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13 Salty Facts About Mr. Peanut

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In 2016, the dapper little legume known as Mr. Peanut celebrated his 100th year of peddling Planters peanuts, putting him on the Mount Rushmore of food mascots. As the literal face of America's peanut industry, we’ve assembled some facts and history about this shell of a man in honor of National Peanut Day (which is today, September 13).

1. HE WAS CREATED BY A 14-YEAR-OLD.

Mr. Peanut wasn’t hatched from a cynical ad firm brainstorming session. His adorable visage was the product of a 14-year-old from Suffolk, Virginia named Antonio Gentile. Gentile entered a contest held by the Planters Chocolate and Nut Company in 1916 to crown a new peanut mascot. The aspiring Don Draper sketched out a doodle of a “Mr. P. Nut” strutting with a cane. After getting freshened up by a graphic designer—including donning his trademark spats and monocle—Gentile’s design was picked up and he was awarded $5.

(Postscript: The Gentile family became friendly with the Obici family, owners of the Planters empire, and Gentile’s nephews once suggested that the Obicis helped put him through medical school; he became a surgeon.)

2. HE HAS A FULL NAME.

According to Planters, Mr. Peanut is something of an informal moniker. The full name given to him by Gentile was Bartholomew Richard Fitzgerald-Smythe.

3. HE ONCE WEIGHED OVER 300 POUNDS.

Although peanuts can be a highly sensible snack, full of healthy fats and protein, they can also be a source of too many calories. Case in point: the 300-pound cast iron Mr. Peanut, a display item made in the 1920s and 1930s. Planters would use the heavyset mascot on top of a fence post at their Wilkes-Barre, Pennsylvania factory.

4. HE SURVIVED THE GREAT DEPRESSION.

During the economic downturn of the 1930s, things like “snacks” and “nutrition” suddenly became optional rather than expected. Though many food products struggled to cope with slimmed-down wallets, Planters plastered Mr. Peanut on bags of peanuts that sold for just five cents each. Declaring it a “nickel lunch,” the company was able to use the affordability of peanuts as a selling point.

5. HE WENT TO WAR.


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Specifically, World War II. When the U.S. entered the conflict, Mr. Peanut volunteered for service as a character featured on stamps and propaganda posters.

6. HE’S A MONOCLE ENTHUSIAST.

Food mascots rarely take sides on hot-button issues, but Mr. Peanut made an exception in 2014 when a fashion movement threatened the return of the monocle. After getting wind of men wearing the single-lens reading accessory, Mr. P issued a press release stating that he took notice of the “hipsters” following in his “stylish footsteps” and implied few could pull it off. The monocle has yet to fully re-emerge.

7. THE NUTMOBILE PREDATES THE WIENERMOBILE.


Planters

Though the Oscar Mayer Wienermobile usually takes most of the engine-driven PR credit, Planters actually introduced the NUTMobile, a shell-shaped portable advertising car, in 1935—a year prior to the Wienermobile’s introduction. A Planters salesman designed and drove the car, adding a decorative Mr. Peanut passenger behind him. (Mr. Peanut did not operate the vehicle because Mr. Peanut is not real.)

8. HE’S IN THE SMITHSONIAN.

How influential has Mr. Peanut been to the food industry? In 2013, the Smithsonian admitted his cast-iron incarnation into its National Museum of American History. The statue was exhibited as part of a series on marketing for the institution’s American Enterprise series; Antonio Gentile’s family also donated his original sketches for posterity.

9. FANS DIDN’T WANT HIM TO CHANGE.


Planters

For the company's 100th anniversary in 2006, Planters held an online vote to see whether peanut aficionados wanted to see Mr. Peanut experiment with a sartorial change: Fans could vote for adding cufflinks, a bow tie, or a pocket watch. In the end, the ballot determined they wanted to keep him just the way he is.

10. HE HAS A FAN CLUB.

Mr. Peanut has appeared in so many different licensed products in an effort to expand his popularity—clocks, peanut butter grinders, and coloring books among them—that a collector was having trouble keeping track of them all. In 1978, Judith Walthall founded Peanut Pals, a Mr. Peanut appreciation club that circulates a newsletter and holds conventions. You can join for $20—practically peanuts.

11. HE HAS REMAINED MOSTLY SILENT.


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Mr. Peanut was already a few decades old when television came into prominence, which afforded him an opportunity to jump off packaging and magazine pages. Despite the new medium, Planters decided they liked him best when he didn’t talk—at all. The mascot was silent all the way up until 2010, when Robert Downey Jr. was commissioned to deliver his first lines. Bill Hader currently provides his voice.

12. HE FOUND A BUDDY.

When Planters unveiled an updated Mr. Peanut for contemporary audiences in 2010, he was sporting a grey flannel suit as well as a new sidekick—Benson, a shorter, single-peanut tagalong. A Planters spokesman clarified to The New York Times that the two are “just friends” and live in separate residences.

13. HE ONCE RAN FOR MAYOR OF VANCOUVER.

Amid a burgeoning alternative art scene in 1970s Vancouver, a performance artist named Vincent Trasov decided it would be interesting to run for mayor of the city while in the guise of Mr. Peanut. Hailing from the “Peanut Party” and meant to be a commentary of the Nixon-era absurdities of politics, he was endorsed by novelist William S. Burroughs and received 2685 ballots—3.4 percent of the vote.

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6 Times There Were Ties at the Oscars
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Only six ties have ever occurred during the Academy Awards' near-90-year history. The Academy of Motion Picture Arts and Sciences (AMPAS) members vote for nominees in their corresponding categories; here are the six times they have come to a split decision.

1. BEST ACTOR // 1932

Back in 1932, at the fifth annual Oscars ceremony, the voting rules were different than they are today. If a nominee received an achievement that came within three votes of the winner, then that achievement (or person) would also receive an award. Actor Fredric March had one more vote than competitor Wallace Beery, but because the votes were so close, the Academy honored both of them. (They beat the category’s only other nominee, Alfred Lunt.) March won for his performance in horror film Dr. Jekyll and Mr. Hyde (female writer Frances Marion won Best Screenplay for the film), and Beery won for The Champ, which was remade in 1979 with Ricky Schroder and Jon Voight. Both Beery and March were previous nominees: Beery was nominated for The Big House and March for The Royal Family of Broadway. March won another Oscar in 1947 for The Best Years of Our Lives, also a Best Picture winner. Fun fact: March was the first actor to win an Oscar for a horror film.

2. BEST DOCUMENTARY SHORT SUBJECT // 1950

By 1950, the above rule had been changed, but there was still a tie at that year's Oscars. A Chance to Live, an 18-minute movie directed by James L. Shute, tied with animated film So Much for So Little. Shute’s film was a part of Time Inc.’s "The March of Time" newsreel series and chronicles Monsignor John Patrick Carroll-Abbing putting together a Boys’ Home in Italy. Directed by Bugs Bunny’s Chuck Jones, So Much for So Little was a 10-minute animated film about America’s troubling healthcare situation. The films were up against two other movies: a French film named 1848—about the French Revolution of 1848—and a Canadian film entitled The Rising Tide.

3. BEST ACTRESS // 1969

Probably the best-known Oscars tie, this was the second and last time an acting award was split. When presenter Ingrid Bergman opened up the envelope, she discovered a tie between newcomer Barbra Streisand and two-time Oscar winner Katharine Hepburn—both received 3030 votes. Streisand, who was 26 years old, tied with the 61-year-old The Lion in Winter star, who had already been nominated 10 times in her lengthy career, and won the Best Actress Oscar the previous year for Guess Who’s Coming to Dinner. Hepburn was not in attendance, so all eyes fell on Funny Girl winner Streisand, who wore a revealing, sequined bell-bottomed-pantsuit and gave an inspired speech. “Hello, gorgeous,” she famously said to the statuette, echoing her first line in Funny Girl.

A few years earlier, Babs had received a Tony nomination for her portrayal of Fanny Brice in the Broadway musical Funny Girl, but didn’t win. At this point in her career, she was a Grammy-winning singer, but Funny Girl was her movie debut (and what a debut it was). In 1974, Streisand was nominated again for The Way We Were, and won again in 1977 for her and Paul Williams’s song “Evergreen,” from A Star is Born. Four-time Oscar winner Hepburn won her final Oscar in 1982 for On Golden Pond.

4. BEST DOCUMENTARY FEATURE // 1987

The March 30, 1987 telecast made history with yet another documentary tie, this time for Documentary Feature. Oprah presented the awards to Brigitte Berman’s film about clarinetist Artie Shaw, Artie Shaw: Time is All You’ve Got, and to Down and Out in America, a film about widespread American poverty in the ‘80s. Former Oscar winner Lee Grant (who won the Best Supporting Actress Oscar in 1976 for Shampoo) directed Down and Out and won the award for producers Joseph Feury and Milton Justice. “This is for the people who are still down and out in America,” Grant said in her acceptance speech.

5. BEST SHORT FILM (LIVE ACTION) // 1995

More than 20 years ago—the same year Tom Hanks won for Forrest Gump—the Short Film (Live Action) category saw a tie between two disparate films: the 23-minute British comedy Franz Kafka’s It’s a Wonderful Life, and the LGBTQ youth film Trevor. Doctor Who star Peter Capaldi wrote and directed the former, which stars Richard E. Grant (Girls, Withnail & I) as Kafka. The BBC Scotland film envisions Kafka stumbling through writing The Metamorphosis.

Trevor is a dramatic film about a gay 13-year-old boy who attempts suicide. Written by James Lecesne and directed by Peggy Rajski, the film inspired the creation of The Trevor Project to help gay youths in crisis. “We made our film for anyone who’s ever felt like an outsider,” Rajski said in her acceptance speech, which came after Capaldi's. “It celebrates all those who make it through difficult times and mourns those who didn’t.” It was yet another short film ahead of its time.

6. BEST SOUND EDITING // 2013

The latest Oscar tie happened only three years ago, when Zero Dark Thirty and Skyfall beat Argo, Django Unchained, and Life of Pi in sound editing. Mark Wahlberg and his animated co-star Ted presented the award to Zero Dark Thirty’s Paul N.J. Ottosson and Skyfall’s Per Hallberg and Karen Baker Landers. “No B.S., we have a tie,” Wahlberg said to the crowd, assuring them he wasn’t kidding. Ottosson was announced first and gave his speech before Hallberg and Baker Landers found out that they were the other victors.

It wasn’t any of the winners' first trip to the rodeo: Ottosson won two in 2010 for his previous collaboration with Kathryn Bigelow, The Hurt Locker (Best Achievement in Sound Editing and Sound Mixing); Hallberg previously won an Oscar for Best Sound Effects Editing for Braveheart in 1996, and in 2008 both Hallberg and Baker Landers won Best Achievement in Sound Editing for The Bourne Ultimatum.

Ottosson told The Hollywood Reporter he possibly predicted his win: “Just before our category came up another fellow nominee sat next to me and I said, ‘What if there’s a tie, what would they do?’ and then we got a tie,” Ottosson said. Hallberg also commented to the Reporter on his win. “Any time that you get involved in some kind of history making, that would be good.”

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11 Haunting Facts About Beloved

Toni Morrison—who was born on February 18, 1931—made a name for herself with The Bluest Eye, Sula and Song of Solomon, but it wasn’t until 1987’s Beloved, about a runaway slave haunted by the death of her infant daughter, that her legacy was secured. The book won the Pulitzer Prize and was a key factor in the decision to award Morrison the Nobel Prize in 1993. All the awards aside, Beloved is a testament to the horrors of slavery, with its narrative of suffering and repressed memory and its dedication to the more than 60 million who died in bondage. Here are some notable facts about Morrison’s process and the novel’s legacy.

1. IT’S BASED ON A TRUE STORY.

While compiling research for 1974's The Black Book, Morrison came across the story of Margaret Garner, a runaway slave from Kentucky who escaped with her husband and four children to Ohio in 1856. A posse caught up with Garner, who killed her youngest daughter and attempted to do the same to her other children rather than let them return to bondage. Once apprehended, her trial transfixed the nation. "She was very calm; she said, 'I’d do it again,'" Morrison told The Paris Review. "That was more than enough to fire my imagination."

2. MORRISON CAME UP WITH THE CHARACTER BELOVED AFTER SHE STARTED WRITING.

The book was originally going to be about the haunting of Sethe by her infant daughter, who she killed (just as Garner did) rather than allow her to return to slavery. A third of the way through writing, though, Morrison realized she needed a flesh-and-blood character who could judge Sethe’s decision. She needed the daughter to come back to life in another form (some interpret it as a grief-driven case of mistaken identity). As she told the National Endowment for the Arts’ NEA Magazine: "I thought the only person who was legitimate, who could decide whether [the killing] was a good thing or not, was the dead girl."

3. SHE WROTE THE ENDING EARLY IN THE WRITING PROCESS.

Morrison has said she likes to know the ending of her books early on, and to write them down once she does. With Beloved, she wrote the ending about a quarter of the way in. "You are forced into having a certain kind of language that will keep the reader asking questions," she told author Carolyn Denard in Toni Morrison: Conversations.

4. MORRISON BECAME FASCINATED WITH SMALL HISTORICAL DETAILS.

To help readers understand the particulars of slavery, Morrison carefully researched historical documents and artifacts. One particular item she became fascinated with: the "bit" that masters would put in slaves' mouths as punishment. She couldn’t find much in the way of pictures or descriptions, but she found enough to imagine the shame slaves would feel. In Beloved, Paul D. tells Sethe that a rooster smiled at him while he wore the bit, indicating that he felt lower than a barnyard animal.

5. SHE ONLY RECENTLY READ THE BOOK HERSELF.

In an appearance on The Colbert Report last year, Morrison said she finally got around to reading Beloved after almost 30 years. Her verdict: "It’s really good!"

6. THE BOOK INSPIRED READERS TO BUILD BENCHES.

When accepting an award from the Unitarian Universalist Association in 1988, Morrison observed that there is no suitable memorial to slavery, "no small bench by the road." Inspired by this line, the Toni Morrison Society started the Bench by the Road Project to remedy the issue. Since 2006, the project has placed 15 benches in locations significant to the history of slavery and the Civil Rights movement, including Sullivan’s Island, South Carolina, which served as the point of entry for 40% of slaves brought to America.

7. WHEN BELOVED DIDN’T WIN THE NATIONAL BOOK AWARD IN 1987, FELLOW WRITERS PROTESTED.

After the snub, 48 African-American writers, including Maya Angelou, John Edgar Wideman and Henry Louis Gates, Jr., signed a letter that appeared in the New York Times Book Review. "For all of America, for all of American letters," the letter addressing Morrison read, "you have advanced the moral and artistic standards by which we must measure the daring and the love of our national imagination and our collective intelligence as a people."

8. IT’S ONE OF THE MOST FREQUENTLY CHALLENGED BOOKS.

Between 2000 and 2009, Beloved ranked 26th on the American Library Association’s list of most banned/challenged books. A recent challenge in Fairfax County, Virginia, cited the novel as too intense for teenage readers, while another challenge in Michigan said the book was, incredibly, overly simplistic and pornographic. Thankfully, both challenges were denied.

9. MORRISON ALSO WROTE AN OPERA BASED ON GARNER’S LIFE.

Ten years ago, Morrison collaborated with Grammy-winning composer Richard Danielpour on Margaret Garner, an opera about the real-life inspiration behind Beloved. It opened in Detroit in 2005, and played in Charlotte, Chicago, Philadelphia and New York before closing in 2008.

10. MORRISON DID NOT WANT IT MADE INTO A MOVIE.

Although she publicly claims otherwise, according to a New York magazine story, Morrison told friends she didn’t want Beloved made into a movie. And she didn’t want Oprah Winfrey (who bought the film rights in 1988) to be in it. Nevertheless, the film came out in 1998 and was a total flop.

11. THERE'S AN ILLUSTRATED VERSION.

The Folio Society, a London-based company that creates fancy special editions of classic books, released the first-ever illustrated Beloved in 2015. Artist Joe Morse had to be personally approved by Morrison for the project. Check out a few of his hauntingly beautiful illustrations here.

This article originally appeared in 2015.

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