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John G. Mabanglo/Getty Images
John G. Mabanglo/Getty Images

The iMac Was Almost Called the MacMan

John G. Mabanglo/Getty Images
John G. Mabanglo/Getty Images

After breaking out with its Macintosh line of personal computers in the 1980s, Apple was in a slump. Sales had flagged as Microsoft's Windows operating system made waves. In 1998, the company was set to unveil a product that it hoped would reinvigorate its brand.

And they almost blew it.

According to Ken Segall, the advertising genius behind their "Think Different" campaign, Apple founder Steve Jobs was expecting the iMac to reverse the company's ailing fortunes. Where older Macs had been boxy, beige, and bland, the iMac came in an assortment of colors and had a transparent chassis that showed off its circuitry. The problem, as Segall writes in his new book, Insanely Simple, was that Jobs didn't want to call it the iMac. He wanted to call it the MacMan.

"While that frightening name is banging around in your head, I'd like you to think for a moment about the art of product naming," Segall writes. "Because of all the things in this world that cry out for simplicity, product naming probably contains the most glaring examples of right and wrong. From some companies, you see names like 'iPhone.' From others you see names like ‘Casio G'zOne Commando' or the ‘Sony DVP SR200P/B' DVD player."

According to Segall, Jobs liked the fact that MacMan was slightly reminiscent of Sony's Walkman branding concept for its line of cassette players. (Later, Sony had a Discman, Pressman, and Talkman.) But Segall, who named products for a living, feared the name would take away from Apple's identity as being original. It was also gender-biased, and alienating an entire demographic of consumers was never a good thing.

Instead, Segall suggested "iMac," with the "i" for internet, because the unit was designed to connect easily to the web. Jobs "hated" the idea, along with other suggestions, even though Segall felt the iMac could provide a foundation to name other devices, just as Sony's Walkman had. Segall kept suggesting it, and Jobs eventually had it printed on a prototype model to see how it would look. After encouragement from his staff, he dropped MacMan. With this key contribution, Segall made sure no one would be lining up to buy a PhoneMan 10 years later. 

[h/t FastCoDesign]

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WWF
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Animals
Watch an Antarctic Minke Whale Feed in a First-of-Its-Kind Video
WWF
WWF

New research from the World Wildlife Fund is giving us a rare glimpse into the world of the mysterious minke whale. The WWF worked with Australian Antarctic researchers to tag minke whales with cameras for the first time, watching where and how the animals feed.

The camera attaches to the whale's body with suction cups. In the case of the video below, the camera accidentally slid down the side of the minke whale's body, providing an unexpected look at the way its throat moves as it feeds.

Minke whales are one of the smallest baleen whales, but they're still pretty substantial animals, growing 30 to 35 feet long and weighing up to 20,000 pounds. Unlike other baleen whales, though, they're small enough to maneuver in tight spaces like within sea ice, a helpful adaptation for living in Antarctic waters. They feed by lunging through the sea, gulping huge amounts of water along with krill and small fish, and then filtering the mix through their baleen.

The WWF video shows just how quickly the minke can process this treat-laden water. The whale could lunge, process, and lunge again every 10 seconds. "He was like a Pac-Man continuously feeding," Ari Friedlaender, the lead scientist on the project, described in a press statement.

The video research, conducted under the International Whaling Commission's Southern Ocean Research Partnership, is part of WWF's efforts to protect critical feeding areas for whales in the region.

If that's not enough whale for you, you can also watch the full 13-minute research video below:

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iStock
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technology
AI Could Help Scientists Detect Earthquakes More Effectively
iStock
iStock

Thanks in part to the rise of hydraulic fracturing, or fracking, earthquakes are becoming more frequent in the U.S. Even though it doesn't fall on a fault line, Oklahoma, where gas and oil drilling activity doubled between 2010 and 2013, is now a major earthquake hot spot. As our landscape shifts (literally), our earthquake-detecting technology must evolve to keep up with it. Now, a team of researchers is changing the game with a new system that uses AI to identify seismic activity, Futurism reports.

The team, led by deep learning researcher Thibaut Perol, published the study detailing their new neural network in the journal Science Advances. Dubbed ConvNetQuake, it uses an algorithm to analyze the measurements of ground movements, a.k.a. seismograms, and determines which are small earthquakes and which are just noise. Seismic noise describes the vibrations that are almost constantly running through the ground, either due to wind, traffic, or other activity at surface level. It's sometimes hard to tell the difference between noise and legitimate quakes, which is why most detection methods focus on medium and large earthquakes instead of smaller ones.

But better understanding natural and manmade earthquakes means studying them at every level. With ConvNetQuake, that could soon become a reality. After testing the system in Oklahoma, the team reports it detected 17 times more earthquakes than what was recorded by the Oklahoma Geological Survey earthquake catalog.

That level of performance is more than just good news for seismologists studying quakes caused by humans. The technology could be built into current earthquake detection methods set up to alert the public to dangerous disasters. California alone is home to 400 seismic stations waiting for "The Big One." On a smaller scale, there's an app that uses a smartphone's accelerometers to detect tremors and alert the user directly. If earthquake detection methods could sense big earthquakes right as they were beginning using AI, that could afford people more potentially life-saving moments to prepare.

[h/t Futurism]

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