The Cruel (But Effective) Agony of the Kars4Kids Jingle

Kars4Kids, YouTube
Kars4Kids, YouTube

It can happen suddenly and without warning. Driving in your vehicle, a commercial break comes on. In addition to the standard pleas to use a specific laundry detergent or contemplate debt consolidation, the voice of a preadolescent, out-of-tune child materializes. Your grip on the steering wheel gets tighter. The child begins to warble:

1-877-Kars-4-Kids, K-A-R-S Kars for Kids, 1-EIGHT-SEVEN-SEVEN-Kars-4-Kids, Donate Your Car Today …

An adult breaks in to repeat the lyrics. The two begin to sing in unison:

1-877-Kars-4-Kids, K-A-R-S Kaaaaars for Kiiiids…Donate Your Car Today!

In roughly a minute, it’s over. You go on with your day. But the song’s repetitive melody sticks to your brain like sap. You hear it when preparing dinner. While brushing your teeth. As you put your head on the pillow. When it's finally worked its way out of your brain and you've started to forget, it reappears.

The song is engineered to be obnoxious. And its producers wouldn't have it any other way.

 
 

Since 1999, an untold number of Americans have found themselves reduced to mewling heaps of distress following exposure to the Kars4Kids jingle. The 501(c) nonprofit organization based in Lakewood, New Jersey, spends up to $17 million annually making sure this earwig of a commercial is played across the country. While the purpose is not expressly to annoy you, the fact that the song is irritating is what makes it memorable. And successful. And more than a little controversial.

Kars4Kids began in 1995 as a way to capitalize on the trend of automotive owners donating their unwanted cars in exchange for a tax deduction. Owners who donate their vehicles are able to get an IRS write-off—though typically for only a percentage of the current value—if they declare it a charitable donation. Kars4Kids arranges for the vehicle to be towed away and sold at auction, with proceeds going to afterschool and summer programs for students.

According to the organization, business was slow until one of their volunteers had an idea to craft a commercial song. The melody was purchased from a singer and songwriter named Country Yossi, and Kars4Kids enlisted a child to perform it at an in-house recording session. It debuted in the New York market in 1999, and spread like the plague to the West Coast by 2005 and nationally by 2007.

Aside from Yossi, however, the company has repeatedly declined to identify anyone else involved with creating the song. The reason? Death threats. The tune has apparently enraged people to the point of contemplating murder. Speaking to SanFranciscoGate.com in 2016, music cognition expert Elizabeth Hellmuth Margulis said that the combination of repetitive structure and the overly simplistic message was engineered to grate the listener's nerves.

“This simple melodic line is also probably responsible for some of the annoyance,” she said. “These kinds of three and four note lines are often the ones specially crafted for kids learning how to play instruments ... It probably conjures up associations of painful practice sessions.”

 
 

The line between irritating and memorable is often blurry. Kars4Kids has repeatedly pointed to the song as being effective in driving telephone traffic to their number. When they debuted a television commercial in 2014—complete with lip-syncing kids who subsequently got bullied for their participation in the spot—donations went up by 50 percent. To date, the company has received 450,000 cars. In 2017, contributions totaled $39 million.

Surprisingly, people have reserved animosity for something other than the commercial. In 2017, Minnesota's attorney general chastised Kars4Kids for not making it clear to donors that many of the children who benefit from the fundraising are located in the northeast: Kids in Minnesota received just $12,000 of the $3 million raised in that state. Other times, the organization has been criticized for leaving information out of their solicitations. In 2009, both Pennsylvania and Oregon fined the charity for failing to disclose a religious affiliation. (Most of the funds raised go toward Orthodox Jewish groups.) Oregon’s Department of Justice said that Kars4Kids needed to disclose such information in its ads.

Those speed bumps aside, the jingle shows no signs of leaving the airwaves any time soon. Rather than run from the negative response, Kars4Kids marinates in it, sharing hateful diatribes from others on social media.

“Newer people join the [media] team and when they are first exposed to the level of hatred on Twitter they'll be like, 'Are you sure you think this is a good idea that we should keep on playing this?,'" Wendy Kirwan, Kars4Kids’s director of public relations, told Billboard in 2016. “And we've looked at that time and again, and we've come to the conclusion that it's definitely worth sticking with.”

Top 50 Best-Selling Artists of All Time

Paul McCartney of The Beatles and Mick Jagger of The Rolling Stones sit opposite each other on a train at London's Euston Station.
Paul McCartney of The Beatles and Mick Jagger of The Rolling Stones sit opposite each other on a train at London's Euston Station.
Victor Blackman, Express/Getty Images

Who are America’s all-time favorite musicians and bands? When it comes to the best-selling artists of all time, The Beatles still rule—yes, even a half-century after their breakup. According to the Recording Industry Association of America (RIAA), these are the 50 best-selling artists of all time.

  1. The Beatles

Albums sold: 183 million

  1. Garth Brooks

Albums sold: 148 million

  1. Elvis Presley

    Elvis Presley is seen playing the guitar in his 1966 film, 'Spinout'
    Hulton Archive/Getty Images

Albums sold: 146.5 million

  1. Eagles

Albums sold: 120 million

  1. Led Zeppelin

Albums sold: 111.5 million

  1. Billy Joel

Albums sold: 84.5 million

  1. Michael Jackson

Albums sold: 84 million

  1. Elton John

    Elton John plays a concert in 2008.
    LENNART PREISS/AFP/Getty Images

Albums sold: 78.5 million

  1. Pink Floyd

Albums sold: 75 million

  1. AC/DC

Albums sold: 72 million

  1. George Strait

Albums sold: 69 million

  1. Barbra Streisand

    Barbra Streisand
    Terry Fincher, Express/Getty Images

Albums sold: 68.5 million

  1. The Rolling Stones

Albums sold: 66.5 million

  1. Aerosmith

Albums sold: 66.5 million

  1. Bruce Springsteen

Albums sold: 66.5 million

  1. Madonna

Albums sold: 64.5 million

  1. Mariah Carey

    Mariah Carey performs during the 2019 Billboard Music Awards at MGM Grand Garden Arena on May 1, 2019 in Las Vegas, Nevada
    Ethan Miller, Getty Images

Albums sold: 64 million

  1. Metallica

Albums sold: 63 million

  1. Whitney Houston

Albums sold: 58.5 million

  1. Van Halen

Albums sold: 56.5 million

  1. Fleetwood Mac

Albums sold: 54.5 million

  1. U2

    The Edge and Bono of the rock band U2 perform at Bridgestone Arena on May 26, 2018 in Nashville, Tennessee
    Jason Kempin, Getty Images

Albums sold: 52 million

  1. Celine Dion

Albums sold: 50 million

  1. Neil Diamond

Albums sold: 49.5 million

  1. Journey

Albums sold: 48 million

  1. Kenny G

    Kenny G performs onstage during the "Clive Davis: The Soundtrack of Our Lives" Premiere Concert during the 2017 Tribeca Film Festival at Radio City Music Hall
    Noam Galai, Getty Images for Tribeca Film Festival

Albums sold: 48 million

  1. Shania Twain

Albums sold: 48 million

  1. Kenny Rogers

Albums sold: 47.5 million

  1. Alabama

Albums sold: 46.5 million

  1. Eminem

    Eminem performs onstage during the 2018 iHeartRadio Music Awards which broadcasted live on TBS, TNT, and truTV at The Forum on March 11, 2018 in Inglewood, California
    Kevin Winter, Getty Images for iHeartMedia

Albums sold: 46 million

  1. Bob Seger & The Silver Bullet Band

Albums sold: 44.5 million

  1. Guns N’ Roses

Albums sold: 44.5 million

  1. Alan Jackson

Albums sold: 43.5 million

  1. Santana

Albums sold: 43.5 million

  1. Taylor Swift

    Taylor Swift performs onstage at 2019 iHeartRadio Wango Tango presented by The JUVÉDERM® Collection of Dermal Fillers at Dignity Health Sports Park on June 01, 2019
    Rich Fury, Getty Images for iHeartMedia

Albums sold: 43 million

  1. Reba McEntire

Albums sold: 41 million

  1. Eric Clapton

Albums sold: 40 million

  1. Chicago

Albums sold: 38.5 million

  1. Simon & Garfunkel

    Pop duo Simon and Garfunkel, comprising (L-R) singer, Art Garfunkel and singer-songwriter, Paul Simon, performing on ITV's 'Ready, Steady, Go!', July 8, 1966
    Hulton Archive/Getty Images

Albums sold: 38.5 million

  1. Foreigner

Albums sold: 38 million

  1. Rod Stewart

Albums sold: 38 million

  1. Tim McGraw

Albums sold: 37.5 million

  1. Backstreet Boys

Albums sold: 37 million

  1. 2 Pac

Albums sold: 36.5 million

  1. Bob Dylan

    Bob Dylan
    Evening Standard/Getty Images

Albums sold: 36 million

  1. Def Leppard

Albums sold: 35.5 million

  1. Queen

Albums sold: 35 million

  1. Dave Matthews Band

Albums sold: 34.5 million

  1. Britney Spears

    Britney Spears performs at the 102.7 KIIS FM's Jingle Ball 2016
    Christopher Polk, Getty Images for iHeartMedia

Albums sold: 34.5 million

  1. Bon Jovi

Albums sold: 34.5 million

8 Facts About David Bowie's 'Space Oddity'

Express/Express/Getty Images
Express/Express/Getty Images

Fifty years ago, on July 20, 1969, astronauts walked on the Moon for the first time. Just a few weeks earlier, another space-age event had rocked the world: David Bowie’s single “Space Oddity” hit airwaves. The song, whose lyrics tell the story of an astronaut’s doomed journey into space, helped propel the artist to icon status, and five decades later, it’s still one of his most popular works. In honor of its 50th anniversary, here are some facts about the stellar track.

1. "Space Oddity" was inspired by 2001: A Space Odyssey.

Many listeners assumed that "Space Oddity" was riffing on the Apollo 11 Moon landing of 1969, but it was actually inspired by a Stanley Kubrick film released a year earlier. Bowie watched 2001: A Space Odyssey multiple times when it premiered in theaters in 1968. “It was the sense of isolation I related to,” Bowie told Classic Rock in 2012. “I found the whole thing amazing. I was out of my gourd, very stoned when I went to see it—several times—and it was really a revelation to me. It got the song flowing.”

2. "Space Oddity" was also inspired by heartbreak.

The track was also partly inspired by the more universal experience of heartbreak. Bowie wrote the song after ending his relationship with actress Hermione Farthingale. The break inspired several songs, including “Letter to Hermione” and “Life on Mars,” and in “Space Oddity,” Bowie’s post-breakup loneliness and melancholy is especially apparent.

3. "Space Oddity" helped him sign a record deal.

In 1969, a few years into David Bowie’s career, the musician recorded a demo tape with plans to use it to land a deal with Mercury Records. That tape featured an early iteration of “Space Oddity,” and based on the demo, Mercury signed him for a one-album deal. But the song failed to win over one producer. Tony Visconti, who produced Bowie’s self-titled 1969 album, thought the song was a cheap attempt to cash in on the Apollo 11 mission, and he tapped someone else to produce that particular single.

4. The BBC played "Space Oddity" during the Moon landing.

"Space Oddity" was released on July 11, 1969—just five days before NASA launched Apollo 11. The song doesn’t exactly sound like promotional material for the mission. It ends on a somber note, with Major Tom "floating in a tin can" through space. But the timing and general subject matter were too perfect for the BBC to resist. The network played the track over footage of the Moon landing. Bowie later remarked upon the situation, saying, "Obviously, some BBC official said, 'Oh, right then, that space song, Major Tom, blah blah blah, that’ll be great. 'Um, but he gets stranded in space, sir.' Nobody had the heart to tell the producer that."

5. David Bowie recorded an Italian version of "Space Oddity."

The same year "Space Oddity" was released, a different version David Bowie recorded with Italian lyrics was played by radio stations in Italy. Instead of directly translating the English words, the Italian songwriter Mogul was hired to write new lyrics practically from scratch. "Ragazzo Solo, Ragazza Sola" ("Lonely Boy, Lonely Girl") is a straightforward love song, and Major Tom is never mentioned.

6. Major Tom appeared in future songs.

Major Tom, the fictional astronaut at the center of "Space Oddity," is one of the most iconic characters invented for a pop song. It took a decade for him to resurface in David Bowie’s discography. In his 1980 single "Ashes to Ashes," the artists presents a different version of the character, singing: "We know Major Tom's a junkie/Strung out in heaven's high/Hitting an all-time low." Bowie also references Major Tom in "Hallo Spaceboy" from the 1995 album Outside.

7. "Space Oddity" is featured in Chris Hadfield's ISS music video.

When choosing a song for the first music filmed in space, Canadian astronaut Chris Hadfield naturally went with David Bowie’s out-of-this-world anthem. The video above was recorded on the International Space Station in 2013, with Hadfield playing guitar and singing from space and other performers providing musical accompaniment from Earth. Some lyrics were tweaked for the cover. Hadfield mentions the "Soyuz hatch" of the capsule that would eventually shuttle him to Earth.

8. "Space Oddity" played on the Tesla that Elon Musk sent to space.

Dummy in Tesla roadster in space with Earth in background.
SpaceX via Getty Images

In 2018, Elon Musk used SpaceX's Falcon Heavy rocket to launch his Tesla Roadster into space. The car was decked out with pop culture Easter eggs—according to Musk, "Space Oddity" was playing over the car’s radio system during the historic journey. The dummy’s name, Starman, is the name of another space-themed song on Bowie's 1972 masterpiece The Rise and Fall of Ziggy Stardust and the Spiders from Mars.

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