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Mike Mozart, Flickr // CC BY 2.0
Mike Mozart, Flickr // CC BY 2.0

14 Page-Turning Facts About Barnes & Noble

Mike Mozart, Flickr // CC BY 2.0
Mike Mozart, Flickr // CC BY 2.0

No matter how affordable and convenient e-book readers have become, there’s still nothing quite like strolling through the aisles of a well-stocked bookstore and flipping pages.

If that’s your idea of a solid afternoon, you’re not alone. Despite panic over digital sales being the demise of musty-smelling books, e-sales have declined 10 percent this year and publishers are increasing warehouse space to make room for tangible titles.

That’s excellent news for Barnes & Noble, the most recognizable brick and mortar bookseller: the company has stores in every state, selling 203 million titles every year. Here are some margin notes on their past, present, and future:

1. THEY STARTED WITH SCHOOL BOOKS.

Charles Montgomery Barnes decided to open a bookstore in Wheaton, Illinois in 1873. A nearby college and public school created demand for textbooks, which could be easily restocked thanks to freshly-laid railroads. Barnes’ son, William, took over in 1902 before moving to New York City in 1917 and partnering with fellow bookseller Gilbert Clifford Noble. By 1932, their flagship Barnes & Noble store on Fifth Avenue was selling books of all kinds, though in a somewhat peculiar manner.

2. THEY PIONEERED THE USE OF “BOOK-A-TERIAS.”

Long before the McDonald brothers imagined an assembly line for hamburgers, Barnes and Noble used their New York store to experiment with a revolutionary new layout. Customers in the 1940s would approach an employee who filled out a sales slip; another clerk would package the book; a third would handle the money to complete the transaction. While expedient, the cafeteria-like flow and awkward division of labor never caught on.

3. THEY WERE ONE OF THE FIRST STORES TO PIPE IN MUZAK.

Muzak, the branded term for the serene instrumental sounds heard in retail outlets, was started in the 1920s by the Wired Radio Company of Cleveland, Ohio. Purporting to have scientifically-arranged scores to maximize the soothed moods of consumers, the business moved to New York in 1936. Barnes & Noble became an early adopter in 1940, installing an elaborate speaker system that offered music, sports updates, and news. The tunes were also meant to offset employee fatigue by playing faster beats at regular intervals.

4. A COLLEGE DROPOUT WOUND UP BUYING THEM OUT.

By the 1960s, Barnes & Noble had outlived its namesakes and began to entertain offers from buyers. Leonard Riggio was a part-time college student at New York University who worked at the campus bookstore and was frustrated to discover he wouldn’t be allowed to oversee its operation. He dropped out and opened a competing store, the Student Book Exchange, in Greenwich Village in 1965. The business grew so successful that he was able to purchase Barnes & Noble’s flagship (and only) store in 1971 for $1.2 million.   

5. THEY SOLD BOOKS TO PEOPLE WHO DIDN’T WANT TO READ THEM.

Not that they couldn’t read—they just preferred not to. When Riggio opened an 80,000 square foot annex near his Fifth Avenue location in 1975, closeout books were sometimes sold by the pound. This generic approach filled a need for customers who wanted books to fill shelf space in their homes, effectively making them a decorative item. Buyers who loaded up were even granted use of grocery-style shopping carts.

6. THE STORE WANTED PEOPLE TO LOITER.

Elvert Barnes, Flickr // CC BY-SA 2.0

While newsstands didn’t take kindly to people reading without purchasing, Barnes & Noble was an early advocate of letting customers stretch out and relax a bit. Riggio found the sales annex so large that it was easy to install benches, telephone booths, and bathrooms, making it easier for people to linger. Although he received criticism from people thinking his stores would become glorified rest stops, Riggio was right: People would browse longer if you let them pee. He later added armchairs, coffee, and cooking demonstrations.  

7. THEY GOT ONLINE LONG BEFORE AMAZON.

Blood was drawn early and often when Amazon.com and BarnesandNoble.com vied for e-commerce dominance in the late 1990s: the latter even sued the former for claiming to be “Earth’s biggest bookstore.” While Amazon got the brunt of compliments for their pioneering Internet venture, they weren’t first out of the gate. In the 1980s, Barnes & Noble tested the viability of selling books via an online service called Trintex. An electronic shopping interface funded by IBM and Sears, Trintex worked on personal computers and allowed subscribers to shop online. The service later became known as Prodigy.  

8. THEY WERE THE FIRST BOOKSTORE TO ADVERTISE ON TV.

In 1974, the bookstore hired ad agency Geers, DuBois to produce television spots for the New York market, a first for the industry. Their tag line—“Of course, of course”—became a minor sensation in its time. Because the brand was still growing, however, Barnes & Noble wasn't able to be billed for a lot of money. When Riggio acquired the B. Dalton chain in 1987, he turned over their substantial $9 million advertising account to the agency as a way of rewarding them for their work.

9. THEY TURNED DOWN TOM HANKS.

In Hanks’ 1998 film You’ve Got Mail, an employee of a major bookstore chain falls in love with an independent proprietor (Meg Ryan) whose store he happens to be pushing out of business. Director Nora Ephron wanted to use Barnes & Noble as the monolithic company but despite the high profile product placement, Riggio turned her down. The plot may have hit too close too home: in 1996, the mega-store’s presence smothered the smaller Shakespeare and Company shop on the Upper West Side.

10. YOU CAN READ ANY NOOK E-BOOK FOR FREE. (JUST NOT FOR LONG.)

While relaxing in stores with a book and cappuccino was previously an analog experience, the company’s Nook e-reader offers an interesting twist: in-store shoppers can read any book available on the format, for free, for up to one hour per day to assess their interest.  

11. THEY WANT TO SELL YOU TOYS.

Go into any Barnes & Noble and you’re likely to see an elaborate display of toys—everything from action figures to LEGO sets. With actual toy stores dwindling in number, the bookseller believes it can steal some of that market share by becoming a destination for plastic trinkets. Sales of playthings rose 20 percent in 2014, an increase that company retail group head Mitchell Klipper believes is due to a familial atmosphere. “You don’t see anybody going to Bed, Bath & Beyond curling up with a blender,” he told Bloomberg.

12. THEY USED TO HAVE A STORE INSIDE AN OLD MOVIE PALACE.

uff-da, Flickr // CC BY 2.0

While most of the company’s storefronts stick with the traditional green template, Rochester, Minnesota’s Chateau Theater was a pretty opulent exception: a movie theater that opened in 1927 and was converted into a bookstore in the 1980s. (The marquee stayed intact.) Barnes & Noble left the building after its lease expired in late 2014, setting the stage for the city to buy it back the following year.  

13. THEY BANNED COMIC BOOKS.

Irate that DC Comics parent company Warner Bros. made a series of comic book collections available exclusively on Amazon’s Kindle device, Barnes & Noble pulled more than 100 DC titles from their inventory in 2011. Writer Neil Gaiman observed that the move basically gave Amazon the print exclusive to those titles, as well.

14.  THEY’RE COUNTING ON PLASTIC BAGS.

Tired of those plain cardboard boxes Amazon keeps shipping you? Barnes & Noble thinks you are. The company unveiled a stylish plastic shopping bag earlier this year that it hopes will entice customers into visiting a real-world bookstore. What’s the appeal? The bags were designed by Chermayeff & Geismar & Haviv and feature iconic images (Ishmael’s white whale, the Wicked Witch) in a composition with text. The expectation is that shoppers will re-use the bags to broadcast their status as literate shoppers in the same way Tiffany’s bags are often recycled. 

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15 Powerful Quotes From Margaret Atwood
MICHAL CIZEK/AFP/Getty Images
MICHAL CIZEK/AFP/Getty Images

It turns out the woman behind such eerily prescient novels as The Handmaid’s Tale and Oryx and Crake is just as wise as her tales are haunting. Here are 15 of the most profound quips from author, activist, and Twitter enthusiast Margaret Atwood, who was born on this day in 1939.

1. On her personal philosophy

 “Optimism means better than reality; pessimism means worse than reality. I’m a realist.”

— From a 2004 interview with The Guardian

2. On the reality of being female

“Men often ask me, Why are your female characters so paranoid? It’s not paranoia. It’s recognition of their situation.”

— From a 1990 interview with The Paris Review

3. On limiting how her politics influence her characters

“You know the myth: Everybody had to fit into Procrustes’ bed and if they didn’t, he either stretched them or cut off their feet. I’m not interested in cutting the feet off my characters or stretching them to make them fit my certain point of view.”

— From a 1997 interview with Mother Jones

4. On so-called “pretty” works of literature

“I don’t know whether there are any really pretty novels … All of the motives a human being may have, which are mixed, that’s the novelists’ material. … We like to think of ourselves as really, really good people. But look in the mirror. Really look. Look at your own mixed motives. And then multiply that.”

— From a 2010 interview with The Progressive

5. On the artist’s relationship with her fans

“The artist doesn’t necessarily communicate. The artist evokes … [It] actually doesn’t matter what I feel. What matters is how the art makes you feel.”

— From a 2004 interview with The Guardian

6. On the challenges of writing non-fiction

“When I was young I believed that ‘nonfiction’ meant ‘true.’ But you read a history written in, say, 1920 and a history of the same events written in 1995 and they’re very different. There may not be one Truth—there may be several truths—but saying that is not to say that reality doesn’t exist.”

— From a 1997 interview with Mother Jones

7. On poetry

“The genesis of a poem for me is usually a cluster of words. The only good metaphor I can think of is a scientific one: dipping a thread into a supersaturated solution to induce crystal formation.”

— From a 1990 interview with The Paris Review

8. On being labeled an icon

“All these things set a standard of behavior that you don’t necessarily wish to live up to. If you’re put on a pedestal you’re supposed to behave like a pedestal type of person. Pedestals actually have a limited circumference. Not much room to move around.”

— From a 2013 interview with The Telegraph

9. On how we’re all born writers

“[Everyone] ‘writes’ in a way; that is, each person has a ‘story’—a personal narrative—which is constantly being replayed, revised, taken apart and put together again. The significant points in this narrative change as a person ages—what may have been tragedy at 20 is seen as comedy or nostalgia at 40.”

— From a 1990 interview with The Paris Review

10. On the oppression at the center of The Handmaid's Tale

“Nothing makes me more nervous than people who say, ‘It can’t happen here. Anything can happen anywhere, given the right circumstances.” 

— From a 2015 lecture to West Point cadets

11. On the discord between men and women

“‘Why do men feel threatened by women?’ I asked a male friend of mine. … ‘They’re afraid women will laugh at them,’ he said. ‘Undercut their world view.’ … Then I asked some women students in a poetry seminar I was giving, ‘Why do women feel threatened by men?’ ‘They’re afraid of being killed,’ they said.”

— From Atwood’s Second Words: Selected Critical Prose, 1960-1982

12. On the challenges of expressing oneself

“All writers feel struck by the limitations of language. All serious writers.”

— From a 1990 interview with The Paris Review

13. On selfies

“I say they should enjoy it while they can. You’ll be happy later to have taken pictures of yourself when you looked good. It’s human nature. And it does no good to puritanically say, ‘Oh, you shouldn’t be doing that,’ because people do.”

— From a 2013 interview with The Telegraph

14. On the value of popular kids' series (à la Harry Potter and Percy Jackson)

"It put a lot of kids onto reading; it made reading cool. I’m sure a lot of later adult book clubs came out of that experience. Let people begin where they are rather than pretending that they’re something else, or feeling that they should be something else."

— From a 2014 interview with The Huffington Post

15. On why even the bleakest post-apocalyptic novels are, deep down, full of hope

“Any novel is hopeful in that it presupposes a reader. It is, actually, a hopeful act just to write anything, really, because you’re assuming that someone will be around to [read] it.”

— From a 2011 interview with The Atlantic 

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China's New Tianjin Binhai Library is Breathtaking—and Full of Fake Books
FRED DUFOUR/AFP/Getty Images
FRED DUFOUR/AFP/Getty Images

A massive new library in Tianjin, China, is gaining international fame among bibliophiles and design buffs alike. As Arch Daily reports, the five-story Tianjin Binhai Library has capacity for more than 1 million books, which visitors can read in a spiraling, modernist auditorium with floor-to-ceiling bookshelves.

Several years ago, municipal officials in Tianjin commissioned a team of Dutch and Japanese architects to design five new buildings, including the library, for a cultural center in the city’s Binhai district. A glass-covered public corridor connects these structures, but the Tianjin Binhai Library is still striking enough to stand out on its own.

The library’s main atrium could be compared to that of the Frank Lloyd Wright-designed Guggenheim Museum in New York City. But there's a catch: Its swirling bookshelves don’t actually hold thousands of books. Look closer, and you’ll notice that the shelves are printed with digital book images. About 200,000 real books are available in other rooms of the library, but the jaw-dropping main room is primarily intended for socialization and reading, according to Mashable.

The “shelves”—some of which can also serve as steps or seating—ascend upward, curving around a giant mirrored sphere. Together, these elements resemble a giant eye, prompting visitors to nickname the attraction “The Eye of Binhai,” reports Newsweek. In addition to its dramatic main auditorium, the 36,000-square-foot library also contains reading rooms, lounge areas, offices, and meeting spaces, and has two rooftop patios.

Following a three-year construction period, the Tianjin Binhai Library opened on October 1, 2017. Want to visit, but can’t afford a trip to China? Take a virtual tour by checking out the photos below.

A general view of the Tianjin Binhai Library
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People visiting China's Tianjin Binhai Library.
FRED DUFOUR/AFP/Getty Images

A general view of China's Tianjin Binhai Library.
FRED DUFOUR/AFP/Getty Images

A woman taking pictures at China's Tianjin Binhai Library.
FRED DUFOUR/AFP/Getty Images

A man visiting China's Tianjin Binhai Library.
FRED DUFOUR/AFP/Getty Images

A woman looking at books at China's Tianjin Binhai Library.
FRED DUFOUR/AFP/Getty Images

A general view of China's Tianjin Binhai Library.
FRED DUFOUR/AFP/Getty Images

People visiting China's Tianjin Binhai Library.
FRED DUFOUR/AFP/Getty Images

[h/t Newsweek]

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