13 Colorful Facts About Crayola

m01229, Flickr // CC BY 2.0
m01229, Flickr // CC BY 2.0

Crayola is pretty deeply embedded in popular culture. In one study, 99 percent of polled households recognized the brand name. Despite the occasional drywall and nostril mishaps, Crayola has remained a childhood staple for more than 100 years, fostering creativity and keeping children calm in theme restaurants the world over. In honor of National Crayon Day (today), check out these 13 facts about secret ingredients, fine art, and how to plan your next vacation around the world's biggest crayon.

1. THAT DISTINCTIVE CRAYON SMELL? IT’S BEEF FAT.

In a 1982 study conducted by Yale University Professor William Cain, Crayola crayons were among the top 20 smells most frequently identified by subjects. That unique odor is created in large part by stearic acid, which is a derivative of beef tallow—more commonly known as beef fat. The ingredient is used to deliver a waxy consistency.

2. THE FIRST BOXES WERE SOLD DOOR-TO-DOOR.

Crayons are believed to have been invented in the 1880s, but manufacturers Binney & Smith are credited with popularizing them: sensing they wouldn’t have long-term appeal with artists because of poor paper adhesion, the company decided to market to children and educators. The first eight-packs of Crayolas in 1903 were sold door-to-door for a nickel. That “Gold Medal” logo on the packaging? That refers to a win at the 1904 World’s Fair in St. Louis for the company’s dustless chalk innovation. Jack Daniel won the same award that year for his booze.

3. EACH CRAYON USED TO BE HAND-ROLLED.

Most people assume the Crayolas of today are wrapped in their distinctive labels via industrial machinery, and they would be correct. But for the company’s first 40 years, no such technology existed. Employees (and farm families) had to hand-roll each label. Luckily, carpal tunnel syndrome hadn’t been invented yet, either.

4. THE AMERICAN GOTHIC ARTIST ENTERED A CRAYOLA CONTEST.

American Gothic is one of the most recognizable paintings in the world, and its artist might be indebted to Crayola. When Grant Wood was just 14 years old, he took third place in a Crayola-sponsored drawing contest that offered up to $600 in prizes. Wood would later say placing in the contest inspired him to continue his art career.

5. ONE OF THEIR TOP EMPLOYEES WAS COLORBLIND.

m01229, Flickr // CC BY 2.0

Emerson Moser was with Crayola for 35 years before he decided to let the press in on a fun fact: he was colorblind. The diagnosis came during a company physical in 1953; Moser said his colorblindness wasn't severe, but he did have trouble discerning between slight variations in colors. He molded over 1.4 billion crayons for the company before retiring in 1990. Crayola asked him to donate his wax-covered work boots for their Hall of Fame.

6. THEY USED TO SMELLED GOOD ENOUGH TO EAT.

Always looking to offer variety, Crayola released a line of food-scented crayons in 1994. Dubbed Magic Scent, the wax sticks came in coconut, cherry, and licorice. But by July 1995, Crayola had taken them off the market. Parents feared kids would eat them—and indeed, roughly 10 of them did. Despite that statistically insignificant number, Crayola changed the scents to be less appetizing. Brown, for example, went from smelling like chocolate to smelling like dirt. Because “kids love dirt,” a company spokesperson said.

7. YOU’RE NOT SUPPOSED TO USE THEM AS MAKE-UP.

In spring 2014, Crayola had to issue a statement warning consumers not to use their colored pencils as eyeliner. Why? Several beauty bloggers had promoted the utensils as a cheap alternative to expensive make-up. But the pencils have been approved for illustrative purposes only; none have been designed or tested to use on one’s face.

8. THEY SELL TOOTHPASTE, THOUGH.

How's that for a mixed message? Crayola partnered with GUM in 2013 to offer a line of multi-colored toothpastes shaped like crayons.

9. THERE’S MORE THAN ONE WAY TO CREATE ART WITH THEM.

Herb Williams

Artist Herb Williams is a Crayola loyalist, but not because he likes drawing with them. Williams buys the crayons in bulk and melts them down to create some dizzying, colorful sculptures. Some pieces have required up to 250,000 crayons, which means Williams actually has an account with the company. The White House was so impressed with his work that they commissioned several pieces for their permanent collection.

10. OPRAH GOT A CRAYON. (BUT YOU CAN’T HAVE THE CRAYON. AND YOU CAN’T HAVE THE CRAYON …)

In 2006, talk show host Oprah Winfrey invited Sally Putnam Chapman, a relative of founder Edwin Binney, on her show to discuss the storied history of Crayola. Not wishing to come empty-handed, Chapman gave Winfrey a 64-count box of an exclusive, one-time-only Crayola variation: "The Color Purple."

11. THEY ONCE HAD A BOOGER-SCENTED CRAYON.

If Crayola knows one thing, it’s kids. And if kids know one thing, it’s how to be gross. In 2006, the company launched a line of Silly Scents crayons and markers intended to appeal to the Garbage Pail Kids demographic. One crayon was dubbed the "Booger Buster"; another was called "Alien Armpit." Another, equally appealing offering from the line: a pencil sharpener that belched.

12. LEFTOVER CRAYONS ARE CALLED “LEFTOLAS.”

Kids and smokers have one thing in common: they’re not sure what to do once their object of choice is down to a nub. Crayons too small to grasp or too flat to draw with are usually cast aside for a fresh box. In 2002, the company debuted the Crayola Crayon Maker, which allowed children to create new crayons from their cast-offs using a 60-watt bulb, Easy-Bake Oven style.

13. “LEFTOLAS” WERE USED TO MAKE THE WORLD’S BIGGEST CRAYON.

Crayola

During their 100th anniversary in 2003, Binney & Smith asked children around the country to send in their unwanted blue Leftolas. The mission: to create a crayon so big it would practically write its own press release. Crayola got the equivalent of 123,000 crayons, which they fused together to create Big Blue, a 1,500-pound monster that measured 15 feet long and was 16 inches in diameter. Crayola fanatics can visit the monstrosity at the Crayola Experience tour in Easton, Pennsylvania. Why blue? It happens to be Crayola’s most popular color. Eat it, Magenta!

Harry Potter Fans Have Been Mispronouncing Voldemort's Name

Warner Bros. Entertainment Inc. // Harry Potter Publishing Rights J.K.R.
Warner Bros. Entertainment Inc. // Harry Potter Publishing Rights J.K.R.

Just last month we learned J.K. Rowling included the correct pronunciation of "Hermione" in Harry Potter and the Goblet of Fire to keep fans from continuing to say her name wrong. And now we find out that the vast majority of Harry Potter fans have been mispronouncing Voldemort's name for 20 years as well. We need a second to collect ourselves.

According to Cosmopolitan, List25 tweeted, “#DidYouKnow Contrary to popular belief, the ‘t’ at the end of Voldemort is silent. The name comes from the French words meaning ‘flight of death.’”

Apparently, JK Rowling also confirmed the correct, silent "t" pronunciation of Voldemort three years ago—yet many Potterheads have been blissfully ignorant to their mispronunciation.

Back in 2015, a fan messaged Rowling on Twitter, saying, "One piece of Harry Potter trivia I always forget to mention: the ‘t’ is silent in Voldemort." According to ​The Sun, Rowling confirmed the common mistake by replying, "… but I’m pretty sure I’m the only person who pronounces it that way."

8 of Evel Knievel’s Most Memorable Stunts

Central Press/Getty Images
Central Press/Getty Images

Born on this day in 1938, Robert "Evel" Knievel was a stuntman who entertained audiences with his daredevil motorcycle jumps. After his first jump in 1965, Knievel upped the ante, making multiple record-breaking jumps (and breaking countless bones), all while wearing his signature leather jumpsuits. To celebrate what would have been his 80th birthday, we've compiled a list of eight of Knievel’s best motorcycle jumps, from the fountain at Las Vegas’s Caesar's Palace to London's Wembley Stadium.

1. CAESAR'S PALACE

On the afternoon of New Year’s Eve in 1967, a crowd of thousands watched as Knievel attempted to ride his motorcycle across the Caesar's Palace fountain in Las Vegas, Nevada. As he made the 141-foot jump, the crowd watched in horror as Knievel botched the landing. His body bounced on the ground like a rag doll, and an ambulance drove him to a local hospital. The stuntman suffered multiple fractures and a concussion, but his jump made him famous when ABC aired video of the botched stunt.

2. MADISON SQUARE GARDEN

In 1971, Knievel entertained an audience at the Auto Thrill Show at New York’s Madison Square Garden. Riding a Harley Davidson motorcycle, he successfully jumped over a line of nine cars and a van. And in his characteristically flashy style, he wore a red, white, and blue leather jumpsuit.

3. LOS ANGELES COLISEUM

Knievel completed a perfect motorcycle jump in downtown Los Angeles in 1973. Held at the L.A. Coliseum, the event featured Knievel riding his Harley Davidson motorcycle over 50 smashed cars stacked in a pile. Some 35,000 spectators in the coliseum cheered as he safely made his landing and set a record that would stand for 35 years.

4. TWO LIONS AND A BOX OF RATTLESNAKES

In 1965, the motorcyclist performed his first public stunt. He organized an event in Moses Lake, Washington featuring two mountain lions and a box of rattlesnakes. Driving his Honda motorcycle, Knievel cleared a 90-foot box of serpents and then jumped over a couple of lions. Reflecting later on the beginning of his career, he remembered that although he was unharmed, the jump didn’t go as smoothly as planned. "I jumped 50 rattlesnakes in a 90-foot box and two mountain lions, but smashed into the edge of the box. All the snakes got out and the people had to run down the mountain," he said.

5. COW PALACE

In 1972, Knievel broke a record by jumping over 15 cars in an arena near San Francisco, but after the successful landing, he crashed and skidded through the short tunnel leading to the concessions. The crowd rushed after him, expecting him to be dead, but Knievel stood up (despite a newly broken ankle) and told the crowd: "If someone breaks this indoor record by jumping more than 15 cars, I’ll jump 16 or whatever the number … even if it kills me."

6. SNAKE RIVER CANYON

Idaho’s Snake River Canyon was the site of Knievel’s best-known stunt. Because he couldn’t get governmental approval to ride a motorcycle over the Grand Canyon, he settled for his second choice: Snake River Canyon. In 1974, Knievel tried to jump from one side of the canyon to the other—a 1600-foot wide gap—but he didn’t ride a regular motorcycle. Instead, he used a steam-powered rocket dubbed the Skycycle X-2. After taking off, his parachute deployed too early, and the wind anticlimactically blew him back toward the rocks. In September 2016, stunt performer Eddie Braun successfully jumped over Snake River Canyon in a replica of Knievel's Skycycle.

7. WEMBLEY STADIUM

In May 1975, after his disappointing performance at Snake River Canyon, Knievel went to London’s Wembley Stadium to jump over a line of 13 single-decker buses. An estimated 80,000 people watched him as he attempted this 100-mile-per-hour jump. Unfortunately, he crash-landed on the last bus and bounced until he hit the ground. Despite his injuries, he asked to be helped up, took the microphone, and made an announcement. "I will never, ever, ever jump again," he told the crowd. "I'm through."

8. KINGS ISLAND

Although Knievel told the London audience that he was done after his Wembley jump, he came out of retirement a few months later. In October 1975, he rode his motorcycle over 14 Greyhound buses at Ohio’s Kings Island amusement park. After clearing 133 feet, Knievel landed safely, and the televised event earned huge ratings. Knievel continued performing stunts and doing speaking tours until the early '80s, mostly while traveling with his daredevil son, Robbie Knievel.

This article originally ran in 2016.

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