Glove Story: The Freezy Freakies Phenomenon of the 1980s

Pete Jelliffe, Flickr // CC BY-ND 2.0
Pete Jelliffe, Flickr // CC BY-ND 2.0

Kids who grew up in the northeast in the 1980s were pretty invested in a fad that might have gone unnoticed in warmer parts of the country. Cajoling their parents at department stores during shopping trips, hundreds of thousands of them came home sporting a pair of Freezy Freakies—thick winter gloves that came with a built-in parlor trick. When the temperature dipped below 40°F, an image would suddenly appear on the back part of the material.

Swany America Corporation, which made, marketed, and distributed the gloves, released more than 30 original designs beginning in 1980. There was a robot, a unicorn, rocket ships, ballerinas, rainbows, snowflakes, and various sports themes, though the “I Love Snow” image (below) may have been the most popular overall. At the height of Freezy mania, Swany was moving 300,000 pairs of gloves per year, which accounted for about 20 percent of their overall sales.

A Freezy Freakies glove before and after the temperature change
Freezy Freakies

“Boys loved the robot design,” Bruce Weinberg, Swany’s vice president and a former sales director for Freezy Freakies, tells Mental Floss. “Above 40 degrees, the image would disappear.”

The secret to the $13 Freakies was thermochromic ink, a temperature-sensitive dye that's been used in mood rings and heat-sensitive food labels and can appear translucent until it's exposed to warmer temperatures. Swany licensed the ink from Pilot, the Japanese-based pen company, after Swany CEO Etsuo Miyoshi saw the technology and thought it would be a good fit for his glove-focused operation. (Though they experimented with making luggage in the 1990s, Swany has predominantly been a manufacturer of higher-end ski gloves.)

Weinberg isn’t sure how Miyoshi settled on the “Freezy Freakies” name—the president is now retired—but says Miyoshi knew they had a hit early on. “After a few seasons, they could tell they had a winner product,” he says. Swany even put advertising dollars into TV commercials, a rare strategy for glove-makers not named Isotoner.

Pilot was able to adjust the temperature at which the ink would become transparent, or vice versa. If kids were impatient, or if it happened to be during the summer, Weinberg says it wasn’t uncommon to find Freezy Freakies stuck in the freezer so they could materialize their art design. “At trade shows, we’d do something similar with some ice or a cold soda,” he says. “All of a sudden, some ice cubes would make it change, and buyers would think that was really cool.”

The Freakies were such a hit that Swany licensed jackets and considered changing the name of the company to the same name as the glove. It’s probably just as well they didn’t: While Freakies lasted well over a decade, by the 1990s, things had cooled. In the new millennium, Swany was down to selling just a few hundred pairs a year. Color-changing ink for coffee mugs or beer cans was more pervasive, wearing down the novelty; knock-offs had also grabbed licensed cartoon characters, which Swany was never interested in pursuing.

The brand was dormant when a company named Buffoonery approached Swany in 2013 to license Freezy Freakies for a crowdfunded revival. This time, the gloves came in adult sizes for $34. The partnership has been successful, and Weinberg says Buffoonery has just signed an extension to start producing kids’ gloves.

“Parents will probably want matching ones for their kids,” Weinberg says. And both might still wind up in the freezer.

The First Full Trailer for The Crown Season 3 Is Here

Des Willie, Netflix
Des Willie, Netflix

Star Wars obsessives aren't the only people in for a trailer treat today: Nearly two years after the second season of The Crown debuted, the award-winning series about the early days of Queen Elizabeth II's reign is just weeks away from its return. And on Monday morning, Netflix released the first full trailer for The Crown's new season.

While we've known some of the basic details about the new season—like the time frame in which it takes place and that Olivia Colman and Tobias Menzies would be taking over the roles of Queen Elizabeth and Prince Philip—this is the first in-depth glimpse we've gotten at what's in store for season 3.

The role duty plays in the lives of the British royal family appears to be an overarching theme, with the trailer showing the country in distress but each of the characters putting on a smiling face for the public. While Elizabeth and Philip's relationship will continue to take center stage in the pricey period drama, Princess Margaret (now played by Helena Bonham Carter) will struggle with her role of being the Queen's sister. And Prince Charles (Josh O'Connor) will have to choose between his love for Camilla Parker Bowles (played by Killing Eve writer Emerald Fennell) and his duty as the heir apparent to the throne.

Netflix will debut The Crown season 3 on November 17, 2019.

10 Facts About the Beastie Boys's 'Sabotage' Video

Beastie Boys via YouTube
Beastie Boys via YouTube

With their raucous mix of rock and hip-hop, the Beastie Boys were a band everyone could love. They also made killer music videos, and their 1994 video for “Sabotage” is arguably one of the greatest in the history of the medium. Directed by Spike Jonze and inspired by ‘70s cop shows, “Sabotage” finds the Beasties in cheesy suits, wigs, and mustaches, cavorting around L.A. like a bunch of bootleg Starskys and Hutches. If you were alive in the ‘90s, you’ve seen “Sabotage” a million times, but there’s a lot you might not know about this iconic video.

1. It all began with a photo shoot.

Spike Jonze met the Beastie Boys when he photographed them for Dirt magazine in the early 1990s. The band showed up with its own concept. “For years, Beastie Boy Adam Horovitz had been talking about doing a photo session as undercover cops—wearing ties and fake mustaches and sitting in a car like we were on a stakeout,” Adam “MCA” Yauch told New York Magazine. Jonze loved the idea so much he tagged along when the Beasties went wig shopping. “Then, while he was taking the pictures, he was wearing this blond wig and mustache the whole time,” Yauch said. “For no apparent reason.” So was born a friendship that begat “Sabotage.”

2. Spike Jonze filmed “Sabotage” without permits.

The Beasties weren’t big fans of high-budget music videos with tons of people on the set. So they asked Jonze to hire a couple of assistants and run the whole production out of a van. “Then we just ran around L.A. without any permits and made everything up as we went along,” MCA told New York. They’re lucky the real cops never showed up.

3. The Beastie Boys did all their own stunt driving.

After binge-watching VHS tapes of The Streets of San Francisco and other ‘70s cop shows, the Beasties knew they needed some sweet chase scenes. “We bought a car that was about to die,” Mike D told Vanity Fair. “We just drove the car ourselves. We almost killed the car a couple of times, but we definitely didn’t come close to killing ourselves.”

4. “Sabotage” inspired the opening sequence of Trainspotting.

Danny Boyle's 1996 film Trainspotting famously opens with Ewan McGregor and his buddies running through the streets of Edinburgh to the tune of Iggy Pop’s “Lust for Life.” In the DVD commentary, Boyle revealed that the scene was inspired by “Sabotage.”

5. Two cameras were harmed in the making of “Sabotage.”

“Sabotage” was supposed to be a low-budget affair—and it would’ve been, had Jonze been a little more careful with his rented cameras. He destroyed a Canon Scoopic when the Ziploc bag he used to protect the camera during an underwater shot proved less than airtight. He apparently told the rental agency the camera stopped working on its own, but he wasn’t as lucky when an Arriflex SR3 fell out of a van window. That cost $84,000, effectively tripling the cost of the video.

6. MCA crashed the stage of the MTV Video Music Awards to protest “Sabotage” being shut out.

At the 1994 MTV VMAs, “Sabotage” was nominated for five awards, including Video of the Year. In one of the great injustices of all time, it lost in all five categories. When R.E.M.’s “Everybody Hurts” won Best Direction, MCA invaded the stage dressed as Nathanial Hörnblowér, his Swiss uncle/filmmaker alter-ego. “Since I was a small boy, I had dreamed that Spike would win this,” MCA said as a confused Michael Stipe looked on. “Now this has happened, and I want to tell everyone this is a farce, and I had the ideas for Star Wars and everything.”

7. There’s a “Sabotage” comic book you can download for free.

After MCA’s death in 2012, artist Derek Langille created a seven-page “Sabotage” comic book in tribute to the fallen musician and filmmaker. You can download it for free here.

8. There’s also a “Sabotage” novel.

To celebrate the 25th anniversary of “Sabotage,” Oakland-based author and Beasties super-fan Jeff Gomez wrote a five-act novel inspired by the video. He spent months researching cop movies and real-life police lingo, and he watched “Sabotage” about 100 times, keeping a detailed spreadsheet of all the action unfolding onscreen. “They created a really great universe, and I just wanted to play around in it for a little bit,” Gomez told PBS.

9. There’s a “Sabotage”/Sesame Street mashup on YouTube.

In 2017, YouTuber Is This How You Go Viral, a.k.a. Adam Schleichkorn, created the video “Sesametage,” a reimagining of “Sabotage” made with edited bits of Sesame Street. It stars Big Bird as himself, The Count as Cochese, and Oscar the Grouch as Bobby, “The Rookie.” Super Grover, Telly, Cookie Monster, and Bert and Ernie also turn up in this hilarious spoof of a spoof.

10. “Sabotage” nearly became a movie—kind of.

Jonze and the Beasties had such a blast making “Sabotage” that they wrote a script for a feature film called We Can Do This. The movie, which they later abandoned, was set to feature MCA in two roles: Sir Stuart Wallace, one of his “Sabotage” characters, and Nathaniel Hörnblowér (whom he portrayed during that 1994 VMAs protest). Jonze told IndieWire the film would’ve been “ridiculous and fun,” which sounds like the understatement of the century. “There were no 1970s cops in it, but it was definitely in the same spirit,” he said.

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