12 YouTube Facts for Their 10th Anniversary


Like most of the world’s population with Internet access, we love YouTube. After all, where would society be without on-demand access to footage of cats getting stuck in boxes? Probably way more productive—but also a whole lot less entertaining. Check out 12 things you may not know about the world’s single biggest export of Rick Astley.  

1. You Could Give it a Secret Retro Look.


Founded in 2005, YouTube escaped the visual nightmare that was the Internet circa the 1990s. But the site allowed users to give give it a cool retro look for their Geek Week promotion in 2013 by typing a “/ geekweek” code into the search prompt.

2. One Early Attempt to Find Content Was a Little Creepy.

According to the book YouTube: The Company and Its Founders, when the site needed some kind of video library during its 2005 launch, programmers decided to hit up Craig’s List in Los Angeles and Las Vegas with an offer: They’d pay $20 to any woman willing to upload 10 videos of herself to the site. Nobody replied.

3. Artificial Intelligence Loves Cat Videos Too.

In 2012, researchers at Google’x X lab constructed a neural computer network and let it “browse” YouTube. After combing through 10 million screen captures, the A.I. began to be able to distinguish between human and cat faces with consistency despite not being programmed to do so. Jeff Dean, who led the research, told press that “It basically invented the concept of a cat.”  

4. Their Top Cat Isn’t Real.

Simon’s Cat, an animated video series about a plump feline from animator Simon Tofield, has been viewed over a half-billion times, according to YouTube. That means Simon outranks actual kitten hall-of-famers like Maru, Grumpy Cat, and the one-hit wonder Surprised Kitty.

5. You Can Blur Your Face in a Video. 


We’ve all been there: taking police cars out for joyrides and recording it, but worried about identifying details. Fortunately, Google remedied that back in 2012 by introducing a face-blurring feature for uploaders. Software detects facial features and obscures them, but it’s not selective, so if you want to smudge one face, you’ll have to smudge them all.

6. They Once Pulled Down All the Hitlers.

Downfall, a film depicting the final days of Adolf Hitler, features a scene where the Fuhrer throws a bit of a tantrum. Ever since, hundreds of videos have been created that plug in subtitles to (mis)represent the leader making a fuss over everything from bad customer service to Ben Affleck being cast as Batman. In 2010, Constantin Film alerted the site to the parodies and wanted them removed. YouTube complied, but it was a game of Whack-a-Mole: New videos were being uploaded constantly—including one in which Hitler complains about being removed from YouTube.

7. Journey Found Their New Lead Singer On the Site.

Losing a voice as distinctive as Steve Perry’s was a big blow to the band Journey, which had to make do without their lead vocalist beginning in 1996. In 2007, guitarist Neal Schon was browsing YouTube when he came across a video by Arnel Pineda, part of a Philippines Journey cover group. Pineda sounded so remarkably like Perry that Schon and the band signed him to a deal. They’ve been touring ever since.    

8. Unboxing Disney Toys Can Make You a Millionaire.

Well, not you, specifically. Someone already has that market cornered. According to Social Blade, which tracks the business valuations of content generators, the DisneyCollectorBR channel likely earns at least $1.5 million—and possibly much more—for unboxing Disney collectibles.

9. They’ll Give You a Gold-Plated Button For One Million Subscribers. 


Got a cute cat? Have a neat idea involving Diet Coke and Mentos? Then you just may have a shot at getting one million subscribers to your YouTube channel. If you do, the site will commemorate the occasion by sending you a 24-karat gold-plated Play button. Only 100,000 subs? That’s all right: they’ll send you a silver button. Less than 100,000? Get to work.

10. The Longest Video is nearly 600 Hours.

When Jonathan Harchick uploaded a 571 hour video comprised of photo slides he took while touring Chile, he dared someone to try and top it. No one did, so he took it upon himself. Via his Moldy Toaster Media channel, Harchick delivered a 596.5 hour slog of a two-tone color pattern switching places. Leave it on and come back in 24 days. It will still be playing.

11. One Video Was Declared Fine Art.

Artist Petra Cortwright used her webcam to compose the above video, which she auctioned off during a 2013 digital art show held at the Phillips auction house. Titled rgb,d-lay, it depicts Cortwright holding her hair in a loop. The original video file was auctioned—Cortwright put a USB drive in a fancy box for the winner—and appraised based on the number of hits it had at the time of sale. It sold for $3200.

12. Viewers Really Want to Know How to Kiss.

YouTube has long since replaced those old Time-Life books on home repair, with thousands of videos devoted to instructionals. But according to the site, the most-searched tutorial isn’t for fixing a leaky faucet: it’s for how to kiss. (Number four: how to get a six-pack in three minutes.)

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8 Pro Tips for Taking Incredible Pictures of Your Pets

Thanks to the internet, owning a photogenic pet is now a viable career option. Just ask Theron Humphrey, dog-dad to Maddie the coonhound and the photographer behind the Instagram account This Wild Idea. He gained online fame by traveling across the country and sharing photographs of his dog along the way. But Maddie’s impressive modeling skills aren’t the only key to his success; Humphrey has also mastered some essential photography tricks that even the most casual smartphone photographer can use to make their pet look like a social media star.


Based on her Instagram presence, you’d guess Maddie is either in the middle of a road trip or a scenic hike at any given time. That’s no accident: At a pet photography workshop hosted by Adobe, Humphrey said he often goes out of his way to get that perfect shot. “You need to keep situating yourself in circumstances to continue making great work,” he said, “even if that means burning a tank of gas and going someplace you’ve never been.”


Dog and owner on a couch.

That being said, it’s important to know your pet’s limits. Is your dog afraid of flying? Then leave him with a pet sitter when you vacation abroad. Does your cat hate the water? Resist the temptation to bring her into the kayak with you on your next camping trip, even if it would make for an adorable photo opportunity. “One thing I think is important with animals is to operate within the parameters they exist in,” Humphrey said. “Don’t go too far outside their comfort zone.”


Not every winning pet photo is the result of a hefty travel budget. You can take professional-looking pictures of your pet at home, as long as you know how to work with the space you’re in. Humphrey recommends looking at every element of the scene you’re shooting in and asking what can be changed. Don’t be shy about moving furniture, adjusting the blinds to achieve the perfect lighting, or changing into a weird outfit that will make your pup’s eyes pop.


Two dogs in outfits.

Ella and Coconut Bean.

Trying to capture glamorous photos of a moving, barking target is a hard job. It’s much easier when you have a human companion to assist you. Another set of hands can hold the camera when you want to be in the picture with your pet, or hold a toy or treat to get your dog’s attention. At the very least, they can take your pet away for a 10-minute play session when you need a break.


The advent of digital cameras, including the kind in your smartphone, was a game-changer for pet photographers. Gone are the days when you needed to be picky about your shots to conserve film. Just set your shutter to burst mode and let your camera do the work capturing every subtle blep and mlem your pet makes. Chances are you’ll have plenty of standout shots on your camera roll from which to choose. From there, your hardest job will be “culling” them, as Humphrey says. He recommends uploading them to a photo organizing app like Adobe Lightroom and reviewing your work in two rounds: The first is for flagging any photo that catches your eye, and the second is for narrowing down that pool into an even smaller group of photos you want to publish. Even then, deciding between two shots taken a fraction of a second apart can be tricky. “When photos are too similar, check the focus,” he said. “That’s often the deciding factor.”


When it comes to capturing the perfect pet photo, an expensive camera is often less important than your cat’s favorite feather toy. The most memorable images often include pets that are engaging with the camera. In order to get your pet to look where you want it to, make sure you're holding something your pet will find interesting in your free hand. If your pet perks up at anything that makes noise, find a squeaky toy. If they’re motivated by food, use their favorite treat to get their attention. Don’t forget to reward them with the treat or the toy after they sit for the photo—that way they’ll know to repeat the behavior next time.


Person with hat taking photo of dog and dog food.

According to Humphrey, your pet’s eye should be the focus of most shots you take. In some cases, you may need to do more to make your pet the focal point of the image, even if that means removing your face from the frame altogether. “If there’s a human in the photo, you want to make them anonymous,” Humphrey said. That means incorporating your hands, legs, or torso into a shot without making yourself the star.


This is the mantra Theron Humphrey repeated throughout his workshop. You can scout out the perfect location and find the perfect accessories, but when you’re shooting with animals you have no choice but to leave room for flexibility. “You have to learn to roll with the mistakes,” Humphrey said. What feels like a hyperactive dog ruining your shot in the moment might turn out to be social media gold when it ends up online.

Build Your Own Cat With These LEGO-Like Blocks

It’s one thing to commission a custom portrait of your pet, but it’s quite another to build a life-size sculpture of them yourself with more than a thousand LEGO-like bricks. That’s exactly what you can do with the cat sculptures made by the Hong Kong-based toy-brick-makers at JEKCA (“building blocks for kidults,” as the company describes itself).

The pet sculptures, which we spotted over on Bored Panda, come in the shape of various breeds and colors that allow you to choose one that looks uncannily like your own pet. As long as your cat looks like a typical orange tabby or tuxedo shorthair, Siamese, Persian, or other garden variety cat, at least. They come in different colors and are available in multiple positions, whether it’s sitting, walking, pouncing, or playing.

Made of more than 1200 individual bricks each, the cat sculptures run about a foot tall, and between about half a foot and a foot long, depending on whether they’re sitting, standing on their hind legs, or walking. They come with instructions for assembly and can be taken apart and built again as many times as you want. But you don’t have to worry about them falling apart, according to JEKCA, since the blocks are secured by screws. “These cats are like real sculptures and will not collapse or break apart,” the company writes on its Facebook.

Six different calico cat sculptures in different positions

You could build one that looks exactly like your cat or adopt one of the brick animals as a pet itself. Buy a whole team of them, and it’ll look like your house is overrun with a cat gang—minus the extreme litter box cleaning that comes with being a traditional crazy cat lady.

The cat sculptures cost between $60 and $90, plus shipping, depending on the size of the kit and how many bricks it requires. You can see them all here. If cats aren’t your favorite pet, the company also makes dogs, birds, and other animals as well. Although, sadly, unlike their domestic pets, their dolphins and deer don’t come in life-size versions.

[h/t Bored Panda]


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