8 Provocative Facts About the X Film Rating

iStock/tolgart
iStock/tolgart

When the Motion Picture Association of America (MPAA) introduced the modern movie ratings system in 1968, they couldn’t have known that one of their classifications would become the calling card of pornography. The X rating, intended to denote films not suitable for anyone under the age of 17, went from being attached to Academy Award contenders to filling video store spaces located behind saloon doors. Fifty years after its debut, we’re taking a look at the most infamous letter in moviegoing history.

1. ACCEPTING THE RATING WAS VOLUNTARY (KIND OF).

In 1968, the MPAA and its president, Jack Valenti, introduced a four-tier system to classify films. G was suitable for all audiences; M was the equivalent of PG (which replaced M in 1970), indicating that juveniles should consult with a parent before attending; R was intended for adults, or children only with a guardian present; X marked films that shouldn’t be seen by adolescent eyes. But the MPAA never forced a film studio to submit to its decision. It could release a film with no rating at all. The problem? The MPAA’s arrangement with the National Association of Theater Owners meant that an unrated film would almost certainly have difficulty finding a theater to screen it.

2. A ROBERT DE NIRO MOVIE WAS THE FIRST TO GET SLAPPED WITH AN X.

Immediately after the introduction of the new MPAA system, the advisory board got its first bona fide sample of an X-rated submission: Director Brian De Palma’s Greetings, a 1968 film starring Robert De Niro as a New Yorker confronting the possibility of being drafted, garnered the rating due to its sexually explicit content, including nudity that would likely earn an R rating today. (De Palma would later run afoul of the MPAA multiple times; 1980's Dressed to Kill, 1981's Blow Out, and 1983's Scarface were all threatened with an X before being edited.)

3. FILMMAKERS COULD GIVE THEMSELVES THE RATING.

Dustin Hoffman and Jon Voight in Midnight Cowboy (1969)
Dustin Hoffman and Jon Voight in Midnight Cowboy (1969)
Sony Pictures Home Entertainment

Though it was quickly going to become taboo, there was a time when an X rating for a mainstream film was a badge of honor and an effective marketing tool that signaled a film was being made for discerning moviegoers—not just viewers looking for titillation. Arthur Krim, the head of United Artists, willingly gave 1969’s Dustin Hoffman and Jon Voight film Midnight Cowboy an X of his own volition even after he realized the MPAA would give the film an R designation. (The MPAA later applied an R to the movie in 1971.)

4. IT WAS WELCOME AT THE ACADEMY AWARDS.

The X rating was not an impediment to critical or commercial acclaim. In 1970, Midnight Cowboy won Best Picture at the Academy Awards; Stanley Kubrick’s A Clockwork Orange, released in 1971, earned four Oscar nominations, including one for Best Picture; Bernardo Bertolucci's Last Tango in Paris (1972), starring Marlon Brando as a sex-obsessed American in France, got two nominations, including Brando for Best Actor.

5. THE XXX MARK MAY HAVE STEMMED FROM AN ALCOHOL DESIGNATION.

A neon XXX sign
iStock/07_av

In the hyperbole of film marketing, studios and advertisers didn’t believe one X was enough. Some films, like 1968’s Starlet!, were advertised as having an unofficial XXX designation to signify it was even more intense than other adult-oriented films. The label may have come from an old practice of denoting the strength of beer with a X, XX, or XXX label.

6. PORN TOOK OVER THE RATING DUE TO AN MPAA OVERSIGHT.

A rating of X in 1969 was no big deal. By the mid-1970s, it signaled to audiences that they were about to watch an anatomy lesson. That’s because the burgeoning adult film industry of the 1970s was screening films in theaters—VHS was not yet a household acronym—and blared advertisements with promises of “XXX” salaciousness. The MPAA never reviewed these films, and titles like 1972’s Deep Throat and 1978’s Debbie Does Dallas used the mark freely. The reason? The MPAA never bothered to copyright X as it applies to film ratings, allowing anyone to use it. In short order, the X rating became synonymous with pornography and grew into a scarlet letter for films. No reputable theaters would book such movies, and few newspapers would take ads for them.

7. PEOPLE COLLECT X-RATED FILMS.

The seedy, lurid films that applied their own X (or XXX) ratings in the 1970s and 1980s have developed a small but devout following of collectors who have a “strong desire to own, preserve, and reclaim erotic history,” according to one aficionado who spoke with The New York Times in 2014. These specialists focus mostly on the 16mm and 35mm films that were produced prior to the advent of VHS.

8. ONE STUDIO SUED OVER IT.

Antonio Banderas and Victoria Abril in 'Tie Me Up! Tie Me Down!' (1989)
Antonio Banderas and Victoria Abril in Tie Me Up! Tie Me Down! (1989)
The Criterion Collection

When the MPAA gave an X rating to the 1989 Pedro Almodóvar drama Tie Me Up! Tie Me Down!, Miramax decided to sue, claiming such a label would harm the film financially. The studio lost the suit, but it signaled the end of the war.

In 1990, a year that saw 10 movies get slapped with an X, the MPAA overhauled the ratings system. It dropped the X in favor of NC-17, which it hoped would distance films with artistic merit from pornographic material. And this time, the pornography industry couldn't co-opt it: Learning from its past mistake, the MPAA trademarked the designation.

10 Sweet Facts About Napoleon Dynamite

© 2004 Twentieth Century Fox
© 2004 Twentieth Century Fox

ChapStick, llamas, and tater tots are just a few things that appear in Napoleon Dynamite, a cult film shot for a mere $400,000 that went on to gross $44.5 million. In 2002, Brigham Young University film student Jared Hess filmed a black-and-white short, Peluca, with his classmate Jon Heder. The film got accepted into the Slamdance Film Festival, which gave Hess the courage to adapt it into a feature. Hess used his real-life upbringing in Preston, Idaho—he had six brothers and his mom owned llamas—to form the basis of the movie, about a nerdy teenager named Napoleon (Heder) who encourages his friend Pedro (Efren Ramirez) to run for class president.

In 2004, the indie film screened at Sundance, and was quickly purchased by Fox Searchlight and Paramount, then released less than six months later. Today, the film remains so popular that in 2016 Pedro and Napoleon reunited for a cheesy tots Burger King commercial. To celebrated the film's 15th anniversary, here are some facts about the ever-quotable comedy.

1. Deb is based on Jerusha Hess.

Jared Hess’s wife Jerusha co-wrote the film and based Deb on her own life. “Her mom made her a dress when she was going to a middle school dance and she said, ‘I hadn’t really developed yet, so my mom overcompensated and made some very large, fluffy shoulders,’” Jared told Rolling Stone. “Some guy dancing with her patted the sleeves and actually said, ‘I like your sleeves … they’re real big.'"

Tina Majorino, who played the fictional Deb, hadn’t done a comedy before, because people thought of her as a dramatic actress. "The fact that Jared would even let me come in and read really appealed to me," she told Rolling Stone. "Even if I didn’t get the role, I just wanted to see what it was like to audition for a comedy, as I’d never done it before."

2. Napoleon's famous dance scene was the result of having extra film stock.

At the end of shooting Peluca, Hess had a minute of film stock left and knew Heder liked to dance. Heder had on moon boots—something Hess used to wear—so they traveled to the end of a dirt road. They turned on the car radio and Jamiroquai’s “Canned Heat” was playing. “I just told him to start dancing and realized: This is how we’ve got to end the film,” Hess told Rolling Stone. “You don’t anticipate those kinds of things. They’re just part of the creative process.”

Heder told HuffPost he found inspiration in Michael Jackson and dancing in front of a mirror, for the end-of-the-movie skit. But when it came time to film the dance for the feature, Heder felt "pressure" to deliver. “I was like, ‘Oh, crap!’ This isn’t just a silly little scene,” he told PDX Monthly. “This is the moment where everything comes, and he’s making the sacrifice for his friend. That’s the whole theme of the movie. Everything leads up to this. Napoleon’s been this loser. This has to be the moment where he lands a victory.” Instead of hiring a choreographer, the filmmakers told him to “just figure it out.” They filmed the scene three times with three different songs, including Jamiroquai’s “Little L” and “Canned Heat.”

3. Napoleon Dynamitefans still flock to Preston, Idaho to tour the movie's locations.

In a 2016 interview with The Salt Lake Tribune, The Preston Citizen’s circulation manager, Rhonda Gregerson, said “every summer at least 50 groups of fans walk into the office wanting to know more about the film.” She said people come from all over the world to see Preston High School, Pedro’s house, and other filming locations as a layover before heading to Yellowstone National Park. “If you talk to a lot of people in Preston, you’ll find a lot of people who have become a bit sick of it,” Gregerson said. “I still think it’s great that there’s still so much interest in the town this long after the movie.”

Besides the filming locations, the town used to host a Napoleon Dynamite festival. In 2005, the fest drew about 6000 people and featured a tater tot eating contest, a moon boot dancing contest, boondoggle keychains for sale, and a tetherball tournament. The fest was last held in 2008.

4. Idaho adopted a resolution commending the filmmakers.

'Napoleon Dynamite' filmmakers Jerusha and Jared Hess
Jerusha and Jared Hess
Frederick M. Brown, Getty Images

In 2005, the Idaho legislature wrote a resolution praising Jared and Jerusha Hess and the city of Preston. HCR029 appreciates the use of tater tots for “promoting Idaho’s most famous export.” It extols bicycling and skateboarding to promote “better air quality,” and it says Kip and LaFawnduh’s relationship “is a tribute to e-commerce and Idaho’s technology-driven industry.” The resolution goes on to say those who “vote Nay on this concurrent resolution are Freakin’ Idiots.” Napoleon would be proud.

5. Napoleon was a different kind of nerd.

Sure, he was awkward, but Napoleon wasn’t as intelligent as other film nerds. “He’s not a genius,” Heder told HuffPost. “Maybe he’s getting good grades, but he’s not excelling; he’s just socially awkward. He doesn’t know how much of an outcast he is, and that’s what gives him that confidence. He’s trying to be cool sometimes, but mostly he just goes for it and does it.”

6. The title sequence featured several different sets of hands..

Eight months before the theatrical release, Fox Searchlight had Hess film a title sequence that made it clear that the film took place in 2004, not in the ’80s or ’90s. Napoleon’s student ID reveals the events occur during the 2004-2005 school year. Heder’s hands move the objects in and out of the frame, but Fox didn’t like his hangnails. “They flew out a hand model a couple weeks later, who had great hands, but was five or six shades darker than Jon Heder,” Hess told Art of the Title. “If you look, there are like three different dudes’ hands—our producer’s are in there, too.”

7. Napoleon Dynamite messed up Netflix's algorithms.

Beginning in 2006, Cinematch—Netflix’s recommendation algorithm software—held a contest called The Netflix Prize. Anyone who could make Cinematch’s predictions at least 10 percent more accurate would win $1 million. Computer scientist Len Bertoni had trouble predicting whether people would like Napoleon Dynamite. Bertoni told The New York Times the film is “polarizing,” and the Netflix ratings are either one or five stars. If he could accurately predict whether people liked the movie, Bertoni said, then he’d come much closer to winning the prize. That didn’t happen for him.

The contest finally ended in 2009 when Netflix awarded the grand prize to BellKor’s Pragmatic Chaos, who developed a 10.06 percent improvement over Cinematch’s score.

8. Napoleon accidentally got a bad perm.


© 2004 Twentieth Century Fox

Heder got his hair permed the night before shooting began—but something went wrong. Heder called Jared and said, “‘Yeah, I got the perm but it’s a little bit different than it was before,’” Hess told Rolling Stone. “He showed up the night before shooting and he looked like Shirley Temple! The curls were huge!” They didn’t have much time to fix the goof, so Hess enlisted Jerusha and her cousin to re-perm it. It worked, but Jon wasn’t allowed to wash his hair for the next three weeks. “So he had this stinky ‘do in the Idaho heat for three weeks,” Jared said. “We were shooting near dairy farms and there were tons of flies; they were all flying in and out of his hair.”

9. LaFawnduh's real-life family starred in the film.

Shondrella Avery played LaFawnduh, the African American girlfriend of Kip, Napoleon’s older brother (played by Aaron Ruell). Before filming, Hess phoned Avery and said, “‘You remember that there were no black people in Preston, Idaho, right? Do you think your family might want to be in the movie?’ And that’s how it happened,” Avery told Los Angeles Weekly. Her actual family shows up at the end when LaFawnduh and Kip get married.

10. A short-lived animated series acted as a sequel.

In 2012, Fox aired six episodes of Napoleon Dynamite the animated series before they canceled it. All of the original actors returned to supply voices to their characters. The only difference between the film and the series is Kip is not married. Heder told Rolling Stone the episodes are as close to a sequel as fans will get. “If you sit down and watch those back to back, you’ve got yourself a sequel,” he said. “Because you’ve got all the same characters and all the same actors.”

This story has been updated for 2019.

Harry Potter Fans Are Waiting 10 Hours or More to Ride Hagrid’s Roller Coaster

Universal Orlando
Universal Orlando

Muggles will do anything to be a part of the Wizarding World of Harry Potter.

Universal Orlando opened up its newest ride this week at its version of Hogsmeade, the village that surrounds Hogwarts castle. Hagrid's Magical Creatures Motorbike Adventure takes wannabe wizards and witches on a twisting, high-speed flight through the mystical Forbidden Forest.

Diehard fans began waiting overnight outside the park in anticipation of the ride, and it looks like just about everyone had the same idea. At 8:30 a.m. on opening day, the line was already eight hours long, and quickly stretched to 10 hours long by 10:30 a.m., CNN reports.

The line is worth the wait for many fans of the franchise. As Potterheads already know, Rubeus Hagrid, beloved friend of Harry Potter and the gang, has a special affinity for mysterious creatures. So who better to see the beasts of the forest with than the half-giant?

Participants on the ride can choose to sit in Hagrid’s sidecar or in the driver’s seat. The winding track includes appearances by some of our favorite wizards, like Arthur Weasley, and creatures benevolent and otherwise, such as Cornish pixies, massive spiders, and the three-headed dog, Fluffy.

Fans aren’t the only ones wanting to experience the ride. Some of the stars of the film series had a little reunion in Orlando this week to celebrate the opening, including Rupert Grint (Ron Weasley), Tom Felton (Draco Malfoy) and Evanna Lynch (Luna Lovegood).

Unlike the fans, however, they have magic (fame) to keep them from having to wait in 10-hour lines.

Happy riding, Potterheads!

[h/t CNN]

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