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Marla Keays via Flickr // CC BY 2.0

The Enduring Mystery of the Oreo Cookie Design

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Marla Keays via Flickr // CC BY 2.0

When the National Biscuit Company introduced the Oreo cookie in March of 1912, there was no mistaking its origins. It was a blatant knock-off of Sunshine Biscuits's Hydrox, a double-wafer chocolate and cream sandwich snack that capitalized on the popularity of a similar home-baked treat that had been circulating since the mid-1800s.

The Hydrox was introduced in 1908. But Sunshine had relatively little of the advertising or production power of Nabisco, which was formed in 1898 as a conglomerate of baking companies: The fact that it beat Oreo to shelves by four years was irrelevant. Consumers largely passed up Hydrox and opted for Oreos, which were sold in bulk for 30 cents a pound.

The two cookies had more in common than a similar taste: Both used cookies that were ornate, with wreaths adorning the outer side. In 1952, possibly in an attempt to further distance themselves from the competition, Nabisco opted to change the Oreo design to a slightly more complex pattern that has invited comparisons to everything from the Knights Templar to the Freemasons.

Were conspiracy theorists focusing too hard on the humble Oreo? Or has the cookie been trying to tell us something all along?

Morgan via Flickr // CC BY 2.0

The Oreo wasn’t the only snack Nabisco introduced in 1912. The company also produced Veronese biscuits and Mother Goose cookies, the latter embossed with characters from popular nursery rhymes. As with Hydrox, it had become common to create cookie molds that could imprint a distinctive shape on top of the crunchy wafers. It's a practice that likely has origins in Europe, where producers of communion wafers used molds to create edible religious symbols.

Mass-market cookie businesses had more cynical motivations. It was in their best interests to create distinctive patterns that helped consumers distinguish one product from another. Nabisco’s Lorna Doone cookies had a vaguely atomic symbol along with the cookie’s name; Hydrox opted for flower petals in addition to wreaths. Even out of the package, it was easy to tell one sugary snack from the other.

In 1924, Nabisco made a slight alteration to the Oreo, adding turtle doves on either end of the cookie’s name and enlarging the font. It remained unchanged for nearly 30 years, until 1952, when a former Nabisco mail room employee named William Turnier was tasked with building a better cookie.

Turnier had arrived at the company in 1923, running correspondence for executives before he befriended workers on the food engineering side of their headquarters in New York City. At night, he pursued his GED: Turnier had dropped out of school over bullying he had experienced as a result of being afflicted with polio.

“He was about 18 months old when he got it,” Bill Turnier, a professor of law at the University of North Carolina and the late designer’s son, tells mental_floss. “He was a very bright guy and should’ve gone on to college, but people made fun of his limp and he couldn’t take it. Bullying is nothing new.”

Shadowing creative employees, Turnier developed a new skill set—industrial engineer—and was eventually hired on to revamp Nutter Butter as well as their line of Milk-Bone dog treats.

It’s not known what direction, if any, Turnier was given when it was time to give the Oreo a facelift. The only thing he kept was the cookie’s name in the center. In place of the wreaths, Turnier positioned an array of four-petal flowers. Surrounding the word “Oreo” was a colophon, or emblem, that was a circle with two crossed lines at the top. It was the same design Nabisco had been using to adorn its company logo.

“That was his idea,” Turnier says. “That design goes back to monks who used it on the bottom of manuscripts they copied in Medieval times. It was a sign of craft—saying they did the best they could. Nabisco really liked that.”

Satisfied with Turnier’s blueprint, which allowed the company to create dough molds to his specifications, the Oreo underwent its cosmetic change in 1952; Turnier continued to work for Nabisco until retiring in 1973. It was unlikely he had any awareness that his design for the Oreo would become a kind of Rorschach test for snack lovers, with people finding subversive messages in the way he illustrated the cookie.

In theories that have become easier to disseminate with the advent of the internet, some Oreo observers have noted that Turnier’s four-leaf flower looks remarkably like a cross pattée, a symbol that the Knights Templar carried into the Crusades in the 12th century. The two-bar cross could be construed as the Cross of Lorraine, also from the Knights Templar. Alternately, both could be a subtle nod to the Freemasons, a secret society that functions to this day.

How much of this is inferred and how much did Turnier intend? According to his son, the elder Turnier's choices were aesthetic in nature. “He just liked the look of the flowers. He could never understand when people would locate him demanding some kind of explanation. ‘Why did you use a four-petal flower? There aren’t any!’ Here’s a man in his 80s, and he’d call me up quite distressed.

“And of course, there is a four-petal flower, the fireweed. We had some when I was growing up in our backyard.”

Likewise, there was no meaning to the number of ridges—90—that surround the cookie’s margin. “He said he probably used a compass to make sure they were evenly-spaced,” Turnier says. The smaller triangles near the word “Oreo” were probably inserted to avoid having any empty space on the cookie’s face.

While Turnier believes his father was not inclined to reference religious iconography, he does note that one member of his family held an intriguing position. “My grandfather was a Freemason,” he says. “But my dad was Catholic.” Though he was probably exposed to Freemason imagery during his life, Turnier had no intention of delivering a secret handshake to cookie lovers.

Andy Melton via Flickr // CC BY-SA 2.0

Nabisco has never offered an official explanation for the design. They do not, in fact, fully acknowledge Turnier had anything to do with it, insisting that their records don’t account for who was responsible for the cookie’s alteration in 1952—only that Turnier worked as a design engineer during that period of time.

Turnier, who keeps a copy of his father’s original 1952 blueprint hanging in his Chapel Hill, North Carolina home, believes the Oreo was simply adorned with easy-to-replicate designs that were possible thanks to the cookie’s durable texture. “The dough dictates what you can do with the cookie,” he says. “The dough for Oreo, you could almost make a coin out of it. You can insert a lot of detail. And then people look for meaning.”

The elder Turnier died in 2004. In contrast to the theories and mystery that have surrounded his work, the etching on his tombstone is unmistakable: Set in the upper right corner just above his name is a fully adorned Oreo cookie. 

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IKEA
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Design
IKEA’s New Augmented Reality App Lets You Test Out Virtual Furniture in Your Home
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IKEA

No matter how much measuring and research you do beforehand, buying a piece of furniture without knowing what it will look like in your home is always a gamble. With its new augmented reality app, IKEA hopes to take some of the guesswork out of the process. IKEA Place features more than 2000 items in the Swedish retailer's inventory, and visualizing them in the space where you live is as easy as tapping a button.

As WIRED reports, IKEA Place is among the first apps to take advantage of Apple's ARKit, an augmented reality platform that debuted as part of iOS 11. iPhone and iPad owners with the latest update can download IKEA's new app for free and start browsing through home goods right away.

To use the tool, you must first select the product you wish to test out, whether it's a loveseat, a kitchen table, or a dresser. Then, with the camera activated, you can point your device at whichever space you want the item to fill and watch it appear on the screen in front of you.

According to IKEA, the 3D models are scaled with 98 percent accuracy. Factors that are hard to analyze from photos online, like shadows, lighting, and textures, are also depicted as they would appear in real life. So if a sofa that looks great under the lights of a store looks drab in your living room, or if a desk that seems tiny online doesn't fit inside your office, the app will let you know. It's the closest you can get to seeing how a piece of furniture complements a room without lugging it through the doorway.

IKEA isn't the first company to improve interior design with computerized images. Several hardware stores and furniture outlets offer their own AR apps. Other services like Modsy let customers pay to create full virtual models of their homes before populating them with 3D furniture. Even IKEA had a basic AR app prior to this one, but it was glitchy and not always accurate. This newest iteration aims to provide a more seamless shopping experience. And with the latest iOS update placing a greater emphasis on AR, you can expect to see more apps using the technology in the near future.

[h/t WIRED]

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“Dissension” by Tobias Rothe. Original image courtesy Fondazione Federico Zeri/Università di Bologna // CC-BY 3.0
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Art
Get Your GIFs Ready for This International Public Domain GIF-Making Competition
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“Dissension” by Tobias Rothe. Original image courtesy Fondazione Federico Zeri/Università di Bologna // CC-BY 3.0

Excellent GIF-making skills can serve you beyond material for your clever tweets. Each year, a group of four digital libraries from across the world hosts GIF IT UP, a competition to find the best animated image sourced from public domain images from their archives.

The competition is sponsored by Europeana, the Digital Public Library of America (DPLA), New Zealand’s DigitalNZ, and the National Library of Australia’s Trove, all of which host millions of public domain works. The requirements are that the source material must be in the public domain, have a 'no known copyright restrictions' statement, or have a Creative Commons license that allows its reuse. The material must also come from one of the sponsored sources. Oh, and judging by the past winners, it helps if it’s a little whimsical.

The image above won the grand prize in 2015. And this was a runner-up in 2016:

via GIPHY

This year’s prizes haven’t been announced yet (although Europeana says there will be a new one for first-time GIF makers), but last year’s grand prize winner got their own Giphoscope, and runners-up got $20 gift cards. (Turns out, there’s not a lot of money in public domain art.)

Not an expert GIFer yet? You can always revisit the audio version of DPLA’s advanced GIF-making tutorial from last year.

The fourth-annual GIF IT UP contest opens to submissions October 1.

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