The Strange Early Names of 11 Common Products

Andrew Burton, Getty Images
Andrew Burton, Getty Images

Branding is everything. It’s why we refer to most tissues as Kleenex even though we might be picking up a box of Puffs, and why we call a duplicate of something a Xerox even if it hasn’t come out of that company's copy machines.

Those two products may have gotten their name right on the first try, but not all companies are so lucky. Take a look at 11 popular brands that started out with far less effective labels.

1. KOOL-AID // FRUIT SMACK

A mother serves Kool-Aid to her daughter
iStock.com/stephanie phillips

In the 20th century, Edwin Perkins owned a successful family mail-order business. As with the Tupperware and Avon models, Perkins enlisted regional sales representatives to peddle his products, which ranged from home goods to food flavorings. One popular item was Fruit Smack, a highly concentrated juice that came in 4-ounce corked bottles and could be mixed with a pitcher of water. Owing to shipping hassles—the glass bottle would sometimes break or leak—Perkins came up with a powdered version. With the change from liquid to solid came a name change: Kool-Ade was introduced in six flavors (raspberry, cherry, grape, lemon, orange, and root beer) in 1928. The current spelling was introduced in 1934.

2. WATER BED // PLEASURE PIT

A man relaxes on a waterbed
WaterbedOutlet, YouTube

It’s easy to understand how a more luxurious bed was conceived at the height of the sexual revolution in the 1960s. San Francisco State University graduate student Charlie Hall created the water bed—a fluid-filled membrane that replaced a foam mattress—in a design class in 1968. Contrary to popular assumption, though, Hall wasn’t much of a hippie. He just wanted to make a more comfortable bed. The name he chose, however, was tawdry. Hall called it the "Pleasure Pit," but the subsequent knock-offs came to be known as "water beds." Even the more innocuous name was still paired with lurid advertising. One salesman told clients that the gyrating motion of the bed “creates the impression a third, warm body is participating.”

3. CHEERIOS // CHEERIOATS

A bowl of Cheerios sits on a table
iStock.com/RonOrmanJr

This breakfast table staple was introduced in 1941, after food science innovator Lester Borchardt developed a way to puff up oats into the familiar “O” shape. For the first four years, the cereal was called Cheerioats to emphasize its whole-grain origins, and manufacturer General Mills even shipped the toasted oats to servicemen using the slogan “He’s feeling his CheeriOats.” But Quaker Oats wasn’t having it. They believed they had the corner on “oats” in the processed-food market. Rather than engage in a lengthy legal struggle, General Mills shortened the name to Cheerios in 1945.

4. VASELINE // WONDER JELLY

A jar of Vaseline sits unopened
iStock.com/urbanbuzz

While visiting Titusville, Pennsylvania, in 1859, chemist Robert Chesebrough became intrigued by the fact that the petroleum oil drillers there smeared the jelly-like residue of the drilling process over their burned or irritated skin. Sensing he had the next great home care product, he spent years developing a patented purification process to sell the petroleum goop commercially. In 1870, the product debuted under the name Wonder Jelly. Chesebrough travelled around New York demonstrating the product’s effectiveness by burning his skin with an open flame or acid and then soothing it with his concoction. While this undoubtedly made a name for Chesebrough, it may not have had the same effect on his creation. He changed the name to Vaseline (reportedly combining the German word for water, wasser, and the Greek word for oil, oleon), and registered it in 1872.

5. PAC-MAN // PUCK-MAN

A 'Pac-Man' video game screen is shown
iStock.com/ilbusca

At the height of coin-operated arcade machine mania in 1980, Japanese video game manufacturer Namco dropped a bombshell release. Their Pac-Man, which let players control a sentient yellow circle that gobbled up power pellets and ghosts, was a national phenomenon. But in Japan, it was known by another name: Creator Toru Iwatani dubbed the game Puckman (or Puck-Man). Accounts vary as to why he chose this name, but it may have had something to do with his protagonist's puck-shaped appearance, or a reference to the Japanese word paku, meaning "chomp." When Namco prepared the game for an American release, however, marketers worried that some teenagers might change the P in Puck-Man to an F. They wisely opted for Pac-Man instead.

6. Q-TIPS // BABY GAYS

Q-Tips sit in a pile
iStock.com/Photology1971

After seeing his wife create a makeshift cotton swab by wrapping cotton balls around toothpicks to use on their baby, Leo Gerstenzang decided to mass-produce sterilized swabs. He formed the Leo Gerstenzang Infant Novelty Company in 1923 and named his leading product Baby Gays, presumably for the joy they would bring to children who weren’t being treated like pin cushions by toothpick-wielding mothers. In 1926, Gerstenzang altered the name to Q-Tips Baby Gays, and eventually just Q-Tips. The Q stands for quality.

7. BIG MAC // ARISTOCRAT

A Big Mac sits next to an order of McDonald's fries
Joe Raedle, Getty Images

The signature burger at McDonald’s was concocted by local franchisee Jim Delligatti, who arranged the two beef patties drenched in a secret sauce in Pittsburgh in 1967. While Delligatti developed a tasty burger, the early names for it—the Aristocrat and the Blue Ribbon Burger—proved unpopular among corporate brass. An advertising executive named Esther Rose came up with “Big Mac” on the way to a product meeting; a colleague rejected it, believing the menu’s McDouble meant they couldn’t use another “Mac” burger product, but was overruled. The Big Mac rolled out nationally in 1968. It’s remained a fixture of their menu ever since. (Rose, incidentally, received no royalties for naming the burger, but the company did give her a nice plaque.)

8. COTTON CANDY // FAIRY FLOSS

Three people hold up cotton candy in front of their faces
iStock.com/diatrezor

The staple of carnivals everywhere, sugar-saturated cotton candy was developed by the unlikeliest of creators—a dentist. William Morrison conspired with confectioner John C. Wharton to develop and patent an electronic machine that spun the fiber-textured candy in 1897. (Melted sugar is forced through tiny holes using centrifugal force, solidifying into narrow strands.) Morrison and Wharton shopped their confection at world fairs under the name “fairy floss.” It was another somewhat irresponsible dentist, Josef Lascaux, who gave it the name cotton candy in the 1920s (although it reportedly retains the "fairy" moniker in Australia).

9. EGGO WAFFLES // FROFFLES

Boxes of Eggo Waffles are seen in a grocery store
Andrew Burton, Getty Images

The Dorsa brothers—Frank, Anthony, and Sam—were an enterprising bunch. After coming up with a popular mayonnaise recipe in 1932—which they dubbed Eggo Mayonnaise after their egg-heavy ingredient list—the siblings turned their attention to waffle batter. When that became prohibitive to ship due to fear of spoilage, they created a dry mix, then decided to capitalize on the burgeoning frozen-food market by offering pre-cooked waffles they called Froffles (frozen waffles) beginning in 1953. The name didn’t stick, though: Consumers preferred the Eggo label, and so the brothers changed the name in 1955. In 1972, new Eggo owners Kellogg cemented the brand with the “Leggo my Eggo” ad campaign. “Unhand my Froffles” didn’t have the same ring to it.

10. FRISBEE // PLUTO PLATTER

A man throws a Frisbee at the camera
iStock.com/eyecrave

When the Wham-O novelty toy company introduced a flying plastic disc in the 1950s intended for tossing, it was dubbed the Pluto Platter in order to capitalize on the nation’s flying saucer hysteria. The name came from inventor Walter Frederick Morrison, who originally considered calling it the Whirlo-Way and the Flyin-Saucer. Within months, Wham-O decided to rename it the Frisbee, though there’s some debate over what exactly inspired the new title. One story has students of a New England college tossing pie tins around from the Frisbie Baking Company of Bridgeport, Connecticut; Wham-O president Richard Knerr said the name came from a comic strip called "Mr. Frisbie."

Either way, Morrison—who reaped royalties from Frisbee sales—thought the new moniker was a terrible choice. “I thought it was insane,” he told The New York Times in 2007.

11. SCRABBLE // CRISS CROSS WORDS

Scrabble tiles are scattered across the board
iStock.com/Juanmonino

The ubiquitous word game was invented by Alfred Mosher Butts, who was out of work during the Great Depression in 1933 and used his copious free time to work on his letter tiles. Through the product’s lengthy developmental stage in the 1930s and 1940s, Butts referred to it as Lexiko, It, and Criss Cross Words. It wasn’t until Butts teamed up with entrepreneur James Brunot that the two came up with the name Scrabble, which means to collect or hold on to something. They trademarked the title in 1948. By the early 1950s, the game was so popular that Butts and Brunot couldn't meet the demand even though they were producing 6000 sets a week.

20 Facts About Eyes Wide Shut On Its 20th Anniversary

Warner Bros./Liaison via Getty Images Plus
Warner Bros./Liaison via Getty Images Plus

In the late 1990s, stories about what was happening on the set of Stanley Kubrick’s already-secretive film Eyes Wide Shut constantly made headlines. Everyone wanted to know what was going on behind the scenes with real-life celebrity couple Tom Cruise and Nicole Kidman, and the 15-month shoot only intrigued people more. Finally, the film was released on July 16, 1999—more than four months after Kubrick had passed away. While there is still a lot we don’t know about the movie, here are 20 things we do.

1. Eyes Wide Shut is based on a 1926 novella.

Eyes Wide Shut is loosely is based on Arthur Schnitzler’s novella Traumnovelle (Dream Story), which was published in 1926. Considering that the movie takes place in 1990s New York, it is obviously not a direct adaptation, but it overlaps in its plot and themes. “[The book] explores the sexual ambivalence of a happy marriage and tries to equate the importance of sexual dreams and might-have-beens with reality,” Kubrick said. “The book opposes the real adventures of a husband and the fantasy adventures of his wife, and asks the question: is there a serious difference between dreaming a sexual adventure, and actually having one?”

2. Production on Eyes Wide Shut began in 1996.

By then, Kubrick had been holding onto the rights to Traumnovelle—which screenwriter Jay Cocks purchased on his behalf, in order to keep the project under wraps—for nearly 30 years. Kubrick had planned to begin working on the film after making 2001: A Space Odyssey, but then got the opportunity to adapt A Clockwork Orange.

3. The studio pushed Stanley Kubrick to cast A-list names.

Terry Semel, then-head of Warner Bros., told Kubrick, “What I would really love you to consider is a movie star in the lead role; you haven't done that since Jack Nicholson [in The Shining].”

4. Stanley Kubrick wanted to cast Alec Baldwin and Kim Basinger.

Kubrick liked the idea of casting a real-life married couple in the film, and originally considered Alec Baldwin and Kim Basinger. (He also liked the idea of Steve Martin.) Eventually, he went with Tom Cruise and Nicole Kidman, who were married from 1990 to 2001.

5. London stood in for New York City.

Though the film is set in New York, it was filmed in London. In order to construct the most accurate sets possible, Vanity Fair reported that Kubrick “sent a designer to New York to measure the exact width of the streets and the distance between newspaper vending machines.”

6. Some of the shots in Eyes Wide Shut required no set at all.

In order to give the movie a dream-like quality, the filmmakers used an old-school method of shooting—and a treadmill. “In some of the scenes, the backgrounds were rear-projection plates,” cinematographer Larry Smith explained. “Generally, when Tom’s facing the camera, the backgrounds are rear-projected; anything that shows him from a side view was done on the streets of London. We had the plates shot in New York by a second unit [that included cinematographers Patrick Turley, Malik Sayeed and Arthur Jafa]. Once the plates were sent to us, we had them force-developed and balanced to the necessary levels. We’d then go onto our street sets and shoot Tom walking on a treadmill. After setting the treadmill to a certain speed, we’d put some lighting effects on him to simulate the glow from the various storefronts that were passing by in the plates. We spent a few weeks on those shots.”

7. Eyes Wide Shut holds a Guinness World Record.

The film has a place in the Guinness Book of World Records for the longest constant movie shoot, with a total of 400 days, which was a surprise to the cast and crew. Cruise and Kidman had only committed to six months of filming. The extended shoot was a lot to ask of Cruise in particular, who was at the height of his career. He even had to delay work on Mission: Impossible II to finish Eyes Wide Shut. He didn’t seem to mind though. “We knew from the beginning the level of commitment needed,” Cruise told TIME. “We were going to do what it took to do this picture.”

8. The script for Eyes Wide Shut kept changing.

Todd Field as Nick Nightingale in Stanley Kubrick's "Eyes Wide Shut
Warner Bros. via Getty Images Plus

According to Todd Field, who portrayed piano player Nick Nightingale (and is an Oscar-nominated filmmaker in his own right), “We’d rehearse and rehearse a scene, and it would change from hour to hour. We’d keep giving the script supervisor notes all the time, so by the end of the day the scene might be completely different. It wasn’t really improvisation, it was more like writing.”

9. Tom Cruise developed ulcers while shooting Eyes Wide Shut.

“I didn't want to tell Stanley," Cruise told TIME. “He panicked. I wanted this to work, but you're playing with dynamite when you act. Emotions kick up. You try not to kick things up, but you go through things you can't help.”

10. Tom Cruise and Nicole Kidman slept in their characters' bedroom.

In order to reflect their real-life relationship, Cruise and Kidman were asked to choose the color for the curtains in their on-screen bedroom, where they also slept.

11. The apartment featured in the movie was a re-creation of Stanley Kubrick's.

According to Cruise, “The apartment in the movie was the New York apartment [Stanley] and his wife Christianne lived in. He recreated it. The furniture in the house was furniture from their own home. Of course the paintings were Christianne's paintings. It was as personal a story as he's ever done.”

12. Stanley Kubrick temporarily banned Tom Cruise from the set.

Nicole Kidman and Tom Cruise star in Stanley Kubrick's 'Eyes Wide Shut' (1999).
Warner Bros. via Getty Images Plus

Given his penchant for accuracy, it’s quite possible that Kubrick wanted to stir up some real-life jealousy between his stars in order to help them embody their characters. In a fantasy sequence, Kidman’s character has sex with another man, which motivates the rest of the film’s plot. Kubrick banned Cruise from the set on the days that Kidman shot the scene with a male model. They spent six days filming the one-minute scene. Kubrick also forbid Kidman from telling Cruise any details about it.

13. It took 95 takes for Tom Cruise to walk through a doorway.

Six days for a one-minute scene is nothing compared to the time Kubrick had Cruise do 95 takes of one simple action: walking through a doorway. After watching the playback, he apparently told Cruise, “Hey, Tom, stick with me, I’ll make you a star.”

14. Security on the set was tight.

Aside from Kubrick, Kidman, Cruise, and their tiny crew, no one was allowed on the set, which was heavily guarded. In May 1997, one photographer managed to capture a picture of Cruise standing next to a man that the photographer thought was just an “old guy, scruffy with an anorak and a beard.” That man was Kubrick, who hadn’t been photographed in 17 years. After the incident, security on the set was tripled.

15. Paul Thomas Anderson spent some time on the set.

One person Cruise did manage to sneak onto the set was his future Magnolia director, Paul Thomas Anderson. While there, Anderson asked Kubrick, “Do you always work with so few people?” Kubrick responded, “Why? How many people do you need?” Anderson then recalled feeling “like such a Hollywood a**hole.”

16. Stanley Kubrick makes a cameo in the movie.


Warner Bros.

He’s not credited, but the film’s director can be seen sitting in a booth at the Sonata Café.

17. Stanley Kubrick died less than a week after showing the studio his final cut of Eyes Wide Shut.

Kubrick died less than a week after showing what would be his final cut of the film to Warner Bros. No one can say how much he would have kept editing the film. One thing that was changed after his death: bodies in the orgy scene were digitally altered so that the movie could be released with an R (rather than an NC-17) rating. Although many claim that Kubrick intended to do this, too. "I think Stanley would have been tinkering with it for the next 20 years," Kidman said. "He was still tinkering with movies he made decades ago. He was never finished. It was never perfect enough.”

18. By the time Eyes Wide Shut was released, a dozen years had passed since Stanley Kubrick's last directorial effort.

Eyes Wide Shut came out a full 12 years after Kubrick’s previous film, 1987's Full Metal Jacket.

19. Eyes Wide Shut topped the box office during its opening week.

The film earned $30,196,742 during its first week in release, which was enough to take the box office’s number one spot—making it Kubrick’s only film to do so.

20. Tom Cruise didn't like Dr. Harford.

One year after the film’s release, Cruise admitted that he “didn’t like playing Dr. Bill. I didn’t like him. It was unpleasant. But I would have absolutely kicked myself if I hadn’t done this.”

An earlier version of this article ran in 2015.

Top 50 Best-Selling Artists of All Time

Paul McCartney of The Beatles and Mick Jagger of The Rolling Stones sit opposite each other on a train at London's Euston Station.
Paul McCartney of The Beatles and Mick Jagger of The Rolling Stones sit opposite each other on a train at London's Euston Station.
Victor Blackman, Express/Getty Images

Who are America’s all-time favorite musicians and bands? When it comes to the best-selling artists of all time, The Beatles still rule—yes, even a half-century after their breakup. According to the Recording Industry Association of America (RIAA), these are the 50 best-selling artists of all time.

  1. The Beatles

Albums sold: 183 million

  1. Garth Brooks

Albums sold: 148 million

  1. Elvis Presley

    Elvis Presley is seen playing the guitar in his 1966 film, 'Spinout'
    Hulton Archive/Getty Images

Albums sold: 146.5 million

  1. Eagles

Albums sold: 120 million

  1. Led Zeppelin

Albums sold: 111.5 million

  1. Billy Joel

Albums sold: 84.5 million

  1. Michael Jackson

Albums sold: 84 million

  1. Elton John

    Elton John plays a concert in 2008.
    LENNART PREISS/AFP/Getty Images

Albums sold: 78.5 million

  1. Pink Floyd

Albums sold: 75 million

  1. AC/DC

Albums sold: 72 million

  1. George Strait

Albums sold: 69 million

  1. Barbra Streisand

    Barbra Streisand
    Terry Fincher, Express/Getty Images

Albums sold: 68.5 million

  1. The Rolling Stones

Albums sold: 66.5 million

  1. Aerosmith

Albums sold: 66.5 million

  1. Bruce Springsteen

Albums sold: 66.5 million

  1. Madonna

Albums sold: 64.5 million

  1. Mariah Carey

    Mariah Carey performs during the 2019 Billboard Music Awards at MGM Grand Garden Arena on May 1, 2019 in Las Vegas, Nevada
    Ethan Miller, Getty Images

Albums sold: 64 million

  1. Metallica

Albums sold: 63 million

  1. Whitney Houston

Albums sold: 58.5 million

  1. Van Halen

Albums sold: 56.5 million

  1. Fleetwood Mac

Albums sold: 54.5 million

  1. U2

    The Edge and Bono of the rock band U2 perform at Bridgestone Arena on May 26, 2018 in Nashville, Tennessee
    Jason Kempin, Getty Images

Albums sold: 52 million

  1. Celine Dion

Albums sold: 50 million

  1. Neil Diamond

Albums sold: 49.5 million

  1. Journey

Albums sold: 48 million

  1. Kenny G

    Kenny G performs onstage during the "Clive Davis: The Soundtrack of Our Lives" Premiere Concert during the 2017 Tribeca Film Festival at Radio City Music Hall
    Noam Galai, Getty Images for Tribeca Film Festival

Albums sold: 48 million

  1. Shania Twain

Albums sold: 48 million

  1. Kenny Rogers

Albums sold: 47.5 million

  1. Alabama

Albums sold: 46.5 million

  1. Eminem

    Eminem performs onstage during the 2018 iHeartRadio Music Awards which broadcasted live on TBS, TNT, and truTV at The Forum on March 11, 2018 in Inglewood, California
    Kevin Winter, Getty Images for iHeartMedia

Albums sold: 46 million

  1. Bob Seger & The Silver Bullet Band

Albums sold: 44.5 million

  1. Guns N’ Roses

Albums sold: 44.5 million

  1. Alan Jackson

Albums sold: 43.5 million

  1. Santana

Albums sold: 43.5 million

  1. Taylor Swift

    Taylor Swift performs onstage at 2019 iHeartRadio Wango Tango presented by The JUVÉDERM® Collection of Dermal Fillers at Dignity Health Sports Park on June 01, 2019
    Rich Fury, Getty Images for iHeartMedia

Albums sold: 43 million

  1. Reba McEntire

Albums sold: 41 million

  1. Eric Clapton

Albums sold: 40 million

  1. Chicago

Albums sold: 38.5 million

  1. Simon & Garfunkel

    Pop duo Simon and Garfunkel, comprising (L-R) singer, Art Garfunkel and singer-songwriter, Paul Simon, performing on ITV's 'Ready, Steady, Go!', July 8, 1966
    Hulton Archive/Getty Images

Albums sold: 38.5 million

  1. Foreigner

Albums sold: 38 million

  1. Rod Stewart

Albums sold: 38 million

  1. Tim McGraw

Albums sold: 37.5 million

  1. Backstreet Boys

Albums sold: 37 million

  1. 2 Pac

Albums sold: 36.5 million

  1. Bob Dylan

    Bob Dylan
    Evening Standard/Getty Images

Albums sold: 36 million

  1. Def Leppard

Albums sold: 35.5 million

  1. Queen

Albums sold: 35 million

  1. Dave Matthews Band

Albums sold: 34.5 million

  1. Britney Spears

    Britney Spears performs at the 102.7 KIIS FM's Jingle Ball 2016
    Christopher Polk, Getty Images for iHeartMedia

Albums sold: 34.5 million

  1. Bon Jovi

Albums sold: 34.5 million

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