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13 Secrets of Halloween Costume Designers

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For consumers, Halloween may be all about scares, but for businesses, it’s all about profits. According to the National Retail Federation, consumers will spend $9.1 billion this year on spooky goods, including a record $3.4 billion on costumes. “It’s an opportunity to be something you’re not the other 364 days of the year,” Jonathan Weeks, CEO of Costumeish.com, tells Mental Floss. “It feels like anything goes.”

To get a better sense of what goes into those lurid, funny, and occasionally outrageous disguises, we spoke to a number of designers who are constantly trying to react to an evolving seasonal market. Here’s what we learned about what sells, what doesn’t, and why adding a “sexy” adjective to a costume doesn’t always work.

1. SOME COSTUMES ARE JUST TOO OUTRAGEOUS FOR RETAIL

A woman models a scary nun costume for Halloween
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For kids, Halloween is a time to look adorable in exchange for candy. For adults, it’s a time to push the envelope. Sometimes that means provocative, revealing costumes; other times, it means going for shock value. “You get looks at a party dressed as an Ebola worker,” Weeks says. “We have pregnant nun costumes, baby cigarette costumes.” The catch: You won’t be finding these at Walmart. “They’re meant for online, not Spencer’s or Party City.”

2. … BUT THERE ARE SOME LINES THEY WON’T CROSS.

Homeowners are scared by trick-or-treaters on Halloween
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Although Halloween is the one day of the year people can deploy a dark sense of humor without inviting personal or professional disaster, some costume makers draw their own line when it comes to how far to exceed the boundaries of good taste. “We’ve never done a child pimp costume, but someone else has,” says Robert Berman, co-founder of Rasta Imposta, a business that broke into the industry on the strength of their fake dreadlock wig in 1992. Weeks says some questionable ideas that have been brought to the discussion table have stayed there. “There’s no toddler KKK costume or baby Nazi costume,” he says. “There is a line.”

3. THEY CAN DESIGN AND PRODUCE A COSTUME IN A MATTER OF DAYS.

A man models a costume in front of a mirror
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A lot of costume interest comes from what’s been making headlines in the fall: Costumers have to be ready to meet that demand. “We’re pretty good at being able to react quickly,” says Pilar Quintana, vice-president of merchandising for Yandy.com. “Something happening in April may not be strong enough to stick around for Halloween.”

Because the mail-order site has in-house models and isn’t beholden to approval from big box vendors, Quintana can design and photograph a costume so it’s available within 72 hours. If it's more elaborate, it can take a little longer: Both Yandy and Weeks had costumes inspired by the Cecil the Lion story that broke in July 2015 (in which a trophy hunter from Minnesota killed an African lion) on their sites in a matter of weeks.

4. BEYONCE CAN HELP MOVE STALE INVENTORY.

A screen shot from Formation, a music video featuring Beyonce
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Extravagant custom tailoring jobs aside, Halloween costumes are a business of instant demand and instant gratification—inventory needs to be plentiful in order to fill the deluge of orders that come in a short frame of time. If a business miscalculates the popularity of a given theme, they might be stuck with overstock until they can find a better idea to hang on it. “Last year, we had 400 or 500 Zorro costumes that we couldn’t sell for $10,” Weeks says. “It had a big black hat that came with it, and I thought, ‘That looks familiar.’ It turned out it looked a lot like the one Beyonce wore in her ‘Lemonade’ video.” Remarketed as a "Formation" hat for Beyonce cosplayers, Weeks moved his stock.

5. WOMEN DON’T USUALLY WEAR MASKS.

A man tries on a Joker mask at a retail store
Rhona Wise/Getty Images

Curiously, there’s a large gender gap when it comes to the sculpted latex monster masks offered by Halloween vendors: They’re sold almost exclusively to men. “There just aren’t a lot of masks with female characters,” Weeks says. “I don’t know why that is. Maybe it’s because men in general like gory, scary costumes.” One exception: Hillary Clinton masks, which were all the rage last year.

6. FOOD COSTUMES ARE ALWAYS A HIT.

A dog wears a hot dog costume for Halloween
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At Rasta Imposta, Berman says political and pop culture trends can shift their plans, but one theme is a constant: People love to dress up as food. “We’ve had big success with food items. Bananas, pickles. We did an avocado.” Demand for these faux-edible costumes can occasionally get ugly: Rasta is currently suing Sears and Kmart for selling a banana costume that they allege infringes on Rasta’s copyrighted version, which has blackened ends and a vertical stripe.

7. ADDING ”SEXY” TO EVERYTHING DOESN’T ALWAYS WORK.

A packaged Halloween costume hangs on a store rack
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It’s a recurring joke that some costume makers only need to add a “sexy” adjective to a design concept in order to make it marketable. While there’s some truth to that—Quintana references Yandy’s “sexy poop emoji” costume—it’s no guarantee of success. “We had a concept for ‘sexy cheese’ that was a no-go,” she says. “'Sexy corn’ didn’t really work at all. ‘Sexy anti-fascist’ didn’t make the cut this year.”

8. PEOPLE ASK FOR SOME WEIRD STUFF.

A person appears in a skull costume with glowing eyes for Halloween
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In addition to monitoring social media for memes and trends, designers can get an idea of what consumers are looking for by shadowing their online searches. Costumeish.com monitors what people are typing into their search bar to see if they’re missing out on a potential hit. “People search for odd things sometimes,” Weeks says. “People want to be a cactus, a palm tree, they’re looking for a priest and a boy costume. People can be weird.”

9. THEY HAVE WORKAROUNDS FOR BIG PROPERTIES.

Go out to a party this year and you’re almost guaranteed to run into the Queen of the North. But not every costume maker has the official license for Game of Thrones. What are other companies to do? Come up with a design that sparks recognition without sparking a lawsuit. “Our biggest seller right now is Sexy Northern Queen,” Quintana says. “It’s inspired by a TV show.” But she won’t say which one.

10. PEOPLE LOVE SHARKS.

Singer Katy Perry appears on stage with two dancing sharks
Andy Lyons/Getty Images

From the clunky Ben Cooper plastic costume from 1975’s Jaws to today, people can’t seem to get enough of shark-themed outfits. “We do a lot of sharks,” Berman says. “Maybe it’s because of Shark Week in the summertime, but sharks always tend to trend. People just like the idea of sharks.”

11. DEAD CELEBRITIES MEAN SALES.

A portrait of Hugh Hefner hangs in the Playboy Mansion
Hector Mata/Getty Images

It may be morbid, but it’s a reality: The high-profile passing of celebrities, especially close to Halloween, can trigger a surge in sales. “Before Robin Williams died, I couldn’t sell a Mork costume for a dollar,” Weeks says. “After he died, I couldn’t not sell it for less than $100.” This year, designers expect Hugh Hefner to fuel costume ideas—unless something else pops up suddenly to grab their attention. “Last year, when Prince died, that was almost trumped by [presidential debate audience member] Ken Bone,” Berman says. “He became almost more popular than Prince.”

12. THEY PROFIT FROM PEOPLE SHOPPING AT THE LAST MINUTE.

A man shops for Halloween costumes in a retail store
Frederic J. Brown/Getty Images

Ever wonder why food and other novelty costumes tend to outsell traditional garb like pirates and witches? Because costume shopping for adults is usually done frantically and they don’t have time to compare 25 different Redbeards. “People tend to do it at the very last minute, so we want something that pops out at them,” Berman says. “Like, ‘Oh, I want to be a crab.’”

Weeks agrees that procrastination is profitable. “We make a lot of money on shipping,” he says. “Some people get party invites on the 25th and so they’re paying for next-day air.”

13. IT’S NOT ACTUALLY A SEASONAL BUSINESS.

A woman shops for costumes in a retail store
Rhona Wise/Getty Images

Everyone we spoke to agreed that the most surprising thing about the Halloween business is that it’s not really seasonal on their end. Costumes are designed year-round, and planning can take between 12 and 18 months. “It’s 365 days a year,” Quintana says. “We’ll start thinking about next Halloween in December.” Weeks says he'll begin planning in May 2018—for Halloween 2019.

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11 Behind-the-Counter Secrets of Baristas
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Being a barista is no easy task, and it’s not just the early hours and the don’t-talk-to-me-unless-I’ve-had-my-coffee customers. While people often think working at a cafe is a part-time, temporary gig, it takes extensive training to learn your way around an espresso machine, and most baristas are in it for the love of coffee, not just to pay the bills. Mental Floss spoke to a few baristas working at the New York Coffee Festival to learn what exactly goes on behind the counter, and why you should never, ever dump your extra coffee in the trash.

1. THEY REALLY LOVE COFFEE.

One of the biggest misconceptions about the profession, says New York City-based barista Kayla Bird, is “that it's not a real job.” But especially in specialty cafes, many baristas are in it for the long haul. Coffee is their career.

“It's a chosen field,” as barista Virgil San Miguel puts it. “It's not like you work in a coffee shop because it's a glamorous job,” he explains. “It's more like a passion.”

2. THEY GO THROUGH A LOT OF TRAINING.

“Being a really good barista takes a lot of studying,” explains Jake Griffin, a wholesale representative for Irving Farm Coffee Roasters who has worked in the coffee industry for almost a decade. “It can take a few years. You have to start to understand origins, production methods, where your coffee came from.” You have to go through an intensive education before you start pulling espresso shots for customers, so it's possible that the person taking your order and fetching your pastry isn't even allowed to make you a drink yet. “They have to be what we call 'bar certified' before they're even allowed on the machine,” he says. “Usually people start off in our cafes in various support roles, then start to go to classes and go through the training program.”

3. THEY’RE PROBABLY PRETTY WIRED.

Sure, baristas take full advantage of all that free coffee. And if they work in their company’s training programs, their whole job is to drink coffee. But it has its downsides. “I taste—at minimum—ten shots of espresso a day,” John Hrabe, who trains baristas at Birch Coffee in New York City, says. On his busier days, it might be as many as 20. You get used to all the caffeine, he claims—at least until you take a few days off. “Then when you go on vacation and you're not working ... everyone's like, 'Why's John so tired?’”

Other baristas who have worked in the field for a long time say the same. “I’ve been doing this for 15 years, and I used to have five or six coffees a day,” Michael Sadler, who helped develop the barista education program at Toby’s Coffee, says. “Now I do two,” he says, both because of the caffeine-induced anxiety and the withdrawal headaches he would get on his days off.

4. OR THEY’RE DRINKING … SOMETHING ELSE.

Like any job, there are things that go on in coffee shops that the boss would definitely not approve of. According to one barista who has worked at both a corporate coffee chain and specialty cafes in Delaware and New York, coffee shops can get pretty rowdy behind-the-scenes. “If you see a barista with a lidded cup behind the bar, there's probably a 50/50 chance: It's either coffee or beer,” he says. “You never know.” And it’s not just the booze, either. “I’ve been a part of secret menus that have cannabis-infused coconut milk,” he explains. “I had a pretty good cappuccino.”

5. THEY GET ANNOYED WHEN YOU SKIP THE PLEASANTRIES.

You don’t want to hold up the line telling a barista your life story at 7 a.m., but even if you’re in a hurry, don’t forget to say hi before you jump into demanding that large coffee. “Walking up to somebody and saying 'Almond latte,' when they just said 'How are you today?' is probably the biggest thing you can do to get on a barista's bad side,” Toby's Coffee's Sadler says. “It's like, exchange pleasantries, then get to business.”

6. IF YOU’RE NOT NICE TO THEM, THEY WON’T BE NICE TO YOU.

Not everyone is super perky in the morning, but if you can’t be civil, you’re better off making your own coffee at home. At some places, if you get snippy with the employees, you’re going to get worse than furtive eye rolls between baristas (though you’ll get that, too).

“Be nice to your baristas, or you get decaf,” warns one barista. While it varies from cafe to cafe, multiple baristas told Mental Floss that it happens. Rude customers might get three letters written on their cup: “They call it DTB—‘decaf that bitch.’”

There’s a less potent way a barista can get back at you, too. If the hole in your coffee lid lines up with the seam of your paper cup, you’re going to get dripped on. And sometimes, it’s not an accident. “When a barista puts the mouth on the seam, they want it to leak on you,” a New York City-based barista explains.

Others are a little more forgiving of rude patrons. “I like making them the best drink that they've ever had, just to kill them with kindness,” one coffee shop employee says. “I don't want them to be like, ‘She’s a bad barista.’” Just to be safe, though, it's better to be nice.

7. THEY PROBABLY KNOW WHAT YOU WANT BEFORE YOU DO.

“The longer you work in coffee, the more when someone walks in the door you read their personality type and say, I know exactly what you're going to drink,” Jared Hamilton, a self-described “espresso wizard” at the Brooklyn-based chain Cafe Grumpy, says. When I ask him to predict my drink, he proves his skills. “What you're going to drink is like, an alternative milk, flat white or cappuccino. So maybe soy, probably almond. Nonstandard. You don't want a lot of milk, just enough.” He’s not too far off—my go-to is, in fact, a non-standard, some-milk-but-not-too-much drink, a decaf cappuccino, though I drink regular milk in it. He points to another festival visitor who is dressed in business attire. "That guy right there, he drinks espresso all day," he guesses.

Depending on the coffee shop, the barista might know what customers want more than they do. Dominique Richards, who started her first barista job in Brooklyn three months ago, says she has to order for her customers around a third of the time. “Usually if someone's looking at the menu for more than 30 seconds, I jump in and say, ‘Hey, what would you like?’” She then asks them a few questions, like whether they want hot or cold coffee, and goes from there, often recommending lattes for people who are just getting into specialty coffee. “It's kind of a learning experience for the majority” of her customers, she says.

8. CUSTOMERS CAN BE REALLY PARTICULAR.

“People treat cafes like they're [their own] kitchen,” according to Cafe Grumpy’s Hamilton. “My favorite thing people do is when they walk in and they rearrange the condiment bar. Then they order, then they go use the condiments.” Apparently, some people are really particular about the location of their sugar packets. And if you throw off their routine, watch out. One of his colleagues describes a customer who threw a fit because the shop didn’t have a cinnamon shaker, demanding a refund for both her coffee and her pastry. (They eventually found some cinnamon for her.)

9. YOU SHOULD NEVER, EVER DUMP EXTRA COFFEE STRAIGHT INTO THE TRASH.

Even if you ask for room for milk in your drip coffee, the cup is still sometimes just a bit too full. It’s tempting to just pour a little into the trash can, but whoever has to take out that garbage is going to pay for it. “Please don't pour it in the garbage,” Bluestone Lane barista Marina Velazquez pleads. “Because at the end of the night, it ends up on our feet.” If the shop doesn’t have a dedicated container for you to pour out your excess coffee, take it back to the counter and ask them to dump a bit in the sink. Your baristas will thank you.

10. MAKING ESPRESSO DRINKS ISN’T A ROTE SKILL.

When you’re waiting in line, it may look like baristas are doing the same thing over and over for dozens of drinks. But in fact, every order presents its own challenges.

“There's probably not an appreciation for how much a coffee can vary,” explains Katie Duris, a former barista of 10 years who now works as a wholesale manager at Joe Coffee. High-quality coffee is “really dynamic as an ingredient,” she says. Baristas “have to make micro adjustments all day long. You have to change the grind based on the humidity in the room or a draft or how much coffee is in your hopper—if it's an espresso machine—so they're tweaking all day long … good baristas are making adjustments all the time.”

11. IT’S PHYSICALLY TAXING.

Making espresso drinks all day long can wear you out, and not just because you’re on your feet all day. There are also repetitive stress injuries to consider. “There's physical wear and tear on your joints when you're a barista,” Birch's Hrabe says. He’s worked in coffee for 11 years, and says that tamping espresso shots (compressing the grounds before brewing) day after day has given him tennis elbow. “It's totally common for baristas,” he says.

In short, baristas are probably doing more work behind the bar than you give them credit for, whether it’s dealing with customers or actually making coffee. “Being a barista is fun, but it's hard work,” Bluestone Lane's Velazquez says. “Everybody should be a barista at least once. I think it teaches humility.”

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10 Secrets of Ski Instructors
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If you’ve spent this fall wearing shorts and sandals, you’re not alone: Temperatures have been warmer than average across the United States. But no matter how warm it is where you are, there’s still snow (and skiing) in the forecast somewhere. Before you hit the slopes this winter, check out these on-the-job secrets of ski instructors, from why they love bad weather to what they do during the summer.

1. THEY LOVE BAD WEATHER.

No one can control the weather, but ski instructors cross their fingers for frosty temperatures and heavy snowfall. “Ski instructors love cold, appalling winter weather because it so often results in big snowfalls and the skier's dream—velvety powder snow,” says Chalky White, a ski instructor and the author of The 7 Secrets of Skiing.

But big snowfalls don’t always happen, so ski instructors try to make the best of whatever weather they encounter on a given day. Tony Macri of Snow Trainers, a ski and snowboard training company based in Colorado and New Zealand, tells Mental Floss that the weather’s unpredictability makes ski instructing an adventure. “I never think that weather is disappointing,” he says. “It is what creates more challenge and mystery in every day, versus going back to your cubicle that always has the same florescent light shining down on you.”

2. SOME OF THEM HAVE A BEEF WITH SNOWBOARDERS.

Although some ski instructors also teach (and love) snowboarding, the majority of them try to stay away from snowboarders on the slopes, at least when they’re teaching. “[Snowboarders] tend to push all the fresh snow down the hill with their natural movements. Gets pretty frustrating!” justind99, a ski instructor in Quebec, writes in a Reddit AMA.

But other ski instructors have a more zen attitude when it comes to snowboarders and preach coexistence. “We are all here to have fun,” rbot1, a ski instructor in Salt Lake City, says in a Reddit AMA. “The snowboarder vs skier stigma does nothing but cause problems. Share the mountain!”

3. THEIR CERTIFICATION PROCESS IS INTENSE.

Ski instructor teaching adults

Depending on the country in which they become certified, ski instructors must take classes and pass a series of tests to prove their proficiency. In the U.S., the Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) establishes certification requirements for instructors. Once instructors become certified, they can take additional tests of their technical skills to earn higher levels of certification.

“Level 1 is pretty easy to get. Anyone that can ski a blue square comfortably can pass a level 1 exam,” rbot1 says. But achieving certification for higher levels is more challenging, requiring ski instructors to demonstrate their mastery of various turns, bump runs, and drills. “A single mistake in any of those runs nets you a fail,” says rbot1, who spent two years preparing for his Level 2 test. “These drills might be easy to complete, but you have to do it perfectly.”

4. THEY’VE SEEN SOME GNARLY ACCIDENTS.

Although some people think of skiing as a risky activity, ski instructors insist that, statistically, skiing is no more hazardous than many other sports. That said, most ski instructors have seen at least one nasty injury on the slopes, including broken legs and noses, concussions, and shoulder dislocations. “The worst injury I ever witnessed was a spinal fracture from a kid landing on his back after attempting to do a jump in the snow park area,” justind99 says.

“I have seen some injuries to knees, but the worst was when a friend concussed himself so bad that he was knocked out and was actually sleeping with his eyes open,” Macri says. White tells Mental Floss that a helicopter once picked him up from the slopes because medics suspected that he’d broken his neck. “Good news—I didn’t."

5. THEIR PAY ISN’T GREAT.

The income ski instructors make can vary widely, based on where they teach and their level of expertise. Some instructors earn $10 or $11 an hour for group lessons but charge more for private lessons or longer coaching sessions. While most beginning ski instructors may make just $20,000 per year, the perks of getting paid to ski outweigh the lack of cash for many instructors. “I do understand that at some point I’ll need to either start working really hard to boost my earning potential as an instructor or find another field,” rbot1 says. “For now, it’s a blast.”

6. THEY GET CREATIVE TO TEACH KIDS.

Ski instructor teaching children

A group of young kids bundled up in ski jackets while they try to balance on narrow skis might look adorable, but teaching children to ski comes with plenty of challenges. “Some kids don't have the muscles to do it at [a young] age and some do,” explains inkybus21, a ski and snowboard instructor who has taught in Canada, Australia, and Japan. To make sure his young students don’t lose interest or give up, he makes up games that require various skiing motions and uses visuals to help kids figure out how to properly use their bodies.

7. THEIR EQUIPMENT IS EXPENSIVE.

Ski equipment can be pricey, and ski instructors know the pain of an empty wallet firsthand. From skis and boots to bindings, poles, helmets, goggles, and other accessories, ski instructors can easily spend over $1000 on their equipment. And because their gear gets more use than a casual skier’s, instructors typically go through a pair of skis, boots, and liners each season. But many instructors are eligible for steep discounts on their gear, thanks to their employer or their PSIA-AASI membership. “I haven't bought anything at retail price in years,” rbot1 says. “I can’t even imagine paying full price for a pair of boots or ski/binder set up.”

8. THEY MISS SKIING DURING THE SUMMER.

In a career dependent on the winter season, what do ski instructors do during the summer? Some of them travel to the opposite hemisphere to work at a ski resort—essentially working two winters in a row. But because it can be costly to travel and live on another continent, most ski instructors work odd jobs or use their savings to rock climb and explore the outdoors in the off season. Rbot1, for example, has spent his summers working at a ski resort’s restaurant, boxing fish at an Alaskan processing plant, and living off of his savings. “Most people have a seasonal job. The most popular is raft guiding, the second most popular is working at a state park,” he says.

9. THEY GREATLY APPRECIATE TIPS.

Ski instructors don’t always receive tips from their students, and they wish more people knew that they welcome—and in some cases, expect—gratuity. Rbot1 recounts the story of how he once earned $1500, his biggest tip to date, after instructing a family of four for five days, taking them to different parts of the mountain and even eating lunch with them. “At the end of the week it was all hugs and smiles, but my hand was left dry,” he says. “Anyways, next day I got an email that said ‘you have a tip in the office’ and BOOM $1500 in an envelope.” Rbot1 made good use of the generous tip, paying two months of rent and car payments, as well as buying new ski goggles and gloves.

10. THEY LOVE HELPING PEOPLE OVERCOME THEIR FEARS.

Although skiing is good exercise and an enjoyable winter activity, learning to ski can also help people feel more confident. “It’s not always about skiing and teaching people to be the best skiers,” Macri says. “A lot of [the job] is just about showing people a good time and helping them achieve their goals or overcoming their fears.”

Macri particularly appreciates the amazing views from the top of a mountain, as well as the feeling he gets when he takes students down a great run and everyone high-fives one another in joy. “I sit back and think this is my office and I am having just as amazing [a] time as everyone else. The only difference is that I am getting paid for it,” he says.

All photos courtesy of iStock.

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