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Hulton Archive/Getty Images
Hulton Archive/Getty Images

9 Chilly Facts About Frozen Food Pioneer Clarence Birdseye

Hulton Archive/Getty Images
Hulton Archive/Getty Images

Whenever you grab a frozen dinner for a quick, prep-free meal, you're in some debt to Clarence "Bob" Birdseye (1886–1956). The inventor was the pioneer of the flash-freeze method, which turned the frozen food industry into a billion-dollar enterprise. Check out some facts on Birdseye's life that reveal his genius as a food innovator and why we came close to enjoying frozen alligator.

1. HE WAS A FUR TRADER.

Like many geniuses, Birdseye didn't have his life entirely mapped out. Hoping to become a biologist, he enrolled at Amherst College in 1910 but couldn't complete his studies because tuition was too expensive. Instead, he became a field naturalist for the U.S. Biological Survey. In 1912, he joined a six-week medical mission in Labrador, Canada. There, in his spare time, he worked in fur trading. This experience proved be a crucial turning point in Birdseye's life.

2. HE WAS INSPIRED BY THE INUIT.

While on the trip, Birdseye observed Inuit performing their own version of flash-freezing. After catching fish, they would use a careful balance of ice and environmental conditions to instantly freeze their food without destroying it. (The air was so cold—sometimes as low as -45°F—that caught fish would essentially freeze in mid-air.) When the fish thawed, Birdseye was delighted to find that it still tasted good. The difference was that foods frozen slowly formed cell- and flavor-destroying ice crystals, while quick-frozen (or "flash-frozen") foods did not. Thinking he could adapt the same principles to other foods like vegetables, Birdseye returned to the States in 1917 with the ambition of developing a quick-freeze machine. By 1923 he was experimenting with various methods in his kitchen in the suburbs of New York City. One involved rabbit meat, candy boxes, and dry ice.

3. HE DEVELOPED TWO METHODS FOR QUICK-FREEZING.

Eager to replicate the Inuit way for mass production, Birdseye came up with two novel methods for quick-freezing foods. Using calcium chloride, Birdseye could chill metal belts to -45°F and press the food between them, speeding up the freezing process. He then improved this process by using hollow metal plates filled with an ammonia-based refrigerant. When squeezed between these plates, meat and vegetables could be frozen in 30 to 90 minutes. 

4. PEOPLE WERE WARY OF FROZEN FISH.

While his ingenuity would ultimately prove successful, at first people were highly suspicious of frozen seafood. Consumers had no basis for comparison and didn't know what to expect when it came to taste; railroads and store owners, meanwhile, were worried they might be held liable if thawed food made people sick. But there was enough potential that Birdseye sold his company, General Seafood Corporation, to Postum in 1929. (Postum later changed its name to General Foods.)

5. HE SPEARHEADED THE ENTIRE FROZEN FOOD INDUSTRY.

Before Birdseye's patented methods, no one really stored or ate frozen foods (then called “frosted foods”) owing to their terrible taste—it was so noxious that New York State even banned using it to feed prisoners. In order to get the general public to accept frozen foods as a viable market product, Birdseye—who was still working for General Foods after the sale—needed to develop packaging, freezer cases, and transportation methods. It was an arduous process involving test markets and large-scale salesmanship, but by 1944, refrigerated boxcars were carrying Birdseye (labeled Birds Eye) products to stores across the country, and customers were bringing them home to store in their newly bought home freezers.

6. HE TRIED FREEZING EVERYTHING. EVEN ALLIGATORS.

Birdseye was virtually obsessed with finding the potential limits to the food-freezing process. Toiling at his factory in Gloucester, Massachusetts, Birdseye experimented with almost anything he could get his hands on. In addition to fish, meats, and vegetables, he also tried freezing porpoise, whale, shark, and an alligator.

7. HE REINVENTED THE PEA.

While he was busy amassing his frozen food empire, Birdseye actually had a material effect on one food's appearance. By blanching green peas before freezing them, Birdseye noticed that the vegetable would turn a vibrant green. The colorful pea soon became a staple of the frozen vegetable market.

8. HE ALSO CHANGED THE TOBACCO INDUSTRY.

Birdseye was constantly on the lookout for ways to perfect his flash-freezing production process. Acknowledging that frozen food packages would develop condensation, he looked toward the French invention, Cellophane, to wrap his fish. But the packaging would disintegrate once it got wet. Birdseye convinced Cellophane's manufacturer, DuPont, to create a moisture-proof version. He was its only customer until cigar and cigarette companies realized that the material would keep their products dry.

9. HE WAS BUSY UNTIL THE END.

Birdseye died in 1956 at the age of 69, but age hadn't slowed his ambition. At the time of his death, he was hoping to perfect a process by which sugar cane could be turned into pulp for paper. Today, his Birds Eye products continue to populate virtually every frozen food section of every supermarket in the country.

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The American Museum of Natural History
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10 Surprising Ways Senses Shape Perception
The American Museum of Natural History
The American Museum of Natural History

Every bit of information we know about the world we gathered with one of our five senses. But even with perfect pitch or 20/20 vision, our perceptions don’t always reflect an accurate picture of our surroundings. Our brain is constantly filling in gaps and taking shortcuts, which can result in some pretty wild illusions.

That’s the subject of “Our Senses: An Immersive Experience,” a new exhibition at the American Museum of Natural History in New York City. Mental Floss recently took a tour of the sensory funhouse to learn more about how the brain and the senses interact.

1. LIGHTING REVEALS HIDDEN IMAGES.

Woman and child looking at pictures on a wall

Under normal lighting, the walls of the first room of “Our Senses” look like abstract art. But when the lights change color, hidden illustrations are revealed. The three lights—blue, red, and green—used in the room activate the three cone cells in our eyes, and each color highlights a different set of animal illustrations, giving the viewers the impression of switching between three separate rooms while standing still.

2. CERTAIN SOUNDS TAKE PRIORITY ...

We can “hear” many different sounds at once, but we can only listen to a couple at a time. The AMNH exhibit demonstrates this with an audio collage of competing recordings. Our ears automatically pick out noises we’re conditioned to react to, like an ambulance siren or a baby’s cry. Other sounds, like individual voices and musical instruments, require more effort to detect.

3. ... AS DO CERTAIN IMAGES.

When looking at a painting, most people’s eyes are drawn to the same spots. The first things we look for in an image are human faces. So after staring at an artwork for five seconds, you may be able to say how many people are in it and what they look like, but would likely come up short when asked to list the inanimate object in the scene.

4. PAST IMAGES AFFECT PRESENT PERCEPTION.

Our senses often are more suggestible than we would like. Check out the video above. After seeing the first sequence of animal drawings, do you see a rat or a man’s face in the last image? The answer is likely a rat. Now watch the next round—after being shown pictures of faces, you might see a man’s face instead even though the final image hasn’t changed.

5. COLOR INFLUENCES TASTE ...

Every cooking show you’ve watched is right—presentation really is important. One look at something can dictate your expectations for how it should taste. Researchers have found that we perceive red food and drinks to taste sweeter and green food and drinks to taste less sweet regardless of chemical composition. Even the color of the cup we drink from can influence our perception of taste.

6. ... AND SO DOES SOUND

Sight isn’t the only sense that plays a part in how we taste. According to one study, listening to crunching noises while snacking on chips makes them taste fresher. Remember that trick before tossing out a bag of stale junk food.

7. BEING HYPER-FOCUSED HAS DRAWBACKS.

Have you ever been so focused on something that the world around you seemed to disappear? If you can’t recall the feeling, watch the video above. The instructions say to keep track of every time a ball is passed. If you’re totally absorbed, you may not notice anything peculiar, but watch it a second time without paying attention to anything in particular and you’ll see a person in a gorilla suit walk into the middle of the screen. The phenomenon that allows us to tune out big details like this is called selective attention. If you devote all your mental energy to one task, your brain puts up blinders that block out irrelevant information without you realizing it.

8. THINGS GET WEIRD WHEN SENSES CONTRADICT EACH OTHER.

Girl standing in optical illusion room.

The most mind-bending room in the "Our Senses" exhibit is practically empty. The illusion comes from the black grid pattern painted onto the white wall in such a way that straight planes appear to curve. The shapes tell our eyes we’re walking on uneven ground while our inner ear tells us the floor is stable. It’s like getting seasick in reverse: This conflicting sensory information can make us feel dizzy and even nauseous.

9. WE SEE SHADOWS THAT AREN’T THERE.

If our brains didn’t know how to adjust for lighting, we’d see every shadow as part of the object it falls on. But we can recognize that the half of a street that’s covered in shade isn’t actually darker in color than the half that sits in the sun. It’s a pretty useful adaptation—except when it’s hijacked for optical illusions. Look at the image above: The squares marked A and B are actually the same shade of gray. Because the pillar appears to cast a shadow over square B, our brain assumes it’s really lighter in color than what we’re shown.

10. WE SEE FACES EVERYWHERE.

The human brain is really good at recognizing human faces—so good it can make us see things that aren’t there. This is apparent in the Einstein hollow head illusion. When looking at the mold of Albert Einstein’s face straight on, the features appear to pop out rather than sink in. Our brain knows we’re looking at something similar to a human face, and it knows what human faces are shaped like, so it automatically corrects the image that it’s given.

All images courtesy of the American Museum of Natural History unless otherwise noted.

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NASA/JPL-Caltech
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Space
More Details Emerge About 'Oumuamua, Earth's First-Recorded Interstellar Visitor
 NASA/JPL-Caltech
NASA/JPL-Caltech

In October, scientists using the University of Hawaii's Pan-STARRS 1 telescope sighted something extraordinary: Earth's first confirmed interstellar visitor. Originally called A/2017 U1, the once-mysterious object has a new name—'Oumuamua, according to Scientific American—and researchers continue to learn more about its physical properties. Now, a team from the University of Hawaii's Institute of Astronomy has published a detailed report of what they know so far in Nature.

Fittingly, "'Oumuamua" is Hawaiian for "a messenger from afar arriving first." 'Oumuamua's astronomical designation is 1I/2017 U1. The "I" in 1I/2017 stands for "interstellar." Until now, objects similar to 'Oumuamua were always given "C" and "A" names, which stand for either comet or asteroid. New observations have researchers concluding that 'Oumuamua is unusual for more than its far-flung origins.

It's a cigar-shaped object 10 times longer than it is wide, stretching to a half-mile long. It's also reddish in color, and is similar in some ways to some asteroids in our solar system, the BBC reports. But it's much faster, zipping through our system, and has a totally different orbit from any of those objects.

After initial indecision about whether the object was a comet or an asteroid, the researchers now believe it's an asteroid. Long ago, it might have hurtled from an unknown star system into our own.

'Oumuamua may provide astronomers with new insights into how stars and planets form. The 750,000 asteroids we know of are leftovers from the formation of our solar system, trapped by the Sun's gravity. But what if, billions of years ago, other objects escaped? 'Oumuamua shows us that it's possible; perhaps there are bits and pieces from the early years of our solar system currently visiting other stars.

The researchers say it's surprising that 'Oumuamua is an asteroid instead of a comet, given that in the Oort Cloud—an icy bubble of debris thought to surround our solar system—comets are predicted to outnumber asteroids 200 to 1 and perhaps even as high as 10,000 to 1. If our own solar system is any indication, it's more likely that a comet would take off before an asteroid would.

So where did 'Oumuamua come from? That's still unknown. It's possible it could've been bumped into our realm by a close encounter with a planet—either a smaller, nearby one, or a larger, farther one. If that's the case, the planet remains to be discovered. They believe it's more likely that 'Oumuamua was ejected from a young stellar system, location unknown. And yet, they write, "the possibility that 'Oumuamua has been orbiting the galaxy for billions of years cannot be ruled out."

As for where it's headed, The Atlantic's Marina Koren notes, "It will pass the orbit of Jupiter next May, then Neptune in 2022, and Pluto in 2024. By 2025, it will coast beyond the outer edge of the Kuiper Belt, a field of icy and rocky objects."

Last month, University of Wisconsin–Madison astronomer Ralf Kotulla and scientists from UCLA and the National Optical Astronomy Observatory (NOAO) used the WIYN Telescope on Kitt Peak, Arizona, to take some of the first pictures of 'Oumuamua. You can check them out below.

Images of an interloper from beyond the solar system — an asteroid or a comet — were captured on Oct. 27 by the 3.5-meter WIYN Telescope on Kitt Peak, Ariz.
Images of 'Oumuamua—an asteroid or a comet—were captured on October 27.
WIYN OBSERVATORY/RALF KOTULLA

U1 spotted whizzing through the Solar System in images taken with the WIYN telescope. The faint streaks are background stars. The green circles highlight the position of U1 in each image. In these images U1 is about 10 million times fainter than the faint
The green circles highlight the position of U1 in each image against faint streaks of background stars. In these images, U1 is about 10 million times fainter than the faintest visible stars.
R. Kotulla (University of Wisconsin) & WIYN/NOAO/AURA/NSF

Color image of U1, compiled from observations taken through filters centered at 4750A, 6250A, and 7500A.
Color image of U1.
R. Kotulla (University of Wisconsin) & WIYN/NOAO/AURA/NSF

Editor's note: This story has been updated.

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