Glove Story: The Freezy Freakies Phenomenon of the 1980s

Pete Jelliffe, Flickr // CC BY-ND 2.0
Pete Jelliffe, Flickr // CC BY-ND 2.0

Kids who grew up in the northeast in the 1980s were pretty invested in a fad that might have gone unnoticed in warmer parts of the country. Cajoling their parents at department stores during shopping trips, hundreds of thousands of them came home sporting a pair of Freezy Freakies—thick winter gloves that came with a built-in parlor trick. When the temperature dipped below 40°F, an image would suddenly appear on the back part of the material.

Swany America Corporation, which made, marketed, and distributed the gloves, released more than 30 original designs beginning in 1980. There was a robot, a unicorn, rocket ships, ballerinas, rainbows, snowflakes, and various sports themes, though the “I Love Snow” image (below) may have been the most popular overall. At the height of Freezy mania, Swany was moving 300,000 pairs of gloves per year, which accounted for about 20 percent of their overall sales.

A Freezy Freakies glove before and after the temperature change
Freezy Freakies

“Boys loved the robot design,” Bruce Weinberg, Swany’s vice president and a former sales director for Freezy Freakies, tells Mental Floss. “Above 40 degrees, the image would disappear.”

The secret to the $13 Freakies was thermochromic ink, a temperature-sensitive dye that's been used in mood rings and heat-sensitive food labels and can appear translucent until it's exposed to warmer temperatures. Swany licensed the ink from Pilot, the Japanese-based pen company, after Swany CEO Etsuo Miyoshi saw the technology and thought it would be a good fit for his glove-focused operation. (Though they experimented with making luggage in the 1990s, Swany has predominantly been a manufacturer of higher-end ski gloves.)

Weinberg isn’t sure how Miyoshi settled on the “Freezy Freakies” name—the president is now retired—but says Miyoshi knew they had a hit early on. “After a few seasons, they could tell they had a winner product,” he says. Swany even put advertising dollars into TV commercials, a rare strategy for glove-makers not named Isotoner.

Pilot was able to adjust the temperature at which the ink would become transparent, or vice versa. If kids were impatient, or if it happened to be during the summer, Weinberg says it wasn’t uncommon to find Freezy Freakies stuck in the freezer so they could materialize their art design. “At trade shows, we’d do something similar with some ice or a cold soda,” he says. “All of a sudden, some ice cubes would make it change, and buyers would think that was really cool.”

The Freakies were such a hit that Swany licensed jackets and considered changing the name of the company to the same name as the glove. It’s probably just as well they didn’t: While Freakies lasted well over a decade, by the 1990s, things had cooled. In the new millennium, Swany was down to selling just a few hundred pairs a year. Color-changing ink for coffee mugs or beer cans was more pervasive, wearing down the novelty; knock-offs had also grabbed licensed cartoon characters, which Swany was never interested in pursuing.

The brand was dormant when a company named Buffoonery approached Swany in 2013 to license Freezy Freakies for a crowdfunded revival. This time, the gloves came in adult sizes for $34. The partnership has been successful, and Weinberg says Buffoonery has just signed an extension to start producing kids’ gloves.

“Parents will probably want matching ones for their kids,” Weinberg says. And both might still wind up in the freezer.

Alexander Skarsgård Could Have Played Thor in the Marvel Cinematic Universe

Larry Busacca, Getty Images
Larry Busacca, Getty Images

Marvel fans may have trouble imagining Thor played by anyone other than Chris Hemsworth, but apparently, Alexander Skarsgård was pretty darn close to getting the role. How close, you ask? He tried on the costume, held the hammer, and even filmed an audition in the garb.

In 2009—just a year after True Blood premiered—the actor told MTV that he met with Marvel Studios president Kevin Feige and Thor director Kenneth Branagh about the part. “Yeah, I met with Kevin [Feige] a few times and the director,” he said. “There was definitely some truth in that, yeah.”

When the MTV interviewer said he thought the actor had the perfect look to bring Thor to life, Skarsgård simply replied, “So did I.”

But before you start to feel too sorry for Skarsgård, let's not forget the number of impressive roles the True Blood alum has landed. At the moment, he’s playing Perry Wright in HBO’s Big Little Lies, for which he won both an Emmy and a Golden Globe.

As for the Thor role, Hemsworth went on to play the God of Thunder in multiple films, and although his future in the MCU is not certain after Avengers: Endgame, the Australian actor confirmed he’d love to keep playing the character.

You Can Now Buy Your Own Harry Potter Invisibility Cloak 

Daniel Radcliffe in Harry Potter and the Sorcerer's Stone (2001).
Daniel Radcliffe in Harry Potter and the Sorcerer's Stone (2001).
Warner Bros.

Harry Potter fans, prepare to go nuts. Toy group Wow! Stuff has officially come out with an invisibility cloak and pre-orders begin on July 1.

According to CNET, the cloak works like a green screen and uses an app to show the wearer disappearing in photos and videos. The user can then save the photos and videos to their phone and show everyone their vanishing skills. The toy company felt compelled to warn users that they won't actually disappear, which is hilarious but worth clarifying in case someone thought they now had access to invisibility cloaks and real magic.

The creators actually examined the original cloak used on Daniel Radcliffe in Harry Potter and the Sorcerer’s Stone, now housed at Leavesden Studio, to make sure it was as close to the real one as possible.

The cloak, which is not transparent to the wearer, comes in two different versions: The standard cloak costs $70 and includes a stand to situate one’s phone for pictures. The deluxe version, which costs $80, has a serpent-themed border and a tabletop tripod so you can really go wild with photos.

The cloaks are set for an August 1 release, and have already made an impression on toy lovers, winning Innovative Toy of the Year at Sweden’s Toy Awards.

[h/t CNET]

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