14 Ready-To-Assemble Facts About IKEA

Hakan Dahlstrom, Flickr // CC BY 2.0
Hakan Dahlstrom, Flickr // CC BY 2.0

The retail world just lost one of its most famous game-changers with the death of IKEA founder Ingvar Kamprad, who passed away at the age of 91 on January 27, 2018 at his home in Småland, Sweden. As the world’s largest cross-cultural furniture bazaar, IKEA has become synonymous with affordable and stylish home décor. Beginning as a mail-order business in Kamprad’s tiny Swedish village of Agunnaryd in the 1940s, the company now boasts more than 300 stores, located everywhere from China (where shoppers can grab an ice cream cone for only 16 cents) to Russia. Check out these 14 lesser-known facts about store mazes, wordless manuals, and why they banned hide and seek.

1. IKEA IS AN ACRONYM.

Just 17 at the time he began making door-to-door sales—peddling mostly pens, jewelry, and stockings—Kamprad named his fledgling company IKEA. The “IK” are his initials, the “E” is for the modest farm he grew up on (Elmtaryd), and the “A” is for Agunnaryd, his home village. (Owing to their often-frustrating assembly processes, Amy Poehler once observed IKEA might be Swedish for “argument.”)  

2. THE PRODUCT NAMES ARE A RESULT OF INGVAR KAMPRAD'S DYSLEXIA.


Tina Lawson, Flickr // CC BY 2.0

IKEA’s home goods are usually identified by Swedish names rather than product numbers. While it’s turned into a way to further endear the brand to consumers, the practice started because Kamprad had dyslexia and was getting numerical codes confused. While charming—we enjoy ordering a desk called “Fartfull” as much as anyone—it can sometimes lead to cultural issues. The company ran into problems in 2006 when it was discovered that some harmless Scandinavian words might double as sexually explicit expressions in Thailand.      

3. THE BRAND WASN'T AN IMMEDIATE HIT IN AMERICA.

After conquering the European market, IKEA opened its first American location just outside of Philadelphia in 1985. Customers had a lot of trouble pronouncing the name, and almost as much trouble figuring out the merchandise, which hadn’t yet been tailored to the market: products were advertised in centimeters, curtains didn't fit American-sized windows, and flower vases were being bought as drink tumblers because “foreign” water glasses were too small for all the ice U.S. citizens like to use. The company didn’t open any new stores for a five year period and didn’t begin to see real growth until 1997.

The persistence has paid off for both the company and consumers: Their legendary BILLY bookcase was $82 in 1985: today, it sells for $59.99.  

4. THEY WANT SHOPPERS TO BE DAZED AND CONFUSED.

If navigating an IKEA leaves you feeling lost and fatigued, the layout has done its job. According to research conducted at the University College London, IKEA leads shoppers into an increasingly byzantine floor plan where they snap up impulse goods (like lamp shades or pillows), fearing they won't find them again. Likened to a "corn maze" by some visitors, there are short cuts available owing to fire regulations—but you'll miss most of the good stuff by taking them.  

5. THEY WILL SEND PEOPLE TO COME WATCH YOU SIT ON A SOFA.

In an effort to better understand how universal designs fit the end user, IKEA utilizes company “anthropologists” to visit homes of brand loyalists to see how they interact with various goods. These volunteers are typically rewarded with gift cards, and their living spaces are sometimes rigged with cameras for longer-term surveillance. Among the surprises? Citizens of Shenzhen, China like to sit on the floor and use their couches as back rests.   

6. THERE ARE NO WORDS IN THEIR MANUALS BECAUSE WORDS COST MONEY.


Sean Hobson, Flickr // CC BY 2.0

The “assembly figures” in IKEA manuals have garnered worldwide stardom for their effortless display of how to construct a coffee table or bookshelf without using profanity or becoming violent. The reason instructions aren’t printed with actual written information is because it would make the manuals thicker, and consequently more expensive to produce. Of course, the pictograms can exact their own terrible price: the company refers to more difficult-to-follow assemblies by the humorous, if outdated, term “husband killers.”

7. YOU PROBABLY VALUE THE FURNITURE MORE BECAUSE YOU ASSEMBLED IT.

It’s obvious why IKEA sells its furniture unassembled: The flat packaging saves money and passes the cost of labor on to you, the consumer, ever ready to gouge someone’s eye socket with an Allen wrench. But all the sweat and tears has its rewards. According to a Harvard Business School study, people who had to labor to set up their new purchase perceived it to have greater value than people who didn’t have to do anything.

8. CUSTOMERS IN CHINA LOVE THEIR IKEA NAPS.

In a cultural practice that probably wouldn’t go over too well in the States, visitors to IKEA’s stores in Beijing, China, are said to be very fond of curling up and taking naps in the comfortable bedding and mattress displays. Rather than put a stop to the habit, IKEA claims their staff doesn’t bother dozing customers unless they’re creating a disturbance.    

9. THEY'VE BANNED HIDE AND SEEK.

While generally liberal in their policies, IKEA did put its foot down when it came to a social media fad involving people playing organized games of hide and seek in the company’s mammoth locations. After 19,000 people agreed to show up to an Amsterdam store for the game, a no-hiding, no-seeking policy was initiated. (Just take a nap instead.)

10. IKEA MALAYSIA HELD A LOOKALIKE CONTEST. FOR INANIMATE OBJECTS.


IKEA via Facebook

Proving IKEA’s U.S. public relations team needs to get with it, IKEA Malaysia held a contest in 2014 to help promote the reopening of one of their stores. Contestants were solicited via Facebook and asked to dress or pose as their favorite IKEA product. A surprising number of people made convincing lamps; winners received gift cards to the store.

11. THE MEATBALLS WERE ONCE MADE OF HORSE.

Even if you haven’t visited an IKEA, you’re probably aware of their reputation for delicious Swedish meatballs, a means of keeping shoppers fortified with protein while trying to escape a labyrinth of end tables. In 2013, the company issued a meatball recall in Europe after DNA studies found that one batch contained traces of horse meat. It was thought to be part of a wider contamination problem relating to devious suppliers. 

12. IT'S BEING USED IN COUPLES THERAPY.

IKEA acknowledges that shopping for and then assembling larger items can take a toll on relationships. So does Santa Monica area psychologist Ramani Durvasula, who sometimes tasks couples in her therapy sessions to complete an IKEA project together and then discuss the results in counseling. One amateur craftsman told The Wall Street Journal that a bed frame took 10 hours to put together, “including two hours of arguing” with his spouse.  

13. A SOAP OPERA WAS SHOT THERE.

The episodic soap opera parody IKEA Heights was filmed in a Burbank, California location in 2009 without permission from store management: actors wore hidden microphones and captured reaction shots from passing customers as they acted out hyper-dramatic plots about infidelity. In 2010, the company tried to strike a balance between having a sense of humor and reminding people that using their stores as a film set isn't really allowed. "Absolutely, we think it's funny," a spokesperson told MacCleans. "But unauthorized filming in our stores isn't a good thing."

14. THEY BUILT AN APARTMENT ON A ROCK-CLIMBING WALL.


Ube Bene via Facebook

To celebrate their 30th store in France, IKEA—known for its over-the-top ad campaigns—erected an incredible vertical apartment layout on top of a climbing wall in 2014. The public was invited to scale the prop using safety harnesses. (Not pictured: 8000 extra screws.)

25 Most Extreme Actor Transformations for Movies

Christian Bale stars as Dick Cheney in Adam McKay's Vice (2018)
Christian Bale stars as Dick Cheney in Adam McKay's Vice (2018)
Greig Fraser, Annapurna Pictures

When an actor is critically acclaimed for their work, it's not just the talent people are looking at. It's the dedication that truly drives the star to dive deep into their character and persuade us as viewers of their story. While some are more convincing than others, the best actors frequently go to dangerous extremes to craft as authentic a performance as possible. Sometimes this means undergoing unbelievable transformations, as Christian Bale recently did to inhabit the role of Dick Cheney in Adam McKay's upcoming Vice—and not for the first time. Here are 25 of the most extreme actor transformations.

1. CHRISTIAN BALE // THE MACHINIST (2004)

Christian Bale's most extreme transformation is hands down for his performance in The Machinist. The Method actor played the part of an industrial worker who hadn't slept in a year, and truly looked worse than that. Bale lost 63 pounds in four months, thanks to eating only one can of tuna or one apple a day.

2. CHARLIZE THERON // MONSTER (2003)

In the role that proved Charlize Theron was more than just a pretty face, the actress played real-life serial killer Aileen Wuornos, completely transforming her appearance. Besides her facial differences,Theron gained 30 pounds for the part, by mostly eating donuts and other junk. Her performance earned her an Oscar. It wasn't the last time Theron transformed her body for a role; she gained 50 pounds to play a mom with post-partum depression for this year's Tully.

3. JARED LETO // DALLAS BUYERS CLUB (2013)

To play a transgender person living with HIV in Dallas Buyers Club, Jared Leto basically stopped eating—and dropped down to 116 pounds. "I think the role demanded that commitment," Leto said of the extreme diet plan. "It was about how does that affect how I walk, how I talked, who I am, how I feel. You know, you feel very fragile and delicate and unsafe." He ended up winning an Oscar for his performance.

4. TOM HARDY // BRONSON (2008)

To play the real-life British criminal Charles Bronson, Tom Hardy put on 42 pounds for Nicolas Winding Refn's Bronson. He reportedly did so with the help of an ex-Marine, who motivated and trained him. Hardy said he ate mostly chicken, rice, chocolate, and pizza while training, gaining about seven pounds a week.

5. MATTHEW MCCONAUGHEY // DALLAS BUYERS CLUB (2013)

Alongside co-star Jared Leto, Matthew McConaughey had to drop some serious weight for his role as the real-life HIV-positive Ron Woodrooff in Dallas Buyers Club. Ultimately, he dropped 38 pounds by dieting and eating in small quantities. McConaughey went on to win an Oscar for his performance.

6. ROBERT DE NIRO // RAGING BULL (1980)

For one of his most iconic roles ever, Robert De Niro played real-life boxer Jake LaMotta in Raging Bull, and won an Oscar for his performance. In order to play this part, the actor got extremely buffed up through a grueling training routine with the actual LaMotta. Then, to play the boxer in later years, De Niro put on 60 pounds. Director Martin Scorsese was said to have only been able to shoot the actor for short periods of time in the later parts of filming, due to his struggle to breathe and general decline in health.

7. MICHAEL FASSBENDER // HUNGER (2008)

To take on the role of real-life activist Bobby Sands in Steve McQueen's Hunger, Michael Fassbender lost more than 40 pounds. Sands participated in the 1981 Irish hunger strike, and ultimately died doing so. For the role, Fassbender restricted himself to a 600-calorie-day diet, along with exercising.

8. 50 CENT // ALL THINGS FALL APART (2011)

To play a cancer patient in All Things Fall Apart, rapper 50 Cent lost his muscular frame by dropping 54 pounds. His method involved a liquid diet and running on the treadmill for three hours a day. “I had so much muscle on me that it was hard for me to lose definition even as I got lighter and slimmer," he said of preparing for the role. "I started running to suppress my appetite. Towards the end it was really difficult."

9. JARED LETO // CHAPTER 27 (2007)

In order to play Mark David Chapman, the man who assassinated John Lennon, Jared Leto had to gain nearly 70 pounds. By eating a lot of ice cream and other junk food, the actor put on 67 pounds, and ultimately developed gout, making it painful for him to simply walk.

10. ANNE HATHAWAY // LES MISÉRABLES (2012)

Anne Hathaway was already thin when she landed the iconic role as Fantine, a factory worker-turned-prostitute in Les Misérables. Still, she ended up losing 25 pounds for the part, claiming to have eaten two small squares of oatmeal paste a day. For the shoot's final 13 days, she basically stopped eating altogether. Though she only logged 15 minutes of screen time despite the film's whopping 158-minute runtime, Hathaway won an Oscar for the role

11. CHRIS PRATT // GUARDIANS OF THE GALAXY (2014)

Chris Pratt's weight has fluctuated over the years, from his heftier Parks and Recreation look to his extremely ripped figure in Guardians of the Galaxy. For the Marvel role, Pratt lost 60 pounds in six months with intensive workouts and a diet change, including lots of water. "I was peeing all day long, every day," Pratt told Men's Journal. "That part was a nightmare,”

12. CHRISTIAN BALE // AMERICAN HUSTLE (2013)

Christian Bale is known for his incredible transformations for roles. For American Hustle, he gained 43 pounds to play a conman; he relied on junk food to reach his "goal" weight. His performance earned him an Oscar nomination.

13. ROONEY MARA // THE GIRL WITH THE DRAGON TATTOO (2011)

​In order to play the iconic role of Stieg Larsson's antihero Lisbeth Salander, Rooney Mara truly transformed her look for David Fincher's The Girl With the Dragon Tattoo. The normally innocent-looking actress got her lip, eyebrow, nose, and nipple pierced, bleached her eyebrows, chopped off her hair. Mara was nominated for an Oscar for her performance.

14. MATT DAMON // COURAGE UNDER FIRE (1996)

In his breakout role, Matt Damon lost over 50 pounds in three months to play a heroin addict in Courage Under Fire. His diet consisted of chicken, egg whites, broccoli, and a baked potato everyday, along with running 13 miles daily, which resulted in him weighing only 137 pounds during filming. “I went too far," Damon once said of his extreme diet. "I got sick and I wouldn't do that again because it was just too much."

15. TOM HANKS // CAST AWAY (2000)

To prepare for his Oscar-nominated role in Cast Away, Tom Hanks put on 40 pounds to bulk up for the first half of the film. Once his character was stranded on the island, Hanks then had to lose the weight he had gained—and then some—for a 55-pound weight loss. (When it came time for Matthew McConaughey to lose weight for Dallas Buyers Club, he called Hanks for advice.)

16. JAKE GYLLENHAAL // NIGHTCRAWLER (2014)

Jake Gyllenhaal was nominated for a Golden Globe for his performance as a reporter in Nightcrawler.
The actor dropped around 20 pounds for the film by basically starving himself to get into the mindset of his character, Lou. "I knew that Lou was literally and figuratively hungry, so I got into the mode where I was always a bit hungry," the actor revealed.

17. NATALIE PORTMAN // BLACK SWAN (2010)

To play a troubled ballerina in Darren Aronofsky's Black Swan, Natalie Portman ate a few hundred calories a day, underwent a grueling training schedule, and eventually dropped 20 pounds. Portman went on to win an Oscar for her performance.

18. TOM HANKS // PHILADELPHIA (1993)

To portray a gay man with HIV in his Oscar-winning role in Philadelphia, Tom Hanks shaved his head and lost 35 pounds. His fragile and sickly look only added to his amazing performance.

19. HILARY SWANK // BOYS DON'T CRY (1999)

For her Oscar-winning role as Brandon Teena, a transgender man who was killed in 1993 as the result of a hate crime, Hilary Swank underwent a dramatic transformation. Not only did she play a male, but she literally lived as a man for a month to prepare. This included binding her chest and using socks as a prosthetic penis. She also lost weight in order to maintain a more masculine figure. Kimberly Peirce, the film's director, spent more than two years searching for an actress who could play the role; Swank won an Oscar for the role.

20. CHRIS HEMSWORTH // IN THE HEART OF THE SEA (2015)

Known best for playing the jacked Thor in the Marvel films, Chris Hemsworth had to get seriously skinny for his leading role in In the Heart of the Sea. In order to do this, the actor dropped 33 pounds in just four weeks, which he said took a toll on both his body and his mind. “In order to do it justice, the story, we had to suffer in some way and we did,” he told People. “In other words, not a whole lot of acting was required. We were desperate.” 

21. EMILE HIRSCH // INTO THE WILD (2007)

To play the late Christopher McCandless, Emile Hirsch and director Sean Penn decided that the actor should embark journey similar to the real-life traveler he was playing for Into the Wild. McCandless's experience through North America to Alaska caused him to lose a dramatic amount of weight before eventually passing away in the wild. Hirsch dropped 40 pounds by not drinking, cutting out sugar, and running five miles a day. “It took more willpower to lose that weight than to do anything I've ever done in my entire life,” Hirsch told USA Today of his transformation.

22. TOM CRUISE // TROPIC THUNDER (2008)

Tom Cruise had the help of prosthetics for his role in Tropic Thunder, but the actor really transformed his whole image a bit with this role.

23. CAMERON DIAZ // BEING JOHN MALKOVICH (1999)

With her normal blonde locks transformed into a frizzy, red mess, Cameron Diaz was practically unrecognizable as the wife of a puppeteer (John Cusack) in Spike Jonze's Being John Malkovich.

24. RUSSELL CROWE // THE INSIDER (1999)

Russell Crowe put on 35 pounds, shaved back his hairline, bleached his hair, and had liver spots and wrinkles applied with makeup to age him 20 years for his part in Michael Mann's The Insider—a role that earned Crowe went an Academy Award nomination.

25. EDDIE MURPHY // COMING TO AMERICA (1988)

In addition to his starring role as Prince Akeem in John Landis's Coming to America, Eddie Murphy also played the role of Saul, an old, white, Jewish man who hung out with the other characters at the barbershop. This role led Murphy to go on and play multiple characters in other films.

8 Facts About Niccolò Machiavelli

iStock/dcerbino
iStock/dcerbino

Niccolò Machiavelli is arguably the most influential political thinker from the Italian Renaissance. Following the publication of his political theory masterwork The Prince in 1932, his name became synonymous with ruthless political machinations. But was this Florentine philosopher really that bad?

1. HE HAD A FRONT-ROW SEAT TO RENAISSANCE POWER STRUGGLES.

Machiavelli was born in 1469 in the independent Republic of Florence. Long before he became known as the first modern political theorist (not to mention an inspiration for House of Cards), Machiavelli worked as a diplomat in the service of the Florentine government. In 1498, at only 29 years old, he was appointed as the head of the Second Chancery, which put him in control of the city's foreign relations. His number-one concern was the potential return of the Medici family—the most infamous power brokers in Renaissance Italy—who had been ousted from Florence in 1494. Machiavelli oversaw the recruitment and training of an official militia to keep them at bay, but his army was no match for the Medici, who were supported by Rome's papal militia. When the Medici retook Florence in 1512, their first order of business was to fire—and, just for the heck of it, torture—Machiavelli.

2. HE WROTE THE PRINCE TO REGAIN LOST STATUS.

As a diplomat and a scholar in an age of constant warfare, Machiavelli observed and absorbed the rules of the political game. After he lost his job as a diplomat (and even served a short time in jail), he turned to scholarship, poring over the Latin texts of ancient Roman political philosophers for inspiration. By the end of 1513, he had completed the first version of what would become his masterwork: The Prince, a handbook for the power-hungry. The book offered tips to rising politicians for seizing power, and advice to incumbent princes for keeping it.

Ironically, Machiavelli dedicated the book to the Medici, hoping it would bring him back into their good graces. It remains unclear whether it was ever read by its intended audience, and Machiavelli never got to see The Prince go viral. It was published in 1532, five years after its author's death.

3. HE COMPARED THE NEED FOR LOVE TO THE VALUE OF FEAR.

One of The Prince’s primary lessons was that leaders must always try to strike a balance between seeking the love of their subordinates and inspiring fear. If a leader is too soft or kind, the people may become unruly; too cruel, and they might rebel. Machiavelli had a clear preference. "Since love and fear can hardly exist together,” he wrote, “if we must choose between them, it is far safer to be feared than loved."

4. THE PRINCE’S RUTHLESSNESS MADE IT NOTORIOUS.

Machiavelli’s political thesis became notorious because it focused almost entirely on helping rulers get what they want at whatever cost—in other words, the end always justified the means. Other political thinkers, while acknowledging Machiavelli’s brilliance, were appalled by his mercenary take on statesmanship. In the 18th century, French essayist Denis Diderot described Machiavelli's work as "abhorrent" and summed up The Prince as "the art of tyranny." Friedrich Schiller, a proponent of liberal democracy, referred to The Prince as an unwitting satire of the kind of monarchical rule it supposedly espouses (“a terrible satire against princes”). David Hume, the Scottish polymath and inveterate skeptic, called Machiavelli "a great genius" whose reasoning is "extremely defective.” Wrote Hume, "There scarcely is any maxim in his Prince which subsequent experience has not entirely refuted.”

But 20th-century British philosopher Bertrand Russell disagreed, saying that Machiavelli was merely being honest on a subject that most preferred with a good sugarcoating. “Much of the conventional obloquy that attaches itself to his name, is due to the indignation of hypocrites,” Russell wrote [PDF/a>], “who hate the frank avowal of evil-doing.”

5. SHAKESPEARE CALLED VILLAINS “MACHIAVELS.”

Machiavelli’s notoriety spread so quickly that by the 16th century his name had found its way into the English language as an epithet for crookedness. In Elizabethan theatre, it came to denote a dramatic type: An incorrigible schemer driven by greed and unbridled ambition. In the prologue for The Jew of Malta, playwright Christopher Marlowe introduces his villain as “a sound Machiavill.” Even William Shakespeare used the term as a derogatory shorthand. “Am I politic? Am I subtle? Am I a Machiavel?” one character in The Merry Wives of Windsor asks rhetorically, before adding an indignant, “No!”

6. THE PRINCE WAS BANNED BY THE POPE.

When Machiavelli was out of a job, he did what most Renaissance thinkers did: He found a patron. Pope Clement VII, a Medici who had been elected in 1523, was happy to support the scholar. The pope even commissioned one of Machiavelli’s longest works, the Florentine Histories, which Machiavelli presented in 1526. But after the posthumous publication of The Prince in 1532, the papacy’s attitude toward Machiavelli’s work chilled. When Pope Paul VI established Rome's first Index of Forbidden Books in 1557, he made sure to include The Prince for its promulgation of dishonesty and dirty politics. (Machiavelli’s passion for classical writers and their pagan culture didn’t appeal to Pope Paul, either [PDF].)

7. HE COLLABORATED WITH LEONARDO DA VINCI.

In 1503, when Machiavelli was struggling to fortify Florence against its enemies, he turned to the ultimate Renaissance man, Leonardo da Vinci.

According to a 1939 biography of Leonardo, the two "seem to have become intimate" when they met in Florence. Machiavelli used his power to procure commissions for Leonardo and even appointed him Florence's military engineer between 1502 and 1503. Machiavelli was hoping to harness Leonardo’s ingenuity to capture Pisa, a fledgling city-state which Florentine leaders had been eager to subdue for decades. As expected, Leonardo came up with a revolutionary plan. He contrived a system of dams that would block off one of Pisa’s main waterways, which could have brought Pisa to the brink of a drought and given Machiavelli all the leverage he could have asked for. But the plan failed. The dam system ended up interrupting Florence's own agriculture, and so the government terminated the project. Leonardo left his post after only eight months.

Some scholars believe that the encounter with Leonardo left a deep mark on Machiavelli’s political thinking. They point to Machiavelli’s repeated emphasis on the power of technological innovation to decide a war, a view which they believe Leonardo had inspired. Machiavelli’s writing is rife with idiosyncratic expressions that seem to have almost been lifted from Leonardo's notebooks.

8. HE ACTUALLY BELIEVED IN A JUST GOVERNMENT.

Scholar Erica Benner argues that, despite his reputation, Machiavelli wasn’t amoral. Although The Prince openly encouraged politicians to take and offer bribes, cheat, threaten, and even kill if necessary, Machiavelli knew that even rulers had to obey some sense of justice, Benner wrote in The Guardian. He recognized that the race for power comes with very few scruples, but he also recognized that without respect for justice, society falls into chaos.

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