The Strange Early Names of 11 Common Products

Andrew Burton, Getty Images
Andrew Burton, Getty Images

Branding is everything. It’s why we refer to most tissues as Kleenex even though we might be picking up a box of Puffs, and why we call a duplicate of something a Xerox even if it hasn’t come out of that company's copy machines.

Those two products may have gotten their name right on the first try, but not all companies are so lucky. Take a look at 11 popular brands that started out with far less effective labels.

1. KOOL-AID // FRUIT SMACK

A mother serves Kool-Aid to her daughter
iStock.com/stephanie phillips

In the 20th century, Edwin Perkins owned a successful family mail-order business. As with the Tupperware and Avon models, Perkins enlisted regional sales representatives to peddle his products, which ranged from home goods to food flavorings. One popular item was Fruit Smack, a highly concentrated juice that came in 4-ounce corked bottles and could be mixed with a pitcher of water. Owing to shipping hassles—the glass bottle would sometimes break or leak—Perkins came up with a powdered version. With the change from liquid to solid came a name change: Kool-Ade was introduced in six flavors (raspberry, cherry, grape, lemon, orange, and root beer) in 1928. The current spelling was introduced in 1934.

2. WATER BED // PLEASURE PIT

A man relaxes on a waterbed
WaterbedOutlet, YouTube

It’s easy to understand how a more luxurious bed was conceived at the height of the sexual revolution in the 1960s. San Francisco State University graduate student Charlie Hall created the water bed—a fluid-filled membrane that replaced a foam mattress—in a design class in 1968. Contrary to popular assumption, though, Hall wasn’t much of a hippie. He just wanted to make a more comfortable bed. The name he chose, however, was tawdry. Hall called it the "Pleasure Pit," but the subsequent knock-offs came to be known as "water beds." Even the more innocuous name was still paired with lurid advertising. One salesman told clients that the gyrating motion of the bed “creates the impression a third, warm body is participating.”

3. CHEERIOS // CHEERIOATS

A bowl of Cheerios sits on a table
iStock.com/RonOrmanJr

This breakfast table staple was introduced in 1941, after food science innovator Lester Borchardt developed a way to puff up oats into the familiar “O” shape. For the first four years, the cereal was called Cheerioats to emphasize its whole-grain origins, and manufacturer General Mills even shipped the toasted oats to servicemen using the slogan “He’s feeling his CheeriOats.” But Quaker Oats wasn’t having it. They believed they had the corner on “oats” in the processed-food market. Rather than engage in a lengthy legal struggle, General Mills shortened the name to Cheerios in 1945.

4. VASELINE // WONDER JELLY

A jar of Vaseline sits unopened
iStock.com/urbanbuzz

While visiting Titusville, Pennsylvania, in 1859, chemist Robert Chesebrough became intrigued by the fact that the petroleum oil drillers there smeared the jelly-like residue of the drilling process over their burned or irritated skin. Sensing he had the next great home care product, he spent years developing a patented purification process to sell the petroleum goop commercially. In 1870, the product debuted under the name Wonder Jelly. Chesebrough travelled around New York demonstrating the product’s effectiveness by burning his skin with an open flame or acid and then soothing it with his concoction. While this undoubtedly made a name for Chesebrough, it may not have had the same effect on his creation. He changed the name to Vaseline (reportedly combining the German word for water, wasser, and the Greek word for oil, oleon), and registered it in 1872.

5. PAC-MAN // PUCK-MAN

A 'Pac-Man' video game screen is shown
iStock.com/ilbusca

At the height of coin-operated arcade machine mania in 1980, Japanese video game manufacturer Namco dropped a bombshell release. Their Pac-Man, which let players control a sentient yellow circle that gobbled up power pellets and ghosts, was a national phenomenon. But in Japan, it was known by another name: Creator Toru Iwatani dubbed the game Puckman (or Puck-Man). Accounts vary as to why he chose this name, but it may have had something to do with his protagonist's puck-shaped appearance, or a reference to the Japanese word paku, meaning "chomp." When Namco prepared the game for an American release, however, marketers worried that some teenagers might change the P in Puck-Man to an F. They wisely opted for Pac-Man instead.

6. Q-TIPS // BABY GAYS

Q-Tips sit in a pile
iStock.com/Photology1971

After seeing his wife create a makeshift cotton swab by wrapping cotton balls around toothpicks to use on their baby, Leo Gerstenzang decided to mass-produce sterilized swabs. He formed the Leo Gerstenzang Infant Novelty Company in 1923 and named his leading product Baby Gays, presumably for the joy they would bring to children who weren’t being treated like pin cushions by toothpick-wielding mothers. In 1926, Gerstenzang altered the name to Q-Tips Baby Gays, and eventually just Q-Tips. The Q stands for quality.

7. BIG MAC // ARISTOCRAT

A Big Mac sits next to an order of McDonald's fries
Joe Raedle, Getty Images

The signature burger at McDonald’s was concocted by local franchisee Jim Delligatti, who arranged the two beef patties drenched in a secret sauce in Pittsburgh in 1967. While Delligatti developed a tasty burger, the early names for it—the Aristocrat and the Blue Ribbon Burger—proved unpopular among corporate brass. An advertising executive named Esther Rose came up with “Big Mac” on the way to a product meeting; a colleague rejected it, believing the menu’s McDouble meant they couldn’t use another “Mac” burger product, but was overruled. The Big Mac rolled out nationally in 1968. It’s remained a fixture of their menu ever since. (Rose, incidentally, received no royalties for naming the burger, but the company did give her a nice plaque.)

8. COTTON CANDY // FAIRY FLOSS

Three people hold up cotton candy in front of their faces
iStock.com/diatrezor

The staple of carnivals everywhere, sugar-saturated cotton candy was developed by the unlikeliest of creators—a dentist. William Morrison conspired with confectioner John C. Wharton to develop and patent an electronic machine that spun the fiber-textured candy in 1897. (Melted sugar is forced through tiny holes using centrifugal force, solidifying into narrow strands.) Morrison and Wharton shopped their confection at world fairs under the name “fairy floss.” It was another somewhat irresponsible dentist, Josef Lascaux, who gave it the name cotton candy in the 1920s (although it reportedly retains the "fairy" moniker in Australia).

9. EGGO WAFFLES // FROFFLES

Boxes of Eggo Waffles are seen in a grocery store
Andrew Burton, Getty Images

The Dorsa brothers—Frank, Anthony, and Sam—were an enterprising bunch. After coming up with a popular mayonnaise recipe in 1932—which they dubbed Eggo Mayonnaise after their egg-heavy ingredient list—the siblings turned their attention to waffle batter. When that became prohibitive to ship due to fear of spoilage, they created a dry mix, then decided to capitalize on the burgeoning frozen-food market by offering pre-cooked waffles they called Froffles (frozen waffles) beginning in 1953. The name didn’t stick, though: Consumers preferred the Eggo label, and so the brothers changed the name in 1955. In 1972, new Eggo owners Kellogg cemented the brand with the “Leggo my Eggo” ad campaign. “Unhand my Froffles” didn’t have the same ring to it.

10. FRISBEE // PLUTO PLATTER

A man throws a Frisbee at the camera
iStock.com/eyecrave

When the Wham-O novelty toy company introduced a flying plastic disc in the 1950s intended for tossing, it was dubbed the Pluto Platter in order to capitalize on the nation’s flying saucer hysteria. The name came from inventor Walter Frederick Morrison, who originally considered calling it the Whirlo-Way and the Flyin-Saucer. Within months, Wham-O decided to rename it the Frisbee, though there’s some debate over what exactly inspired the new title. One story has students of a New England college tossing pie tins around from the Frisbie Baking Company of Bridgeport, Connecticut; Wham-O president Richard Knerr said the name came from a comic strip called "Mr. Frisbie."

Either way, Morrison—who reaped royalties from Frisbee sales—thought the new moniker was a terrible choice. “I thought it was insane,” he told The New York Times in 2007.

11. SCRABBLE // CRISS CROSS WORDS

Scrabble tiles are scattered across the board
iStock.com/Juanmonino

The ubiquitous word game was invented by Alfred Mosher Butts, who was out of work during the Great Depression in 1933 and used his copious free time to work on his letter tiles. Through the product’s lengthy developmental stage in the 1930s and 1940s, Butts referred to it as Lexiko, It, and Criss Cross Words. It wasn’t until Butts teamed up with entrepreneur James Brunot that the two came up with the name Scrabble, which means to collect or hold on to something. They trademarked the title in 1948. By the early 1950s, the game was so popular that Butts and Brunot couldn't meet the demand even though they were producing 6000 sets a week.

The 10 Best Movies of 2018, According to Rotten Tomatoes

The Weinstein Company
The Weinstein Company

We're a few weeks into the new year, but it's not too late to catch up on the best movies of 2018. If you're looking for a place to start, why not check out the top 10 films most widely loved by critics last year, according to Rotten Tomatoes.

The list, reported by Cinema Blend, includes a mix of family flicks, action-packed blockbusters, and art house films. Marvel's Black Panther—which was a hit with both critics and moviegoers, and just became the first superhero movie to earn an Oscar nomination for Best Picture—tops the list as Rotten Tomatoes's best-reviewed movie of 2018 with a wide release. It's accompanied by two other superheroes movies: Incredibles 2 and Spider-Man: Into the Spiderverse (both of which earned Oscar nominations for Best Animated Film).

Last year proved that critics aren't prejudiced against sequels if they're well made, with Paddington 2 and Mission: Impossible - Fallout making the list along with the second Incredibles film. This list is limited to movies that had a wide release in 2018 (600 theaters or more), so some awards darlings like Netflix's Roma didn't make the cut. But there were a few indie hits that received wider showings and earned critical acclaim, including Bo Burnham's Eighth Grade and the Mister Rogers documentary Won't You Be My Neighbor?.

After checking out the full list below, you can start getting excited about the highly-anticipated films coming out in 2019.

1. Black Panther
2. Mission: Impossible - Fallout
3. BlacKkKlansman
4. Spider-Man: Into the Spider-Verse
5. A Star is Born
6. A Quiet Place
7. Paddington 2
8. Incredibles 2
9. Eighth Grade
10. Won't You Be My Neighbor

[h/t Cinema Blend]

11 Fascinating Facts About Sam Elliott

Christopher Polk, Getty Images For Critics' Choice Television Awards
Christopher Polk, Getty Images For Critics' Choice Television Awards

Hirsute. Rugged. Laconic. For more than four decades, actor Sam Elliott has practically trademarked the persona of a latter-day cowboy. When Patrick Swayze needed a mentor for his philosopher-bouncer in 1989’s Road House, producers called Elliott. When the Coen Brothers needed a wise baritone narrator for 1998’s The Big Lebowski, they cast Elliott. When Bradley Cooper needed a foil for his remake of A Star is Born, he wisely got Elliott, who just earned his first-ever Oscar nomination (for Best Supporting Actor) for the role.

Check out some facts we’ve wrangled up about the performer’s life, his time on the casting couch, and one strange coincidence involving Smokey Bear.

1. His dad didn't want him to become an actor.

Sam Elliott and Bradley Cooper in 'A Star Is Born' (2018)
WARNER BROS. ENTERTAINMENT INC. AND METRO-GOLDWYN-MAYER PICTURES INC.

Born in Sacramento in 1944, a 13-year-old Sam Elliott moved with his family to Oregon, where both he and his father pursued their love of the outdoors. (His dad worked for the U.S. Fish and Wildlife Service, in charge of “predatory and rodent control.”) While they bonded over nature, their relationship grew divisive when Elliott told his father he wanted to become an actor. They were never able to resolve the matter before his father died of a heart attack when Elliott was just 18. “He died thinking, 'Man, this kid is going to go down the wrong path,” Elliott said. "And I think on some levels that was either hard on me or made me more focused in my resolve to have a career.”

2. He played Evel Knievel in an unsold TV pilot.

After moving to Hollywood in the late 1960s, Elliott scored a small role in a big film: 1969’s Butch Cassidy and the Sundance Kid. (He’s glimpsed only fleetingly during a card game.) In 1974, he had the opportunity to be the featured star, portraying daredevil legend Evel Knievel in a CBS television pilot. The series never went into production but wound up airing as a one-off special that March. Elliott went on to guest star in several series, including Hawaii Five-0 and Gunsmoke, before landing a lead role in a feature, 1976’s Lifeguard.

3. He got himself in some hot water with a studio.

Lifeguard looked to be Elliott’s breakout role: It’s a tale of a man approaching middle age who wonders if being a first responder is what he wants to continue doing with his life. Paramount, the studio behind the film, marketed it differently—as a sun-soaked teenage melodrama. Elliott chafed at the ads and made his thoughts known. “The one sheet [poster] for that film was an animated piece, and it had me in a pair of Speedos and a big busted girl on either arm,” he told NPR in 2017. “And it said, 'Every girl's summer dream' over the top of it. And I was like, wow.” Elliott complained in press interviews, a move he speculated led to Paramount cooling their heels on hiring him again.

4. He was the voice of Smokey Bear.

Early in his career, Elliott was advised by people in the industry to hone his smooth drawl into something more in the leading-man mode. “They wanted me to speed up and enunciate,” he told The Saturday Evening Post earlier this year. “I went through trying to do that for a time, but I’m glad it didn’t work out.” Elliott’s voice become one of his hallmarks and was eventually put to use as the voice of forest fire mascot Smokey Bear in 2007.

The message hit home for Elliott, whose wife of nearly 35 years—actress Katharine Ross, who earned a Best Supporting Actress Oscar nomination for playing Elaine Robinson in The Graduate—saw her home burned down in 1978 after a camp fire spread. He and the spokesbear even share the exact same birthday: August 9, 1944.

5. He got propositioned. A lot.

Going from audition to audition early in his career, Elliott told syndicated columnist Rex Reed in 1980 that the proverbial casting couch was real. “You cannot believe the casting couch stories I could tell you, man,” he said. “The clichés are all true. I’ve had propositions from men and women, and I’ve turned them all down. It’s probably hurt me, but I’m the one who has to live with that guilt. My conscience is clear, even though my career is still not setting the world on fire.”

6. The Coen brothers kept him working just because they liked hearing him talk.


Universal Pictures Home Entertainment

Shooting 1998’s The Big Lebowski, Elliott has a climactic meeting of sorts with The Dude (Jeff Bridges), whose adventures he’s been narrating throughout the film. Shooting the scenes, Elliott was beginning to get exasperated at the Coen brothers's insistence he keep doing it. When they clocked 15 takes, Elliott insisted they tell him what they want. It turns out take six was perfect. They made him do it nine more times just because they liked watching him deliver his lines.

7. He's got a "big three" resume.

Elliott has dozens of acting roles to his credit, but he believes he’s best-known for just three roles: The Big Lebowski, Road House, and 1992’s Tombstone. “That’s the big three,” he told Vulture in 2015. “And it’s really because they repeat that sh*t all the time. None of them had great box office, and I wasn’t so good in any of them. You just can’t escape them. They keep showing up.”

8. He doesn't like social media.

Elliott is not one to broadcast his thoughts on Facebook or Twitter. In 2015, the actor told AARP Magazine that social media is of little interest to him. “Everywhere you look, people are looking at their hands,” he said. “In restaurants, it's like you're sitting in a patch of jack-o'-lanterns because everyone's face is lit up by their phone. Nobody's relating to each other.”

9. He doesn't really get the fascination with his mustache.

Sam Elliott, Garret Dillahunt, and Timothy Olyphant in 'Justified'
PRASHANT GUPTA, FX Networks

For most of his roles, Elliott sports a soup strainer of a mustache: Thick, plush, well-weathered. When he goes without—as in his turn as a villain on FX’s Justified—it can be a little disarming, in the same way Superman looks a little odd without his cape. But Elliott doesn’t quite understand the cult of hair around his facial style choices. “The whole mustache thing is a mystery to me,” he told Vanity Fair in 2017. “I’m working on this thing now, A Star is Born—somebody showed me on their cell phone one day that there was this contest online between me and [Tom] Selleck about who had the best mustache. It’s so bizarre.” (For the record, Elliott won't comment on who has the better lip warmer.)

10. He's an Oregon local.

Elliott and his wife spend a month out of the year near Eugene, Oregon. The sight of Elliott visiting hardware stores, restaurants, and other local haunts is common, and Elliott has become a beacon for people seeking a selfie with the actor. (He usually complies.) Eventually, Elliott hopes to move to Oregon full-time.

11. He's got a secret to staying grounded.

Elliott doesn’t appear to be too invested in the trappings of celebrity. “We stay out of town, and we don’t get in too deep,” he told Vulture in 2015. “We don’t believe all the sh*t in the rags. And we work hard. Katharine and I have a lot in common. We’ve got a 30-year-old daughter [Cleo] that we’re deeply in love with and still incredibly close to. Life’s good. We live in Malibu and have horses and dogs and cats and chickens. We shovel sh*t, man. That keeps you humble."

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