The Real Reason Grocery Stores Spray Water on Their Produce

iStock/Edalin
iStock/Edalin

The fresh produce section of a grocery store promises what few other aisles can—whole foods, largely unprocessed, full of nutritional benefits like fiber, vitamins, and antioxidants. Part of that “pure food” message is spread by tiny nozzles mounted above leafy greens that spray water all over vegetables in timed intervals.

There are, of course, perceived benefits to doing this. Psychologically, shoppers probably like seeing produce that’s shiny with water, presuming it’s going to remain fresh. Some stores even pipe in thunderstorm sound effects to complete the visual.

The dirty truth? Watering them isn’t actually necessary in many cases. Grocery stores are doing it for another reason.

The produce aisle in a grocery store
iStock/baranozdemir

You might think that vegetables that have been uprooted and can no longer draw moisture from soil need a little topping off. In fact, the opposite is sometimes true: Excess water can lead to microorganisms thriving and spoiling plant tissue faster than if it was kept dry. If your kale looks a little brown in your cart, it might be because the store was too overzealous in watering it.

Stores have another reason for the showers. When fresh fruits and vegetables are doused in water, they absorb moisture. Since produce is often sold by weight, that means a saturated head of lettuce costs more than one that hasn’t been watered. When you get rung up, you’re essentially paying a premium for that water—by some estimates, up to 25 percent more.

Want to avoid the consequences of this mist-covered marketing strategy? You can save a little bit of money simply by shaking off excess water before bagging your produce. And you can remember to wash it when you get home. The in-store produce showers aren’t a substitute for rinsing off bacteria and other contaminants from food. It’s just another clever trick grocery stores use to encourage you to keep filling up your cart.

Why Do We Eat Candy on Halloween?

Jupiterimages/iStock via Getty Images
Jupiterimages/iStock via Getty Images

On October 31, hordes of children armed with Jack-o'-lantern-shaped buckets and pillow cases will take to the streets in search of sugar. Trick-or-treating for candy is synonymous with Halloween, but the tradition had to go through a centuries-long evolution to arrive at the place it is today. So how did the holiday become an opportunity for kids to get free sweets? You can blame pagans, Catholics, and candy companies.

Historians agree that a Celtic autumn festival called Samhain was the precursor to modern Halloween. Samhain was a time to celebrate the last harvest of the year and the approach of the winter season. It was also a festival for honoring the dead. One way Celtics may have appeased the spirits they believed still walked the Earth was by leaving treats on their doorsteps.

When Catholics infiltrated Ireland in the 1st century CE, they rebranded many pagan holidays to fit their religion. November 1 became the “feasts of All Saints and All Souls," and the day before it was dubbed "All-Hallows'-Eve." The new holidays looked a lot different from the original Celtic festival, but many traditions stuck around, including the practice of honoring the dead with food. The food of choice for Christians became "soul cakes," small pastries usually baked with expensive ingredients and spices like currants and saffron.

Instead of leaving them outside for passing ghosts, soul cakes were distributed to beggars who went door-to-door promising to pray for souls of the deceased in exchange for something to eat. Sometimes they wore costumes to honor the saints—something pagans originally did to avoid being harassed by evil spirits. The ritual, known as souling, is believed to have planted the seeds for modern-day trick-or-treating.

Souling didn't survive the holiday's migration from Europe to the United States. In America, the first Halloween celebrations were a way to mark the end-of-year harvest season, and the food that was served mainly consisted of homemade seasonal treats like caramel apples and mixed nuts. There were no soul cakes—or candies, for that matter—to be found.

It wasn't until the 1950s that trick-or-treating gained popularity in the U.S. Following the Great Depression and World War II, the suburbs were booming, and people were looking for excuses to have fun and get to know their neighbors. The old practice of souling was resurrected and made into an excuse for kids to dress up in costumes and roam their neighborhoods. Common trick-or-treat offerings included nuts, coins, and homemade baked goods ("treats" that most kids would turn their noses up at today).

That changed when the candy companies got their hands on the holiday. They had already convinced consumers that they needed candy on Christmas and Easter, and they were looking for an equally lucrative opportunity to market candy in the fall. The new practice of trick-or-treating was almost too good to be true. Manufacturers downsized candies into smaller, bite-sized packages and began marketing them as treats for Halloween. Adults were grateful to have a convenient alternative to baking, kids loved the sweet treats, and the candy companies made billions.

Today, it's hard to imagine Halloween without Skittles, chocolate bars, and the perennial candy corn debates. But when you're digging through a bag or bowl of Halloween candy this October, remember that you could have been having eating soul cakes instead.

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Make Your Own Mouthwatering Pizza With Tomatoes From Frank Pepe’s

eugenesergeev/iStock via Getty Images
eugenesergeev/iStock via Getty Images

If you live in a rural area, the hunt for a quality slice of pizza—especially at a late hour—can be enough to make you consider moving to a pizza capital like New York. But what if you had the secret ingredient for a perfect pie right in your own kitchen?

Frank Pepe Pizzeria Italiana, the iconic New Haven establishment recently crowned America’s best pizzeria, is selling cans of its hand-selected tomatoes that you can purchase online or at any of its locations across Connecticut, Massachusetts, Rhode Island, and New York.

Like any good "secret" ingredient, the tomatoes that Frank Pepe’s chefs use in their critically acclaimed sauces are a little different than your regular grocery store pickings. Food & Wine reports that each year, Frank Pepe’s grandsons (now restaurant co-owners) conduct a blind taste test of several different tomato varieties harvested from farms in Naples, Italy, and decide which ones are worthy of being used in their pizza products. According to the pizzeria's website, “It’s not just a matter of taste, but of the tomatoes’ density, texture, and transition of flavor once they are cooked.”


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Of course, there’s more than one reason Frank Pepe’s pizzas are considered the gold standard in America. To achieve that famous “crisp, charred, chewy crust,” the pizzas are baked in a coal-fired oven rather than a wood-burning one. There’s also the fact that Frank Pepe and his ancestors have been perfecting the Neapolitan art of pizza-making for nearly a century (the pizzeria was founded in 1925). In other words: Don’t be disappointed if your first crack at a heavenly homemade pizza doesn’t come out exactly like the mouthwatering pictures on Frank Pepe’s website. Having said that, the magic of hand-chosen Naples tomatoes is sure to make your creation considerably better than any of its frozen, store-bought brethren.

You can order a pack of three cans of tomatoes for $10 here.

[h/t Food & Wine]

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