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Ethan Miller/Getty Images
Ethan Miller/Getty Images

How Jimmy Buffett Turned 'Margaritaville' Into a Way of Life

Ethan Miller/Getty Images
Ethan Miller/Getty Images

Few songs have proven as lucrative as “Margaritaville,” a modest 1977 hit by singer and songwriter Jimmy Buffett that became an anthem for an entire life philosophy. The track was the springboard for Buffett’s business empire—restaurants, apparel, kitchen appliances, and more—marketing the taking-it-easy message of its tropical print lyrics.

After just a few years of expanding that notion into other ventures, the “Parrot Heads” of Buffett’s fandom began to account for $40 million in annual revenue—and that was before the vacation resorts began popping up.

Jimmy Buffett performs for a crowd
Kevork Djansezian/Getty Images

“Margaritaville,” which turned 40 this year, was never intended to inspire this kind of devotion. It was written after Buffett, as an aspiring musician toiling in Nashville, found himself in Key West, Florida, following a cancelled booking in Miami and marveling at the sea of tourists clogging the beaches.

Like the other songs on his album, Changes in Latitudes, Changes in Attitudes, it didn’t receive a lot of radio play. Instead, Buffett began to develop his following by opening up for The Eagles. Even at 30, Buffett was something less than hip—a flip-flopped performer with a genial stage presence that seemed to invite an easygoing vibe among crowds. “Margaritaville,” an anthem to that kind of breezy attitude, peaked at number eight on the Billboard charts in 1977. While that’s impressive for any single, its legacy would quickly evolve beyond the music industry's method for gauging success.

What Buffett realized as he continued to perform and tour throughout the early 1980s is that “Margaritaville” had the ability to sedate audiences. Like a hypnotist, the singer could immediately conjure a specific time and place that listeners wanted to revisit. The lyrics painted a scene of serenity that became a kind of existential vacation for Buffett's fans:

Nibblin' on sponge cake,
Watchin' the sun bake;
All of those tourists covered with oil.
Strummin' my six string on my front porch swing.
Smell those shrimp —
They're beginnin' to boil.

By 1985, Buffett was ready to capitalize on that goodwill. In Key West, he opened a Margaritaville store, which sold hats, shirts, and other ephemera to residents and tourists looking to broadcast their allegiance to his sand-in-toes fantasy. (A portion of the proceeds went to Save the Manatees, a nonprofit organization devoted to animal conservation.) The store also sold the Coconut Telegraph, a kind of propaganda newsletter about all things Buffett and his chill perspective.

When Buffett realized patrons were coming in expecting a bar or food—the song was named after a mixed drink, after all—he opened a cafe adjacent to the store in late 1987. The configuration was ideal, and through the 1990s, Buffett and business partner John Cohlan began erecting Margaritaville locations in Florida, New Orleans, and eventually Las Vegas and New York. All told, more than 21 million people visit a Buffett-inspired hospitality destination every year.

A parrot at Margaritaville welcomes guests
Kevork Djansezian/Getty Images

Margaritaville-branded tequila followed. So, too, did a line of retail foods like hummus, a book of short stories, massive resorts, a Sirius radio channel, and drink blenders. Buffett even wrote a 242-page script for a Margaritaville movie that he had hoped to film in the 1980s. It’s one of the very few Margaritaville projects that has yet to have come to fruition, but it might be hard for Buffett to complain much. In 2015, his entire empire took in $1.5 billion in sales.

As of late, Buffett has signed off on an Orlando resort due to open in 2018, offering “casual luxury” near the boundaries of Walt Disney World. (One in Hollywood, Florida, is already a hit, boasting a 93 percent occupancy rate.) Even for guests that aren’t particularly familiar with his music, “Jimmy Buffett” has become synonymous with comfort and relaxation just as surely as Walt Disney has with family entertainment. The association bodes well for a business that will eventually have to move beyond Buffett’s concert-going loyalists.

Not that he's looking to leave them behind. The 70-year-old Buffett is planning on a series of Margaritaville-themed retirement communities, with the first due to open in Daytona Beach in 2018. More than 10,000 Parrot Heads have already registered, eager to watch the sun set while idling in a frame of mind that Buffett has slowly but surely turned into a reality.

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Disney Enterprises, Inc.
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Your $10 Donation Can Help an Underprivileged Child See A Wrinkle in Time for Free
Disney Enterprises, Inc.
Disney Enterprises, Inc.

Theater chain AMC is teaming with the Give a Child the Universe initiative to help underprivileged kids see A Wrinkle in Time for free through ticket donations. The initiative was started by Color of Change, a nonprofit advocacy group that designs “campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward.”

"Color of Change believes in the power of images and supports those working to change the rules in Hollywood so that inclusive, empathetic and human portrayals of black people and people of color are prominent on the screen,” the initiative’s executive director, Rashad Robinson, said in a statement:

Director Ava DuVernay’s A Wrinkle in Time is the perfect subject for the group because, as Robinson puts it, “By casting a black teenage actress, Storm Reid, as the heroine at the center of this story, the filmmakers and the studio send a powerful message to millions of young people who will see someone like them embracing their individuality and strength to save the world.”

The movie touts a diverse cast that includes Mindy Kaling, Oprah Winfrey, Reese Witherspoon, Zach Galifianakis, and Chris Pine. The most important member of the cast, though, is 14-year-old Storm Reid, who plays the main character Meg Murry, a young girl who tries to save her father (Pine) who is trapped in another dimension. The movie is based on the acclaimed 1962 fantasy novel by author Madeleine L'Engle.

If you’d like to donate a ticket (or more), you can just head over to the Give a Child the Universe website and pledge an amount. AMC will provide one ticket to children and teens nationwide for every $10 given to the cause.

And if you’re interested in seeing the movie yourself, A Wrinkle in Time opens on March 9, 2018.

[h/t E! Online]

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7 Fascinating Details We Learned From Classic Movie Novelizations
Universal Studios
Universal Studios

Before the rise of on-demand entertainment sources, fans who fell in love with movies didn’t have many options beyond waiting for a theatrical re-release or home video rental. Revisiting Star Wars or King Kong instead meant picking up a novelization, a book-length prose adaptation that often expanded or added to a film’s plot.

Working from early drafts of a script sometimes meant that the writers assigned to these projects referenced details that weren’t present in the finished film. These facts can range from minor (Indiana Jones’s crushing student in Raiders of the Lost Ark may have been more of a stalker) to major (the Gremlins novelization depicts Mogwais as aliens from another planet). Check out seven of the more intriguing reveals found in the paperback versions of classic films.

1. E.T. HAD THE HOTS FOR ELLIOTT’S MOM

Steven Spielberg had enjoyed William Kotzwinkle’s 1974 novel The Fan Man so much that he invited Kotzwinkle to take on a plum assignment: novelizing the director’s big 1982 release, E.T.: The Extra-Terrestrial. Although Kotzwinkle stuck to the film’s fish-out-of-water clothesline and the friendship between the titular alien and human friend Elliott, he took some time to delve deeper into the accordion-necked creature’s proclivities—specifically, the idea that E.T. was not quite the asexual being portrayed in the film.

In the novel, E.T. is depicted as having a crush on Mary, Elliott’s (single) mother. After musing that it was unfortunate Mary was showing signs of being lonely, E.T.

"…crept down the hall to Mary's room and peeked in. The willow-creature was asleep, and he watched her for a long time. She was a goddess, the most beautiful thing he'd ever seen. … Mary, said his old heart. Then upon paddle feet, he tiptoed over to her bed and gazed more closely.”

Perhaps watching someone while they sleep is considered acceptable on E.T.’s home planet. In any event, neither the prose version of Mary nor her onscreen incarnation (played by Dee Wallace) acknowledged that E.T. wanted to swipe right.

2. RENÉ BELLOQ AND INDIANA JONES WERE COLLEGE RIVALS.

Karen Allen and Paul Freeman in Raiders of the Lost Ark (1981)
Lucasfilm Ltd.

In the opening sequence of 1981’s Raiders of the Lost Ark, we learn that two-fisted archaeologist Indiana Jones (Harrison Ford) will go to considerable lengths to acquire rare and valuable artifacts. We also discover that his archrival, René Belloq, will go a step further in seizing them. Belloq meets a satisfying, face-melting end during the movie’s climax, but viewers never learn that he and Indy had problems going back to graduate school. In Campbell Black’s novelization, it’s revealed that the two were classmates who drifted apart when Belloq plagiarized one of Indy’s essays. (The book also mentions that Indy’s love interest, Marion Ravenwood, was only 15 when Professor Jones seduced her, a fact best left on the cutting room floor.)

3. THE XEROMORPHS MIGHT BE PRETTY SMART.

In Alan Dean Foster’s novelization of 1979’s Alien, Ripley (Sigourney Weaver) is shown to be at odds with android Ash (Ian Holm) for his duplicitous behavior. Conversing with his decapitated head, Ripley discovers that Ash knows more about the Xenomorph terrorizing the crew of the Nostromo than he had let on. Near death, Ash hints that the alien might be intelligent and that she should try to communicate with it.

“Did you?” she asks.

“Please let my grave hold some secrets,” Ash replies.

Onscreen, the creature seemed less interested in interacting with humans and more preoccupied with treating them like incubators. In fairness, signs of intelligent life were hard to come by in that universe following 1986's Aliens.

4. ROCKY FORFEITED HIS WORLD TITLE TO FIGHT IVAN DRAGO.

Dolph Lundgren and Sylvester Stallone in Rocky IV (1985)
MGM Home Entertainment

After watching his friend Apollo Creed get pummeled to death without doing anything to stop it, a penitent Rocky Balboa (Sylvester Stallone) travels to Russia to get revenge in 1985’s Rocky IV. The film makes it clear that Balboa’s bout with steroided Soviet hulk Ivan Drago is personal: He declares he’s not being paid for the match and will do it over the Christmas holiday, leaving his skittish wife and son to wonder if Rocky will be cognitively functional in time for eggnog.

The accompanying novelization, which is credited to Sylvester Stallone but may have been written by a ghostwriter, elaborates on Rocky’s obsession with the bout. After Creed’s death, Rocky tries to petition the sanctioning body for boxing to permit him to fight Drago. They refuse, and Rocky is forced to give up his heavyweight belt in order to compete. There are other complications—black sheep brother-in-law Paulie wrecks Rocky’s car—but most of it seems to be in the service of inserting details in place of the film’s trademark montages.

The book does correct one of the movie’s subjective flaws: Rocky is quick to throw in the towel during Creed’s beating, making Drago less an accidental murderer and more of an actual one.

5. GREMLINS ARE SPACE ALIENS THAT SPEAK ENGLISH.

The canon established by Chris Columbus’s script for 1984’s Gremlins says only that the Mogwai are a race of adorably over-fuzzed creatures that spawn demonic offspring when they get wet or are fed after midnight. In George Gipe’s novelization, readers learn that Mogwai are actually an alien race dispatched to different planets in order to display a “peaceful spirit.” Gipe also had the notion to have Gizmo and Stripe converse in the Queen’s English, with Stripe calling his rival “my dear enemy.” Joe Dante, the movie’s director, said Gipe “made up” their galactic backstory, telling Empire in 2014 that Mogwai are the result of dragons and pandas mating. It's as good an explanation as any.

6. JANINE DESIGNED THE GHOSTBUSTERS LOGO.

A screen shot from the 1984 film 'Ghostbusters'
Columbia Pictures

Released in 1984, Ghostbusters succeeded where many movies subsequently failed, mixing comedy with special effects in a story about four guys who treat ghost entrapment like pest extermination. Their secretary, Janine (Annie Potts) seems unaffected by the whole enterprise, answering the phone with “Gahhstbustahs.” But in the novelization by Richard Mueller, it’s revealed that she was responsible for the most iconic image of the business: the crossed-out Ghostbusters logo.

7. FERRIS BUELLER FUNDED HIS DAY OFF WITH SAVINGS BONDS.

Novelizing a John Hughes screenplay must have seemed like a thankless task. The prolific writer/director had a very distinctive voice that was carried by his adolescent characters. One of his most enduring creations was the title teenager of 1986’s Ferris Bueller’s Day Off, an episodic tale of a high schooler (Matthew Broderick) who decides to skip class to hang out with his friends.

The film never specifies how Bueller comes up with the cash he spends in the course of his truancy, but the novel by Todd Strasser fills in the gaps. Apparently, Bueller convinces his father to give him the location of his savings bonds, which he proceeds to cash in at a local bank. He also steals a few bucks from his sister Jeanie.

The book provides other details, like what Ferris and his friends ate at the French restaurant and the fact that Ferris is apparently friendly with Garth Volbeck, the juvenile delinquent played by Charlie Sheen that Jeanie runs into in the police station near the end of the film.

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