Psychiana: Idaho's Mail Order Religion

"Oh I had to write you telling you that before I started reading these lessons, I was deaf in one ear. I could not hear at all, and after reading the lesson you sent to me, to my surprise on the 17th of December (one week later) my hearing came back to me."

Letter from a Psychiana Devotee, 1944

Frank Robinson was no one’s idea of a prophet. A recovering alcoholic, he had twice been discharged from military service for refusing to dry out. The son of a fire-breathing reverend, his views on organized religion were dispirited. It seemed like all the devout people in his life were hypocrites who lied and cheated.

Robinson rejected concepts of heaven, hell, and salvation that required a person to leave the earth to receive a spiritual reward. He believed everyone, no matter their circumstances, could use the power of affirmation to enjoy life in the moment.

In 1929, he decided to start his own religion from his home in Moscow, Idaho. He called it Psychiana. His initial $2500 investment in advertising and printing would yield hundreds of thousands in profit, close to a million followers, and enough enemies to warrant carrying a gun.

Robinson claimed he was born in New York City in 1886, although his brother insisted England was his birth place—an important distinction that would eventually land him in federal trouble. His early years were spent in and around Ontario and the U.S., alternating odd jobs with stints in the Royal Mounted Police and the Navy before his alcohol issues would force a change of plans.

In 1919, he married a woman named Pearl and settled into what seemed to be a steady career as a druggist. Robinson had been to Bible Training College but found it unsatisfying. He was a persuasive, bombastic man, but Christian doctrine didn’t sit with him. By the time he was living in Portland in 1925, he had begun to write down thoughts about a religion that preached internal power—what he called the “Now-God.”

In 1928, Robinson convinced his employer at a pharmacy chain to relocate him to a job where his shift ended at 6 p.m. so he could have more time to write and develop his ideas. That request landed him in the tiny city of Moscow, Idaho, with 5000 residents. It very quickly became the headquarters for Psychiana, a name that had come to him in a dream.

Robinson hosted local lectures proselytizing his belief in a spiritually bankrupt world that could be cured by affirmative thinking. Eager to reach a wider audience, he raised $2500 from a co-worker at the pharmacy and local businessmen to start a mail-order operation. He used the funds to print 10,000 form letter responses, 1000 lesson plans, and an advertisement in the nationally-distributed Psychology magazine. The ad claimed he could teach people how to “literally and actually” speak to God.

According to Robinson’s autobiography, that single ad netted $23,000. With the stock market crash of 1929 devastating the nation’s confidence and the Great Depression settling in, Robinson could have found no better time to promise—with a money-back guarantee—that he held the answers for increased wealth and happiness.

It was certainly working for him. By the end of its first year, Psychiana had sent correspondence to 67 different countries and earned over 36,000 subscribers. By the early 1930s, so much mail was coming in—by some accounts, 60,000 pieces a day—that the Moscow post office was forced to move to a larger facility after being granted first-class status by the postal service. Letters addressed to “Psychiana, USA” still made their way there.

Robinson offered a “course” of 20 lessons that totaled between $20 and $40. Each lesson could be as long as 10 single-spaced pages of Robinson’s self-actualized advice. Letters poured in from people who testified to recovering from health issues or financial loss based on his teachings. Bruno Hauptmann, who had kidnapped Charles Lindbergh’s baby, wrote to say he was a convert not long before going to the electric chair; Italian dictator Benito Mussolini praised Robinson’s movement.

Quitting the pharmacy business, Robinson soon found himself in a lavish fur coat, a custom Duesenberg car, and massive office space that held over 100 employees, making him the largest private employer in Idaho’s Latah County. One devotee, an Alexandria, Egypt-based cotton exporter named Geoffrey Birley, wrote Robinson congratulating him on a breakthrough in self-help. When Robinson looked at Birley’s photo—he requested all correspondence come with one—he told Birley he was the man he had seen in his dream who had urged him to label his movement "Psychiana." An honored Birley sent him $40,000 for the cause.

By 1933, Robinson was so deluged with business that his printing costs totaled $2000 a month. To save money, he decided to buy his own printing press and have it shipped to Moscow. This didn’t sit well with George Lamphere, a local printer and newspaperman who was printing Robinson's mailings and sending him the bill. Lamphere felt threatened by the arrival of a competing printer and warned Robinson that there would be retaliation if his business was affected. In response, Robinson decided to print the city’s second daily newspaper, which only enraged Lamphere further.

Lamphere wasn’t his only rival. Local church groups disavowed Psychiana, calling it a bunk religion and Robinson a “mail-order prophet” in the tradition of P.T. Barnum. Modestly aggressive adversaries would pull flowers out of his front lawn. Robinson began carrying a gun in case anyone felt he should become a martyr. He donated land, built a park, and gave to charities, but response in Moscow was so mixed that he refused to send any of his teachings to correspondents with a local postmark.

Owing to pressure from Lamphere and other groups, the postal service conducted inspections to make sure Robinson’s mail-order business was legitimate. While no red flags were raised, they did make note of Robinson’s passport, which stated he was born in New York. When it came to light he was from England, enemies seized on the chance to proclaim he was an illegal alien who had come into the U.S. from Canada without proper paperwork.

In 1937, Robinson was deported. But just as Lamphere had threatened the power of his political allies, Robinson wasn’t without friends. Senator William Borah intervened on his behalf, allowing Robinson to go to Cuba, get proper immigration papers, and re-enter the country through Florida.

Psychiana had barely missed a beat. As World War II grew heated, Robinson began advertising about the “atomic power” present in both our nuclear weapons and our own spirits. The power of God that resided in all citizens could, he said, defeat the threat of Adolf Hitler.

With few financial records having survived, it’s difficult to know exactly how much Robinson made from Psychiana. One 1933 balance sheet listed revenue after costs of about $52,000 for the first nine months of 1932, and business seemed steady for roughly two decades. In addition to lessons, Robinson sold his autobiography, individual self-help booklets, and other papers. People believed so fervently in Psychiana that Robinson once declared it the eighth most-popular religion in the world.

It would not, however, outlive him. Following a heart attack, Robinson died in 1948 at the age of 62. Though his son, Alfred, tried to keep the presses going, postage rates and declining interest contributed to Psychiana closing its doors in 1952.

Though Robinson always professed altruistic motives for his work, many believed he was nothing more than an opportunist who used economic strife to feed his own bottom line. While no one will know whether Robinson truly believed his own rhetoric, in 1944 he offered to “train” ordained ministers in Psychiana to help spread the word of his selfless gift. The price: $250 per minister.

Additional Sources: The Strange Autobiography of Frank B. Robinson.

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The Body
10 Facts About the Appendix
Illustration by Mental Floss / Images: iStock
Illustration by Mental Floss / Images: iStock

Despite some 500 years of study, the appendix might be one of the least understood structures in the human body. Here's what we know about this mysterious organ.

1. THE ANCIENT EGYPTIANS CALLED IT THE "WORM" OF THE BOWEL.

The human appendix is small, tube-shaped, and squishy, giving ancient Egyptians, who encountered it when preparing bodies for funerary rites, the impression of a worm. Even today, some medical texts refer to the organ as vermiform—Latin for "worm-like."

2. THE APPENDIX SHOWS UP IN LEONARDO DA VINCI’S DRAWINGS.

The earliest description of a human appendix was written by the Renaissance physician-anatomist Jacopo Berengario da Carpi in 1521. But before that, Leonardo da Vinci is believed to drawn the first depiction of the organ in his anatomical drawings in 1492. Leonardo claimed to have dissected 30 human corpses in his effort to understand the way the body worked from mechanical and physiological perspectives.

3. IT'S ABOUT THE SIZE OF A PINKY FINGER.

The appendix is a small pouch connected to the cecum—the beginning of the large intestine in the lower right-hand corner of your abdomen. The cecum’s job is to receive undigested food from the small intestine, absorb fluids and salts that remain after food is digested, and mix them with mucus for easier elimination; according to Mohamad Abouzeid, M.D., assistant professor and attending surgeon at NYU Langone Medical Center, the cecum and appendix have similar tissue structures.

4. CHARLES DARWIN THOUGHT IT WAS A VESTIGIAL ORGAN …

The appendix has an ill-deserved reputation as a vestigial organ—meaning that it allegedly evolved without a detectable function—and we can blame Charles Darwin for that. In the mid-19th century, the appendix had been identified only in humans and great apes. Darwin thought that our earlier ancestors ate mostly plants, and thus needed a large cecum in which to break down the tough fibers. He hypothesized that over time, apes and humans evolved to eat a more varied and easier-to-digest diet, and the cecum shrank accordingly. The appendix itself, Darwin believed, emerged from the folds of the wizened cecum without its own special purpose.

5. … BUT THE APPENDIX PROBABLY EVOLVED TO HELP IMMUNE FUNCTION.

The proximity and tissue similarities between the cecum and appendix suggest that the latter plays a part in the digestive process. But there’s one noticeable difference in the appendix that you can see only under a microscope. “[The appendix] has a high concentration of the immune cells within its walls,” Abouzeid tells Mental Floss.

Recent research into the appendix's connection to the immune system has suggested a few theories. In a 2015 study in Nature Immunology, Australian researchers discovered that a type of immune cells called innate lymphoid cells (ILCs) proliferate in the appendix and seem to encourage the repopulation of symbiotic bacteria in the gut. This action may help the gut recover from infections, which tend to wipe out fluids, nutrients, and good bacteria.

For a 2013 study examining the evolutionary rationale for the appendix in mammal species, researchers at Midwestern University and Duke University Medical Center concluded that the organ evolved at least 32 times among different lineages, but not in response to dietary or environmental factors.

The same researchers analyzed 533 mammal species for a 2017 study and found that those with appendices had more lymphatic (immune) tissue in the cecum. That suggests that the nearby appendix could serve as "a secondary immune organ," the researchers said in a statement. "Lymphatic tissue can also stimulate growth of some types of beneficial gut bacteria, providing further evidence that the appendix may serve as a 'safe house' for helpful gut bacteria." This good bacteria may help to replenish healthy flora in the gut after infection or illness.

6. ABOUT 7 PERCENT OF AMERICANS WILL GET APPENDICITIS DURING THEIR LIFETIMES.

For such a tiny organ, the appendix gets infected easily. According to Abouzeid, appendicitis occurs when the appendix gets plugged by hardened feces (called a fecalith or appendicolith), too much mucus, or the buildup of immune cells after a viral or bacterial infection. In the United States, the lifetime risk of getting appendicitis is one in 15, and incidence in newly developed countries is rising. It's most common in young adults, and most dangerous in the elderly.

When infected, the appendix swells up as pus fills its interior cavity. It can grow several times larger than its average 3-inch size: One inflamed appendix removed from a British man in 2004 measured just over 8 inches, while another specimen, reported in 2007 in the Journal of Clinical Pathology, measured 8.6 inches. People with appendicitis might feel generalized pain around the bellybutton that localizes on the right side of the abdomen, and experience nausea or vomiting, fever, or body aches. Some people also get diarrhea.

7. APPENDECTOMIES ARE ALMOST 100 PERCENT EFFECTIVE FOR TREATING APPENDICITIS.

Treatment for appendicitis can go two ways: appendectomy, a.k.a. surgical removal of the appendix, or a first line of antibiotics to treat the underlying infection. Appendectomies are more than 99 percent effective against recurring infection, since the organ itself is removed. (There have been cases of "stump appendicitis," where an incompletely removed appendix becomes infected, which often require further surgery.)

Studies show that antibiotics produce about a 72 percent initial success rate. “However, if you follow these patients out for about a year, they often get recurrent appendicitis,” Abouzeid says. One 2017 study in the World Journal of Surgery followed 710 appendicitis patients for a year after antibiotic treatment and found a 26.5 percent recurrence rate for subsequent infections.

8. AN INFECTED APPENDIX DOESN’T ACTUALLY BURST.

You might imagine a ruptured appendix, known formally as a perforation, being akin to the "chestbuster" scene in Alien. Abouzeid says it's not quite that dramatic, though it can be dangerous. When the appendix gets clogged, pressure builds inside the cavity of the appendix, called the lumen. That chokes off blood supply to certain tissues. “The tissue dies off and falls apart, and you get perforation,” Abouzeid says. But rather than exploding, the organ leaks fluids that can infect other tissues.

A burst appendix is a medical emergency. Sometimes the body can contain the infection in an abscess, Abouzeid says, which may be identified through CT scans or X-rays and treated with IV antibiotics. But if the infection is left untreated, it can spread to other parts of the abdomen, a serious condition called peritonitis. At that point, the infection can become life-threatening.

9. SURGEONS CAN REMOVE AN APPENDIX THROUGH A TINY INCISION.

In 1894, Charles McBurney, a surgeon at New York's Roosevelt Hospital, popularized an open-cavity, muscle-splitting technique [PDF] to remove an infected appendix, which is now called an open appendectomy. Surgeons continued to use McBurney's method until the advent of laparoscopic surgery, a less invasive method in which the doctor makes small cuts in the patient's abdomen and threads a thin tube with a camera and surgical tools into the incisions. The appendix is removed through one of those incisions, which are usually less than an inch in length.

The first laparoscopic appendectomies were performed by German physician Kurt Semm in the early 1980s. Since then, laparoscopic appendectomies have become the standard treatment for uncomplicated appendicitis. For more serious infections, open appendectomies are still performed.

10. AN APPENDIX ONCE POSTPONED A ROYAL CORONATION.

When the future King Edward VII of Great Britain came down with appendicitis (or "perityphlitis," as it was called back then) in June 1902, mortality rates for the disease were as high as 26 percent. It was about two weeks before his scheduled coronation on June 26, 1902, and Edward resisted having an appendectomy, which was then a relatively new procedure. But surgeon and appendicitis expert Frederick Treves made clear that Edward would probably die without it. Treves drained Edward's infected abscess, without removing the organ, at Buckingham Palace; Edward recovered and was crowned on August 9, 1902.

11. THE WORLD'S LONGEST APPENDIX MEASURED MORE THAN 10 INCHES.

On August 26, 2006, during an autopsy at a Zagreb, Croatia hospital, surgeons obtained a 10.24-inch appendix from 72-year-old Safranco August. The deceased currently holds the Guinness World Record for "largest appendix removed."

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History
13 Incredible Facts About Frederick Douglass
Photo Illustration: Mental Floss. Douglass: Glasshouse Images, Alamy. Backgrounds: iStock
Photo Illustration: Mental Floss. Douglass: Glasshouse Images, Alamy. Backgrounds: iStock

The list of Frederick Douglass's accomplishments is astonishing—respected orator, famous writer, abolitionist, civil rights leader, presidential consultant—even without considering that he was a former slave with no formal education. In honor of his birth 200 years ago, here are 13 incredible facts about the life of Frederick Douglass.

1. HE BARTERED BREAD FOR KNOWLEDGE.

Because Douglass was a slave, he wasn't allowed to learn to read or write. A wife of a Baltimore slave owner did teach him the alphabet when he was around 12, but she stopped after her husband interfered. Young Douglass took matters into his own hands, cleverly fitting in a reading lesson whenever he was on the street running errands for his owner. As he detailed in his autobiography, Narrative of the Life of Frederick Douglass, he'd carry a book with him while out and about and trade small pieces of bread to the white kids in his neighborhood, asking them to help him learn to read the book in exchange.

2. HE CREDITED A SCHOOLBOOK FOR SHAPING HIS VIEWS ON HUMAN RIGHTS.

Engraving of Frederick Douglass, circa the 1850s.
Engraving of Frederick Douglass, circa the 1850s.
Hulton Archive, Getty Images

During his youth, Douglass obtained a copy of The Columbian Orator, a collection of essays, dialogues, and speeches on a range of subjects, including slavery. Published in 1797, the Orator was required reading for most schoolchildren in the 1800s and featured 84 selections from authors like Cicero and Milton. Abraham Lincoln was also influenced by the collection when he was first starting in politics.

3. HE TAUGHT OTHER SLAVES TO READ.

While he was hired out to a farmer named William Freeland, a teenaged Douglass taught fellow slaves to read the New Testament—but a mob of locals soon broke up the classes. Undeterred, Douglas began the classes again, sometimes teaching as many as 40 people.

4. HIS FIRST WIFE HELPED HIM ESCAPE FROM SLAVERY.

Portrait of Anna Murray Douglass, Frederick Douglass's first wife.
First published in Rosetta Douglass Sprague's book My Mother As I Recall Her, Wikimedia Commons // Public Domain

Anna Murray was an independent laundress in Baltimore and met Douglass at some point in the mid-1830s. Together they hatched a plan, and one night in 1838, Douglass took a northbound train clothed in a sailor's uniform procured by Anna, with money from her savings in his pocket alongside papers from a sailor friend. About 24 hours later, he arrived in Manhattan a free man. Anna soon joined him, and they married on September 15, 1838.

5. HE CALLED OUT HIS FORMER OWNER.

In an 1848 open letter in the newspaper he owned and published, The North Star, Douglass wrote passionately about the evils of slavery to his former owner, Thomas Auld, saying "I am your fellow man, but not your slave." He also inquired after his family members who were still enslaved a decade after his escape.

6. HE TOOK HIS NAME FROM A POEM.

He was born Frederick Augustus Washington Bailey, but after escaping slavery, Douglass used assumed names to avoid detection. Arriving in New Bedford, Massachusetts, Douglass, then using the surname "Johnson," felt there were too many other Johnsons in the area to distinguish himself. He asked his host (ironically named Nathan Johnson) to suggest a new name, and Mr. Johnson came up with Douglas, a character in Sir Walter Scott's poem The Lady of the Lake.

7. HE'S CALLED THE 19TH CENTURY'S MOST PHOTOGRAPHED AMERICAN.

Portrait of Frederick Douglass
Wikimedia Commons // Public Domain

There are 160 separate portraits of Douglass, more than Abraham Lincoln or Walt Whitman, two other heroes of the 19th century. Douglass wrote extensively on the subject during the Civil War, calling photography a "democratic art" that could finally represent black people as humans rather than "things." He gave his portraits away at talks and lectures, hoping his image could change the common perceptions of black men.

8. HE REFUSED TO CELEBRATE THE 4TH OF JULY.

Douglass was well-known as a powerful orator, and his July 5, 1852 speech to a group of hundreds of abolitionists in Rochester, New York, is considered a masterwork. Entitled "What to the Slave is the Fourth of July," the speech ridiculed the audience for inviting a former slave to speak at a celebration of the country who enslaved him. "This Fourth [of] July is yours, not mine," he famously said to those in attendance. "Do you mean, citizens, to mock me, by asking me to speak to-day?" Douglass refused to celebrate the holiday until all slaves were emancipated and laws like the Compromise of 1850, which required citizens (including northerners) to return runaway slaves to their owners, were negated.

9. HE RECRUITED BLACK SOLDIERS FOR THE CIVIL WAR.

The Union attack on Fort Wagner, Charleston, during the American Civil War. The fort was under attack from July 18 to September 7, 1863, by soldiers including the 54th Massachusetts Volunteer Infantry, the first African-American regiment in the U.S. Army.
The Union attack on Fort Wagner, Charleston, during the American Civil War. The fort was under attack from July 18 to September 7, 1863, by soldiers including the 54th Massachusetts Volunteer Infantry, the first African-American regiment in the U.S. Army.
Hulton Archive, Getty Images

Douglass was a famous abolitionist by the time the war began in 1861. He actively petitioned President Lincoln to allow black troops in the Union army, writing in his newspaper: "Let the slaves and free colored people be called into service, and formed into a liberating army, to march into the South and raise the banner of Emancipation among the slaves." After Lincoln signed the Emancipation Proclamation, Douglass worked tirelessly to enlist black soldiers, and two of his sons would join the 54th Massachusetts Regiment, famous for its contributions in the brutal battle of Fort Wagner.

10. HE SERVED UNDER FIVE PRESIDENTS.

Later in life, Douglass became more of a statesman, serving in highly appointed federal positions, including U.S. Marshal for D.C., Recorder of Deeds for D.C., and Minister Resident and Consul General to Haiti. Rutherford B. Hayes was the first to appoint Douglass to a position in 1877, and Presidents Garfield, Arthur, Cleveland, and Benjamin Harrison each sought his counsel in various positions as well.

11. HE WAS NOMINATED FOR VICE PRESIDENT OF THE UNITED STATES.

As part of the Equal Rights Party ticket in 1872, Douglass was nominated as a VP candidate, with Victoria Woodhull as the Presidential candidate. (Woodhull was the first-ever female presidential candidate, which is why Hillary Clinton was called "the first female presidential candidate from a major party" during the 2016 election.) However, the nomination was made without his consent, and Douglass never acknowledged it (and Woodhull's candidacy itself is controversial because she wouldn't have been old enough to be president on Inauguration Day). Also, though he was never a presidential candidate, he did receive one vote at each of two nomination conventions.

12. HIS SECOND MARRIAGE STIRRED UP CONTROVERSY.

Frederick Douglass with Helen Pitts Douglass (seated, right) and her sister Eva Pitts (standing, center), circa the 1880s.
Frederick Douglass with Helen Pitts Douglass (seated, right) and her sister Eva Pitts (standing, center), circa the 1880s.

Two years after his first wife, Anna, died of a stroke in 1882, Douglass married Helen Pitts, a white abolitionist and feminist who was 20 years younger than him. Even though she was the daughter of an abolitionist, Pitts's family (which had ancestral ties directly to the Mayflower) disapproved and disowned her—showing just how taboo interracial marriage was at the time. The black community also questioned why their most prominent spokesperson chose to marry a white woman, regardless of her politics. But despite the public's and their families' reaction, the Douglasses had a happy marriage and were together until his death in 1895 of a heart attack.

13. AFTER EARLY SUCCESS, HIS NARRATIVE WENT OUT OF PRINT.

Narrative of the Life of Frederick Douglass, An American Slave, Written by Himself, his seminal autobiography, was heralded a success when it came out in 1845, with some estimating that 5000 copies sold in the first few months; the book was also popular in Ireland and Britain. But post-Civil War, as the country moved toward reconciliation and slave narratives fell out favor, the book went out of print. The first modern publication appeared in 1960—during another important era for the fight for civil rights. It is now available for free online.

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