The Cruel (But Effective) Agony of the Kars4Kids Jingle

Kars4Kids, YouTube
Kars4Kids, YouTube

It can happen suddenly and without warning. Driving in your vehicle, a commercial break comes on. In addition to the standard pleas to use a specific laundry detergent or contemplate debt consolidation, the voice of a preadolescent, out-of-tune child materializes. Your grip on the steering wheel gets tighter. The child begins to warble:

1-877-Kars-4-Kids, K-A-R-S Kars for Kids, 1-EIGHT-SEVEN-SEVEN-Kars-4-Kids, Donate Your Car Today …

An adult breaks in to repeat the lyrics. The two begin to sing in unison:

1-877-Kars-4-Kids, K-A-R-S Kaaaaars for Kiiiids…Donate Your Car Today!

In roughly a minute, it’s over. You go on with your day. But the song’s repetitive melody sticks to your brain like sap. You hear it when preparing dinner. While brushing your teeth. As you put your head on the pillow. When it's finally worked its way out of your brain and you've started to forget, it reappears.

The song is engineered to be obnoxious. And its producers wouldn't have it any other way.

 
 

Since 1999, an untold number of Americans have found themselves reduced to mewling heaps of distress following exposure to the Kars4Kids jingle. The 501(c) nonprofit organization based in Lakewood, New Jersey, spends up to $17 million annually making sure this earwig of a commercial is played across the country. While the purpose is not expressly to annoy you, the fact that the song is irritating is what makes it memorable. And successful. And more than a little controversial.

Kars4Kids began in 1995 as a way to capitalize on the trend of automotive owners donating their unwanted cars in exchange for a tax deduction. Owners who donate their vehicles are able to get an IRS write-off—though typically for only a percentage of the current value—if they declare it a charitable donation. Kars4Kids arranges for the vehicle to be towed away and sold at auction, with proceeds going to afterschool and summer programs for students.

According to the organization, business was slow until one of their volunteers had an idea to craft a commercial song. The melody was purchased from a singer and songwriter named Country Yossi, and Kars4Kids enlisted a child to perform it at an in-house recording session. It debuted in the New York market in 1999, and spread like the plague to the West Coast by 2005 and nationally by 2007.

Aside from Yossi, however, the company has repeatedly declined to identify anyone else involved with creating the song. The reason? Death threats. The tune has apparently enraged people to the point of contemplating murder. Speaking to SanFranciscoGate.com in 2016, music cognition expert Elizabeth Hellmuth Margulis said that the combination of repetitive structure and the overly simplistic message was engineered to grate the listener's nerves.

“This simple melodic line is also probably responsible for some of the annoyance,” she said. “These kinds of three and four note lines are often the ones specially crafted for kids learning how to play instruments ... It probably conjures up associations of painful practice sessions.”

 
 

The line between irritating and memorable is often blurry. Kars4Kids has repeatedly pointed to the song as being effective in driving telephone traffic to their number. When they debuted a television commercial in 2014—complete with lip-syncing kids who subsequently got bullied for their participation in the spot—donations went up by 50 percent. To date, the company has received 450,000 cars. In 2017, contributions totaled $39 million.

Surprisingly, people have reserved animosity for something other than the commercial. In 2017, Minnesota's attorney general chastised Kars4Kids for not making it clear to donors that many of the children who benefit from the fundraising are located in the northeast: Kids in Minnesota received just $12,000 of the $3 million raised in that state. Other times, the organization has been criticized for leaving information out of their solicitations. In 2009, both Pennsylvania and Oregon fined the charity for failing to disclose a religious affiliation. (Most of the funds raised go toward Orthodox Jewish groups.) Oregon’s Department of Justice said that Kars4Kids needed to disclose such information in its ads.

Those speed bumps aside, the jingle shows no signs of leaving the airwaves any time soon. Rather than run from the negative response, Kars4Kids marinates in it, sharing hateful diatribes from others on social media.

“Newer people join the [media] team and when they are first exposed to the level of hatred on Twitter they'll be like, 'Are you sure you think this is a good idea that we should keep on playing this?,'" Wendy Kirwan, Kars4Kids’s director of public relations, told Billboard in 2016. “And we've looked at that time and again, and we've come to the conclusion that it's definitely worth sticking with.”

The Massive Elvis Festival That Rocks One Tiny Australian Town Every January

Ian Waldie/Getty Images
Ian Waldie/Getty Images

For one weekend each the year, Elvis Presley is alive and well in Parkes, Australia. The tiny town hosts the Parkes Elvis Festival during the second weekend of every January to mark the music legend's birthday on January 8. In 2019, the event attracted a record 27,000 guests to the showground—more than twice Parkes's usual population of 11,400, Smithsonian reports.

Elvis fans Bob and Anne Steel held the first-ever festival in 1993 at their restaurant, Gracelands. On top of being an excuse to throw a birthday party for their favorite celebrity, they set up the festival to draw tourists to Parkes during the region's brutally hot off-season. (During a record heat wave in January 2017, Parkes experienced a high temperature of 114.6°F.)

While the first festival lasted one night and had an attendance of just a few hundred people, it has since grown into a five-day affair with an international reputation. Visitors come from around the world to celebrate the music, fashion, and dance moves of The King. It's a large enough event that festival-goers have the option to travel to Parkes from Sydney via special trains dubbed the Blue Suede Express and the Elvis Express. On board, they're treated to the company of Elvis impersonators and performances by Elvis tribute artists for the six-hour journey.

Guests who made it to this year's Elvis Festival from January 9 to 13 took part in ukulele lessons, Elvis-themed bingo, "Elvis the Pelvis" dance sessions, and a Q&A with Elvis impersonators. This year's Northparkes Mines Street Parade, one of the festival's main events, included more than 180 floats, vintage vehicles, bands, and walking processions paying homage to the icon.

Competitions are usually a big part of the festival, with both Elvis Presley and Miss Priscilla look-alikes facing off on stage. This year, the "Ultimate Elvis Tribute Artist' crown went to 22-year-old Brody Finlay, the youngest winner in the event's history.

Each year, the Elvis Presley festival returns to Parkes with a new theme, giving Elvis fans an incentive to keep coming back. This year, the theme "All Shook Up" celebrated the 1950s era. In 2020, festival organizers are preparing to celebrate the 1966 Elvis comedy Frankie and Johnny.

Can't make it to Australia? Grab a bite of Elvis at one of these American eateries inspired by The King.

[h/t Smithsonian]

12 Larger-Than-Life Facts About Carol Channing

Carol Channing circa 1970.
Carol Channing circa 1970.
John Downing/Express/Getty Images

Legendary Broadway star Carol Channing died January 15, 2019, just two weeks shy of her 98th birthday. Her long, storied career includes her hit Broadway shows Gentlemen Prefer Blondes and Hello, Dolly!, and her lovably wacky roles in Thoroughly Modern Millie and Alice in Wonderland. Her 70+ year entertainment presence has garnered a Tony (plus two honorary ones), a Golden Globe, and an Academy Award nomination.

1. AS A YOUNG GIRL IN SAN FRANCISCO, CHANNING FELL IN LOVE WITH THE THEATER.

Carol Channing in her 'Hello, Dolly!' costume in 1979.
Carol Channing in her 'Hello, Dolly!' costume in 1979.
Monti Spry/Central Press/Hulton Archive/Getty Images

Born in Seattle on January 31, 1921, Channing moved with her family to San Francisco shortly after birth. Her father worked as editor-in-chief of several Christian Science newspapers, and as a young child, she accompanied her mother to the Curran Theatre to help distribute these newspapers backstage. Channing recalled a powerful feeling that overcame her as she felt the theater was a sacred place. "I stood there and realized—I'll never forget it because it came over me so strongly—that this is a temple," she told The Austin Chronicle in 2005. "This is a cathedral. … This is for people who have gotten a glimpse of creation and all they do is recreate it. I stood there and wanted to kiss the floorboards." She used her weekly allowance of 50 cents to buy tickets to see live theater in San Francisco.

2. HER FIRST BIG STARRING BROADWAY ROLE WAS IN GENTLEMEN PREFER BLONDES.

In 1949, Channing landed her first lead role in a Broadway musical, playing Lorelei Lee in Gentlemen Prefer Blondes. "Bye Bye Baby" and "Diamonds Are a Girl's Best Friend" became the most well-known songs from the show, though Channing often performed another of her character's big numbers, "I'm Just a Little Girl from Little Rock," throughout the years. The part made her a star. In the 1953 film adaptation, Marilyn Monroe played Lorelei Lee, a role that also cemented her celebrity status.

3. SHE PERFORMED HELLO, DOLLY! MORE THAN 5000 TIMES.

In January 1964, Channing originated the role of matchmaker and general busybody Dolly Gallagher Levi in the Broadway musical Hello, Dolly! The show was a huge success, and Channing later starred in Broadway revivals and in touring productions, performing the musical more than 5000 times. Even if she was sick, she almost always chose to go on stage, feeling healed by the audience’s positive energy.

4. CHANNING WAS INCREDIBLY BITTER WHEN BARBRA STREISAND WAS CAST AS DOLLY IN THE FILM VERSION.

Streisand's performance on Broadway as Fanny Brice in Funny Girl is legendary, but one musical swept the 1964 Tony Awards, and that was Hello, Dolly! Channing's musical won 10 Tonys (out of 11 nominations), including a statuette for Channing's Dolly over Streisand's Fanny. A few years later, however, when casting for the movie version, the screenwriter felt Channing's outsized personality (as evidenced in her performance in 1967's Thoroughly Modern Millie) wouldn't play well for an entire movie. Streisand, who was only 25 at the time, was cast as the middle-aged matchmaker. "I felt suicidal; I felt like jumping out a window," Channing told a newspaper years later. "I felt like someone had kidnapped my part." In her 2002 autobiography Just Lucky I Guess, Channing admitted that even though she views Streisand as a great creative force and that she admires her, the bitterness remains. "Her movie of Dolly was the biggest financial flop Twentieth Century-Fox ever had," Channing wrote. "There! I said it."

5. HER SUCCESS IN HELLO, DOLLY! ALLOWED HER TO BEFRIEND PRESIDENTIAL FAMILIES.

A year after JFK's assassination, Jackie Kennedy and her two kids saw Hello, Dolly! and met Channing backstage. In the summer, Channing would visit the Kennedy family in Hyannis Port every other weekend on her days off. After Channing sang an adapted version of "Hello, Dolly" for Lyndon Johnson's 1964 election campaign, she became friends with Lyndon and Lady Bird Johnson, later visiting the Johnsons' family ranch.

6. SHE PARTNERED WITH DESI ARNAZ FOR HER OWN TV SHOW.

In 1966, Channing filmed a pilot episode for The Carol Channing Show with Desilu, Lucille Ball’s production company that she had originally founded with ex-husband Desi Arnaz. Directed and produced by Arnaz, the episode never turned into a series, which Channing attributes to the mismatch between her comedic style and the I Love Lucy writers who wrote the episode.

7. CHANNING APPEARED ON TV SHOWS RANGING FROM THE LOVE BOAT TO SESAME STREET TO THE ADDAMS FAMILY.

Channing guest-starred on TV shows like Sesame Street, singing a "Hello, Dolly" variation called "Hello, Sammy," as well as The Red Skelton Show, The Muppet Show, The Love Boat, Magnum, P.I., and The Drew Carey Show. She also appeared on classic TV game shows What's My Line? and Hollywood Squares, and voiced characters on The Addams Family and The Magic School Bus.

8. SHE THOUGHT SHE WAS PART AFRICAN-AMERICAN FOR MOST OF HER LIFE.

In Just Lucky I Guess, Channing revealed that before she went to college, her mother told her that her father was born in the south and that his mother was African-American. Channing hadn’t revealed that she was part black until 2002, but eight years later she backtracked on Wendy Williams's talk show. She explained that she doesn’t know for certain if she’s part black or not because when her mother claimed her father was half black, she was angry at him and may have wanted to get back at him for something. Plus, the census records from 1890, which should hold the key to her father's parentage, were destroyed in a fire, so that portion of Channing's heritage may always remain a mystery.

9. SHE RELEASED A GOSPEL ALBUM IN MEMORY OF HER FATHER.

Carol Channing with her memoir in 2003.
Carol Channing with her memoir in 2003.
Jessica Silverstein/Getty Images

In 2009, Channing released a gospel album, For Heaven's Sake, in memory of her father, who sang gospel songs to her when she was growing up. Channing included spirituals like "Joshua Fit' the Battle of Jericho" and classic Americana songs that her father had taught her. "I can hear my father's voice harmonizing with me every time I sing them although he's long gone," she said in 2010.

10. AT 82 YEARS OLD, CHANNING MARRIED HER CHILDHOOD SWEETHEART.

Carol Channing and her husband Harry Kullijan in May 2003.
Carol Channing and her husband Harry Kullijan in May 2003.
Jessica Silverstein/Getty Images

In 2003, at 82 years old, Channing married her fourth husband, Harry Kullijian. The couple had met in middle school but lost touch over the decades. In her autobiography, Channing devoted a passage to describing her "first love" experience with Kullijian, whom she "went steady" with for two years. "I was so in love with Harry I couldn’t stop hugging him," she wrote. He heard about the passage in the book and contacted her, and they got engaged two weeks after their reunion. They remained together until his death in 2011.

11. SHE FOUNDED A NON-PROFIT TO SUPPORT ARTS EDUCATION.

Carol Channing in 2004.
Carol Channing in 2004.
Kevin Winter/Getty Images

In 2004, Channing received an honorary doctorate from California State University, Stanislaus. Inspired to support arts programs in schools, she founded the Dr. Carol Channing and Harry Kullijian Foundation for the Arts with her husband. Now called the American Foundation for Arts Education, the non-profit works to make arts part of schools' core curriculums. Channing herself visited schools and taught master classes.

12. JOHNNY DEPP’S DREAM ROLE IS TO PLAY CHANNING.

Carol Channing performs in 2003.
Carol Channing performs in 2003.
Giulio Marcocchi/Getty Images

Johnny Depp has mentioned a couple of times that he'd love to play Channing in a biopic; in 2009 he called it a "dream role," and in 2013 he reiterated that point. "I mean it. She's fantastic," he told reporters. Depp's appreciation runs deep: he also revealed that he used to dress up as her as a kid. Channing, for her part, loves the idea. "Men have been imitating me for as long as I can remember," she quipped. "In fact, most of the impersonations I have seen have had a five o'clock shadow."

This story first ran in 2016.

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