush Garfield and attached Velcro to his paws with the expectation people would be amused enough to hang him on their curtains.

When he got the prototype back, the factory had made an error and placed suction cups on instead. Davis wasn't too bothered; since they adhered well to glass, he assumed people might want to apply it to residential windows.

"It came back as a mistake with suction cups," Davis said. "They didn’t understand the directions. So I stuck it on a window and said, 'If it’s still there in two days, we’ll approve this.' Well, they were good suction cups and we released it like that. It never occurred to me that people would put them on cars."

Davis assigned the license to Dakin, a veteran manufacturer of plush toys that once employed future Beanie Baby ringleader Ty Warner. When the toy—which was marketed as Garfield Stuck on You—debuted in mid-1987, consumers were in the middle of a car decorating frenzy, having scooped up everything from Baby on Board signs to fuzzy dice to opinionated bumper stickers. It was a practice that had started with hanging fake beaver tails from Model Ts in the 1920s.

Garfield was already a proven commodity, and the marriage of cat to car decoration was a gold mine. Dakin sold two million in the first year alone, making it the biggest success in the company's 30-year history. In a rare move for the plush industry, the company even produced a television commercial. For a time, it seemed like every other car on the road bore the character’s smirking expression.

Acknowledging a phenomenon, the media tried to identify what made the toy so pervasive. Speaking with The Santa Fe New Mexican, pop culture analyst Michael Marsden said that cars had become a mobile living room, with drivers wanting to express their identities with stickers and window decals. With his caustic sense of humor, Garfield could broadcast his owner’s sense of irreverence.

Naturally, copycats followed. Pee-wee Herman, ALF, and other '80s pop culture icons had suction cups glued to their hands. In one instance, a company marketing a line called Krushed Kats that appeared to be felines abandoned and mangled in trunks came under fire from humane societies for making a joke of cruelty to animals. 

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Dakin itself wasn’t immune to the hysteria, selling smaller Garfields for $7.97, marketing Odie, and trying to create their own proprietary passenger with Goro the Gorilla. None sold as well as the orange pioneer.

It wouldn’t last. With $50 million in sales, Garfield Stuck on You squeezed in just as the plush industry was about to go into hibernation before the Beanie Baby revival of the mid-1990s. In 1988, the category was down 44 percent at the wholesale level.

Dakin eventually merged with onetime rival Applause in 1991 and began to look for a licensed hit that could recapture Garfield’s success, but it would prove to be a hard act to follow. In 2004, Davis’s Paws, Inc. reported over $750 million in annual revenue. No other cartoon cat was going to move product like his.

1988 also marked the end of the crime spree that had confounded Southern California law enforcement. Arrested on an unrelated charge, a burglary suspect told police that some of his adolescent friends had taken to stealing the plush toys from cars in order to give them to their girlfriends as gifts. Dakin promised to send replacements to anyone who mailed in their copy of the burglary report.

The thieves also took two Sylvester the Cats.

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8 Arresting Facts About Scotland Yard
Jack Taylor, Getty Images
Jack Taylor, Getty Images

Depicted in fiction for well over a century as the world's premier police force, Scotland Yard might be the most famous banner for law enforcement in history. Though the name itself is officially a term for the location of the London Metropolitan Police headquarters, it’s taken on a colloquial use to describe the collective brain trust of that station’s patrolmen and detectives. Here’s what we’ve deduced about the past, present, and future of this historic—and sometimes controversial—institution.

1. IT GOT ITS NAME FROM A TRICKY BIT OF GEOGRAPHY.

London didn’t have a formal police force until 1829, when Home Secretary Sir Robert Peel arranged for a squad to replace the fractured system of watchmen, street patrols, and the River Police. Colonel Charles Rowan and Richard Mayne were tasked with organizing the force: Mayne’s house at 4 Whitehall Place opened to an adjacent courtyard that had once been a medieval palace that hosted Scottish royalty while they were in London. This “Great Scotland Yard,” which was also reportedly the name of the street behind the building, became synonymous with Rowan and Mayne’s efforts to create a new era in law enforcement.

2. CHARLES DICKENS TAGGED ALONG ON PATROLS.

Author Charles Dickens poses for a photo
London Stereoscopic Company/Getty Images

The renowned author of Great Expectations and other literary classics wasn’t a policeman, but he did perform the 19th-century equivalent of a ride-along. Dickens was friends with Charles Frederick Field, a Scotland Yard inspector, and their relationship led to Dickens occasionally accompanying patrolmen on their nightly rounds. He even based a character in his novel Bleak House on Fields.

3. THERE WERE DIRTY COPS AMONG THE RANKS IN THOSE EARLY DAYS.

For all of the public acceptance of Scotland Yard—Londoners were initially wary of the plainclothes cops walking among them—the squad suffered a sensational blow to its image in 1877. Known as the “Turf Fraud Scandal” or the “Trial of the Detectives,” the controversy erupted after a Parisian socialite named Madame de Goncourt was conned by two men named Harry Benson and William Kurr. Scotland Yard inspector Nathaniel Druscovich was dispatched to Amsterdam to capture a fleeing Benson while others pursued Kurr. The men proved surprisingly elusive, which prompted suspicion among Scotland Yard officials. When the two con men were finally arrested, they explained that an inspector named John Meiklejohn was taking bribes in exchange for tipping off Kurr to police activity. Two other policemen were implicated; the three each received two years in prison. The high-profile breach led to a reorganization, with the Yard inserting detectives into a new Criminal Investigation Department (CID) to help minimize misconduct.

4. THEY HELPED PIONEER FINGERPRINTING.

A Scotland Yard employee examines fingerprints
Hulton Archive/Getty Images

At one time, the science of fingerprinting was more of a theory than anything that could be put into practice. Most police forces instead relied on anthropometry, a system created by French police officer Alphonse Bertillon, which used 11 body measurements taken by calipers to provide a unique physical identity for an individual. While fingerprinting was beginning to take off in India in the late 1800s, the English-speaking world didn’t adopt the forensic technique of lifting and matching prints until 1901, when Sir Edward Henry, then the assistant commissioner of Scotland Yard, instituted the Metropolitan Police Fingerprint Bureau. In 1902, a billiard ball thief was convicted based on a fingerprint he left on a windowsill. In 1904, a Yard detective demonstrated the efficacy of fingerprinting at the St. Louis World’s Fair, helping spread the new science to American law enforcement officials.

5. THEIR PATROL OFFICERS DIDN’T CARRY GUNS UNTIL 1994.

The uniformed police officers who wander London’s streets with an eye on keeping the peace were unarmed for most of the 20th century. It wasn’t until 1994 that select patrol officers were permitted to carry guns, a policy shift that stemmed from increased assaults on police. The addition of firearms was limited to armed response cars intended to be dispatched to high-risk calls; previously, officers were instructed to keep their weapons in a lockbox inside their vehicles. Today, 90 percent of Metropolitan police officers go on duty without a gun, a policy largely maintained in response to a relatively low number of guns carried by civilians. Less than four in 100 British citizens own a firearm.

6. THEY HAVE A SQUAD OF “SUPER RECOGNIZERS.”

A surveillance camera is posted in London
Leon Neal, AFP/Getty Images

With surveillance cameras dotting London, facial recognition for identifying criminal suspects is in high demand. But no software can outperform Scotland Yard’s team of “super recognizers,” who are recruited for their ability to match a face to a name based on their own memory. These officers are hired by administering a facial recognition test first implemented by Harvard in 2009. Those in the top percentile have an uncanny ability to retain facial feature details and are often dispatched to cull out known criminals like pickpockets at public gatherings. One such specialist, Constable Gary Collins, identified 180 people out of 4000 while examining footage of the 2011 London riots. Software was able to identify exactly one.

7. THEY KEEP A SECRET CRIME MUSEUM HIDDEN FROM THE PUBLIC.

Housed across two floors at the headquarters of the Metropolitan Police in London is the Black Museum, a macabre cavalcade of evidence from nearly 150 years of investigative work. Established in 1875, the collection houses body parts (gallstones that failed to dissolve in acid along with the rest of a murder victim) and seemingly innocuous items that take on sinister connotations: A set of pots and pans that once belonged to Scottish serial killer Dennis Nilsen and were used to boil human flesh. It’s closed to the public, though visiting law enforcement and sometimes celebrities can secure an invite: Laurel and Hardy and Sir Arthur Conan Doyle have toured its inventory. A sample of the collection went on display at the Museum of London in 2015.  

8. YOU COULD LIVE THERE ONE DAY.

The former New Scotland Yard building at 10 Broadway
Jack Taylor, AFP/Getty Images

The Metropolitan Police have changed locations several times over the years. It was situated at its original location of 4 Whitehall Place from 1829 to 1890, then housed in a large Victorian building on the Victoria Embankment from 1890 until 1967. That’s when the operation was moved to a 600,000 square-foot building at 10 Broadway in Westminster: a famous revolving sign announced a New Scotland Yard was taking up residence. In 2014, the building was sold to investors from Abu Dhabi for $580 million: London cited operating expenses and budget cuts as the reasons for the sale. The buyers plan to mount a residential housing project in the spot. Scotland Yard staff moved to a trimmed-down facility at the Curtis Green Building in Westminster and within walking distance of the Houses of Parliament.   

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Why an Ex-FBI Agent Recommends Wrapping Your Keys in Tinfoil Whenever You Leave Your Car
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iStock

A car thief doesn't need to get their hands on your keys to break into your vehicle. If you use a wireless, keyless system, or fob, to unlock your car, all they need to do is steal the signal it emits. Luckily there's a tool you can use to protect your fob from hackers that you may already have in your kitchen at home: tinfoil.

Speaking with USA Today, retired FBI agent Holly Hubert said that wrapping car fobs in a layer of foil is the cheapest way to block their sensitive information from anyone who may be trying to access it. Hackers can easily infiltrate your car by using a device to amplify the fob signal or by copying the code it uses. And they don't even need to be in the same room as you to do it: They can hack the fob inside your pocket from the street outside your house or office.

Electronic car theft is a growing problem for automobile manufacturers. Ideally fobs made in the future will come with cyber protection built-in, but until then the best way to keep your car safe is to carry your fob in an electromagnetic field-blocking shield when you go out. Bags made specifically to protect your key fob work better than foil, but they can cost more than $50. If tinfoil is all you can afford, it's better than nothing.

At home, make sure to store your keys in a spot where they will continue to get protection. Dropping them in a metal coffee can is a lot smarter than leaving them out in the open on your kitchen counter.

[h/t USA Today]

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