11 Brain-Freezing Facts About Slurpees

TIM SLOAN, AFP/Getty Images
TIM SLOAN, AFP/Getty Images

With more than 13 million cups consumed every month, 7-Eleven’s Slurpee might be the most popular frozen beverage in the world. In honor of the iconic slushie, which has been around for more than 50 years, we’re dispensing some facts on its history, Slurpee milestones, and why you can’t fill a kiddie pool with the slush.

1. THE SLURPEE WAS DISCOVERED BY ACCIDENT.

Slurpee’s origins have roots in that oasis of deliciousness, Dairy Queen. In 1959, franchisee Omar Knedlik found that his soda fountain wasn’t working. After freezing some pop bottles to keep drinks cool, he discovered customers loved the icy consistency. Using an automotive air conditioner, Knedlik invented a machine to dispense pure Tundra-sourced slush, called it ICEE, and then licensed the equipment to 7-Eleven in 1965. The company renamed it Slurpee in 1966 in honor of the sound a person makes while trying to slurp up the gunk through a straw. (The ICEE brand is still used in other convenience chains.)

2. A TV COMMERCIAL MADE SALES SOAR.

Slurpee sales were idling at an average of 50 per store per day until 7-Eleven launched its “Strange Things” series of television commercials. In one spot, a man swears his life was modest until he sampled a Slurpee—the next day, he became an airline pilot. Even though the ad didn’t explain what a Slurpee was, it created so much interest around the product that individual store sales soared to 300 a day.

3. THERE WAS A SLURPEE SINGLE.

The 1970s were a strange and terrifying time for pop culture: the decade gave license for 7-Eleven to release a single on 45 RPM vinyl, “Dance the Slurp,” as a promotional track for the drink; it was given out free in stores. The piece features a groovy tune accompanied by a slurping sound. It’s well worth your time.

4. IT REVOLUTIONIZED THE STRAW.

As Slurpee began to conquer the convenience cold-drink market, 7-Eleven realized that customers were having issues getting the remaining bits of syrupy chunks from the bottom of the cup. The solution? Inventor Arthur Aykanian’s spoon straw, which added a little scoop at the end. Debuting in 1968, it has become synonymous with Slurpee. In 2003, the company took Slurpee delivery development further with an edible straw. The candy rod was bendable until it hit the ice-cold liquid, where it stiffened into a useable utensil.

5. “BRAIN FREEZE” IS TRADEMARKED BY 7-ELEVEN.

Everyone is aware of the dangers of drinking a Slurpee too fast: searing, thudding pain in the cranium that can bring a sturdy individual to his or her knees. While “brain freeze” started out as a colloquial term, 7-Eleven saw the marketing opportunities—and trademarked the phrase. The actual medical term for that type of rapid-onset headache caused by an overabundance of cold temperatures to a key artery in the throat is sphenopalatine ganglioneuralgia. You can make it dissipate faster by pushing your tongue against the roof of your mouth or drinking something warm.

6. YOU COULD CHEW SLURPEE BUBBLE GUM.

For decades, 7-Eleven was pretty protective of the vaunted Slurpee brand, preferring to keep it to ice-encrusted drinks and non-edible items like key chains. In 1998, the company had a change of heart and expanded the Slurpee umbrella to include a frozen ice pop and blocks of bubblegum that had a liquid center.  

7. SOME CUPS WERE MADE FROM WAVEFORMS OF MATING WHALES.

For a promotional stunt in Australia in 2015, 7-Eleven recorded a series of radio spots featuring whales mating and screaming soccer fans. The waveforms—visual representations of the noises—were then used to create a 3D-printed series of special cups that customers could get in stores or print at home (if they had a 3D printer). 

8. THE SLURPEE KING WAS CROWNED IN KENNEWICK, WASHINGTON.

From 2007 to 2008, more Slurpees were dispensed at a Kennewick, Washington-area 7-Eleven than anywhere else in the world. Their secret? A wall of Slurpee machines that was enough to meet the demand of a nearby high school football team. Store owner Don Mariotto said increasing his supply from six to 12 barrels was just barely enough to keep up. “Man, those big hosses would come in during August practices with sweat pouring off of them,” he told Franchising in 2007, “[and] head straight for the Slurpee machine and hit it like it was a [rival] Pasco linebacker.” The title was taken by Manitoba in 2009; Mariotto complained that the tally was changed to count cups, not volume, costing him the title of Slurpee King.

9. ADULTS USED TO BE ASHAMED TO DRINK SLURPEES.


Ashlee Martin via Flickr // CC BY 2.0

For all of Slurpee’s success throughout the 1970s and 1980s, there was one problem: adults were slightly embarrassed to be seen with one. Because much of the marketing was targeted at children, adults would sometimes ask for Big Gulp cups to deposit their slush in. Taking note of the ignored demographic, 7-Eleven partnered with MTV in 1995 to sponsor its summer "Beach House" programming block: young adults could use a slide that ran right into a pool of Slurpee. Sales of the drink rose 10 percent that year.

10. THERE WAS ONCE A DUAL-CHAMBERED SLURPEE.

Pioneering a new method of Slurpee delivery, 7-Eleven introduced a highly innovative dual-flavor Slurpee for the product’s 45th anniversary in 2011. Customers could choose two flavors that would be dispensed into one cup with two chambers; a dual-piped straw could be inserted, allowing them to either enjoy a mixed drink or activate a valve that would allow for one flavor to be sucked up at a time.

11. BRING YOUR OWN CUP DAY GOT A LITTLE OUT OF CONTROL.

During promotional stunts in 2015 and early 2016, 7-Eleven allowed patrons to bring their own container to Slurpee machines for a flat price of $1.50. While most kept their cups to reasonable portions, a few carried in kettles, fish bowls, teapots, and even a plastic sled. One consumer brought an inflatable swimming pool. 7-Eleven eventually mandated that containers had to fit through a cardboard measuring hole to ward off anyone thinking of bringing in a trough.

Nearly $100,000 in Instant Ramen Was Stolen in Georgia Noodle Heist

iStock
iStock

It's not easy to steal a small fortune when your target is instant ramen, but a team of thieves in Georgia managed to do just that a few weeks back. As The Atlanta Journal-Constitution reports, the criminals made off with a trailer containing nearly $100,000 worth of noodles, and the local police force is still working to track down the perpetrators.

The heist occurred outside a Chevron gas station in Fayetteville, Georgia some time between July 25 and August 1, 2018. The 53-foot trailer parked in the area contained a large shipment of ramen, which the truck's driver estimates was worth about $98,000. Depending on the brand, that means the convenience food bandits stole anywhere between 200,000 and 500,000 noodle packs.

Some outlets have connected the truck-jacking to a recent string of vehicle-related robberies, but the Fayette County Sheriff's Office told the AJC such reports are inaccurate. Any potential suspects in the case have yet to be revealed.

The outlaws join the list of thieves who have stolen food items in bulk. Some of the most ambitious food heists in the past have centered on 11,000 pounds of Nutella, $75,000 worth of soup, and 6000 cheesecakes.

[h/t The Atlanta Journal-Constitution]

Are Millennials Really Killing Mayo? An Investigation

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iStock

If the headlines are to be believed, then Millennials have killed chain restaurants, beer, bars of soap, cereal, diamonds, marriage, marmalade—and now mayonnaise.

Philadelphia Magazine ran a story earlier this week under the headline "How Millennials Killed Mayonnaise," and judging by the reactions, people have some pretty strong opinions about their preferred condiments, and whether or not said condiments are "literally dead," as a Millennial might say.

As evidence of the eggy mixture's untimely demise, the article's author, Sandy Hingston, cited BuzzFeed headlines outlining why mayonnaise is the "devil's condiment" and pointed to her personal experience of having to bring home potato salad and deviled eggs that went untouched at a family cookout.

Hingston went on to write that 20-somethings "would sooner get their news from an actual paper newspaper than ingest mayonnaise."

But does the data support this claim? Business Insider did some digging and discovered that mayonnaise sales are, in fact, down. In the U.S., sales fell 6.7 percent between 2012 and 2018, according to Euromonitor. To sell their products, Hellmann's and Kraft have been forced to lower mayonnaise prices, which fell 0.6 percent from the beginning of 2017 to 2018. And, Millennials tend to get blamed when sales numbers tank in particular industries because, as of 2018, they are the largest generation alive and also account for the most spending power.

According to Hingston, Millennials' distaste for mayo could be because it jiggles, it looks like a gross bodily fluid, and it seems like "a boring white food," as opposed to something more exotic, like aioli (mayonnaise with garlic). Also worth noting, though, is the rising popularity of healthy, vegan diets, as well as the availability of egg-free "mayonnaise" products.

So, while Millennials may have "deeply wounded mayonnaise," according to Business Insider, it probably won't disappear from store shelves anytime soon. Instead, companies are getting creative and releasing new mayonnaise products, like Heinz's new Mayochup (mayonnaise and ketchup) and Real Mayonnaise, made from cage-free eggs, lemon juice, oil, and vinegar. Many supermarkets also sell garlic, herb, hot and spicy, and lime variations.

As to whether Millennials will continue on their killing spree, Jason Dorsey, who researches Millennials at the Center for Generational Kinetics, tells the BBC, "The real issue is not that Millennials are not killing industries or businesses, but businesses aren't adapting." Jeff Fromm, the president of consulting firm FutureCast, agrees: "Millennials are the canary in the coal mine regarding trends. Innovation is going to be required."

[h/t Business Insider]

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