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Matthew Santoro Vlogs via YouTube

Why Do Canadians Drink Milk in Bags?

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Matthew Santoro Vlogs via YouTube

Take a walk through any Ontario-area grocery store and you'll see something a little unusual: shoppers hefting an item into their cart that looks like a plastic package of diapers, weighs roughly nine pounds, and requires some minor effort to enjoy.

It’s a large, tasty bag of milk.

fw_gadget via Flickr // CC BY-SA 2.0

Actually, it’s three medium-sized bladders of milk, packaged together in one large sack. At home, the milk is placed in a pitcher and one corner of the polyethylene plastic is snipped off with scissors for pouring. (Some Canadians snip a second, smaller hole to let air out.) Because it’s not fully sealed, the milk needs to be enjoyed relatively quickly.

For dairy enthusiasts used to the convenience of a resealable container, all of this might seem unnecessary—yet at least 75 percent of all milk sold in Ontario comes in this unique delivery system. The bags of milk can also be found in Quebec and the Maritimes. 

Why? Thank the metric system.

By the late 1960s, glass bottles were still being used for milk, but officials knew they were causing a considerable amount of waste and expense: The heavy bottles were a pain to transport and broke easily. A few years later, Canada was busy converting to the metric system, requiring liquids to be sold in liters. Manufacturing plants producing plastic jugs or cartons (which had debuted around 1915) found that their machines would have to be dramatically altered to allow their containers to be re-sized to meet the new requirements. But the process for injecting milk into plastic bags, which were introduced by DuPont in the late 1960s [PDF], needed only minor tweaks. The bags also produced less packaging waste, since they require less plastic to hold the same amount of milk. Suddenly, pouring milk into giant, floppy sacks seemed like the most obvious thing in the world.

Andrea Vall via Flickr // CC BY-ND 2.0

By the early 1980s, the metric system was fully adopted in Canada; in 1978, 4-liter packages of milk became the norm in Ontario [PDF]. Buying bagged became habitual for shoppers, who realized that some of the perceived drawbacks were actually beneficial. Sure, the milk could lose its freshness quickly, but because the packaging was broken up into three bags, there was always a new one to open; unused bags could be stored horizontally in refrigerators in spots where a tall jug wouldn’t fit.

While the unusual packaging confuses even Canadians in other parts of the country, it’s slowly been gaining support in other parts of the world. UK-based Sainsbury’s rolled out two-pint bags around 2010, offering a free pitcher as an incentive for people to make the switch and cut down on waste. Some schools, like Golden Hills Elementary near Omaha, Nebraska, let kids sip from tiny, Capri Sun-esque milk pouches. You can also find them in South Africa, Hungary, and China, which also happens to traffic in bagged beer.

Not planning on traveling outside the country? Try hitting up a Kwik Trip or Kwik Star convenience store, where locations in Wisconsin, Minnesota, and Iowa sell bagged milk by the half-gallon. Though they caution first-timers might need to get used to the pouring technique—there’s apparently a learning curve—they promise customers “will grow to appreciate” the lactose customs of other parts of the world.

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Big Questions
Why Do Cats Love Scratching Furniture?
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Allergy suffering aside, cat ownership has proven health benefits. A feline friend can aid in the grieving process, reduce anxiety, and offer companionship.

The con in the cat column? They have no reservations about turning your furniture into shredded pleather. No matter how expensive your living room set, these furry troublemakers will treat it with the respect accorded to a college futon. Do cats do this out of some kind of spite? Are they conspiring with Raymour & Flanigan to get you to keep updating home decor?

Neither. According to cat behaviorists, cats gravitate toward scratching furniture mostly because that love seat is in a really conspicuous area [PDF]. As a result, cats want to send a message to any other animal that may happen by: namely, that this plush seating belongs to the cat who marked it. Scratching provides both visual evidence (claw marks) as well as a scent marker. Cat paws have scent glands that can leave smells that are detectable to other cats and animals.

But it’s not just territorial: Cats also scratch to remove sloughed-off nail tips, allowing fresh nail growth to occur. And they can work out their knotted back muscles—cramped from sleeping 16 hours a day, no doubt—by kneading the soft foam of a sectional.

If you want to dissuade your cat from such behavior, purchasing a scratching post is a good start. Make sure it’s non-carpeted—their nails can get caught on the fibers—and tall enough to allow for a good stretch. Most importantly, put it near furniture so cats can mark their hangout in high-traffic areas. A good post might be a little more expensive, but will likely result in fewer trips to Ethan Allen.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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Big Questions
Who Was Chuck Taylor?
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From Betty Crocker to Tommy Bahama, plenty of popular labels are "named" after fake people. But one product with a bona fide backstory to its moniker is Converse's Chuck Taylor All-Star sneakers. The durable gym shoes are beloved by everyone from jocks to hipsters. But who's the man behind the cursive signature on the trademark circular ankle patch?

As journalist Abraham Aamidor recounted in his 2006 book Chuck Taylor, All Star: The True Story of the Man behind the Most Famous Athletic Shoe in History, Chuck Taylor was a former pro basketball player-turned-Converse salesman whose personal brand and tireless salesmanship were instrumental to the shoes' success.

Charles Hollis Taylor was born on July 24, 1901, and raised in southern Indiana. Basketball—the brand-new sport invented by James Naismith in 1891—was beginning to take the Hoosier State by storm. Taylor joined his high school team, the Columbus High School Bull Dogs, and was named captain.

After graduation, instead of heading off to college, Taylor launched his semi-pro career playing basketball with the Columbus Commercials. He’d go on to play for a handful of other teams across the Midwest, including the the Akron Firestone Non-Skids in Ohio, before finally moving to Chicago in 1922 to work as a sales representative for the Converse Rubber Shoe Co. (The company's name was eventually shortened to Converse, Inc.)

Founded in Malden, Massachusetts, in 1908 as a rubber shoe manufacturer, Converse first began producing canvas shoes in 1915, since there wasn't a year-round market for galoshes. They introduced their All-Star canvas sports shoes two years later, in 1917. It’s unclear whether Chuck was initially recruited to also play ball for Converse (by 1926, the brand was sponsoring a traveling team) or if he was simply employed to work in sales. However, we do know that he quickly proved himself to be indispensable to the company.

Taylor listened carefully to customer feedback, and passed on suggestions for shoe improvements—including more padding under the ball of the foot, a different rubber compound in the sole to avoid scuffs, and a patch to protect the ankle—to his regional office. He also relied on his basketball skills to impress prospective clients, hosting free Chuck Taylor basketball clinics around the country to teach high school and college players his signature moves on the court.

In addition to his myriad other job duties, Taylor played for and managed the All-Stars, a traveling team sponsored by Converse to promote their new All Star shoes, and launched and helped publish the Converse Basketball Yearbook, which covered the game of basketball on an annual basis.

After leaving the All-Stars, Taylor continued to publicize his shoe—and own personal brand—by hobnobbing with customers at small-town sporting goods stores and making “special appearances” at local basketball games. There, he’d be included in the starting lineup of a local team during a pivotal game.

Taylor’s star grew so bright that in 1932, Converse added his signature to the ankle patch of the All Star shoes. From that point on, they were known as Chuck Taylor All-Stars. Still, Taylor—who reportedly took shameless advantage of his expense account and earned a good salary—is believed to have never received royalties for the use of his name.

In 1969, Taylor was inducted into the Basketball Hall of Fame. The same year, he died from a heart attack on June 23, at the age of 67. Around this time, athletic shoes manufactured by companies like Adidas and Nike began replacing Converse on the court, and soon both Taylor and his namesake kicks were beloved by a different sort of customer.

Still, even though Taylor's star has faded over the decades, fans of his shoe continue to carry on his legacy: Today, Converse sells more than 270,000 pairs of Chuck Taylors a day, 365 days a year, to retro-loving customers who can't get enough of the athlete's looping cursive signature.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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