A Speedy History of the Hess Truck

Hess Corporation
Hess Corporation

Unless you know someone crazy about air fresheners or caffeine pills, holiday gifts purchased at gas stations don’t usually provoke much excitement. But if you were one of the millions who grew up in the northeast, the annual release of the Hess toy truck at Hess gas stations—usually green, always labeled with a Hess logo, always boxed with batteries—was and is as much a part of the holiday as Santa Claus and his sleigh.

The idea for an affordable, quality children’s toy sold at service stations at thousands of Hess locations in 16 states was courtesy of Leon Hess, the college dropout-turned-fuel magnate who began selling oil door-to-door in 1933 and graduated to gas stops by 1960. Hess decided he would trump the cheap merchandise given away by gas stations—mugs, glassware—by commissioning a durable, feature-heavy toy truck modeled after the first oil tanker he ever bought for his company. Unlike most toys of the era, it would have headlights that really worked and a tank that kids could either fill up or drain with water.

Most importantly, Hess insisted it come with batteries—he knew the frustration suffered by kids who tore into a holiday present, only to discover they’d have to wait until it had a power source before it could be operated.

The Hess Tanker Truck went on sale in 1964 for $1.29 and sold out almost instantly. Hess released the toy again in 1965, and then introduced the Voyager Tanker Ship in 1966. For the next 50 years, hardly a year went by without Hess issuing a new vehicle that stood up to heavy play and offered quality and features comparable to the “real” toys on store shelves. Incredibly, fathers would wait in line for hours for an opportunity to buy one for their child.

The toy truck became so important to the Hess brand and developed such a strong following that when the company's locations were bought out in 2014 and locations converted to the Speedway umbrella, the Hess Corporation continued to make the toys. They’re now sold online, with the newest—the Dump Truck and Loader, complete with working hydraulics and STEM lesson plans—retailing for $33.99. Bigger, better toy trucks may be out there, but a half-century of tradition is hard to replicate.

Doctor Strange 2 to Begin Filming This Year, According to Reports

Marvel Studios
Marvel Studios

The fate of our favorite Marvel heroes was very unknown after ​Avengers: Infinity War, and now we have even more questions about what's to come after next year's Avengers 4. As of right now, Spider-Man: Far From Home is the lone movie slated to be released after the fourth film in the Avengers series.

However, now we know there is another movie expected to begin production soon. Speaking at Fan Expo Vancouver on Saturday, Benedict Wong, who plays Wong in the MCEU, teased that he will not only reprise his role for Avengers 4, but also for a Doctor Strange sequel which should begin filming at the end of the year.

Earlier this year, ​reports came out that Benedict Cumberbatch was receiving a major payday to reprise the role of Dr. Strange. And screenwriter C. Robert Cargill has already ​provided some details of his plans for a potential sequel.

"Marvel movies work in threes. They also work outside of their threes. Some of the better Marvel films have more than one villain in them," Cargill, whose involvement with the sequel has yet to be revealed, stated. "Me and Scott have not laid the groundwork for it but what I can say is that I have a feeling that whatever Nightmare is involved with, Baron Mordo, being somebody who considers himself the defender of natural law will have something to do with it."

If Wong's teasing is to be believed, then we can expect to hear something about Doctor Strange 2 pretty soon.

New Avengers 4 Tease From the Russo Brothers Has Marvel Fans Confused

Marvel Studios
Marvel Studios

​There are few things the Russo Brothers enjoy more than teasing Marvel fans as we await the release of Avengers 4. Last month, they posted a photo of Joe Russo sitting in the middle of the movie's set, which sparked speculation about the film's unknown title.

Now, another cryptic tweet from the Russo Brothers is out and it's even more puzzling than the last one.

​​Captioned "#wrapped," the photo is just an image that's crazy bright. It's confusing, but leave it to Marvel fans to speculate on its meaning.

​​Some believe it's War Machine's proton cannon ...

... while others are actively manipulating the photo to see if the meaning is hidden in plain sight.

We'd like to give ​a huge shout-out to the fans who are admittedly as confused as we are.

Whatever this image means, we are sure the Russo Brothers won't be the ones explaining it. Their
dedication to keeping mum on any details about theirs films is admirable—even if their stars aren't so great at secret-keeping.

Avengers stars have ​accidentally spoiled a few things about the movie.

Earlier this month, Chris Evans ​announced that the fourth Avengers movie would be his last as Captain America.

​​If the brothers plan to make their tweets even more ambiguous as the release date nears, they can keep them. Our eyesight is going to suffer is we keep squinting this hard.

SECTIONS

arrow
LIVE SMARTER