The Enduring Mystery of the Oreo Cookie Design

Marla Keays via Flickr // CC BY 2.0
Marla Keays via Flickr // CC BY 2.0

When the National Biscuit Company introduced the Oreo cookie in March of 1912, there was no mistaking its origins. It was a blatant knock-off of Sunshine Biscuits's Hydrox, a double-wafer chocolate and cream sandwich snack that capitalized on the popularity of a similar home-baked treat that had been circulating since the mid-1800s.

The Hydrox was introduced in 1908. But Sunshine had relatively little of the advertising or production power of Nabisco, which was formed in 1898 as a conglomerate of baking companies: The fact that it beat Oreo to shelves by four years was irrelevant. Consumers largely passed up Hydrox and opted for Oreos, which were sold in bulk for 30 cents a pound.

The two cookies had more in common than a similar taste: Both used cookies that were ornate, with wreaths adorning the outer side. In 1952, possibly in an attempt to further distance themselves from the competition, Nabisco opted to change the Oreo design to a slightly more complex pattern that has invited comparisons to everything from the Knights Templar to the Freemasons.

Were conspiracy theorists focusing too hard on the humble Oreo? Or has the cookie been trying to tell us something all along?

Morgan via Flickr // CC BY 2.0

The Oreo wasn’t the only snack Nabisco introduced in 1912. The company also produced Veronese biscuits and Mother Goose cookies, the latter embossed with characters from popular nursery rhymes. As with Hydrox, it had become common to create cookie molds that could imprint a distinctive shape on top of the crunchy wafers. It's a practice that likely has origins in Europe, where producers of communion wafers used molds to create edible religious symbols.

Mass-market cookie businesses had more cynical motivations. It was in their best interests to create distinctive patterns that helped consumers distinguish one product from another. Nabisco’s Lorna Doone cookies had a vaguely atomic symbol along with the cookie’s name; Hydrox opted for flower petals in addition to wreaths. Even out of the package, it was easy to tell one sugary snack from the other.

In 1924, Nabisco made a slight alteration to the Oreo, adding turtle doves on either end of the cookie’s name and enlarging the font. It remained unchanged for nearly 30 years, until 1952, when a former Nabisco mail room employee named William Turnier was tasked with building a better cookie.

Turnier had arrived at the company in 1923, running correspondence for executives before he befriended workers on the food engineering side of their headquarters in New York City. At night, he pursued his GED: Turnier had dropped out of school over bullying he had experienced as a result of being afflicted with polio.

“He was about 18 months old when he got it,” Bill Turnier, a professor of law at the University of North Carolina and the late designer’s son, tells mental_floss. “He was a very bright guy and should’ve gone on to college, but people made fun of his limp and he couldn’t take it. Bullying is nothing new.”

Shadowing creative employees, Turnier developed a new skill set—industrial engineer—and was eventually hired on to revamp Nutter Butter as well as their line of Milk-Bone dog treats.

It’s not known what direction, if any, Turnier was given when it was time to give the Oreo a facelift. The only thing he kept was the cookie’s name in the center. In place of the wreaths, Turnier positioned an array of four-petal flowers. Surrounding the word “Oreo” was a colophon, or emblem, that was a circle with two crossed lines at the top. It was the same design Nabisco had been using to adorn its company logo.

“That was his idea,” Turnier says. “That design goes back to monks who used it on the bottom of manuscripts they copied in Medieval times. It was a sign of craft—saying they did the best they could. Nabisco really liked that.”

Satisfied with Turnier’s blueprint, which allowed the company to create dough molds to his specifications, the Oreo underwent its cosmetic change in 1952; Turnier continued to work for Nabisco until retiring in 1973. It was unlikely he had any awareness that his design for the Oreo would become a kind of Rorschach test for snack lovers, with people finding subversive messages in the way he illustrated the cookie.

In theories that have become easier to disseminate with the advent of the internet, some Oreo observers have noted that Turnier’s four-leaf flower looks remarkably like a cross pattée, a symbol that the Knights Templar carried into the Crusades in the 12th century. The two-bar cross could be construed as the Cross of Lorraine, also from the Knights Templar. Alternately, both could be a subtle nod to the Freemasons, a secret society that functions to this day.

How much of this is inferred and how much did Turnier intend? According to his son, the elder Turnier's choices were aesthetic in nature. “He just liked the look of the flowers. He could never understand when people would locate him demanding some kind of explanation. ‘Why did you use a four-petal flower? There aren’t any!’ Here’s a man in his 80s, and he’d call me up quite distressed.

“And of course, there is a four-petal flower, the fireweed. We had some when I was growing up in our backyard.”

Likewise, there was no meaning to the number of ridges—90—that surround the cookie’s margin. “He said he probably used a compass to make sure they were evenly-spaced,” Turnier says. The smaller triangles near the word “Oreo” were probably inserted to avoid having any empty space on the cookie’s face.

While Turnier believes his father was not inclined to reference religious iconography, he does note that one member of his family held an intriguing position. “My grandfather was a Freemason,” he says. “But my dad was Catholic.” Though he was probably exposed to Freemason imagery during his life, Turnier had no intention of delivering a secret handshake to cookie lovers.

Andy Melton via Flickr // CC BY-SA 2.0

Nabisco has never offered an official explanation for the design. They do not, in fact, fully acknowledge Turnier had anything to do with it, insisting that their records don’t account for who was responsible for the cookie’s alteration in 1952—only that Turnier worked as a design engineer during that period of time.

Turnier, who keeps a copy of his father’s original 1952 blueprint hanging in his Chapel Hill, North Carolina home, believes the Oreo was simply adorned with easy-to-replicate designs that were possible thanks to the cookie’s durable texture. “The dough dictates what you can do with the cookie,” he says. “The dough for Oreo, you could almost make a coin out of it. You can insert a lot of detail. And then people look for meaning.”

The elder Turnier died in 2004. In contrast to the theories and mystery that have surrounded his work, the etching on his tombstone is unmistakable: Set in the upper right corner just above his name is a fully adorned Oreo cookie. 

UK Burger King Restaurants Will Stop Giving Plastic Toys With Kids' Meals

Leon Neal/Getty Images
Leon Neal/Getty Images

Fast food companies don't have a reputation for being eco-friendly, but through small changes made in recent years, some of the biggest names in the industry are working to reduce their environmental impact. Just a few weeks after introducing the meat-free Impossible Whopper, Burger King announced a new policy for its United Kingdom locations. As CNN reports, UK restaurants will no long include plastic toys with kids' meals.

The change comes after two sisters from the UK started a petition on Change.org calling on McDonald's and Burger King to stop distributing plastic toys with kids' meals. Ella and and Caitlin McEwan, who were 9 and 7 respectively when the petition launched this summer, wrote, “children only play with the plastic toys they give us for a few minutes before they get thrown away and harm animals and pollute the sea." They went on to say: "It’s not enough to make recyclable plastic toys—big, rich companies shouldn’t be making toys out of plastic at all." Their online petition has received more than 530,000 signatures.

By cutting plastic from kids' meals, Burger King estimates it will avoid wasting 350 tons of single-use plastic a year. The chain has also installed containers in its UK stores for collecting old plastic toys from customers, so the material can be recycled to make playgrounds. The UK represents just a fraction of Burger King's market, but according to the company, non-biodegradable plastic toys will be phased out of all locations by 2025.

McDonald's has had a different response to the McEwan sister's petition. Instead of doing away with plastic toys completely, UK restaurants will give customers the option to swap toys for fruit with their Happy Meals later this year, and then allow them to opt for books instead for a period in early 2020. Meanwhile, in Canada and Germany, some McDonald's restaurants are experimenting with going totally plastic-free. The more sustainable restaurants feature paper straws, waffle cone condiment cups, and burger wrappers made from grass.

[h/t CNN]

How to Make 3 Delicious Fall Cocktails

Mental Floss Video
Mental Floss Video

As the leaves start to change color, it’s time to put away the White Claw and the rosé …OK, sure, you can drink whatever you like whenever you like. But if you live in a temperate climate, part of the fun of changing seasons is falling in love with new beverages and meals that complement the weather. That’s why we asked Eamon Rockey, the Director of Beverage Studies at the Institute of Culinary Education, to craft three cocktails that are perfect for fall. 

Pumpkin Spice Flip Recipe

Ingredients:

Blended Scotch
Maple Syrup
Pumpkin Puree
One Whole Egg
Cinnamon

Instructions:

  1. Add 2 ounces of blended scotch to a cocktail shaker
  2. Add 3/4 of an ounce of good maple syrup
  3. Add 1 heaping tablespoon of pumpkin puree
  4. Crack 1 egg and add to mixture
  5. Add one piece of ice and shake vigorously, to emulsify the ingredients
  6. Add ice to the top of your shaker and shake again, to chill and dilute the drink
  7. Double-strain into a cocktail glass. You want all of the volume and richness of the egg, without any solid matter or shards of ice. 
  8. Garnish with freshly grated cinnamon and serve

Four Apples a Day Recipe

Ingredients:

Calvados
Rockey’s Milk Punch
Hard Apple Cider
One Granny Smith Apple

Instructions:

  1. Add 1.5 ounces of calvados to a mixing glass
  2. Add 2 ounces of Rockey’s Milk Punch
  3. Stir with ice to chill
  4. Strain into a wine glass
  5. Top with 3 ounces of hard apple cider
  6. Garnish with fresh apple in any style you like

Old Fashioned Recipe

Ingredients:

Bourbon
Angostura Bitters
Simple Syrup

Instructions:

  1. Add 2.5 ounces of bourbon to a mixing glass
  2. Add 3 dashes of Angostura bitters
  3. Add 1/2 an ounce of simple syrup (50% sugar, 50% water)
  4. Add ice and stir, to chill and dilute the drink
  5. Strain into a rocks glass containing a large cube of ice
  6. Finish with a freshly cut twist of orange peel

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