How Do You Pronounce 'LaCroix'?


For decades, Perrier was the sparkling water of choice for beverage enthusiasts. More recently, an upstart named LaCroix has captured the attention of millennials who don’t much care for Perrier’s elitist stature. Sold in aluminum cans rather than glass bottles and featuring festive, Florida-tinged designs (the parent company, National Beverage, is based in Fort Lauderdale), LaCroix has managed to become a market leader in bubbly water. National Beverage claims it’s the number one brand.

While consumers may enjoy the taste, requesting a LaCroix can be slightly problematic if you don’t know how to pronounce the name. Like the acai berry and quinoa before it, the name can be troublesome to the tongue.

The company instructs that the proper pronunciation is “Lah-croy,” rhyming with “enjoy.”

The name comes from the fact that LaCroix was originally developed in Wisconsin back in 1981. The “La” is for the city of La Crosse, and “Croix” from the St. Croix River.

Uttering “La-crux” might get you some judgmental stares among the bubbly water elite. Affecting a French accent and coughing out “la-kwah” might get you pardoned from the table. Stick with “lah croy." If you need a mnemonic device, you can tell yourself it rhymes with “enjoy.” Or you could just order tap water.

Guess the 100-Year-Old Word or Phrase

From Farts to Floozy: These Are the Funniest Words in English, According to Science

Fart. Booty. Tinkle. Weiner. We know these words have the ability to make otherwise mature individuals laugh, but how? And why? Is it their connotations to puerile activities? Is it the sound they make? And if an underlying structure can be found to explain why people find them humorous, can we then objectively determine a word funnier than bunghole?

Chris Westbury, a professor of psychology at the University of Alberta, believes we can. With co-author Geoff Hollis, Westbury recently published a paper ("Wriggly, Squiffy, Lummox, and Boobs: What Makes Some Words Funny?") online in the Journal of Experimental Psychology: General. The two analyzed an existing list of 4997 funny words compiled by the University of Warwick and assessed by 800 survey participants, whittling down the collection to the 200 words the people found funniest. Westbury wanted to see how a word's phonology (sound), spelling, and meaning influenced whether people found it amusing, as well as the effectiveness of incongruity theory—the idea that the more a word subverts expectations, the funnier it gets.

In an email to Mental Floss, Westbury said that a good example of incongruity theory is this video of an orangutan being duped by a magic trick. While he's not responding to a word, clearly he's tickled by the subversion of his own expectations:

With incongruity theory in mind, Westbury was able to generate various equations that attempted to predict whether a person would find a single word amusing. He separated the words into categories—insults, sexual references, party terms, animals, names for body parts, and profanity. Among those examined: gobble, boogie, chum, oink, burp, and turd.

Upchuck topped one chart, followed by bubby and boff, the latter a slang expression for sexual intercourse. Another equation found that slobbering, puking, and fuzz were reliable sources of amusement. Words with the letters j, k, and y also scored highly, and the vowel sound /u/ appeared in 20 percent of words the University of Warwick study deemed funny, like pubes, nude, and boobs.

In the future, Westbury hopes to examine word pairs for their ability to amuse. The smart money is on fart potato to break the top five.

[h/t Live Science]