11 Brain-Freezing Facts About Slurpees

TIM SLOAN, AFP/Getty Images
TIM SLOAN, AFP/Getty Images

With more than 13 million cups consumed every month, 7-Eleven’s Slurpee might be the most popular frozen beverage in the world. In honor of the iconic slushie, which has been around for more than 50 years, we’re dispensing some facts on its history, Slurpee milestones, and why you can’t fill a kiddie pool with the slush.

1. THE SLURPEE WAS DISCOVERED BY ACCIDENT.

Slurpee’s origins have roots in that oasis of deliciousness, Dairy Queen. In 1959, franchisee Omar Knedlik found that his soda fountain wasn’t working. After freezing some pop bottles to keep drinks cool, he discovered customers loved the icy consistency. Using an automotive air conditioner, Knedlik invented a machine to dispense pure Tundra-sourced slush, called it ICEE, and then licensed the equipment to 7-Eleven in 1965. The company renamed it Slurpee in 1966 in honor of the sound a person makes while trying to slurp up the gunk through a straw. (The ICEE brand is still used in other convenience chains.)

2. A TV COMMERCIAL MADE SALES SOAR.

Slurpee sales were idling at an average of 50 per store per day until 7-Eleven launched its “Strange Things” series of television commercials. In one spot, a man swears his life was modest until he sampled a Slurpee—the next day, he became an airline pilot. Even though the ad didn’t explain what a Slurpee was, it created so much interest around the product that individual store sales soared to 300 a day.

3. THERE WAS A SLURPEE SINGLE.

The 1970s were a strange and terrifying time for pop culture: the decade gave license for 7-Eleven to release a single on 45 RPM vinyl, “Dance the Slurp,” as a promotional track for the drink; it was given out free in stores. The piece features a groovy tune accompanied by a slurping sound. It’s well worth your time.

4. IT REVOLUTIONIZED THE STRAW.

As Slurpee began to conquer the convenience cold-drink market, 7-Eleven realized that customers were having issues getting the remaining bits of syrupy chunks from the bottom of the cup. The solution? Inventor Arthur Aykanian’s spoon straw, which added a little scoop at the end. Debuting in 1968, it has become synonymous with Slurpee. In 2003, the company took Slurpee delivery development further with an edible straw. The candy rod was bendable until it hit the ice-cold liquid, where it stiffened into a useable utensil.

5. “BRAIN FREEZE” IS TRADEMARKED BY 7-ELEVEN.

Everyone is aware of the dangers of drinking a Slurpee too fast: searing, thudding pain in the cranium that can bring a sturdy individual to his or her knees. While “brain freeze” started out as a colloquial term, 7-Eleven saw the marketing opportunities—and trademarked the phrase. The actual medical term for that type of rapid-onset headache caused by an overabundance of cold temperatures to a key artery in the throat is sphenopalatine ganglioneuralgia. You can make it dissipate faster by pushing your tongue against the roof of your mouth or drinking something warm.

6. YOU COULD CHEW SLURPEE BUBBLE GUM.

For decades, 7-Eleven was pretty protective of the vaunted Slurpee brand, preferring to keep it to ice-encrusted drinks and non-edible items like key chains. In 1998, the company had a change of heart and expanded the Slurpee umbrella to include a frozen ice pop and blocks of bubblegum that had a liquid center.  

7. SOME CUPS WERE MADE FROM WAVEFORMS OF MATING WHALES.

For a promotional stunt in Australia in 2015, 7-Eleven recorded a series of radio spots featuring whales mating and screaming soccer fans. The waveforms—visual representations of the noises—were then used to create a 3D-printed series of special cups that customers could get in stores or print at home (if they had a 3D printer). 

8. THE SLURPEE KING WAS CROWNED IN KENNEWICK, WASHINGTON.

From 2007 to 2008, more Slurpees were dispensed at a Kennewick, Washington-area 7-Eleven than anywhere else in the world. Their secret? A wall of Slurpee machines that was enough to meet the demand of a nearby high school football team. Store owner Don Mariotto said increasing his supply from six to 12 barrels was just barely enough to keep up. “Man, those big hosses would come in during August practices with sweat pouring off of them,” he told Franchising in 2007, “[and] head straight for the Slurpee machine and hit it like it was a [rival] Pasco linebacker.” The title was taken by Manitoba in 2009; Mariotto complained that the tally was changed to count cups, not volume, costing him the title of Slurpee King.

9. ADULTS USED TO BE ASHAMED TO DRINK SLURPEES.


Ashlee Martin via Flickr // CC BY 2.0

For all of Slurpee’s success throughout the 1970s and 1980s, there was one problem: adults were slightly embarrassed to be seen with one. Because much of the marketing was targeted at children, adults would sometimes ask for Big Gulp cups to deposit their slush in. Taking note of the ignored demographic, 7-Eleven partnered with MTV in 1995 to sponsor its summer "Beach House" programming block: young adults could use a slide that ran right into a pool of Slurpee. Sales of the drink rose 10 percent that year.

10. THERE WAS ONCE A DUAL-CHAMBERED SLURPEE.

Pioneering a new method of Slurpee delivery, 7-Eleven introduced a highly innovative dual-flavor Slurpee for the product’s 45th anniversary in 2011. Customers could choose two flavors that would be dispensed into one cup with two chambers; a dual-piped straw could be inserted, allowing them to either enjoy a mixed drink or activate a valve that would allow for one flavor to be sucked up at a time.

11. BRING YOUR OWN CUP DAY GOT A LITTLE OUT OF CONTROL.

During promotional stunts in 2015 and early 2016, 7-Eleven allowed patrons to bring their own container to Slurpee machines for a flat price of $1.50. While most kept their cups to reasonable portions, a few carried in kettles, fish bowls, teapots, and even a plastic sled. One consumer brought an inflatable swimming pool. 7-Eleven eventually mandated that containers had to fit through a cardboard measuring hole to ward off anyone thinking of bringing in a trough.

KFC's New Firelog Makes Your House Smell Like Fried Chicken

KFC
KFC

The classic yule log has received updates from Star Wars, Nick Offerman, and Lil Bub over the years. This holiday season, why not stoke your fireplace with a log from the folks at KFC? As KRON reports, the fast food chain has produced its own firelog that releases the scent of Kentucky fried chicken when ignited.

The KFC 11 Herbs and Spices log is the best way to fill your house with delectable fried chicken smells without ordering takeout. Made in collaboration with Enviro-Log, it contains 100 percent-recycled materials and burns for up to three hours. KFC warns buyers that burning the log "may result in a craving for fried chicken," and that it "may attract bears or neighbors who are hungry." Despite the mouthwatering aroma, the KFC firelog is not safe to eat.

KFC and Christmas may seem like an odd pairing, but it's an annual holiday tradition in other parts of the world. In Japan, KFC has been a Christmastime staple for decades, with customers placing orders for buckets of "Christmas chicken" months ahead of the holiday.

The KFC log went on sale for $19 on Thursday, December 14, and it's already sold out from the online store, but keep checking back to see if they've restocked them.

It likely won't be the last scented novelty product we see from the brand: KFC has previously released a candle, nail polish, and sunscreen all made to smell like its famous fried bird.

[h/t KRON]

Where to Score Free Treats For National Cupcake Day

iStock.com/RuthBlack
iStock.com/RuthBlack

December is a magical time of year, and not just because of all the winter holidays. A few days on the calendar this month cater to those of us with a sweet tooth, and we can’t say we’re complaining. National Cookie Day fell on December 4, followed by National Brownie Day on December 8, and we still have National Cupcake Day to look forward to tomorrow, December 15. Because if you’re already planning to indulge in Christmas cookies and cake, why not go all out?

The icing on the cake is that a few bakeries across the country will be handing out free cupcakes tomorrow. Sprinkles Cupcakes will be giving away a limited edition strawberry cupcake with rainbow sprinkles to the first 100 visitors at each of its bakeries, which are located in California, Nevada, Arizona, Texas, Illinois, Florida, New York, and Washington, D.C. The bakery will also be doing “impromptu cupcake drop-offs” around New York City tomorrow.

Baked by Melissa also promises customers a free cupcake of their choosing at any of its 14 outlets in the New York City region, according to Metro. The company will also post information about a cupcake giveaway to its Instagram page tomorrow, and you can participate by tagging a friend in the comments. Two winners will receive a “Superstar” pack of 50 cupcakes.

If you happen to live in Cleveland, LaBella Cupcakes is taking a unique approach to the holiday and launching a scavenger hunt at 10 a.m. tomorrow. It will take participants to 10 historic locations around the city, and the person who solves the clues the fastest will take home a dozen free cupcakes. Check out the company's Instagram and Facebook pages for more details. 

There’s also a chance one of your local, non-chain bakeries will be hosting a promotion, so it’s worth visiting their website or social media pages to see if there are some freebies you can take advantage of. 

SECTIONS

arrow
LIVE SMARTER