14 Ready-To-Assemble Facts About IKEA

Hakan Dahlstrom, Flickr // CC BY 2.0
Hakan Dahlstrom, Flickr // CC BY 2.0

The retail world just lost one of its most famous game-changers with the death of IKEA founder Ingvar Kamprad, who passed away at the age of 91 on January 27, 2018 at his home in Småland, Sweden. As the world’s largest cross-cultural furniture bazaar, IKEA has become synonymous with affordable and stylish home décor. Beginning as a mail-order business in Kamprad’s tiny Swedish village of Agunnaryd in the 1940s, the company now boasts more than 300 stores, located everywhere from China (where shoppers can grab an ice cream cone for only 16 cents) to Russia. Check out these 14 lesser-known facts about store mazes, wordless manuals, and why they banned hide and seek.

1. IKEA IS AN ACRONYM.

Just 17 at the time he began making door-to-door sales—peddling mostly pens, jewelry, and stockings—Kamprad named his fledgling company IKEA. The “IK” are his initials, the “E” is for the modest farm he grew up on (Elmtaryd), and the “A” is for Agunnaryd, his home village. (Owing to their often-frustrating assembly processes, Amy Poehler once observed IKEA might be Swedish for “argument.”)  

2. THE PRODUCT NAMES ARE A RESULT OF INGVAR KAMPRAD'S DYSLEXIA.


Tina Lawson, Flickr // CC BY 2.0

IKEA’s home goods are usually identified by Swedish names rather than product numbers. While it’s turned into a way to further endear the brand to consumers, the practice started because Kamprad had dyslexia and was getting numerical codes confused. While charming—we enjoy ordering a desk called “Fartfull” as much as anyone—it can sometimes lead to cultural issues. The company ran into problems in 2006 when it was discovered that some harmless Scandinavian words might double as sexually explicit expressions in Thailand.      

3. THE BRAND WASN'T AN IMMEDIATE HIT IN AMERICA.

After conquering the European market, IKEA opened its first American location just outside of Philadelphia in 1985. Customers had a lot of trouble pronouncing the name, and almost as much trouble figuring out the merchandise, which hadn’t yet been tailored to the market: products were advertised in centimeters, curtains didn't fit American-sized windows, and flower vases were being bought as drink tumblers because “foreign” water glasses were too small for all the ice U.S. citizens like to use. The company didn’t open any new stores for a five year period and didn’t begin to see real growth until 1997.

The persistence has paid off for both the company and consumers: Their legendary BILLY bookcase was $82 in 1985: today, it sells for $59.99.  

4. THEY WANT SHOPPERS TO BE DAZED AND CONFUSED.

If navigating an IKEA leaves you feeling lost and fatigued, the layout has done its job. According to research conducted at the University College London, IKEA leads shoppers into an increasingly byzantine floor plan where they snap up impulse goods (like lamp shades or pillows), fearing they won't find them again. Likened to a "corn maze" by some visitors, there are short cuts available owing to fire regulations—but you'll miss most of the good stuff by taking them.  

5. THEY WILL SEND PEOPLE TO COME WATCH YOU SIT ON A SOFA.

In an effort to better understand how universal designs fit the end user, IKEA utilizes company “anthropologists” to visit homes of brand loyalists to see how they interact with various goods. These volunteers are typically rewarded with gift cards, and their living spaces are sometimes rigged with cameras for longer-term surveillance. Among the surprises? Citizens of Shenzhen, China like to sit on the floor and use their couches as back rests.   

6. THERE ARE NO WORDS IN THEIR MANUALS BECAUSE WORDS COST MONEY.


Sean Hobson, Flickr // CC BY 2.0

The “assembly figures” in IKEA manuals have garnered worldwide stardom for their effortless display of how to construct a coffee table or bookshelf without using profanity or becoming violent. The reason instructions aren’t printed with actual written information is because it would make the manuals thicker, and consequently more expensive to produce. Of course, the pictograms can exact their own terrible price: the company refers to more difficult-to-follow assemblies by the humorous, if outdated, term “husband killers.”

7. YOU PROBABLY VALUE THE FURNITURE MORE BECAUSE YOU ASSEMBLED IT.

It’s obvious why IKEA sells its furniture unassembled: The flat packaging saves money and passes the cost of labor on to you, the consumer, ever ready to gouge someone’s eye socket with an Allen wrench. But all the sweat and tears has its rewards. According to a Harvard Business School study, people who had to labor to set up their new purchase perceived it to have greater value than people who didn’t have to do anything.

8. CUSTOMERS IN CHINA LOVE THEIR IKEA NAPS.

In a cultural practice that probably wouldn’t go over too well in the States, visitors to IKEA’s stores in Beijing, China, are said to be very fond of curling up and taking naps in the comfortable bedding and mattress displays. Rather than put a stop to the habit, IKEA claims their staff doesn’t bother dozing customers unless they’re creating a disturbance.    

9. THEY'VE BANNED HIDE AND SEEK.

While generally liberal in their policies, IKEA did put its foot down when it came to a social media fad involving people playing organized games of hide and seek in the company’s mammoth locations. After 19,000 people agreed to show up to an Amsterdam store for the game, a no-hiding, no-seeking policy was initiated. (Just take a nap instead.)

10. IKEA MALAYSIA HELD A LOOKALIKE CONTEST. FOR INANIMATE OBJECTS.


IKEA via Facebook

Proving IKEA’s U.S. public relations team needs to get with it, IKEA Malaysia held a contest in 2014 to help promote the reopening of one of their stores. Contestants were solicited via Facebook and asked to dress or pose as their favorite IKEA product. A surprising number of people made convincing lamps; winners received gift cards to the store.

11. THE MEATBALLS WERE ONCE MADE OF HORSE.

Even if you haven’t visited an IKEA, you’re probably aware of their reputation for delicious Swedish meatballs, a means of keeping shoppers fortified with protein while trying to escape a labyrinth of end tables. In 2013, the company issued a meatball recall in Europe after DNA studies found that one batch contained traces of horse meat. It was thought to be part of a wider contamination problem relating to devious suppliers. 

12. IT'S BEING USED IN COUPLES THERAPY.

IKEA acknowledges that shopping for and then assembling larger items can take a toll on relationships. So does Santa Monica area psychologist Ramani Durvasula, who sometimes tasks couples in her therapy sessions to complete an IKEA project together and then discuss the results in counseling. One amateur craftsman told The Wall Street Journal that a bed frame took 10 hours to put together, “including two hours of arguing” with his spouse.  

13. A SOAP OPERA WAS SHOT THERE.

The episodic soap opera parody IKEA Heights was filmed in a Burbank, California location in 2009 without permission from store management: actors wore hidden microphones and captured reaction shots from passing customers as they acted out hyper-dramatic plots about infidelity. In 2010, the company tried to strike a balance between having a sense of humor and reminding people that using their stores as a film set isn't really allowed. "Absolutely, we think it's funny," a spokesperson told MacCleans. "But unauthorized filming in our stores isn't a good thing."

14. THEY BUILT AN APARTMENT ON A ROCK-CLIMBING WALL.


Ube Bene via Facebook

To celebrate their 30th store in France, IKEA—known for its over-the-top ad campaigns—erected an incredible vertical apartment layout on top of a climbing wall in 2014. The public was invited to scale the prop using safety harnesses. (Not pictured: 8000 extra screws.)

10 Game of Thrones Fan Theories About How the Series Will End

HBO
HBO

Our faces are longer than Jon Snow’s right now. It’s been nearly a year since the last season of Game of Thrones ended, but season 8—the series's final one—won’t air until next spring. To tide you over until 2019, we’ve collected some of the most plausible as well as the most bonkers fan theories about what could go down in the final episodes. They predict everything from a new contender for the Iron Throne to a new species classification for a major character. On the bright side, we’ll all have plenty of time to debate these before the first episode airs.

1. JON SNOW WILL KILL DAENERYS.

Almost since the series began, fans have been predicting that Jon Snow is the Prince Who Was Promised—a reincarnation of the legendary hero Azor Ahai. But most predictions have overlooked a central piece of the Azor Ahai legend, which may spell doom for Daenerys: Azor Ahai, a lousy metallurgist, had a tough time forging his fabled flaming sword Lightbringer. Then he realized he needed to temper the blade by plunging it into the heart of his wife, Nissa Nissa, to imbue it with her power. (Because in the logic of this legend, killing a powerful woman turns a mediocre man into a hero.) If Jon Snow is Azor Ahai, the theory goes, then Daenerys will be his Nissa Nissa—the one true love he must kill in order to save the realm.

2. THE LANNISTERS’ REPAID DEBTS WILL BE THEIR DOWNFALL.

Lena Headey in 'Game of Thrones'
HBO

You know the family creed: A Lannister always pays his debts. In Season 7, Cersei stayed true to her family name when she paid off a large debt to the Iron Bank. Most viewers read this as a play to buy the loyalty of the bank and its mercenary soldiers, but one Machiavellian Redditor has predicted that paying off the debt will have the opposite effect. “While the Lannisters were in debt to the Bank, the Bank had a vested interest in their success,” one Redditor wrote. Now that the debt is paid, the Iron Bank will invest in the side that seems to have the best chance of winning—and right now, that doesn’t look like Cersei's.

3. EURON GREYJOY IS THE FATHER OF CERSEI’S CHILD.

Somehow this seems more disturbing than Jamie being the baby’s incestuous father. PopSugar rolled out this hot take based on some circumstantial evidence. First, Euron and Cersei cooked up a plan to betray Jon and Daenerys without telling Jamie, which “raises the question about what else Cersei was doing with Euron behind Jamie’s back.” Then there’s the fact that Cersei just let Jamie ride north to fight the White Walkers, which doesn’t seem like a risk you’d want your unborn child’s father to take. She has no idea when or if he’ll be back. But on the other hand, she knows exactly where Euron will be. Perhaps she’s keeping an eye on her baby’s true father.

4. DAENERYS WILL DIE BEYOND THE WALL.

Redditor Try_Another_NO reached all the way back to season 2 to substantiate this theory about Daenerys’s demise. While Daenerys is in the House of the Undying, she has a series of possibly prophetic visions. She walks through the throne room in Kings Landing, which is damaged and filled with snow. Before she can touch the Iron Throne, she’s called away by a sound and suddenly finds herself walking beyond the wall. There she meets Khal Drogo who says he has resisted death to wait for her. According to the theory, these were clues about the series’s end: The White Walkers will threaten Kings Landing. Daenerys will turn away from the throne to fight the White Walkers. Death awaits her beyond the wall.

5. CLEGANEBOWL WILL FINALLY HAPPEN.

For years fans have eagerly awaited a fight between Sandor and Gregor Clegane, which has been affectionately dubbed “Cleganebowl.” In the season 7 finale, the Hound hinted that the much-hyped fight is coming when he told his brother, “You know who's coming for you.” The cryptic message also spawned a fan theory about the real origin of the Clegane brothers’ beef. Our only version of the tale comes from noted liar/sleazebag Littlefinger, who claimed Ser Gregor burned his brother’s face over a stolen toy. But Redditor 440k11 thinks the Hound has always had a talent for reading the future in the flames. In fact, the theory goes, the Hound saw his brother’s death foretold in a fire and told him about it. Enraged, young Gregor pushed his brother’s face into the fire he was reading, burning Sandor and cementing their lifelong enmity.

6. VARYS IS ACTUALLY A MERMAN.

The case for this one is watertight. The books make several mentions of merlings living alongside dragons, giants, and White Walkers—mythical creatures we know exist in Essos. Varys, meanwhile, constantly covers his lower body in long robes. What is he hiding? According to Redditor nightflyer, it’s his freaky fish body. In the books, it would explain his cryptic response when Tyrion threatened to have him thrown off a ship: “You might be disappointed by the result.” In the show, it might explain how Varys traveled from Dorne to Daenerys's ship in Mereen seemingly overnight in the middle of season 7. (It wasn’t lazy writing—he swam there!) In general, it might explain why he’s such a slimy weirdo.

7. THE MAESTERS ARE COLLUDING WITH CERSEI TO BEAT DAENERYS.

Finally, a fan theory fit for our political age! According to this theory, the maesters are natural enemies of magic. The strange forces that bring the dead back to life, reveal the future in fire, and allow Arya to wear many faces are beyond the maesters’ powers of rational explanation. But if magic were eliminated, the maesters’ monopoly on knowledge would continue unchallenged. It follows, then, that the maesters would feel comfortable with Cersei’s cruel reign but threatened by Daenerys’s magical dragons. Maybe that explains why a former maester built Cersei a weapon meant to kill dragons. And maybe the maesters will intervene in the conflict more directly in the next season.

8. ARYA WILL KILL CERSEI ... WEARING JAMIE’S FACE.

Maisie Williams in 'Game of Thrones'
HBO

Predicting that Jamie will kill Cersei is so mainstream. Seeing Jamie kill Cersei for the good of the realm would reprise his role as the Kingslayer (or Queenslayer). It would neatly fulfill the Volanqar prophecy—the prediction a witch made to a young Cersei, that she would be killed by a volanqar (which translates to "younger sibling" in High Valyrean). And it would be so easy. Reasoning that George RR Martin would never do something so obvious, and that Arya’s assassin character arc has to led to a more consequential target than Walder Frey, Redditor greypiano predicts that Arya will be Cersei’s killer. If she first kills Jamie and uses his face to catch Cersei unaware, then the volanqar prophecy will be confirmed (even if it’s on a technicality).

9. VISERION WILL COME BACK TO LIFE.

Here’s a fan theory for moms, from a mom. Redditor Cornholio_the_white wrote that after the season 7 finale, their mom called to say she was sad about Viserion’s death. But she had a prediction: “I think it’s going to remember its mother.” She explained that Daenerys’s love would free Viserion from the Night King’s spell. Cornholio_the_white scoffed. That wasn’t possible. The dragon was dead. But then Mom dropped a compelling counterargument: “Not if the Red Woman brings it back. They’re keeping her around for something.”

10. GENDRY IS THE LEGITIMATE CHILD OF CERSEI AND ROBERT BARATHEAN.

This theory throws another contender for the Iron Throne into the mix. It maintains that Gendry was not Robert Barathean’s bastard son—in fact, he was the only legitimate child of the king. We know that Cersei and Robert had a child—a “black-haired beauty”—who supposedly died shortly after birth. Curiously, Cersei says she never visited her firstborn child in the crypt, even though we know she is a fiercely devoted mother. Perhaps that’s because she knew her son was actually in Fleabottom as a blacksmith’s apprentice. And perhaps it was Cersei all along who was looking out for Gendry, securing his apprenticeship and protecting him from Joffrey’s purge of Robert’s bastards. Gendry, for his part, remembers only that his mother had yellow hair. If that yellow-haired woman was Cersei, Gendry would have the most legitimate claim to the Iron Throne of anyone in Westeros.

10 Things You Might Not Know About Steve Martin

Kevin Winter, Getty Images
Kevin Winter, Getty Images

Is there anything Steve Martin can't do? In addition to being one of the world's most beloved comedians and actors, he's also a writer, a musician, a magician, and an art enthusiast. To celebrate his birthday (he turns 73 today), here are 10 things you might not have known about Steve Martin.

1. HE WAS A CHEERLEADER.

As a yellleader (as he refers to it in a yearbook signature) at his high school in Garden Grove, California, Martin tried to make up his own cheers, but “Die, you gravy-sucking pigs,” he later told Newsweek, did not go over so well.

2. HIS FIRST JOB WAS AT DISNEYLAND.

Martin’s first-ever job was at Disneyland, which was located just two miles away from his house. He started out selling guidebooks, keeping $.02 for every book he sold. He graduated to the Magic Shop on Main Street, where he got his first taste of the gags that would later make his career. He also learned the rope tricks you see in ¡Three Amigos! from a rope wrangler over in Frontierland.

3. HE OWES HIS WRITING JOB WITH THE SMOTHERS BROTHERS TO AN EX-GIRLFRIEND.

Thanks to a girlfriend who got a job dancing on The Smothers Brothers Comedy Hour, Martin landed a gig writing for the show. He had absolutely no experience as a writer at the time. He shared an office with Bob Einstein—better known to some as Super Dave Osborne or Marty Funkhauser—and won an Emmy for writing in 1969.

4. HE WAS A CONTESTANT ON THE DATING GAME.

While he was writing for the Smothers Brothers, but before he was famous in his own right, Martin was on an episode of The Dating Game. (Spoiler alert: He wins. But did you have any doubt?)

5. MANY PEOPLE THOUGHT HE WAS A SERIES REGULAR ON SATURDAY NIGHT LIVE.

Martin hosted and did guest spots on Saturday Night Live so often in the 1970s and '80s that many people thought he was a series regular. He wasn't. 

6. HIS FATHER WROTE A REVIEW OF HIS FIRST SNL APPEARANCE.

After his first appearance on SNL, Martin’s father, the president of the Newport Beach Association of Realtors, wrote a review of his son’s performance in the company newsletter. “His performance did nothing to further his career,” the elder Martin wrote. He also once told a newspaper, “I think Saturday Night Live is the most horrible thing on television.”

7. HE POPULARIZED THE AIR QUOTE.

If you find yourself making air quotes with your fingers more than you’d really like, you have Martin to thank. He popularized the gesture during his guest spots on SNL and stand-up performances.

8. HE QUIT STAND-UP COMEDY IN THE EARLY 1980S.

Martin gave up stand-up comedy in 1981. “I still had a few obligations left but I knew that I could not continue,” he told NPR in 2009. “But I guess I could have continued if I had nothing to go to, but I did have something to go to, which was movies. And you know, the act had become so known that in order to go back, I would have had to create an entirely new show, and I wasn't up to it, especially when the opportunity for movies and writing movies came around.”

9. HE'S A MAJOR ART COLLECTOR.

As an avid art collector, Martin owns works by Pablo Picasso, Roy Lichtenstein, David Hockney, and Edward Hopper. He sold a Hopper for $26.9 million in 2006. Unfortunately, being rich and famous doesn’t mean Martin is immune to scams: In 2004, he spent about $850,000 on a piece believed to be by German-Dutch modernist painter Heinrich Campendonk. When Martin tried to sell the piece, “Landschaft mit Pferden” (or "Landscape With Horses") 15 months later, he was informed that it was a forgery. Though the painting still sold, it was at a huge loss.

10. HE'S AN ACCOMPLISHED BLUEGRASS PERFORMER.

Many people already know this, but we’d be remiss if we didn’t mention that he’s an extremely accomplished bluegrass performer. With the help of high school friend John McEuen, who later became a member of the Nitty Gritty Dirt Band, Martin taught himself to play the banjo when he was 17. He's been picking away ever since. If you see him on stage these days, he’s likely strumming a banjo with his band, the Steep Canyon Rangers. As seen above, they make delightful videos.

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