13 Behind-the-Scenes Secrets of Shark Tank


By the standards of reality television, ABC’s Shark Tank (Fridays, 9 p.m. EST) plays it pretty straight. Entrepreneurs with promising business ideas are shuttled to a sound stage in Los Angeles where they pitch a panel of investors—including Mark Cuban, “Queen of QVC” Lori Greiner, and the occasional Guest Shark—hoping to convince them their product is worth their time and venture capital.

Even if the Sharks decline, getting a chance to display a product in front of the show’s estimated six million viewers is invaluable. We asked some former contestants and one Shark deals curator about the pressure to perform, the merchandise with the best chance of succeeding, and why every segment taping begins with a very awkward moment of silence.


Owing to the allure of getting 10 minutes to advertise your product on network television for free, Shark Tank can receive more than 100,000 applications every season. Some are submitted via the show's website, while other entrepreneurs appear during open casting calls to “audition” for casting agents looking to fill the 100-odd slots for the show’s 31-episode cycles. “Watching people on television gives everyone a sense of, ‘I could do that,’” says TJ Hale, the host of Shark Tank Podcast, which follows up on contestants and keeps a log of show statistics. “But the odds are against you.”


While product pitches are typically aired in 10-minute segments, business owners are often hashing out details with the Sharks for an hour or more. “The first time, I was in there 45 minutes,” says Aaron Marino, who appeared in a season four episode with his Alpha M image consultation business and will appear a second time in this season’s finale on May 20. “The second time was an hour, hour-and-a-half. When you get into the minutiae of business numbers, they cut a lot of that stuff out.”


Business owners who walk through the twin doors and onto the area rug in front of the Sharks don’t get to begin talking immediately: they have to stand in silence for 30 seconds while the production crew adjusts their cameras for establishing shots. “You’re just standing there,” says Eric Bandholz, whose Beardbrand line of facial hair products vied for a deal in season six. “The Sharks are smiling awkwardly. The whole thing is pretty intense.”


Once a pitch starts, it’s rarely (if ever) interrupted for anything, with the Sharks firing off questions and talking over one another to create a perfect storm of faux-boardroom anxiety for the contestant. “There’s no stopping,” Marino says. “If you mess up, you have to keep going. You have all these very dominant personalities going after you, talking over themselves. It’s sensory overload.”


According to Hale, approximately one in four contestants wind up being “scouted” by producers, meaning they’ll be contacted by the show with a cold call. That interest often stems from having a Kickstarter that helps spread word of your product. “It’s kind of like validation,” Hale says of raising capital through crowdfunding. “You might be looked upon more favorably.”


Even though Shark Tank films over 100 pitches per season, the show offers no promises when it comes to airing taped segments: a handful will wind up unused. That means contestants who sink money into advertising or inventory expecting a “Shark Tank bump” could put themselves at risk if they don’t make the final cut, which they might not find out for up to a year after taping. “You get notice you’re going to be on air about two weeks before the episode,” says Bandholz. “You don’t want to invest too much into your business because you could wind up sabotaging yourself if you don’t make it on.”


Entrepreneurs are taken from their hotel to a waiting area, and then to the set. No Sharks are introduced to them prior to their segment. “There’s no access to them whatsoever,” Marino says. “They just film one right after another. I did get to pee next to Robert Herjavec one time, though. All I said was, ‘Hey, see you soon!’”


Once entrepreneurs are done filming, they’re immediately whisked off-set and into a meeting with a show-appointed psychiatrist for an off-air evaluation. “They just want to work through how you’re feeling,” says Bandholz. “I’ve heard from other contestants that they can be devastated by their performance, or by what the appearance might mean for their business. It’s a very intense emotional roller coaster.”


While contestants who accept an offer from one or more of the Sharks seem to have it made, it’s little more than a handshake deal. Owing to the due diligence process, Hale estimates that more than two-thirds of deals that are agreed upon in the show fall through. “It’s more like a first date,” he says. “You go back and find things you don’t like. Sometimes the deal terms change.”


While most of the business boost from appearing on Shark Tank comes during the first run of the episode, the show’s presence on CNBC in repeats doesn’t hurt. “It’s never the same as the initial airing, but we do see a bump,” says Bandholz. “Sometimes they’ll show it overseas. We’ve seen orders from when the show is airing in Spain and Portugal.”


While contestants have demonstrated everything from construction site amusement parks to bed warmers, Hale’s numbers point to the food and beverage industry as being prime Shark bait. Out of the 107 deals Hale has logged, nearly half have been in either the food or fashion and beauty categories. But, Hale cautions, each Shark has his or her own preferences that might not align with the numbers. “Daymond John isn’t so interested in apparel anymore,” he says. “And Mark Cuban is probably not going to do pet food.”


When he received notice that Beardbrand would be featured on the show, Bandholz discovered a surprising—and unwelcome—side effect of the publicity. “Competitors will see that and start advertising more,” he says. “They’ll buy ads on the show for competing products.”


Hale recently interviewed the inventors of the Slyde Handboard, a swimming apparatus that can surf waves using only the wearer’s hand. “They applied for the show three times, and they told me that both times they focused on the product, they didn’t make it,” he says. “The third time, they made themselves the narrative, part of the product. You need to have suspense, intrigue, humor, tension. You can have the cure for cancer and if you’re boring, it doesn’t matter. In the end, it’s reality TV.”

All images courtesy of ABC unless otherwise credited.

The First Full Trailer for The Crown Season 3 Is Here

Des Willie, Netflix
Des Willie, Netflix

Star Wars obsessives aren't the only people in for a trailer treat today: Nearly two years after the second season of The Crown debuted, the award-winning series about the early days of Queen Elizabeth II's reign is just weeks away from its return. And on Monday morning, Netflix released the first full trailer for The Crown's new season.

While we've known some of the basic details about the new season—like the time frame in which it takes place and that Olivia Colman and Tobias Menzies would be taking over the roles of Queen Elizabeth and Prince Philip—this is the first in-depth glimpse we've gotten at what's in store for season 3.

The role duty plays in the lives of the British royal family appears to be an overarching theme, with the trailer showing the country in distress but each of the characters putting on a smiling face for the public. While Elizabeth and Philip's relationship will continue to take center stage in the pricey period drama, Princess Margaret (now played by Helena Bonham Carter) will struggle with her role of being the Queen's sister. And Prince Charles (Josh O'Connor) will have to choose between his love for Camilla Parker Bowles (played by Killing Eve writer Emerald Fennell) and his duty as the heir apparent to the throne.

Netflix will debut The Crown season 3 on November 17, 2019.

10 Facts About the Beastie Boys's 'Sabotage' Video

Beastie Boys via YouTube
Beastie Boys via YouTube

With their raucous mix of rock and hip-hop, the Beastie Boys were a band everyone could love. They also made killer music videos, and their 1994 video for “Sabotage” is arguably one of the greatest in the history of the medium. Directed by Spike Jonze and inspired by ‘70s cop shows, “Sabotage” finds the Beasties in cheesy suits, wigs, and mustaches, cavorting around L.A. like a bunch of bootleg Starskys and Hutches. If you were alive in the ‘90s, you’ve seen “Sabotage” a million times, but there’s a lot you might not know about this iconic video.

1. It all began with a photo shoot.

Spike Jonze met the Beastie Boys when he photographed them for Dirt magazine in the early 1990s. The band showed up with its own concept. “For years, Beastie Boy Adam Horovitz had been talking about doing a photo session as undercover cops—wearing ties and fake mustaches and sitting in a car like we were on a stakeout,” Adam “MCA” Yauch told New York Magazine. Jonze loved the idea so much he tagged along when the Beasties went wig shopping. “Then, while he was taking the pictures, he was wearing this blond wig and mustache the whole time,” Yauch said. “For no apparent reason.” So was born a friendship that begat “Sabotage.”

2. Spike Jonze filmed “Sabotage” without permits.

The Beasties weren’t big fans of high-budget music videos with tons of people on the set. So they asked Jonze to hire a couple of assistants and run the whole production out of a van. “Then we just ran around L.A. without any permits and made everything up as we went along,” MCA told New York. They’re lucky the real cops never showed up.

3. The Beastie Boys did all their own stunt driving.

After binge-watching VHS tapes of The Streets of San Francisco and other ‘70s cop shows, the Beasties knew they needed some sweet chase scenes. “We bought a car that was about to die,” Mike D told Vanity Fair. “We just drove the car ourselves. We almost killed the car a couple of times, but we definitely didn’t come close to killing ourselves.”

4. “Sabotage” inspired the opening sequence of Trainspotting.

Danny Boyle's 1996 film Trainspotting famously opens with Ewan McGregor and his buddies running through the streets of Edinburgh to the tune of Iggy Pop’s “Lust for Life.” In the DVD commentary, Boyle revealed that the scene was inspired by “Sabotage.”

5. Two cameras were harmed in the making of “Sabotage.”

“Sabotage” was supposed to be a low-budget affair—and it would’ve been, had Jonze been a little more careful with his rented cameras. He destroyed a Canon Scoopic when the Ziploc bag he used to protect the camera during an underwater shot proved less than airtight. He apparently told the rental agency the camera stopped working on its own, but he wasn’t as lucky when an Arriflex SR3 fell out of a van window. That cost $84,000, effectively tripling the cost of the video.

6. MCA crashed the stage of the MTV Video Music Awards to protest “Sabotage” being shut out.

At the 1994 MTV VMAs, “Sabotage” was nominated for five awards, including Video of the Year. In one of the great injustices of all time, it lost in all five categories. When R.E.M.’s “Everybody Hurts” won Best Direction, MCA invaded the stage dressed as Nathanial Hörnblowér, his Swiss uncle/filmmaker alter-ego. “Since I was a small boy, I had dreamed that Spike would win this,” MCA said as a confused Michael Stipe looked on. “Now this has happened, and I want to tell everyone this is a farce, and I had the ideas for Star Wars and everything.”

7. There’s a “Sabotage” comic book you can download for free.

After MCA’s death in 2012, artist Derek Langille created a seven-page “Sabotage” comic book in tribute to the fallen musician and filmmaker. You can download it for free here.

8. There’s also a “Sabotage” novel.

To celebrate the 25th anniversary of “Sabotage,” Oakland-based author and Beasties super-fan Jeff Gomez wrote a five-act novel inspired by the video. He spent months researching cop movies and real-life police lingo, and he watched “Sabotage” about 100 times, keeping a detailed spreadsheet of all the action unfolding onscreen. “They created a really great universe, and I just wanted to play around in it for a little bit,” Gomez told PBS.

9. There’s a “Sabotage”/Sesame Street mashup on YouTube.

In 2017, YouTuber Is This How You Go Viral, a.k.a. Adam Schleichkorn, created the video “Sesametage,” a reimagining of “Sabotage” made with edited bits of Sesame Street. It stars Big Bird as himself, The Count as Cochese, and Oscar the Grouch as Bobby, “The Rookie.” Super Grover, Telly, Cookie Monster, and Bert and Ernie also turn up in this hilarious spoof of a spoof.

10. “Sabotage” nearly became a movie—kind of.

Jonze and the Beasties had such a blast making “Sabotage” that they wrote a script for a feature film called We Can Do This. The movie, which they later abandoned, was set to feature MCA in two roles: Sir Stuart Wallace, one of his “Sabotage” characters, and Nathaniel Hörnblowér (whom he portrayed during that 1994 VMAs protest). Jonze told IndieWire the film would’ve been “ridiculous and fun,” which sounds like the understatement of the century. “There were no 1970s cops in it, but it was definitely in the same spirit,” he said.