14 Ready-To-Assemble Facts About IKEA

Hakan Dahlstrom, Flickr // CC BY 2.0
Hakan Dahlstrom, Flickr // CC BY 2.0

The retail world just lost one of its most famous game-changers with the death of IKEA founder Ingvar Kamprad, who passed away at the age of 91 on January 27, 2018 at his home in Småland, Sweden. As the world’s largest cross-cultural furniture bazaar, IKEA has become synonymous with affordable and stylish home décor. Beginning as a mail-order business in Kamprad’s tiny Swedish village of Agunnaryd in the 1940s, the company now boasts more than 300 stores, located everywhere from China (where shoppers can grab an ice cream cone for only 16 cents) to Russia. Check out these 14 lesser-known facts about store mazes, wordless manuals, and why they banned hide and seek.

1. IKEA IS AN ACRONYM.

Just 17 at the time he began making door-to-door sales—peddling mostly pens, jewelry, and stockings—Kamprad named his fledgling company IKEA. The “IK” are his initials, the “E” is for the modest farm he grew up on (Elmtaryd), and the “A” is for Agunnaryd, his home village. (Owing to their often-frustrating assembly processes, Amy Poehler once observed IKEA might be Swedish for “argument.”)  

2. THE PRODUCT NAMES ARE A RESULT OF INGVAR KAMPRAD'S DYSLEXIA.


Tina Lawson, Flickr // CC BY 2.0

IKEA’s home goods are usually identified by Swedish names rather than product numbers. While it’s turned into a way to further endear the brand to consumers, the practice started because Kamprad had dyslexia and was getting numerical codes confused. While charming—we enjoy ordering a desk called “Fartfull” as much as anyone—it can sometimes lead to cultural issues. The company ran into problems in 2006 when it was discovered that some harmless Scandinavian words might double as sexually explicit expressions in Thailand.      

3. THE BRAND WASN'T AN IMMEDIATE HIT IN AMERICA.

After conquering the European market, IKEA opened its first American location just outside of Philadelphia in 1985. Customers had a lot of trouble pronouncing the name, and almost as much trouble figuring out the merchandise, which hadn’t yet been tailored to the market: products were advertised in centimeters, curtains didn't fit American-sized windows, and flower vases were being bought as drink tumblers because “foreign” water glasses were too small for all the ice U.S. citizens like to use. The company didn’t open any new stores for a five year period and didn’t begin to see real growth until 1997.

The persistence has paid off for both the company and consumers: Their legendary BILLY bookcase was $82 in 1985: today, it sells for $59.99.  

4. THEY WANT SHOPPERS TO BE DAZED AND CONFUSED.

If navigating an IKEA leaves you feeling lost and fatigued, the layout has done its job. According to research conducted at the University College London, IKEA leads shoppers into an increasingly byzantine floor plan where they snap up impulse goods (like lamp shades or pillows), fearing they won't find them again. Likened to a "corn maze" by some visitors, there are short cuts available owing to fire regulations—but you'll miss most of the good stuff by taking them.  

5. THEY WILL SEND PEOPLE TO COME WATCH YOU SIT ON A SOFA.

In an effort to better understand how universal designs fit the end user, IKEA utilizes company “anthropologists” to visit homes of brand loyalists to see how they interact with various goods. These volunteers are typically rewarded with gift cards, and their living spaces are sometimes rigged with cameras for longer-term surveillance. Among the surprises? Citizens of Shenzhen, China like to sit on the floor and use their couches as back rests.   

6. THERE ARE NO WORDS IN THEIR MANUALS BECAUSE WORDS COST MONEY.


Sean Hobson, Flickr // CC BY 2.0

The “assembly figures” in IKEA manuals have garnered worldwide stardom for their effortless display of how to construct a coffee table or bookshelf without using profanity or becoming violent. The reason instructions aren’t printed with actual written information is because it would make the manuals thicker, and consequently more expensive to produce. Of course, the pictograms can exact their own terrible price: the company refers to more difficult-to-follow assemblies by the humorous, if outdated, term “husband killers.”

7. YOU PROBABLY VALUE THE FURNITURE MORE BECAUSE YOU ASSEMBLED IT.

It’s obvious why IKEA sells its furniture unassembled: The flat packaging saves money and passes the cost of labor on to you, the consumer, ever ready to gouge someone’s eye socket with an Allen wrench. But all the sweat and tears has its rewards. According to a Harvard Business School study, people who had to labor to set up their new purchase perceived it to have greater value than people who didn’t have to do anything.

8. CUSTOMERS IN CHINA LOVE THEIR IKEA NAPS.

In a cultural practice that probably wouldn’t go over too well in the States, visitors to IKEA’s stores in Beijing, China, are said to be very fond of curling up and taking naps in the comfortable bedding and mattress displays. Rather than put a stop to the habit, IKEA claims their staff doesn’t bother dozing customers unless they’re creating a disturbance.    

9. THEY'VE BANNED HIDE AND SEEK.

While generally liberal in their policies, IKEA did put its foot down when it came to a social media fad involving people playing organized games of hide and seek in the company’s mammoth locations. After 19,000 people agreed to show up to an Amsterdam store for the game, a no-hiding, no-seeking policy was initiated. (Just take a nap instead.)

10. IKEA MALAYSIA HELD A LOOKALIKE CONTEST. FOR INANIMATE OBJECTS.


IKEA via Facebook

Proving IKEA’s U.S. public relations team needs to get with it, IKEA Malaysia held a contest in 2014 to help promote the reopening of one of their stores. Contestants were solicited via Facebook and asked to dress or pose as their favorite IKEA product. A surprising number of people made convincing lamps; winners received gift cards to the store.

11. THE MEATBALLS WERE ONCE MADE OF HORSE.

Even if you haven’t visited an IKEA, you’re probably aware of their reputation for delicious Swedish meatballs, a means of keeping shoppers fortified with protein while trying to escape a labyrinth of end tables. In 2013, the company issued a meatball recall in Europe after DNA studies found that one batch contained traces of horse meat. It was thought to be part of a wider contamination problem relating to devious suppliers. 

12. IT'S BEING USED IN COUPLES THERAPY.

IKEA acknowledges that shopping for and then assembling larger items can take a toll on relationships. So does Santa Monica area psychologist Ramani Durvasula, who sometimes tasks couples in her therapy sessions to complete an IKEA project together and then discuss the results in counseling. One amateur craftsman told The Wall Street Journal that a bed frame took 10 hours to put together, “including two hours of arguing” with his spouse.  

13. A SOAP OPERA WAS SHOT THERE.

The episodic soap opera parody IKEA Heights was filmed in a Burbank, California location in 2009 without permission from store management: actors wore hidden microphones and captured reaction shots from passing customers as they acted out hyper-dramatic plots about infidelity. In 2010, the company tried to strike a balance between having a sense of humor and reminding people that using their stores as a film set isn't really allowed. "Absolutely, we think it's funny," a spokesperson told MacCleans. "But unauthorized filming in our stores isn't a good thing."

14. THEY BUILT AN APARTMENT ON A ROCK-CLIMBING WALL.


Ube Bene via Facebook

To celebrate their 30th store in France, IKEA—known for its over-the-top ad campaigns—erected an incredible vertical apartment layout on top of a climbing wall in 2014. The public was invited to scale the prop using safety harnesses. (Not pictured: 8000 extra screws.)

8 Fun Bookmarks to Keep Your Place

iStock
iStock

Why settle for a torn piece of paper or receipt when you can have something way more exciting? These bookmarks are for readers who want to add some extra whimsy to their reading routine.

1. Sprouts; $12.50

These ingenious silicone markers don’t work like normal bookmarks. Shaped like adorable sprouts, they fit inside your book and mark the exact line you’re at on the page. Because they’re made with a flexible material, you can close the book easily with the sprout inside and it will spring back to shape when you open the book again. The sprouts come in sets of six. For a little luck, check out the four-leaf clover iteration.

Find it: Amazon

2. Butterflies; $10


If you've ever wanted to have a real Disney princess moment, consider buying these bookmarks, which will make it look like butterflies have perched on your books. The set comes with 10 pieces in a variety of designs.

Find it: Amazon

3. Crocodile; $13

These clever placeholders create the illusion that a crocodile is lurking on top of your book. When you lift up this intimidating bookmark, it shows the reptile’s sharp teeth, warning others not to dare lose your place. (If mammals are more your style, there is also a hippo option.)

Find it: Amazon

4. Lamp; $13

Let this lamp-shaped bookmark illuminate where you left off. The lamp shape sits on top of the book while the yellow light-beam fits snuggly between the pages. It comes in three colors: white, red, and gray.

Find it: Amazon

5. Literary Feet; $24

Remember that scene in The Wizard of Oz when the house fell on the Wicked Witch of the East and only her feet stuck out? You can recreate that iconic movie scene with a bookmark. Even better, the design isn’t restricted to just the witch: You can get all kinds of famous book character feet to stick out of your book. Just some of the literary legs available include Alice from Alice in Wonderland, a direwolf from A Song of Ice and Fire, and a magician from Harry Potter. There are also some non-book selections, like animals, ballerinas, and Yoda.

Find it: Amazon

6. Food; $30

Let some of your favorite food keep your place. The plush bookmarks feature a slice of pizza, ice cream, coffee, and an ice cream sandwich.

Find it: Amazon

7. Magnetic pals; $5

You’ll be even more motivated to read if you have a small buddy smiling at you from the side of your book. You can attach them to any place on the side of the page, so you know exactly where you are in the story.

Find it: Amazon

8. Pointers; $7

These bookmarks also mark the exact place in the book, but without the help of magnets. Instead, they come with stretchy loops that wrap around the entire book. A hand pointing can pinpoint the exact word, in case you’re the type that stops reading mid-sentence. They come in packs of three.

Find it: Amazon

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7 of the Best Double Features You Can Stream on Netflix Right Now

Sylvester Stallone and Talia Shire in Rocky (1976) and Liev Schreiber in Chuck (2016).
Sylvester Stallone and Talia Shire in Rocky (1976) and Liev Schreiber in Chuck (2016).
20th Century Fox Home Entertainment and IFC Films

For many of us, movie night can turn into a movie marathon. If you’re logged into Netflix and pondering what to watch, check out these double feature suggestions that each offer a perfect pairing of tone, topic, or an ideal double dose of Nicolas Cage.

1. Bonnie and Clyde (1967) // The Highwaymen (2019)

In Bonnie and Clyde, Warren Beatty and Faye Dunaway star as the famous outlaw couple who livened up Depression-era America with their string of bank robberies. More than 50 years later, The Highwaymen shifts the focus to the retired Texas Rangers (Kevin Costner and Woody Harrelson) charged with bringing them down.

2. Rocky (1976) // Chuck (2016)

Sylvester Stallone's rousing story of underdog palooka Rocky Balboa pairs well with the biopic of the man who partially inspired Stallone's screenplay. Chuck details the boxing career of Chuck Wepner, a determined pugilist who was given virtually no chance against Muhammad Ali but wound up winning the respect of the crowd. Liev Schreiber stars.

3. Deliverance (1972) // The River Wild (1994)

Water-based getaways become cautionary tales: In Deliverance, Burt Reynolds delivers the performance that turned him into a movie star, a rough and rugged outdoorsman confronted by a group of sinister locals in the backwoods of Georgia. Things don’t get appreciably better in The River Wild, with Meryl Streep as a matriarch forced to navigate the rapids under the gun of criminal Kevin Bacon. Together, the two may have you rethinking your vacation plans.

4. All the President’s Men (1976) // Kill the Messenger (2014)

Newspaper reporting comes under fire in both of these films based on true stories. All the President's Men features Robert Redford and Dustin Hoffman as Bob Woodward and Carl Bernstein, The Washington Post reporters tasked with uncovering the Watergate conspiracy. Kill the Messenger stars Jeremy Renner as Gary Webb, the journalist who found a suspicious connection between drug smuggling and the CIA.

5. Carrie (1976) // Gerald’s Game (2017)

After a bad stretch of mediocre adaptations, Stephen King’s work has been seeing an onscreen renaissance. Check out two of the best: Carrie, which stars Sissy Spacek as a telekinetic teen with an overbearing mother and an awkward social life; and Gerald’s Game, which casts Carla Gugino as a woman trapped in handcuffs amid supernatural activity.

6. National Treasure (2004) // The Trust (2016)

Fitting in the very narrow genre of “Nicolas Cage heist movies,” both National Treasure and The Trust are terrific on their own: A double feature contrasts Cage at his blockbuster best with his indie film shades of grey. As Benjamin Franklin Gates in National Treasure, he tries to run off with the Declaration of Independence. In The Trust, he and Elijah Wood are cops targeting a drug money stash. Fans of a more subdued—but still excellent—Cage should find a lot to like here.

7. Inglourious Basterds (2009) // The Imitation Game (2014)

Two very different tales of World War II oscillate from the cerebral to the Nazi-smashing. In Inglourious Basterds, Quentin Tarantino offers a revisionist take on the men and women who resisted the Reich. In The Imitation Game, Benedict Cumberbatch is real-life scientist Alan Turing, whose work with computers cracked a German code that helped end the war.

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