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Ethan Miller/Getty Images

How Jimmy Buffett Turned 'Margaritaville' Into a Way of Life

Ethan Miller/Getty Images
Ethan Miller/Getty Images

Few songs have proven as lucrative as “Margaritaville,” a modest 1977 hit by singer and songwriter Jimmy Buffett that became an anthem for an entire life philosophy. The track was the springboard for Buffett’s business empire—restaurants, apparel, kitchen appliances, and more—marketing the taking-it-easy message of its tropical print lyrics.

After just a few years of expanding that notion into other ventures, the “Parrot Heads” of Buffett’s fandom began to account for $40 million in annual revenue—and that was before the vacation resorts began popping up.

Jimmy Buffett performs for a crowd
Kevork Djansezian/Getty Images

“Margaritaville,” which turned 40 this year, was never intended to inspire this kind of devotion. It was written after Buffett, as an aspiring musician toiling in Nashville, found himself in Key West, Florida, following a cancelled booking in Miami and marveling at the sea of tourists clogging the beaches.

Like the other songs on his album, Changes in Latitudes, Changes in Attitudes, it didn’t receive a lot of radio play. Instead, Buffett began to develop his following by opening up for The Eagles. Even at 30, Buffett was something less than hip—a flip-flopped performer with a genial stage presence that seemed to invite an easygoing vibe among crowds. “Margaritaville,” an anthem to that kind of breezy attitude, peaked at number eight on the Billboard charts in 1977. While that’s impressive for any single, its legacy would quickly evolve beyond the music industry's method for gauging success.

What Buffett realized as he continued to perform and tour throughout the early 1980s is that “Margaritaville” had the ability to sedate audiences. Like a hypnotist, the singer could immediately conjure a specific time and place that listeners wanted to revisit. The lyrics painted a scene of serenity that became a kind of existential vacation for Buffett's fans:

Nibblin' on sponge cake,
Watchin' the sun bake;
All of those tourists covered with oil.
Strummin' my six string on my front porch swing.
Smell those shrimp —
They're beginnin' to boil.

By 1985, Buffett was ready to capitalize on that goodwill. In Key West, he opened a Margaritaville store, which sold hats, shirts, and other ephemera to residents and tourists looking to broadcast their allegiance to his sand-in-toes fantasy. (A portion of the proceeds went to Save the Manatees, a nonprofit organization devoted to animal conservation.) The store also sold the Coconut Telegraph, a kind of propaganda newsletter about all things Buffett and his chill perspective.

When Buffett realized patrons were coming in expecting a bar or food—the song was named after a mixed drink, after all—he opened a cafe adjacent to the store in late 1987. The configuration was ideal, and through the 1990s, Buffett and business partner John Cohlan began erecting Margaritaville locations in Florida, New Orleans, and eventually Las Vegas and New York. All told, more than 21 million people visit a Buffett-inspired hospitality destination every year.

A parrot at Margaritaville welcomes guests
Kevork Djansezian/Getty Images

Margaritaville-branded tequila followed. So, too, did a line of retail foods like hummus, a book of short stories, massive resorts, a Sirius radio channel, and drink blenders. Buffett even wrote a 242-page script for a Margaritaville movie that he had hoped to film in the 1980s. It’s one of the very few Margaritaville projects that has yet to have come to fruition, but it might be hard for Buffett to complain much. In 2015, his entire empire took in $1.5 billion in sales.

As of late, Buffett has signed off on an Orlando resort due to open in 2018, offering “casual luxury” near the boundaries of Walt Disney World. (One in Hollywood, Florida, is already a hit, boasting a 93 percent occupancy rate.) Even for guests that aren’t particularly familiar with his music, “Jimmy Buffett” has become synonymous with comfort and relaxation just as surely as Walt Disney has with family entertainment. The association bodes well for a business that will eventually have to move beyond Buffett’s concert-going loyalists.

Not that he's looking to leave them behind. The 70-year-old Buffett is planning on a series of Margaritaville-themed retirement communities, with the first due to open in Daytona Beach in 2018. More than 10,000 Parrot Heads have already registered, eager to watch the sun set while idling in a frame of mind that Buffett has slowly but surely turned into a reality.

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10 Things You Might Not Know About Steve Martin
NBC Television/Courtesy of Getty Images
NBC Television/Courtesy of Getty Images

Is there anything Steve Martin can't do? In addition to being one of the world's most beloved comedians and actors, he's also a writer, a musician, a magician, and an art enthusiast. And he's about to put a number of these talents on display with Steve Martin and Martin Short: An Evening You Will Forget for the Rest of Your Life, a new comedy special that just arrived on Netflix. To commemorate the occasion, here are 10 things you might not have known about Steve Martin.

1. HE WAS A CHEERLEADER.

As a yellleader (as he refers to it in a yearbook signature) at his high school in Garden Grove, California, Martin tried to make up his own cheers, but “Die, you gravy-sucking pigs,” he later told Newsweek, did not go over so well.

2. HIS FIRST JOB WAS AT DISNEYLAND.

Martin’s first-ever job was at Disneyland, which was located just two miles away from his house. He started out selling guidebooks, keeping $.02 for every book he sold. He graduated to the Magic Shop on Main Street, where he got his first taste of the gags that would later make his career. He also learned the rope tricks you see in ¡Three Amigos! from a rope wrangler over in Frontierland.

3. HE OWES HIS WRITING JOB WITH THE SMOTHERS BROTHERS TO AN EX-GIRLFRIEND.

Thanks to a girlfriend who got a job dancing on The Smothers Brothers Comedy Hour, Martin landed a gig writing for the show. He had absolutely no experience as a writer at the time. He shared an office with Bob Einstein—better known to some as Super Dave Osborne or Marty Funkhauser—and won an Emmy for writing in 1969.

4. HE WAS A CONTESTANT ON THE DATING GAME.

While he was writing for the Smothers Brothers, but before he was famous in his own right, Martin was on an episode of The Dating Game. (Spoiler alert: He wins. But did you have any doubt?)

5. MANY PEOPLE THOUGHT HE WAS A SERIES REGULAR ON SATURDAY NIGHT LIVE.

Martin hosted and did guest spots on Saturday Night Live so often in the 1970s and '80s that many people thought he was a series regular. He wasn't. 

6. HIS FATHER WROTE A REVIEW OF HIS FIRST SNL APPEARANCE.

After his first appearance on SNL, Martin’s father, the president of the Newport Beach Association of Realtors, wrote a review of his son’s performance in the company newsletter. “His performance did nothing to further his career,” the elder Martin wrote. He also once told a newspaper, “I think Saturday Night Live is the most horrible thing on television.”

7. HE POPULARIZED THE AIR QUOTE.

If you find yourself making air quotes with your fingers more than you’d really like, you have Martin to thank. He popularized the gesture during his guest spots on SNL and stand-up performances.

8. HE QUIT STAND-UP COMEDY IN THE EARLY 1980S.

Martin gave up stand-up comedy in 1981. “I still had a few obligations left but I knew that I could not continue,” he told NPR in 2009. “But I guess I could have continued if I had nothing to go to, but I did have something to go to, which was movies. And you know, the act had become so known that in order to go back, I would have had to create an entirely new show, and I wasn't up to it, especially when the opportunity for movies and writing movies came around.”

9. HE'S A MAJOR ART COLLECTOR.

As an avid art collector, Martin owns works by Pablo Picasso, Roy Lichtenstein, David Hockney, and Edward Hopper. He sold a Hopper for $26.9 million in 2006. Unfortunately, being rich and famous doesn’t mean Martin is immune to scams: In 2004, he spent about $850,000 on a piece believed to be by German-Dutch modernist painter Heinrich Campendonk. When Martin tried to sell the piece, “Landschaft mit Pferden” (or "Landscape With Horses") 15 months later, he was informed that it was a forgery. Though the painting still sold, it was at a huge loss.

10. HE'S AN ACCOMPLISHED BLUEGRASS PERFORMER.

Many people already know this, but we’d be remiss if we didn’t mention that he’s an extremely accomplished bluegrass performer. With the help of high school friend John McEuen, who later became a member of the Nitty Gritty Dirt Band, Martin taught himself to play the banjo when he was 17. He's been picking away ever since. If you see him on stage these days, he’s likely strumming a banjo with his band, the Steep Canyon Rangers. As seen above, they make delightful videos.

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Star Wars © & TM 2015 Lucasfilm Ltd. All Rights Reserved.
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Star Wars Premiered 41 Years Ago … and the Reviews Weren’t Always Kind
Star Wars © & TM 2015 Lucasfilm Ltd. All Rights Reserved.
Star Wars © & TM 2015 Lucasfilm Ltd. All Rights Reserved.

A long time ago (41 years, to be exact) in a galaxy just like this one, George Lucas was about to make cinematic history—whether he knew it or not. On May 25, 1977, moviegoers got their first glimpse of Star Wars, Lucas’s long-simmering space opera that would help define the concept of the Hollywood “blockbuster.” While we're still talking about the film today, and its many sequels and spinoffs (hello, Solo), not every film critic would have guessed just how ingrained into the pop culture fabric Star Wars would become. While it charmed plenty of critics, some of the movie’s original reviews were less than glowing. Here are a few of our favorites (the good, the bad, and the Wookiee):

"Star Wars is a fairy tale, a fantasy, a legend, finding its roots in some of our most popular fictions. The golden robot, lion-faced space pilot, and insecure little computer on wheels must have been suggested by the Tin Man, the Cowardly Lion, and the Scarecrow in The Wizard of Oz. The journey from one end of the galaxy to another is out of countless thousands of space operas. The hardware is from Flash Gordon out of 2001: A Space Odyssey, the chivalry is from Robin Hood, the heroes are from Westerns and the villains are a cross between Nazis and sorcerers. Star Wars taps the pulp fantasies buried in our memories, and because it's done so brilliantly, it reactivates old thrills, fears, and exhilarations we thought we'd abandoned when we read our last copy of Amazing Stories."

—Roger Ebert, Chicago Sun-Times

Star Wars is not a great movie in that it describes the human condition. It simply is a fun picture that will appeal to those who enjoy Buck Rogers-style adventures. What places it a sizable cut about the routine is its spectacular visual effects, the best since Stanley Kubrick’s 2001Star Wars is a battle between good and evil. The bad guys (led by Peter Cushing and an assistant who looks like a black vinyl-coated frog) control the universe with their dreaded Death Star."

—Gene Siskel, Chicago Tribune

Star Wars is like getting a box of Cracker Jack which is all prizes. This is the writer-director George Lucas’s own film, subject to no business interference, yet it’s a film that’s totally uninterested in anything that doesn’t connect with the mass audience. There’s no breather in the picture, no lyricism; the only attempt at beauty is in the double sunset. It’s enjoyable on its own terms, but it’s exhausting, too: like taking a pack of kids to the circus. An hour into it, children say that they’re ready to see it again; that’s because it’s an assemblage of spare parts—it has no emotional grip. “Star Wars” may be the only movie in which the first time around the surprises are reassuring…. It’s an epic without a dream. But it’s probably the absence of wonder that accounts for the film’s special, huge success. The excitement of those who call it the film of the year goes way past nostalgia to the feeling that now is the time to return to childhood."

—Pauline Kael, The New Yorker

"The only way that Star Wars could have been interesting was through its visual imagination and special effects. Both are unexceptional ... I kept looking for an 'edge,' to peer around the corny, solemn comic-book strophes; he was facing them frontally and full. This picture was made for those (particularly males) who carry a portable shrine within them of their adolescence, a chalice of a Self that was Better Then, before the world's affairs or—in any complex way—sex intruded."

—Stanley Kauffmann, The New Republic

“There’s something depressing about seeing all these impressive cinematic gifts and all this extraordinary technological skills lavished on such puerile materials. Perhaps more important is what this seems to accomplish: the canonization of comic book culture which in turn becomes the triumph of the standardized, the simplistic, mass-produced commercial artifacts of our time. It’s the triumph of camp—that sentiment which takes delight in the awful simply because it’s awful. We enjoyed such stuff as children, but one would think there would come a time when we might put away childish things.”

—Joy Gould Boyum, The Wall Street Journal

Star Wars … is the most elaborate, most expensive, most beautiful movie serial ever made. It’s both an apotheosis of Flash Gordon serials and a witty critique that makes associations with a variety of literature that is nothing if not eclectic: Quo Vadis?, Buck Rogers, Ivanhoe, Superman, The Wizard of Oz, The Gospel According to St. Matthew, the legend of King Arthur and the knights of the Round Table … The way definitely not to approach Star Wars, though, is to expect a film of cosmic implications or to footnote it with so many references that one anticipates it as if it were a literary duty. It’s fun and funny.”

—Vincent Canby, The New York Times

"Viewed dispassionately—and of course that’s desperately difficult at this point in time—Star Wars is not an improvement on Mr Lucas’ previous work, except in box-office terms. It isn’t the best film of the year, it isn’t the best science fiction ever to be translated to the screen, it isn’t a number of other things either that sweating critics have tried to turn it into when faced with finding some plausible explanation for its huge and slightly sinister success considering a contracting market. But it is, on the other hand, enormous and exhilarating fun for those who are prepared to settle down in their seats and let it all wash over them.”

—Derek Malcolm, The Guardian

“Strip Star Wars of its often striking images and its high-falutin scientific jargon, and you get a story, characters, and dialogue of overwhelming banality, without even a ‘future’ cast to them. Human beings, anthropoids, or robots, you could probably find them all, more or less like that, in downtown Los Angeles today. Certainly the mentality and values of the movie can be duplicated in third-rate non-science fiction of any place or period. O dull new world!”

—John Simon, New York Magazine

"Star Wars is somewhat grounded by a malfunctioning script and hopelessly infantile dialogue, but from a technical standpoint, it is an absolutely breathtaking achievement. The special effects experts who put Lucas' far-out fantasies on film—everything from a gigantic galactic war machine to a stunningly spectacular World War II imitation dogfight—are Oscar-worthy wizards of the first order. And, for his own part, Lucas displays an incredibly fertile imagination—an almost Fellini-like fascination with bizarre creatures.”

—Kathleen Carroll, New York Daily News

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