11 Things You Might Not Know About She-Ra, Princess of Power


At the height of He-Man's popularity in the early 1980s, Mattel and cartoon studio Filmation discovered an interesting demographic detail about the series: 30 percent of its audience consisted of girls. To help satisfy the unpredicted demand for a female fantasy character, the companies conceived of She-Ra, twin sister of the massively-muscled swordsman and sworn protector of Grayskull’s honor. Hop on Swiftwind and take a trip through these 12 little-known facts about the warrior princess of Etheria.  

1. Toy Stores Didn’t Know Where to Stock Her.

Despite being an offshoot of the hyper-masculine He-Man line, She-Ra was officially described as a “fashion action doll” by Mattel, a strange amalgamation of sword fighting and hair-combing. That left stores with the dilemma of whether to place her near her Barbie brethren or among the testosterone-laced aisles of action figures. While some stores situated her adjacent to He-Man, Sears put her next to dolls in their catalog; others split the difference and stocked her in both departments.

2. She Gave Barbie a Boost. 

In the toy world, “flanker” lines are created to help support a main toy product by expanding a category and raising interest. In She-Ra’s case, Mattel saw her as a way of boosting attention for their high-profile Barbie line, which had grown stale. In an interview with, Janice Varney-Hamlin said, “Barbie sales had flattened out at the time, so introducing a competitive fashion doll line that we owned should expand the size of the entire category and allow the Barbie business to grow.” In 1986, after surviving an onslaught from rival Jem and the Holograms, Barbie posted $350 million in sales.

3. She Was Voted Most Likely to “Hold Back Tears.”

A late 1980s study arranged by the Institute for the Study of Women and Men at the University of Southern California graded different lines based on what girls thought their toys were most or least likely to do. Barbie was expected to be “out on a date”; She-Ra was thought to be less apt to cry. She was also preferred as a mentor over Barbie, with one girl remarking, "I like her because she knows what she wants and how to get it.” (A boy who was asked his opinion said, “She-Ra's strong and really smart. All Barbie is worried about is wearing her clothes and living in her dream house.")

4. That Headdress? It’s An Upside-Down Mask. 

The original She-Ra fashion action doll issued in 1985 featured a winged headdress that could be flipped upside-down and worn as a mask, but girls in focus groups disliked this feature. Mattel strayed from the idea, buyers were rarely aware of it, and Filmation had her sporting a more conventional tiara in the animated series.  

5. Mattel Bought Out a Rival "Sheera."

Before Mattel launched the line, they took notice of author Barbara Hambly’s fantasy novel, Ladies of Mandrigyn, featuring a character called Sheera. Despite no obvious similarities, Mattel decided to purchase the ancillary rights to the books for $25,000 so no competing toy companies would muddy the waters with a competing Sheera line.

6. She Had a Lust Animation Specialist.


For reaction shots where She-Ra needed to be overly expressive, producers counted on one female animator in particular. According to show writer Bob Forward, the woman in question “threw lust into everything … [the director] used her for everything where he wanted passion.”  

7. Mattel’s Boys' Department Blamed Her for He-Man’s Falling Sales.

Despite an aggressive marketing campaign, She-Ra was unable to duplicate the success of her cousin: According to former Mattel employee Roger Sweet, roughly $60 million worth of She-Ra merchandise was sold in 1985, a pittance compared to the $400 million He-Man brought in the following year. But sales subsequently plummeted: According to Hamlin, employees in charge of Mattel’s boy lines were adamant that She-Ra was responsible for their declining sales. (In fact, it was likely over-saturation in the action figure market that led to the character’s demise.)

8. She Made In-Store Appearances.

Hamlin, who was in charge of marketing for girls' merchandise at Mattel, hired actresses to appear in character as She-Ra for toy stores. She recalls that when she was auditioning women for the part, a sizeable number of male Mattel employees would suddenly appear in hallways.

9. She Was Supposed to be in the Masters of the Universe Movie.

Masters of the Universe, the notoriously under-budgeted 1987 feature, was originally intended to include She-Ra; concept art by production designer William Stout was even commissioned. But director Gary Goddard felt it would be best to concentrate on He-Man for the first film. (It would be the only film.)

10. She Was Nearly in a Rock Band.

Fans bemoaned a statement by onetime cartoon property owners Entertainment Rights in 2006 where it was mentioned She-Ra was being considered for a radical reinvention. “We’ll probably re-launch She-Ra featuring a rock-and-roll band and a girl with long blond hair who will have a guitar instead of a sword,” CEO Michael Heap told World Screen. The idea never went anywhere, however, and She-Ra has yet to be resurrected.

11. She’s Become a Gay Icon.

According to Filmation’s Erika Scheimer, daughter of president Lou Scheimer, She-Ra has emerged in recent years as a gay icon due in part to some subversive references made in the series by writers. (One episode featured male sidekick Bow in a dress.) Scheimer also says the She-Ra animated feature theme song, "I Have the Power," has been played at several gay weddings.   

BONUS: A woman named She-Ra Once Robbed a Store.

She-Ra Batey, a cashier in the United Kingdom, was arrested in 2014 for stealing over $5000 US from her employers at a Derby-area supermarket so she could go on vacation in Mexico. Batey pled guilty and was ordered to pay restitution.  

Bain News Service - Library of Congress, Public Domain, Wikimedia Commons
10 Pats Born on St. Patrick's Day
A photo from the 1919 wedding of Princess Patricia of Connaught to the Hon. Alexander Ramsay.
A photo from the 1919 wedding of Princess Patricia of Connaught to the Hon. Alexander Ramsay.
Bain News Service - Library of Congress, Public Domain, Wikimedia Commons

Need some St. Patrick's Day conversation fodder that doesn't involve leprechauns or four-leaf clovers? Ask your friends to name a "Pat" born on St. Patrick's Day. If they can't, they owe you a drink—then you can wow them with this list of 10.


Princess Patricia was the granddaughter of Queen Victoria, who gave up all of her royal titles when she married a commoner. She was born at Buckingham Palace on March 17, 1886.


The Dallas star was born on March 17, 1949. And here's a totally random fact about Duffy: His nephew is Barry Zito, former MLB pitcher for the Oakland Athletics and the San Francisco Giants.


Pattie Boyd
Larry Ellis, Express/Getty Images

Pattie Boyd is well-known to lovers of classic rock: She has been married three times, including once to George Harrison and once to Eric Clapton, who both wrote a couple of the most romantic songs in rock history in her honor (including The Beatles's "Something" and Clapton's "Wonderful Tonight"). Boyd was a model when she met Harrison on the set of A Hard Day's Night in 1964; the pair were married two years later. They divorced in 1977 and she married Clapton, Harrison's close friend, in 1979. She also had an affair with Ronnie Wood of the Rolling Stones toward the end of her marriage to The Quiet Beatle.


Belfast-born Pat Rice is a former footballer and coach who spent the bulk of his career with Arsenal F.C. (that's "football club," a.k.a. soccer to us Americans). He joined the Gunners in 1964 as a mere apprentice, turning pro a couple of years later. He became captain in 1977 and left the club for a few years in the early 1980s to go to Watford, but returned after he retired from playing in 1984. In 2012, after nearly 30 years with the organization, he announced his retirement.


Patty Maloney is an actress with dwarfism who stands just three feet, 11 inches tall. She has appeared in many movies and T.V. shows over the years, including operating the Crypt Keeper puppet in Tales from the Crypt. She also played Chewbacca's son Lumpy in The Star Wars Holiday Special.


Michael C. Hall and Mathew St. Patrick in 'Six Feet Under'

Ok, so Mathew St. Patrick is the stage name of the actor, but he was born Patrick Matthews in Philadelphia on March 17, 1968. You probably know him best as David's boyfriend Keith on Six Feet Under.


He may not be a household name, but the recording artists Patrick Adams writes for and helps produce certainly are. Adams has been involved in the careers of Salt-N-Pepa, Sister Sledge, Gladys Knight, Rick James, and Coolio, among others.


It's possible you look at Patrick McDonnell's work every day, depending on which comics your newspaper carries. McDonnell draws a strip called Mutts featuring a dog and a cat named Earl and Mooch, respectively. Charles Schulz called it one of the best comic strips of all time.


 Singer/Guitarist Billy Corgan of Smashing Pumpkins performs onstage during Live Earth New York at Giants Stadium on July 7, 2007 in East Rutherford, New Jersey
Evan Agostini, Getty Images

Yes, you know him better as just plain old Billy Corgan: he's the face of the Smashing Pumpkins, engages in public feuds with Courtney Love, and maybe once dated Jessica Simpson. He made his debut on March 17, 1967.


Patricia Ford is a retired model probably best known for her Playboy photoshoots in the 1990s.

Warner Bros.
Pop Culture
Is the True Identity of Voldemort's Pet Snake Hidden in the New Fantastic Beasts Trailer?
Warner Bros.
Warner Bros.

In the Harry Potter series, many of Voldemort's horcruxes were give rich backstories, like Tom Riddle's diary, Marvolo Gaunt's ring, and of course, Harry himself. But the most personal horcrux containing a fragment of Voldemort's soul is also the biggest mystery. Voldemort carries Nagini the snake with him wherever he goes, but we still don't know how the two met or where Nagini came from. Fans may not have to wait much longer to find out: One fan theory laid out by Vanity Fair suggests that Nagini is actually a cursed witch, and her true identity will be revealed in the next Fantastic Beasts movie.

On March 13, the trailer dropped for Fantastic Beasts: The Crimes of Grindelwald, the second installment in the Harry Potter prequel series written by J.K. Rowling. The clips include lots of goodies for fans—including a first look at Jude Law as young Dumbledore—but one potential bombshell requires closer examination.

Pay attention at the 1:07 mark in the video below and you'll see Claudia Kim, the actress playing a new, unnamed character in the film. While we don't know much about her yet, Pottermore tells us that she is a Maledictus or “someone who suffers from a ‘blood curse’ that turns them into a beast.” This revelation led some fans to suspect the beast she transforms into is Nagini, the snake destined to be Voldemort's companion.

That isn't the only clue backing up the theory. The second piece of evidence comes in the trailer at the 1:17 mark: There, you can see an advertisement for a "wizarding circus," featuring a poster of a woman resembling Kim constricted a by massive snake.

If Kim's character does turn out to be Nagini, the theory still doesn't explain how she eventually joins forces with Voldemort and becomes his horcrux. Fans will have to wait until the film's release on November 16, 2018 for answers. Fortunately, there are plenty of other Harry Potter fan theories to study up on in the meantime.

[h/t Vanity Fair]