8 Provocative Facts About the X Film Rating

iStock/tolgart
iStock/tolgart

When the Motion Picture Association of America (MPAA) introduced the modern movie ratings system in 1968, they couldn’t have known that one of their classifications would become the calling card of pornography. The X rating, intended to denote films not suitable for anyone under the age of 17, went from being attached to Academy Award contenders to filling video store spaces located behind saloon doors. Fifty years after its debut, we’re taking a look at the most infamous letter in moviegoing history.

1. ACCEPTING THE RATING WAS VOLUNTARY (KIND OF).

In 1968, the MPAA and its president, Jack Valenti, introduced a four-tier system to classify films. G was suitable for all audiences; M was the equivalent of PG (which replaced M in 1970), indicating that juveniles should consult with a parent before attending; R was intended for adults, or children only with a guardian present; X marked films that shouldn’t be seen by adolescent eyes. But the MPAA never forced a film studio to submit to its decision. It could release a film with no rating at all. The problem? The MPAA’s arrangement with the National Association of Theater Owners meant that an unrated film would almost certainly have difficulty finding a theater to screen it.

2. A ROBERT DE NIRO MOVIE WAS THE FIRST TO GET SLAPPED WITH AN X.

Immediately after the introduction of the new MPAA system, the advisory board got its first bona fide sample of an X-rated submission: Director Brian De Palma’s Greetings, a 1968 film starring Robert De Niro as a New Yorker confronting the possibility of being drafted, garnered the rating due to its sexually explicit content, including nudity that would likely earn an R rating today. (De Palma would later run afoul of the MPAA multiple times; 1980's Dressed to Kill, 1981's Blow Out, and 1983's Scarface were all threatened with an X before being edited.)

3. FILMMAKERS COULD GIVE THEMSELVES THE RATING.

Dustin Hoffman and Jon Voight in Midnight Cowboy (1969)
Dustin Hoffman and Jon Voight in Midnight Cowboy (1969)
Sony Pictures Home Entertainment

Though it was quickly going to become taboo, there was a time when an X rating for a mainstream film was a badge of honor and an effective marketing tool that signaled a film was being made for discerning moviegoers—not just viewers looking for titillation. Arthur Krim, the head of United Artists, willingly gave 1969’s Dustin Hoffman and Jon Voight film Midnight Cowboy an X of his own volition even after he realized the MPAA would give the film an R designation. (The MPAA later applied an R to the movie in 1971.)

4. IT WAS WELCOME AT THE ACADEMY AWARDS.

The X rating was not an impediment to critical or commercial acclaim. In 1970, Midnight Cowboy won Best Picture at the Academy Awards; Stanley Kubrick’s A Clockwork Orange, released in 1971, earned four Oscar nominations, including one for Best Picture; Bernardo Bertolucci's Last Tango in Paris (1972), starring Marlon Brando as a sex-obsessed American in France, got two nominations, including Brando for Best Actor.

5. THE XXX MARK MAY HAVE STEMMED FROM AN ALCOHOL DESIGNATION.

A neon XXX sign
iStock/07_av

In the hyperbole of film marketing, studios and advertisers didn’t believe one X was enough. Some films, like 1968’s Starlet!, were advertised as having an unofficial XXX designation to signify it was even more intense than other adult-oriented films. The label may have come from an old practice of denoting the strength of beer with a X, XX, or XXX label.

6. PORN TOOK OVER THE RATING DUE TO AN MPAA OVERSIGHT.

A rating of X in 1969 was no big deal. By the mid-1970s, it signaled to audiences that they were about to watch an anatomy lesson. That’s because the burgeoning adult film industry of the 1970s was screening films in theaters—VHS was not yet a household acronym—and blared advertisements with promises of “XXX” salaciousness. The MPAA never reviewed these films, and titles like 1972’s Deep Throat and 1978’s Debbie Does Dallas used the mark freely. The reason? The MPAA never bothered to copyright X as it applies to film ratings, allowing anyone to use it. In short order, the X rating became synonymous with pornography and grew into a scarlet letter for films. No reputable theaters would book such movies, and few newspapers would take ads for them.

7. PEOPLE COLLECT X-RATED FILMS.

The seedy, lurid films that applied their own X (or XXX) ratings in the 1970s and 1980s have developed a small but devout following of collectors who have a “strong desire to own, preserve, and reclaim erotic history,” according to one aficionado who spoke with The New York Times in 2014. These specialists focus mostly on the 16mm and 35mm films that were produced prior to the advent of VHS.

8. ONE STUDIO SUED OVER IT.

Antonio Banderas and Victoria Abril in 'Tie Me Up! Tie Me Down!' (1989)
Antonio Banderas and Victoria Abril in Tie Me Up! Tie Me Down! (1989)
The Criterion Collection

When the MPAA gave an X rating to the 1989 Pedro Almodóvar drama Tie Me Up! Tie Me Down!, Miramax decided to sue, claiming such a label would harm the film financially. The studio lost the suit, but it signaled the end of the war.

In 1990, a year that saw 10 movies get slapped with an X, the MPAA overhauled the ratings system. It dropped the X in favor of NC-17, which it hoped would distance films with artistic merit from pornographic material. And this time, the pornography industry couldn't co-opt it: Learning from its past mistake, the MPAA trademarked the designation.

7 Fast Facts About RollerCoaster Tycoon

Amazon
Amazon

For Windows gamers, 1999 was dominated by RollerCoaster Tycoon, a now-classic strategy and building game that tasked users with erecting an amusement park and gauging the popularity of rides while maintaining a profit margin and keeping patrons from barfing all over the landscape. For the game’s 20th anniversary, check out some facts about its origins, its association with pizza, and how it became a pinball machine.

1. The first RollerCoaster Tycoon sold 4 million copies.

RollerCoaster Tycoon was the brainchild of Scottish programmer Chris Sawyer, who had enjoyed success with his line of Transport Tycoon games in the 1990s that allowed players to build and operate their own railroad, truck, and ship lines. Sawyer decided to marry that concept with his love of roller coasters. An independent effort—Sawyer enlisted only two collaborators, artist Simon Foster and musician Allister Brimble—the first Tycoon game that was released in 1999 sold a staggering 4 million copies.

2. RollerCoaster Tycoon came free with frozen pizza.

In the early 2000s, packaged food companies offered products that came with promotional offers for CD-ROMs. In 2003, Pillsbury offered a free copy of RollerCoaster Tycoon to anyone who sent in proof of purchase barcodes from specially-marked boxes of Totino’s Pizza Rolls or Pillsbury Toaster Strudel.

3. There’s a RollerCoaster Tycoon pinball machine.

A pinball machine released to coincide with 2002’s RollerCoaster Tycoon 2 took the spiraling coasters of the game and put them under glass. Players could try and direct the pinball—a substitute for the park guest—around and through coasters like The Flying Ghost and The Rocket.

4. RollerCoaster Tycoon helped inspire Minecraft.

If you or a loved one has spent countless hours absorbed in the popular world-building game Minecraft, you have RollerCoaster Tycoon to thank. Minecraft creator Markus Persson was a fan of Tycoon for the way it allowed players to construct elaborate designs. He also enjoyed Dungeon Keeper, which had a fantasy element. Together, the two games encouraged him to develop Minecraft. The game debuted in 2009 and went on to become one of the biggest interactive success stories of all time.

5. RollerCoaster Tycoon inspired real roller coaster designers.

The laborious construction undertaken by players of RollerCoaster Tycoon weaned a number of players on the excitement of the amusement industry. Park designers hoping to break into the industry have used screen shots from the game as examples of their design prowess at trade shows.

6. You can get a spooky update of RollerCoaster Tycoon in time for Halloween.

Atari distributes an Android and iOS version of RollerCoaster Tycoon for mobile phone users. For 2019, the company is offering a Six Flags Fright Fest update to the game that adds a Halloween component. Players can add Skull Mountain, an actual Six Flags coaster, as well as a Demon Rock statue.

7. A RollerCoaster Tycoon fan spent 10 years building a park.

In 2017, a Reddit user declared he was finished building out his own custom park on RollerCoaster Tycoon 2. The 34 coasters and 255 attractions were all minutely detailed, offering a sprawling virtual park with themed areas covering everything from Egyptian attractions to a forest. In comparison, it took only four years to build the actual Disney World in Orlando, Florida.

10 Wild Scooby-Doo Fan Theories

Warner Home Video
Warner Home Video

For 50 years, the hard-working teens (and dog) of Mystery, Inc. have been investigating the paranormal. What began as a single Hanna-Barbera cartoon series—Scooby Doo, Where Are You!—in the 1960s quickly morphed into a franchise with multiple spin-off shows, comic books, and a few questionable movies. That adds up to a lot of spooky stories, which have inspired fans to come up with their own creepy (or just plain crazed) tales about Scooby and the gang. Here are some of their best theories, including one that somehow connects to Patrick Stewart.

1. Scooby is a Soviet space dog.

For all the cases that Fred, Daphne, Velma, and Shaggy solved, they never got to the bottom of the show’s most enduring mystery: How and why does Scooby Doo talk? Some fans think he can’t really speak—that it’s just something his buddy Shaggy imagines while he’s high. But one Redditor has a much more complicated and compelling theory based on the show’s 1960s setting. At that time, America and the USSR were locked in the so-called “Space Race,” competing to see who could claim the first achievements in spaceflight. The Russians famously shot Yuri Gagarin into the stratosphere in 1961, but he wasn’t the first Soviet in space. Canine cosmonauts like Laika beat him by several years, and if the USSR was willing to put a dog in a rocket, who’s to say they didn’t experiment on him first?

According to this fan theory, Scooby is a runaway from the Soviets’ classified space dog program, designed to breed pups capable of operating satellites and understanding radio commands. Scooby was the best of the bunch, the rare test subject who could understand and imitate human speech. Naturally, one of the scientists got attached and defected with Scooby to the USA. When that scientist died, Scooby found a new family with a group of friendly teenagers. But the CIA never stopped searching for this Soviet wunderpup, which is why Mystery, Inc. is constantly traveling by van—and why the original show is called Scooby Doo, Where Are You!

2. The show takes place during an economic depression.

A still from 'Scooby Doo, Where Are You!'
Warner Home Video

A classic Scooby-Doo mystery might take place at a theme park, museum, or mine—so long as it’s grimy and deserted. That’s a weird coincidence when you think about it: why are all these places so rundown? Well, that tends to happen when you’re weathering a financial collapse, and many clues indicate that’s just what’s happening in the world of Scooby-Doo. The towns he and his friends visit never seem to be doing well. No one has any money: Not the many scientists posing as monsters for cash, not the operators of every haunted attraction the gang investigates, and certainly not Shaggy and Scooby, who gorge on dog treats and lose their minds whenever they so much as smell a burger.

3. Mystery, Inc. is actually a cult.

Let’s break down the core members of the gang: You have Fred, the handsome and friendly frontman of the group. Then there’s Daphne, the fashionable and pretty one who mostly follows Fred around. Velma has the brains and Shaggy has full-blown conversations with a dog. When you really think about, doesn’t this all sound a bit like a cult? Fred would obviously be the cult leader, who recruits groupies like Daphne to obey his every command. Velma’s intelligence makes her a useful addition, and she could also be seeking acceptance from the “cool” kids. As for Shaggy, well, men who claim dogs can talk to them have a famously disturbing history—much like cult members.

4. They’re all draft dodgers.

Scooby Doo, Where Are You! premiered in 1969. Also happening that year? The Vietnam War. As able-bodied men (seemingly) over 18, Fred and Shaggy would both be eligible for the draft, which begs the obvious question: is Mystery, Inc. just a bunch of draft dodgers? The boys could be driving that van straight to Canada to avoid deployment, along with Fred’s fiancée Daphne and their antiwar activist friend Velma. Scooby’s stance on the war remains unclear, but he’s along for the ride.

5. Scooby Snacks alter your genes.

What if Scooby’s preferred treat is really a steroid capable of editing genetic code? It would explain why Scooby—and other members of his canine family, like Scrappy-Doo and Scooby-Dum—can talk, as well as their ability to perform “completely ridiculous stunts.” (Also, if Scrappy-Doo is on steroids, it would explain why he’s always trying to fight.) But what about its effect on humans? As far as we know, Shaggy is the only person who eats Scooby Snacks, and he seems to have a freakishly high metabolism, considering the mile-high sandwiches he eats and his super skinny frame.

6. Fred drives the Mystery Machine because the real owner is too high.

Whenever the gang piles into the Mystery Machine, there’s only one person behind the wheel: Fred. Mystery, Inc.’s de facto leader is constantly driving his friends from one haunted house to the next, which would imply that the Mystery Machine is his car. But why would a clean-shaven, preppy kid like Fred own a lime green van with flowers plastered over the doors? That car obviously belongs to a hippie, and in this group, that’s Shaggy. His hippie lifestyle, however, may be the reason Shaggy never drives. He’s either lost his license from driving under the influence, or Fred is worried he will, so someone else serves as his designated driver.

7. Shaggy is Captain America’s son.

This theory starts with small coincidences, like the fact that Norville “Shaggy” Rogers and Steve Rogers share a last name. Then it builds to something bigger when you factor in a detail from Captain America: The Winter Soldier. While out on a morning run, Sam Wilson (a.k.a. Falcon) claims that Steve can run 13 miles in half an hour, a rate that breaks down to 26 mph. Shaggy, meanwhile, frequently keeps pace with Scooby, a Great Dane. Those dogs run up to 30 mph. Ergo, Shaggy is Steve’s son.

8. Monsters really do exist in the Scooby-Doo universe.

A still from 'Scooby Doo, Where Are You!'
Warner Home Video

Each time the gang catches a new “monster,” it always turns out to be a human in disguise, grumbling about how they “would’ve gotten away with it, if it weren’t for you meddling kids.” Monsters, the show tells us over and over again, are not real. But this Reddit theory poses an important question: If monsters don’t exist, why is there a business dedicated to catching the fake ones? The fact that Mystery, Inc. keeps getting calls implies that “supernatural fraud” is an entire category of crime, one that wouldn’t make sense or work if people didn’t believe in monsters. Everyone in the Scooby-Doo universe also seems to accept monsters as a normal and everyday occurrence, suggesting that monsters are real—the gang has just never caught one.

9. Shaggy and Scooby are actors.

When danger calls, Shaggy and Scooby tend to run the other way. But what if the group’s most cowardly members were actually actors pretending to be scared of ghosts, monsters, and other paranormal entities? According to this fan theory, Shaggy and Scooby are faking their over-the-top fear in order to draw the monsters out. By posing as easy targets, they know they’ll get spooked first, and thus make it easier for Mystery, Inc. to trap the ghost/witch/pirate. That’s why Fred always pairs Shaggy with Scooby when they split up to investigate, and it’s why after many years of investigating the supernatural, the two of them still don’t seem remotely used to it.

10. Green Room is just a gritty Scooby-Doo reboot.

The 2015 horror movie Green Room is about a band with a van that squares off against an evil old Nazi. The Scooby-Doo franchise is about a team (that was supposed to be a band) with a van that squares off against evil old men (who could also, theoretically, be Nazis). You do the math.

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