13 Secrets of Obituary Writers

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When Chicago Sun-Times obituary writer Maureen O’Donnell sits down to assess the lives of the recently departed, she feels less like a journalist and more like a historian. “I sometimes feel like I’m a frustrated history teacher,” she tells Mental Floss. “I get to teach a lesson every day and share it with readers.”

Unlike death notices, which only recite basic facts about the deceased, or funeral eulogies, which offer impassioned remembrances from loved ones, obituaries are a written memorial of a person’s legacy published for the world to see. Instead of dwelling on death they celebrate life, from the most recognizable celebrity to the quietest neighbor. They prove that almost everyone has a story to tell, and it’s sometimes only after a passing that people realize exactly how a person has left their mark in the world.

O’Donnell recalls a 2010 death notice for a Montana resident named Jim Cole, which mentioned his interest in photographing grizzly bears. Only after excavating details of his life did she realize Cole is the only person in North America to survive two grizzly attacks, 14 years apart. “They called him Grizzly Jim,” she says. “He wore an eyepatch because the second attack left him without an eye.” (Cole died of natural, not wildlife-related, causes at age 60.)

For more on how obituary writers approach the delicate art of human posterity, we asked several of them—including O’Donnell—to tell us about their work. Here’s what they had to say about a life spent covering death.

1. THEY LOOK FOR THE “ROSEBUD” MOMENT.

John Pope, who writes for the Times-Picayune in New Orleans and assembled a book of obituaries, Getting Off at Elysian Fields, says that the goal of his work is to discover the “Rosebud” moment of an individual’s life. (That's a reference to the 1941 film Citizen Kane, and the desire of a reporter to define the mysterious dying word uttered by wealthy business magnate Kane.) “I look for ‘Rosebud,’ what makes a person tick,” he says. “When you talk to relatives, they talk about how he loved family, how he loved life, but you need to keep going and dig deeper.”

In 2009, Pope was tasked with profiling William Terral, a beloved pediatrician and gardening hobbyist. While the former was a noble career, Pope found his real jewel in the fact that Terral was once so struck by the bag of plasma separated from his blood during a medical procedure that he took it home, hung it from an IV hook, and pumped the liquid into the ground to see if it would help his garden grow. “His hibiscus flourished,” Pope says. So did his obituary.

2. IT’S ACTUALLY A PRETTY UPLIFTING JOB.

The stereotype of obituary writers toiling under the shadow of death, constantly aware of the fragile nature of life, isn’t exactly accurate. According to Pope, some family members have such fond memories of the deceased that talking to them can provoke a lot of amusement. “With Edward ‘Bud Rip’ Ripoll, a saloonkeeper, I had to ask his daughter to stop because I was laughing so hard and the stories were so good,” he says. (Ripoll was a Budweiser fan, and his urn was inscribed with the dedication, “This Bud’s for you.”)

O’Donnell describes it as “uplifting” work. “You’re frequently writing about people who made a difference in the world, large or small. The end of life is always sorrowful, but with someone like Mary White, who lived to be 93 and started the La Leche League [to normalize public breastfeeding] in her living room that now has tens of millions of members across the globe, that’s inspiring.”

3. THEY SOMETIMES KNOW WHEN DEATH IS IMMINENT.

Yellow flowers sit on top of a coffin
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Obituary writers have all kinds of information channels when it comes to mortality. Funeral homes may call to notify them; death notices in their paper or in another might provide a clue that a lesser-known person’s life is worth investigating further. Or they may simply be tipped off that the end is near. “For Barbara Harris, who was a founding member of Second City, one of my co-workers heard she was ill,” O’Donnell says. “I was able to prepare the obituary in advance, so when the time came, there was something comprehensive for readers available.”

Other times, that information can be a little off. When an editor was sure a prominent celebrity was going to die, Pope was told to prepare a lengthy obituary. “It was Paul Prudhomme, a chef who a line editor was convinced was going to launch to glory at any moment," Pope says. “He died 27 years later.”

4. THEY NEED TO BE READY FOR AN EMOTIONAL DELUGE.

Mike Bodine, who writes for the Sheet in Mammoth Lakes, California, says that an obituary writer will often be the first person a relative of the deceased has spoken to in depth about a loved one’s passing. “They can be really distraught,” he says. “It’s a matter of waiting it out while people just let their heart out. You can’t always use what they’re saying, but just listening and being patient can help open people up. It can feel a little bit like handling the body itself. You don’t want to push people.”

5. THEY CAN GET CAUGHT UP IN FAMILY SQUABBLES.

Phoning family members to collect memories of the recently deceased can be a sobering experience. Bodine says that children of the deceased can sometimes try to use an obituary to vent about personal vendettas. “When someone has passed and a lot of money and kids are involved, it can turn into animosity,” he says. “Someone will say a sibling is screwing them over on money. It’s just distortion you have to wade through.”

6. FAMILIES CAN GET UPSET AT THEM.

While an obituary writer’s job is to celebrate life, that doesn't mean they exclude the less-flattering components. When he was writing about a local politician, Pope discovered that he had once been to prison for misappropriating campaign funds. When he mentioned that in the obituary, the man’s daughter phoned in an uproar. “She asked why we were doing that. I told her it was because it was the truth.”

O’Donnell has had similar experiences. “Unfortunately, in Chicago, a lot of politicians have been investigated and convicted of corruption," she says. "It gets reported at the time it happened and readers would have known about it. It would be a disingenuous, fraud obituary if you didn’t include it.”

7. OTHER TIMES, PEOPLE LIE.

Family members may also omit certain facts. Because obituaries are perceived as the last word on many people, relatives and friends sometimes lean into the idea it should be a hagiography. “With [socialite] Mickey Easterling, no one was going to tell me her age,” Pope says. “I had to cite public records, which I’ve never had to do before.” On another occasion, the deceased’s loved ones refused to inform Pope that a suicide had occurred. He found out the truth months later, after listing the cause of death as “undetermined” in the obituary.

8. IT’S BETTER TO DIE ON CERTAIN DAYS THAN OTHERS.

A death certificate sits on top of a table
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If you want a well-read obituary, try to die on a Friday. According to Pope, people who expire that day of the week are more likely to be targeted for inclusion in the Sunday edition of the paper, which affords more space and more time for the obituary writer to do a thorough job. “Dying on a Friday will get you more play on a Sunday,” he says. Holidays are also ill-advised times to make an exit, as reporters with dedicated beats (politics, movies, sports) aren’t usually around to assist in reporting notable deaths in those fields, and readership is down.

While you'd think the dying and their associates would have more pressing issues, sometimes they prioritize that recognition: In 1936, King George V's physician injected the monarch with enough morphine and cocaine to hasten his death in time for the next morning's papers, rather than the less-desirable evening editions.

9. PEOPLE CAN BE A LITTLE NERVOUS AROUND THEM.

When an obituary writer becomes well-known in the community, their very presence can portend bad news. If Pope needs to phone someone for any reason other than someone’s passing, he’ll sometimes begin the call by saying, “It’s Pope. No one died.”

That slight unease can work both ways. Once, Pope walked into a social gathering where three people whose obituaries he had already written and banked for future use were standing. “I just kind of stopped,” he says.

10. THEY GET INVITED TO FUNERALS.

Obituaries are often treasured by families who appreciate how a writer has summarized and memorialized the deceased. Sometimes, that gratitude can extend to invitations to come to the funeral. “That happens with some frequency,” O’Donnell says. “I went to the services for a rock concert roadie, who I didn’t know, but he worked a lot of rock concerts I went to the in 1970s. I met a lot of people there who went to the same concerts.”

Other times, they’ll be dispatched to cover the funeral for the purposes of writing a piece. “I went to Al Copeland’s funeral, the founder of Popeyes Chicken,” Pope says. “There were 24 white Bentleys, a horse-drawn hearse, and a band playing ‘My Way.’” The solemn music continued until the procession reached the grave, at which point they broke into “Love That Chicken From Popeyes.”

11. CERTAIN PHRASES CAN ANNOY THEM.

Work the death beat long enough and certain recurring phrases begin to wear on a writer’s patience. Pope dislikes using the term the late to precede a decedent’s name. “What’s the point?” he says. “Can we get over that?” He also dislikes funeral service because “it’s redundant,” and avoids using “natural causes” as the reason for a death whenever possible, because it's non-specific. "Always get the cause of death," he says.

12. SOME PEOPLE USE OBITS TO TAKE REVENGE.

A highlighter is run over the word 'revenge'
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O’Donnell says she's struck by the more contemporary practice of “revenge” obituaries, which are penned by family members and tend to criticize their departed relative for allegations relating to abuse or other personal reasons that have prompted a vendetta. Pope recalls a time when a widow sent in a death notice to his paper claiming her late husband’s law firm had sent him to an early grave. “We spent a day with lawyers de-fanging it,” he says.

13. THEY HAVE THEIR OWN AWARDS SHOW CALLED “THE GRIMMYS.”

Acting as a kind of unofficial trade organization, the Society of Professional Obituary Writers invites devotees of the dead to exchange information on their work and attend functions like ObitCon. Each year, awards—known as the Grimmys—are awarded for best long- and short-form obituaries, as well as for lifetime achievement. The trophy resembles a tombstone. “I was nominated last year,” Pope says.

12 Secrets of Dollar Store Employees

A dollar store in Brooklyn
A dollar store in Brooklyn
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Discount retailers have probably been around as long as commerce itself, but it wasn't until the 1950s that a string of stores began popping up in the South that shared a common element: Everything they sold was dirt-cheap. In recent years, the country has experienced a wave of frugal storefronts selling everything from stationary to seafood. Stores like Dollar Tree, Family Dollar, Dollar General, and a rash of independently owned stores catering to the budget-conscious now outnumber Starbucks and McDonald's in the U.S.

To get a better sense of the activity that surrounds these wallet-friendly outlets, Mental Floss spoke to three employees of Dollar Tree. Here’s what they had to say about stocking their shelves, fanatical customers, and why they spend so much time filling up balloons.

1. Paper goods are the best deal in stores.

You can find practically anything at dollar stores, including frozen food (more on that in a moment), toys, and cleaning products. Assortments can vary widely by store and by franchise, but according to Brenda, the store manager of a Dollar Tree in the Midwest, customers get the best deal sticking with paper products. At least, that's what employees buy most frequently. “The items that my employees and I purchase at Dollar Tree for value would definitely be toilet paper, paper towels, birthday cards, candy, balloons, plastic ware, paper plates, envelopes, stationary products, and the daily newspaper,” she says. At her store, toilet paper and the local newspaper are the top sellers. While the former is a pretty obvious necessity, newspapers at her location are typically cheaper than in other stores; the Sunday edition in particular is up to two or three dollars cheaper. (Like a lot of their inventory, the chain likely gets a tremendous discount for buying the papers in bulk.)

2. They know you won't be in the store for too long.

The exterior of a Dollar Tree store is shown from a low angle
Joe Raedle, Getty Images

Dollar stores typically have little signage, few frills, and a small real estate footprint (Dollar General's is around 7300 square feet, or one-tenth the size of a Walmart). But having limited space with easily accessible items is by design—the average shopping trip for a Dollar General store is just 10 minutes. “Planning the store around fast trips is one good way to improve the fast experience many customers are looking for, while also keeping sales high by allowing customers to see many products,” says Hank, an assistant Dollar Tree store manager in Canada. Customers “tend to want to get in and out fast. They are often busy and have other plans for the day and don't want to spend too much time wandering the store.”

3. They want customers to feel like they’re on a treasure hunt.

According to Moody’s, an earnings and credit analysis firm, Dollar General rotates its inventory on a regular basis to make customers feel like they need to buy items now in case they’re not around later—perpetuating what it calls a "treasure hunt" feel. That helps the stores compete with online retailers like Amazon, which typically maintains stock of popular products and may not provoke the same sense of urgency in buyers.

Dollar Tree’s approach is slightly different. While new inventory does arrive from suppliers, it’s not as frequently. “When we are doing the truck we get really excited when we see a new product,” Brenda says. “We only see maybe 10 to 15 new things per week out of 1500 items that are coming off of the truck, so when we get something new we immediately cut open the box and examine it.”

4. They catch a lot of shoplifters.

You can walk out of dollar stores with an armful of goods for $20, $10, or less, but that still doesn’t deter people from swiping even the cheapest targets. “The shoplifting is ridiculously rampant,” Brenda says. “We catch someone just about every day.”

Oddly enough, the price may help facilitate the theft. “The thing with the low prices is that there is no real deterrent from people stealing since none of the products have any security around them," Brenda says.

5. They recommend you skip the steak.

A steak sits on a grill
A steak purchased somewhere other than a dollar store.
iStock.com/NightAndDayImages

Shopping for frozen foods at the discount chains can be hit or miss. Some items might be OK: “I’ve had the little pie slices, the sausage and pancake bites, and the Cinnabon bites are amazing,” Brenda says. “The frozen dinners are good as well. People also love the frozen vegetables and fruit.”

But when it comes to unprocessed food, like meat or seafood, you should probably consider a visit to the local grocer instead. “I don’t eat any of the frozen fish or rib eyes because I don’t trust frozen seafood or meat that costs a dollar,” she says.

Nate, a Dollar Tree manager in Minnesota, agrees. “I would never buy the steak,” he says. “I’ve heard from more than one person that it doesn’t cook [well] and it feels like rubber.” In 2016, television affiliate WCPO in Cincinnati attempted a taste test, serving up the four-ounce $1 ribeye along with a butcher's and supermarket cut to some area firefighters. Among the responses: "I guess it was meat" and "It's not terrible."

6. Other stores use them to stock up.

When most everything is a dollar, it’s easy to see why discount chains find themselves acting as a warehouse for local small businesses. Hank says that he’s observed independent proprietors coming in to stock up on items. “There is one man who runs a convenience store and buys boxes of chocolate bars and bottles of soda,” he says. “We also get plenty of event organizers buying supplies in bulk, sometimes hundreds of items at a time.”

7. They dread the sight of Hot Wheels toy cars.

A Hot Wheels toy car is pictured
iStock.com/CTRPhotos

While many toys at dollar store locations are of suspect quality, there’s at least one bit of inventory that causes a lot of excitement in aisles. “We get a lot of the infamous 'Hot Wheels Hunters,'” Nate says, referring to collectors of the popular die-cast toy car line from Mattel. “I guess they scour the internet and find out when stores are getting shipments. I’ve had people show up a day after my 2000-piece truck [arrives] and demand I go find the one box of Hot Wheels I got so they can be the first to buy them.”

If they’re polite, Nate will try to accommodate them. Some of the nicer Hot Wheels fans even deputize themselves as de facto employees. “The one guy that is a frequent visitor will take the boxes I have and stock them neatly on the shelves while he looks for what he wants," Nate says.

8. They sell pregnancy tests. And they’re reliable.

A home pregnancy test shows a positive result
iStock.com/nazdravie

If you’re wary of the accuracy of a home pregnancy test kit that costs $1, well, you probably should be. But according to Nate, his store stocks a reliable brand. “The pregnancy tests we sell are the same ones used in most hospitals,” he says. Most all pregnancy tests detect a hormone called human chorionic gonadotropin, or hCG, which is produced during pregnancy. More expensive tests can detect lower levels earlier in a pregnancy, while cheaper tests—like the ones in dollar stores—might not register a positive until a woman is a little further along.

But they're still effective. And according to Brenda and Nate, they're also among the most-stolen items in their stores.

9. Balloons keep them aloft.

Most Dollar Tree and many other dollar store locations have a counter devoted to mylar balloons intended for birthday parties and other events. That’s because the low cost and easy storage of the un-inflated balloons makes them a very profitable endeavor. “Balloons do a ton of business for Dollar Tree,” Brenda says. “A ton. Especially for big events.”

In a given week, her store might sell 150 to 200 balloons: “If you think about it, every day is someone’s birthday, baby shower, graduation, or anniversary.”

10. They might warn you away from a bad deal.

Shoppers browse the aisles of a dollar store
Spencer Platt, Getty Images

If you’re on the fence about whether or not a dollar purchase is worthwhile, you can always ask an employee. They might tell you if it’s worth the cash. “I know that the quality of our products is not always the best and I obviously am not going to constantly bring this up to customers, but I am not afraid to give them a bit of heads up when I know a certain item is especially poor, or could be found much cheaper at a competitor,” Hank says. “I know that the company will survive without those couple sales, and I prefer to make customers happy over adding a few more dollars to the wallet of the company.”

11. The store manager is often overworked.

Dollar Tree, Dollar General, and other chains have come under fire in recent years for tasking store managers with a lot of responsibility in order to keep the costs of staffing low. According to Nate, that checks out. “In my district they are trial-running having the stores unload the semi-trucks instead of the drivers," he says. "But they won’t give us the hours to add an extra guy, which means I’m the manager on duty while being in the back of a semi throwing 1800 cases."

12. They can’t keep Donald Duck on the shelves.

Bottles of Donald Duck orange juice line a store shelf
Ted Eytan, Flickr // CC BY-SA 2.0

In stores filled with a lot of unfamiliar brands, customers like to see one recognizable face: Donald Duck’s. The Disney character is front and center on Dollar Tree’s orange juice, and his smiling bill is one of the most popular items in the stores. (The drink is produced by Citrus World, which owns the Florida’s Natural label and licenses the Donald imagery and name from Disney.) “The Donald Duck orange juice is our third most-sold item,” Brenda says. “To be honest, I’m not sure why it’s so popular. A lot of people stop at our store on the way to work or wherever, so it’s kind of a quick pick-up.”

11 Secrets of Hollywood Science Advisors

AMC
AMC

The work of a Hollywood science advisor can be hard to spot. Rather than shoving science in the audience’s faces, it’s their job to make the world of a movie or TV show feel believable, from the physics of fight scenes to the theories that characters scrawl on the blackboard.

Science advisors are usually regular scientists working in fields like physics, astronomy, and chemistry; the main thing that often sets them apart from their peers is a passion for film and TV. Whether they're meeting with actors, checking equations, or shaping plot points, here are some of the ways they contribute to your favorite pieces of pop culture.

1. Science advisors are usually volunteers.

Most of the Hollywood science advisors that Mental Floss spoke to were doing the work pro bono. Donna Nelson, a chemist at the University of Oklahoma, learned that Breaking Bad was looking for a science advisor while reading an interview with the show’s creator, Vince Gilligan. According to him, the series was in need of guidance from a real scientist, but there wasn’t enough room in the budget to hire one. So Nelson volunteered to lend her knowledge.

That was in Season 1, and over the next several years Breaking Bad exploded into a massive success. But even as the budget grew, Nelson never once accepted a paycheck for her advising work. “I was a volunteer from beginning to end,” she tells Mental Floss. “I was delighted to do it because my goal was to help the scientific community.”

The same usually holds true even when the advisors contributing their expertise to a high-budget Hollywood blockbuster. James Kakalios, a physicist at the University of Minnesota and science advisor on such films as Watchmen (2009) and The Amazing Spider-Man (2012), tells Mental Floss, “All the consulting that I've done has been volunteering.”

2. Geeking out gets them noticed.

Before she became advisor on the TV show 12 Monkeys, Sophia Gad-Nasr, an astroparticle physicist at UC Irvine, was just a regular viewer talking about the episodes on social media. "I really liked it and I tweeted about it, so the showrunner reached out to me and let me know they were in need of a science advisor," she says.

Meanwhile, Kakalios was a comic book fan who had literally written the book on the physics of superheroes before he was asked to work on the Watchmen movie. "[Warner Bros.] contacted me and said 'We're making a movie about a comic book. Have you ever heard of this graphic novel called Watchmen?' And if you're into comic books, it's like saying 'Have you ever heard of this movie called Citizen Kane'?" he says. "So when I was done vibrating like a gong, I said 'Yes, I've heard of Watchmen.'"

3. They're sworn to secrecy.

Sean Carroll, a theoretical physicist at the California Institute of Technology, did some consulting on the upcoming movie Avengers 4—the entire plot of which has been kept tightly under wraps. He says, “I know things about that I’m not allowed to tell anybody. And they do make sure that you understand that.”

For 12 Monkeys, Gad-Nasr was hired to help introduce the Hartle-Hawking state—physicists Stephen Hawking and James Hartle's theory that prior to the Big Bang there was only space and no time—into the show. Her work ended up being one of the biggest spoilers of the series. “[In 12 Monkeys] you keep getting hints about this 'red forest,' and that red forest was actually the Hartle-Hawking state I worked on. I had to sign an NDA.”

4. They need to be on-call 24/7.

Scientists who sign on to advise a TV show shouldn’t expect normal working hours. The makers of the show might reach out to them whenever a science question comes up during filming, which can be any time of day or night. While working on Breaking Bad, Nelson knew that being able to answer emails quickly was crucial. “I tried to put myself in [the filmmakers’] place and thought of them being on set, and you know they’re not going to hold up filming for a science advisor,” she says. “They’re very busy … so if they don’t get an answer it will be easy for them to write the science out.”

5. They sometimes meet directly with actors.

A science advisor mainly works with writers, producers, and directors, but occasionally they'll meet with members of the cast. While consulting on Watchmen, Kakalios chatted with actor Billy Crudup to help develop his character, Dr. Manhattan, who’s a nuclear physicist. "We were talking about [Dr. Manhattan's] attitudes of being cut-off from humanity and I was talking to him about how as a director of graduate studies I often saw students get overwhelmed by graduate school," he says. "They can kind of shut down but the one thing they focused on exclusively is their work—it's the one thing they have control over. Later on he said he thought that was helpful."

6. They help make fictional scientists feel human.

The makers of Breaking Bad often asked Nelson what a chemist might do in certain situations, from the words they use to the way they interact with their students and peers. One of her insights into the psychology of Walter White became a major plot point in the series. “They asked, ‘If there was a person who was working alongside another person and one man would go on to be a Nobel Prize winner and the other would go on to become a high school teacher, what is something that could happen to make them take different paths?’ And I said, ‘Is there a young woman involved? Have the successful one take the girlfriend away from the other one and that would devastate him.’ And that’s exactly what they did.”

7. If you want to spot a science advisor’s work, check the blackboard.

One of the most common tasks science advisors are given is something most viewers never notice. If a movie or TV show contains a scene with a professor (or scientist, mathematician, etc.) in front of a blackboard, it’s the science advisor's job to make sure that whatever equations are behind him or her make sense.

“I spent three days on the set of the TV show Bones because they had a long set of sequences with writing on blackboards,” Carroll says. The character writing on the chalkboard in that episode was also a theoretical physicist, and Carroll was responsible for making sure the work was accurate.

Gad-Nasr was also called to set to double-check the math she had come up with for 12 Monkeys. “It wasn’t me who wrote it on the blackboard, but I just came by to make sure everything was cool.”

A blackboard full of nonsense can also be a sign of a film or TV show that doesn’t have a science advisor. Before signing onto Breaking Bad, Nelson noticed some bogus equations on the board in Walter White’s classroom in early episodes. “There were parts that weren’t accurate and I would have stepped up and said something,” she says. But she was able to make up for it later on when the makers of the show asked her to draw some alkene structures to feature on a blackboard. “A person who’s not paying attention might not see that, but a student who’s just had alkene as an undergrad in class or as a high school student taking organic chemistry—they may feel great to be able to look at the correct structures and not see something different from what they learned in class.”

8. Their advice can lead to rewrites ...

Much of a science advisor’s work boils down to small changes in the dialogue, but occasionally their input leads to more significant cuts. When working on Thor (2011), Carroll advised against one scene that depicted a character pushing another off a disc-shaped planet. “The problem is there’s no gravitational pull to pull you off the edge of the planet,” he says. “So scientifically that doesn’t quite make sense.” (On a disc-shaped planet, gravity would actually be working to pull you back to the center.)

9. ... But they usually try to keep changes minimal.

A scientist and director may disagree over the intricacies of superhero physics, but at the end of the day, a science advisor trusts that the filmmaker knows what’s best for their movie. When looking over scripts, Nelson says she made it her mission to keep the dialogue as intact as possible. “The [writers] knew how to write a successful script and I didn’t, so the number one thing I did not do was rewrite the page. So if there’s an incorrect word that’s a three-syllable word that starts with P, I would try to correct the sentence by substituting a different three-syllable word that started with P, because they in their writing might have a certain cadence in the sentence or alliteration or something like that that other people might miss, and I would always try not to destroy any of that.”

10. Their suggestions don’t always make it in.

No matter how much a filmmaker appreciates a science advisor’s input, they rarely choose science over story. “Very few movies or TV shows in the science fiction world try to be 100 percent accurate,” Carroll says. "Really they’re trying to tell a good story more than anything else.”

Nelson experienced this first-hand when she was asked for her opinion on one of the most famous examples of inaccurate science in Breaking Bad: Walt’s blue meth. “Vince [Gilligan] came and asked me, ‘What do you think about making the meth blue?’” she recalls. “And I said I wouldn’t do it, because meth is not blue, it’s white. He said ‘Isn’t there any reason why it might be blue under some circumstances?’ I said no, it will always be white. And as you know, they went ahead and made it blue because it was necessary for them to have a trademark for his meth. It was a plot device.”

11. More filmmakers are using them.

When the makers of Breaking Bad first brought Nelson on as a science advisor in 2008, hiring her was a bit of an experiment. "When I first started working, I was told in so many words that there was a rumor in Hollywood that you couldn’t have a hit show with a science advisor," she says. Today, working with a scientist is standard even in movies and TV shows with minimal scientific themes. Part of the job's growing prevalence can be credited to the Science and Entertainment Exchange, a program that connects entertainment industry professionals to scientists.

Another explanation is that today's media consumers hold filmmakers to higher standards. "I think there’s an increasing sophistication among the audience and you can’t just have any old thing happen," Carroll says. "We live in a generation post Cosmos and Brief History of Time where there are a lot of moviegoers who are very smart about what is plausible, and they want their plots to make sense."

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