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A Brief History of the Walkman

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The journalists had never experienced anything like it, and that wasn’t necessarily a good thing. Packed into buses headed for Yoyogi Park near Sony’s headquarters in Tokyo, Japan, they knew the electronics giant was excited about a product launch set for July 1, 1979. But what had been handed to them after boarding was confusing.

It was a blue-accented device, made mostly of metal and roughly 6 inches long by 3.5 inches wide. Inside was a standard audio cassette. It could be held in one hand, clipped to a belt, or—more awkwardly—hung around the neck. A pair of compact, foam-encased headphones trailed from the unit to the user’s ears, where it emitted a surprisingly rich stereo sound.

But it had no recording feature like Sony’s Pressman, which media members had used for years to document conversations. And the scene at Yoyogi Park was odd: Dozens of Sony staffers were riding tandem bicycles, skateboarding, and swaying while bystanders looked on, baffled. No one was talking; the product announcement was being piped in to reporters via a recording on the device. Sony dubbed it the Walkman, and it insisted it would revolutionize how the world consumed music.

The assembled media members took in the presentation, returned to the bus, and shrugged. Who was going to wear a miniaturized stereo that cost $200 USD?

Enough people, it turns out, for over 400 million Walkmans to be sold in the coming decades; enough for Sony’s profits to grow so substantially that they could afford to buy a movie studio, Columbia Pictures; enough that city officials would declare them a public nuisance that could result in deadly traffic accidents or ear damage.

Sony had anticipated a need and profited handsomely. But while the company became synonymous with the Walkman, there’s a one asterisk to their story—they didn’t actually invent it.

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Portable listening devices were, of course, nothing new. Transistor radios grew popular in the 1950s by shrinking components to allow for a pocket-sized listening experience. The drawback was that the user was limited to picking up broadcast stations and whatever playlist the programming director preferred. They were also tinny, the earbuds laughably weak next to proper stereo systems. Real, lost-in-the-music moments were reserved for bedrooms equipped with record players and floorboards that could stand up to the adolescent hysteria incited by Elvis or the Beatles.

Masaru Ibuka’s teenage years were decades in the rear-view mirror, but he identified with their passion for music. A co-founder of Sony, Ibuka was disappointed he couldn’t bring a cassette player with him on long, transatlantic plane rides. Why, he asked engineers, couldn’t they develop a device that was small enough to carry around while allowing the user to listen to whatever he or she wanted?

Akio Morita, Ibuka’s partner, agreed, and the two set a deadline: They wanted a product ready for the start of summer vacation on July 1, a marketing opportunity for people exercising or relaxing outdoors. Under a time crunch, Kozo Ohsone, Shizuo Takashino and other developers took their Pressman—a bulky recorder meant for a niche market—and removed the recording mechanism, adding a lightweight pair of headphones and a stereo amplifier. (To create something completely from scratch would not only take more time, it would be more risk: A prototype that broke down would not go over well.)

Morita took their modified Pressman home and listened to it. It was exactly what he and Ibuka wanted, with one exception: His wife was annoyed at the isolating nature of the device. Morita didn’t want Sony to market a “rude” product, so he had his team add a second headphone jack and an orange button that allowed two listeners to talk to each other through a microphone.

Sony’s Pressman evolved into the TPS-L2, a cassette player designed to resemble antique Japanese lacquered boxes. “Walkman” was taken from both Pressman and Superman, a character recently re-introduced to the public eye because of the 1978 feature film. “Walkman” also hinted at locomotion, the idea of breaking free from home stereos and going where you pleased.

Morita and Ibuka thought they had a hit, but the press disagreed. The lack of a recording feature confounded them, and their apathy leaked into the market. In July 1979, the first month Walkmans were on sale, only 3000 units were sold. In a controlled panic, Sony’s marketing department decided that the Walkman experience was so singular that they would have to be aggressive. Japanese celebrities were recruited for print ads; Sony employees rode trains and patrolled busy pedestrian-packed districts on weekends, extending headphones so consumers could listen for themselves. No ad or slogan could really describe the unique experience of cutting the cord from elaborate home stereos. The Walkman had to be worn to be appreciated.

Sony’s assertive plan worked. Twenty-seven thousand units were sold in August, which depleted the company of its initial 30,000-unit production run. Tourists returned to France, the UK and the U.S. with the devices, seeding the company’s expansion plans. By early 1980, the Walkman was headed for America.

Morita had considered calling it the Soundabout in the States, but “Walkman” was already on the lips of early adopters who had heard of or seen the portable device. Sporting a stylish leather cover, it quickly became an urban accessory must-have. Walkmans in New York became as pervasive as potholes, with users acknowledging one another on the street as though they belonged to the same fraternity.

In their first mention of the Walkman on July 7, 1980, the New York Times declared it a status symbol:

Josh Lansing and the young blonde woman had never even met before, but as they passed each other on Madison Avenue the other afternoon, she waved and smiled and he tipped his headphones in salute ... What the two well-dressed strangers first noticed about each other was that they were both possessors of the newest status symbol around town: the Walkman …”It's just like Mercedes-Benz owners honking when they pass each other on the road,” explained Mr. Lansing, whose cassette hung from his Gucci belt.

Andy Warhol told the Washington Post he preferred the sound of Pavarotti over blaring car horns; beaches that had banned radios took no issue with the solitary nature of portables. The soundtrack of life could not only be changed, but muted.

That latter feature was of concern to Woodbridge, N.J., which passed an ordinance in 1982 that banned the Walkman and its knock-offs from anyone driving or riding a bike on a public street, joining nine other states with similar prohibitions. Wearing headphones for extended periods also concerned audiologists, who feared ear damage from constant musical accompaniment to homework, working out, or isolated jobs like toll collecting or taxi driving. Even repair shops chimed in, saying the parts were too tiny to repair and hanging signs refusing service to the Sony elite.

None of this slowed the Walkman’s momentum. The company shipped over 500,000 units worldwide in 1980 and tripled that in 1981. In 1983, the company introduced the WM-10, which was only a third the size of the original. It featured a “drawer" that retracted when the cassette tray was empty. More importantly, it had earbuds that allowed ambient noise to leak in, easing safety concerns. In 1988 they released the WM-505, the first model with wireless headphones, over 12 years before the first Bluetooth headset.

The Walkman featured prominently in Footloose; Marty McFly used it to terrorize the transistor-era of the 1950s in Back to the Future; “walkmans” became a colloquial term for any portable device in the way Kleenex had become the standard declaration for a tissue.

By the time it entered the Oxford English Dictionary in 1986, Sony had invented, invaded, and conquered an entirely new consumer electronics space.

At least, that's what they had assumed. The same year they made the OED, the company offered a settlement to Andreas Pavel, who for years had taken issue with the “invention” portion of Sony’s story. A devout music lover, he filed a patent in Milan, Italy in 1977 for something he informally referred to as a stereobelt. He tried courting manufacturers, but Philips and Yamaha weren’t interested. Years later, he took note of the Walkman. A case of communal thinking, Pavel was still peeved his discovery had found success without him, though it was for financial rather than personal reasons. "I don't want to be reduced to the label of being the inventor of the Walkman," he told the New York Times

After two decades of off-and-on court fights, he settled with Sony in 2003. A testament to the Walkman's immense success, the company reportedly cut him a check for eight figures.

Sony

By the late 1980s, the Walkman had grown to accommodate CDs (the Discman) and television (the bulky Watchman). In the 1990s, MP3 devices took up much of their development time, but nothing could anticipate—or compete against—the shift caused by Apple’s iPod in the 2000s. By 2010, Sony announced it would be discontinuing the cassette-based Walkman brand in most territories. Just as Sony users had stamped out transistors and boom boxes in the 1980s to become a societal badge of cool, the iPod’s devotees would settle for nothing less than an Apple.

Cool, of course, is relative. 2014’s Guardians of the Galaxy resurrected both the device and the concept of a mix tape, with Chris Pratt’s Peter Quill using the TPS-L2 as an emotional lifeline to his childhood on Earth. Previously trading for around $100 among collectors, the model shot up to nearly $1000 after the movie was released; a rare “Guys & Dolls” version, which labeled the headphone jacks by gender, can sell for nearly $3000. Thanks to Pratt, the Walkman had come full circle.

Ibuka, incidentally, never quite got his wish. After his team scrambled to modify a Pressman in time for his next international flight, he settled into his seat and hit play. Nothing happened. In their rush to find some classical music for Ibuka to listen to, the engineers accidentally grabbed a bunch of blank cassettes.

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13 Fascinating Facts About Nina Simone
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Nina Simone, who would’ve celebrated her 85th birthday today, was known for using her musical platform to speak out. “I think women play a major part in opening the doors for better understanding around the world,” the “Strange Fruit” songstress once said. Though she chose to keep her personal life shrouded in secrecy, these facts grant VIP access into a life well-lived and the music that still lives on.

1. NINA SIMONE WAS HER STAGE NAME.

The singer was born as Eunice Waymon on February 21, 1933. But by age 21, the North Carolina native was going by a different name at her nightly Atlantic City gig: Nina Simone. She hoped that adopting a different name would keep her mother from finding out about her performances. “Nina” was her boyfriend’s nickname for her at the time. “Simone” was inspired by Simone Signoret, an actress that the singer admired.

2. SHE HAD HUMBLE BEGINNINGS.


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There's a reason that much of the singer's music had gospel-like sounds. Simone—the daughter of a Methodist minister and a handyman—was raised in the church and started playing the piano by ear at age 3. She got her start in her hometown of Tryon, North Carolina, where she played gospel hymns and classical music at Old St. Luke’s CME, the church where her mother ministered. After Simone died on April 21, 2003, she was memorialized at the same sanctuary.

3. SHE WAS BOOK SMART...

Simone, who graduated valedictorian of her high school class, studied at the prestigious Julliard School of Music for a brief period of time before applying to Philadelphia’s Curtis Institute of Music. Unfortunately, Simone was denied admission. For years, she maintained that her race was the reason behind the rejection. But a Curtis faculty member, Vladimir Sokoloff, has gone on record to say that her skin color wasn’t a factor. “It had nothing to do with her…background,” he said in 1992. But Simone ended up getting the last laugh: Two days before her death, the school awarded her an honorary degree.

4. ... WITH DEGREES TO PROVE IT.

Simone—who preferred to be called “doctor Nina Simone”—was also awarded two other honorary degrees, from the University of Massachusetts Amherst and Malcolm X College.

5. HER CAREER WAS ROOTED IN ACTIVISM.

A photo of Nina Simone circa 1969

Gerrit de Bruin

At the age of 12, Simone refused to play at a church revival because her parents had to sit at the back of the hall. From then on, Simone used her art to take a stand. Many of her songs in the '60s, including “Mississippi Goddamn,” “Why (The King of Love Is Dead),” and “Young, Gifted and Black,” addressed the rampant racial injustices of that era.

Unfortunately, her activism wasn't always welcome. Her popularity diminished; venues didn’t invite her to perform, and radio stations didn’t play her songs. But she pressed on—even after the Civil Rights Movement. In 1997, Simone told Interview Magazine that she addressed her songs to the third world. In her own words: “I’m a real rebel with a cause.”

6. ONE OF HER MOST FAMOUS SONGS WAS BANNED.

Mississippi Goddam,” her 1964 anthem, only took her 20 minutes to an hour to write, according to legend—but it made an impact that still stands the test of time. When she wrote it, Simone had been fed up with the country’s racial unrest. Medger Evers, a Mississippi-born civil rights activist, was assassinated in his home state in 1963. That same year, the Ku Klux Klan bombed a Birmingham Baptist church and as a result, four young black girls were killed. Simone took to her notebook and piano to express her sentiments.

“Alabama's gotten me so upset/Tennessee made me lose my rest/And everybody knows about Mississippi Goddam,” she sang.

Some say that the song was banned in Southern radio stations because “goddam” was in the title. But others argue that the subject matter is what caused the stations to return the records cracked in half.

7. SHE NEVER HAD A NUMBER ONE HIT.

Nina Simone released over 40 albums during her decades-spanning career including studio albums, live versions, and compilations, and scored 15 Grammy nominations. But her highest-charting (and her first) hit, “I Loves You, Porgy,” peaked at #2 on the U.S. R&B charts in 1959. Still, her music would go on to influence legendary singers like Roberta Flack and Aretha Franklin.

8. SHE USED HER STYLE TO MAKE A STATEMENT.

Head wraps, bold jewelry, and floor-skimming sheaths were all part of Simone’s stylish rotation. In 1967, she wore the same black crochet fishnet jumpsuit with flesh-colored lining for the entire year. Not only did it give off the illusion of her being naked, but “I wanted people to remember me looking a certain way,” she said. “It made it easier for me.”

9. SHE HAD MANY HOMES.

New York City, Liberia, Barbados, England, Belgium, France, Switzerland, and the Netherlands were all places that Simone called home. She died at her home in Southern France, and her ashes were scattered in several African countries.

10. SHE HAD A FAMOUS INNER CIRCLE.

During the late '60s, Simone and her second husband Andrew Stroud lived next to Malcolm X and his family in Mount Vernon, New York. He wasn't her only famous pal. Simone was very close with playwright Lorraine Hansberry. After Hansberry’s death, Simone penned “To Be Young, Gifted and Black” in her honor, a tribute to Hansberry's play of the same title. Simone even struck up a brief friendship with David Bowie in the mid-1970s, who called her every night for a month to offer his advice and support.

11. YOU CAN STILL VISIT SIMONE IN HER HOMETOWN.

Photo of Nina Simone
Amazing Nina Documentary Film, LLC, CC BY-SA 4.0, Wikimedia Commons

In 2010, an 8-foot sculpture of Eunice Waymon was erected in her hometown of Tryon, North Carolina. Her likeness stands tall in Nina Simone Plaza, where she’s seated and playing an eternal song on a keyboard that floats in midair. Her daughter, Lisa Simone Kelly, gave sculptor Zenos Frudakis some of Simone’s ashes to weld into the sculpture’s bronze heart. "It's not something very often done, but I thought it was part of the idea of bringing her home," Frudakis said.

12. YOU'VE PROBABLY HEARD HER MUSIC IN RECENT HITS.

Rihanna sang a few verses of Simone’s “Do What You Gotta Do” on Kanye West’s The Life of Pablo. He’s clearly a superfan: “Blood on the Leaves” and his duet with Jay Z, “New Day,” feature Simone samples as well, along with Lil’ Wayne’s “Dontgetit,” Common’s “Misunderstood” and a host of other tracks.

13. HER MUSIC IS STILL BEING PERFORMED.

Nina Revisited… A Tribute to Nina Simone was released along with the Netflix documentary in 2015. On the album, Lauryn Hill, Jazmine Sullivan, Usher, Alice Smith, and more paid tribute to the legend by performing covers of 16 of her most famous tracks.

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15 Heartwarming Facts About Mister Rogers
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Though Mister Rogers' Neighborhood premiered 50 years ago, Fred Rogers remains an icon of kindness for the ages. An innovator of children’s television, his salt-of-the-earth demeanor and genuinely gentle nature taught a generation of kids the value of kindness. In celebration of the groundbreaking children's series' 50th anniversary, here are 15 things you might not have known about everyone’s favorite “neighbor.”

1. HE WAS BULLIED AS A CHILD.

According to Benjamin Wagner, who directed the 2010 documentary Mister Rogers & Me—and was, in fact, Rogers’s neighbor on Nantucket—Rogers was overweight and shy as a child, and often taunted by his classmates when he walked home from school. “I used to cry to myself when I was alone,” Rogers said. “And I would cry through my fingers and make up songs on the piano.” It was this experience that led Rogers to want to look below the surface of everyone he met to what he called the “essential invisible” within them.

2. HE WAS AN ORDAINED MINISTER.

Rogers was an ordained minister and, as such, a man of tremendous faith who preached tolerance wherever he went. When Amy Melder, a six-year-old Christian viewer, sent Rogers a drawing she made for him with a letter that promised “he was going to heaven,” Rogers wrote back to his young fan:

“You told me that you have accepted Jesus as your Savior. It means a lot to me to know that. And, I appreciated the scripture verse that you sent. I am an ordained Presbyterian minister, and I want you to know that Jesus is important to me, too. I hope that God’s love and peace come through my work on Mister Rogers’ Neighborhood.”

3. HE RESPONDED TO ALL HIS FAN MAIL.

Responding to fan mail was part of Rogers’s very regimented daily routine, which began at 5 a.m. with a prayer and included time for studying, writing, making phone calls, swimming, weighing himself, and responding to every fan who had taken the time to reach out to him.

“He respected the kids who wrote [those letters],” Heather Arnet, an assistant on Mister Rogers’ Neighborhood, told the Pittsburgh Post-Gazette in 2005. “He never thought about throwing out a drawing or letter. They were sacred."

According to Arnet, the fan mail he received wasn’t just a bunch of young kids gushing to their idol. Kids would tell Rogers about a pet or family member who died, or other issues with which they were grappling. “No child ever received a form letter from Mister Rogers," Arnet said, noting that he received between 50 and 100 letters per day.

4. ANIMALS LOVED HIM AS MUCH AS PEOPLE DID.

It wasn’t just kids and their parents who loved Mister Rogers. Koko, the Stanford-educated gorilla who understands 2000 English words and can also converse in American Sign Language, was an avid Mister Rogers’ Neighborhood watcher, too. When Rogers visited her, she immediately gave him a hug—and took his shoes off.

5. HE WAS AN ACCOMPLISHED MUSICIAN.

Though Rogers began his education in the Ivy League, at Dartmouth, he transferred to Rollins College following his freshman year in order to pursue a degree in music (he graduated Magna cum laude). In addition to being a talented piano player, he was also a wonderful songwriter and wrote all the songs for Mister Rogers' Neighborhood—plus hundreds more.

6. HIS INTEREST IN TELEVISION WAS BORN OUT OF A DISDAIN FOR THE MEDIUM.

Rogers’s decision to enter into the television world wasn’t out of a passion for the medium—far from it. "When I first saw children's television, I thought it was perfectly horrible," Rogers told Pittsburgh Magazine. "And I thought there was some way of using this fabulous medium to be of nurture to those who would watch and listen."

7. KIDS WHO WATCHED MISTER ROGERS’ NEIGHBORHOOD RETAINED MORE THAN THOSE WHO WATCHED SESAME STREET.

A Yale study pitted fans of Sesame Street against Mister Rogers’ Neighborhood watchers and found that kids who watched Mister Rogers tended to remember more of the story lines, and had a much higher “tolerance of delay,” meaning they were more patient.

8. ROGERS’S MOM KNIT ALL OF HIS SWEATERS.

If watching an episode of Mister Rogers’ Neighborhood gives you sweater envy, we’ve got bad news: You’d never be able to find his sweaters in a store. All of those comfy-looking cardigans were knitted by Fred’s mom, Nancy. In an interview with the Archive of American Television, Rogers explained how his mother would knit sweaters for all of her loved ones every year as Christmas gifts. “And so until she died, those zippered sweaters I wear on the Neighborhood were all made by my mother,” he explained.

9. HE WAS COLORBLIND.

Those brightly colored sweaters were a trademark of Mister Rogers’ Neighborhood, but the colorblind host might not have always noticed. In a 2003 article, just a few days after his passing, the Pittsburgh Post-Gazette wrote that:

Among the forgotten details about Fred Rogers is that he was so colorblind he could not distinguish between tomato soup and pea soup.

He liked both, but at lunch one day 50 years ago, he asked his television partner Josie Carey to taste it for him and tell him which it was.

Why did he need her to do this, Carey asked him. Rogers liked both, so why not just dip in?

"If it's tomato soup, I'll put sugar in it," he told her.

10. HE WORE SNEAKERS AS A PRODUCTION CONSIDERATION.

According to Wagner, Rogers’s decision to change into sneakers for each episode of Mister Rogers’ Neighborhood was about production, not comfort. “His trademark sneakers were born when he found them to be quieter than his dress shoes as he moved about the set,” wrote Wagner.

11. MICHAEL KEATON GOT HIS START ON THE SHOW.

Oscar-nominated actor Michael Keaton's first job was as a stagehand on Mister Rogers' Neighborhood, manning Picture, Picture, and appearing as Purple Panda.

12. ROGERS GAVE GEORGE ROMERO HIS FIRST PAYING GIG, TOO.

It's hard to imagine a gentle, soft-spoken, children's education advocate like Rogers sitting down to enjoy a gory, violent zombie movie like Dawn of the Dead, but it actually aligns perfectly with Rogers's brand of thoughtfulness. He checked out the horror flick to show his support for then-up-and-coming filmmaker George Romero, whose first paying job was with everyone's favorite neighbor.

“Fred was the first guy who trusted me enough to hire me to actually shoot film,” Romero said. As a young man just out of college, Romero honed his filmmaking skills making a series of short segments for Mister Rogers’ Neighborhood, creating a dozen or so titles such as “How Lightbulbs Are Made” and “Mr. Rogers Gets a Tonsillectomy.” The zombie king, who passed away in 2017, considered the latter his first big production, shot in a working hospital: “I still joke that 'Mr. Rogers Gets a Tonsillectomy' is the scariest film I’ve ever made. What I really mean is that I was scared sh*tless while I was trying to pull it off.”

13. ROGERS HELPED SAVE PUBLIC TELEVISION.

In 1969, Rogers—who was relatively unknown at the time—went before the Senate to plead for a $20 million grant for public broadcasting, which had been proposed by President Johnson but was in danger of being sliced in half by Richard Nixon. His passionate plea about how television had the potential to turn kids into productive citizens worked; instead of cutting the budget, funding for public TV increased from $9 million to $22 million.

14. HE ALSO SAVED THE VCR.

Years later, Rogers also managed to convince the Supreme Court that using VCRs to record TV shows at home shouldn’t be considered a form of copyright infringement (which was the argument of some in this contentious debate). Rogers argued that recording a program like his allowed working parents to sit down with their children and watch shows as a family. Again, he was convincing.

15. ONE OF HIS SWEATERS WAS DONATED TO THE SMITHSONIAN.

In 1984, Rogers donated one of his iconic sweaters to the Smithsonian’s National Museum of American History.

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