The Fizzy History of National Beverage Day

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Saturday, May 6 marks National Beverage Day, yet another obscure entry on the calendar that seems to be only slightly more respectable than, say, National Weatherperson’s Day (February 5).

It’s typically beverage manufacturers that make the most of these occasions, and you’re likely to come across invitations on social media from carbonated or flavored drink makers to “celebrate” by buying lots of sugar water. That was more or less the motive in 1921, when one of the earliest recorded mentions of a National Beverage Day—then called Bottled Carbonated Beverage Day—can be spotted. An unnamed contributor to The Re-Ly-On Bottler, a trade magazine dedicated to educating beverage producers, urged regional bottlers to utilize as many radio and newspaper resources as they could to promote their carbonated community.

“Give the public a new slant on the subject of drinking,” read the fizzy propaganda. “Let them know that carbonated beverages properly made and bottled are held in the highest regard by pure food authorities.”

Assuring consumers that bottled soda was free from impurities was a high priority. Inconsistent and nonexistent government oversight had plagued the food industry at the turn of the century, with inaccurate labels and suspect ingredients. The U.S. government even set up a “poison squad” in 1902 to see how adulterants like borax would be tolerated in volunteers. With consumers becoming more educated about what they were putting on their tables and into their bodies, bottlers wanted to soothe worries over contamination. In organizing a day devoted to the cause, the American Bottlers of Carbonated Beverages could marshal their ad efforts to promote carbonation as a kind of homogenization process—and even something downright healthy.

“Carbonic Gas is an enemy of the bacteria which menace us in food and drink,” read a 1925 ad in the Hartford Courant. “This is the gas which puts the bubbles in bottled carbonated beverages. It is pure of itself and it promotes purity in the beverages of which it is a part ... The thoughtful housewife will always have a case … in her home.”

Soda, the ad insisted, “contains more energy-forming material than many foods.” A graph showing that 16 ounces of soda contained 157 calories proved the point: that was far more than cabbages or turnips.

An ad in The Monroe News-Star that same year was more direct. “In days gone by, consumers … were very skeptical, for the reason they believed soda water was injurious to health, thinking it was made out of harmful ingredients and in an unsanitary plant, and right they were.”

Thanks to more restrictive state sanitary laws, the ad continued, that was no longer a concern. Soda was “pure” and “wholesome.” The notice was posted by Grapico Bottling, which assured readers they could “drink freely” and still “need no doctor.”

It’s hard to pinpoint exactly when Bottled Carbonated Beverage Day permanently became the less specific National Beverage Day, as ads throughout the 1920s alternately referred to it as National Carbonated Beverage Day or simply Beverage Day, among others. But in 1925, bottlers decreed it an annual event to be held the first Wednesday of each May. As time went on, there became less of a need to reassure soda enthusiasts that bottlers had eliminated “every vestige of germs.” They also may have had increasing trouble propagating the notion of soda as “healthful.” We don’t think National Eat Your Vegetables Day ever had this problem.

Baskin-Robbins Russia Debuts Self-Driving Ice Cream Truck

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While technologists tend to tout the potential benefits of self-driving cars for futuristic commuters, the best use of autonomous driving technology may not involve passengers at all. (Apologies to everyone who wants to nap while they drive.) What we really need are self-driving ice cream trucks.

In Russia, that's already a reality. A driverless ice cream truck from Baskin-Robbins Russia and a company called Avrora Robotics just debuted in Moscow, according to The Calvert Journal.

The VendBot, similar to a smart ice cream vending machine on wheels, debuted at Moscow's Hydroaviasalon conference, an event about seaplane technology and science. The small vehicle is currently designed to move around parks, event spaces, and shopping centers, and can maneuver independently, detecting obstacles and stopping for customers along the way. For its debut, it was stocked with six different Baskin-Robbins flavors.


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Based on videos of the VendBot Baskin-Robbins Russia posted to the company's Instagram account, the miniature truck doesn't come equipped with the jingles U.S. ice cream trucks play incessantly. Instead, it beeps to alert potential customers of its presence instead. Once it stops, customers can order their dessert from a keypad on the side of the vehicle similar to ordering from a vending machine.


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Avrora Robotics, based outside of Moscow in Ryazan, Russia, specializes in developing autonomous vehicles for freight transport, industrial farming, and military use. And now, ice cream delivery.

Unfortunately, there's no mention of Baskin-Robbins bringing its driverless ice cream truck to other countries just yet, so we will have to content ourselves with chasing after human-driven ice cream trucks for a while still.

[h/t The Calvert Journal]

8 Delicious Facts About Guacamole

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Grab a cerveza, tear open a new bag of chips, and kick back with these facts about your favorite bright green zesty spread—in honor of National Guacamole Day.

1. AVOCADOS GO BACK THOUSANDS OF YEARS.

The avocado, first known as the ahuacate, has been cultivated and eaten in Mexico, Central America, and South America as far back as 500 BCE.

2. THE AZTECS INVENTED GUACAMOLE.

When the Spaniards arrived in the New World, they discovered an Aztec sauce called ahuaca-molli; molli was the Nahautl word for “something mashed or pureed,” while ahuactl referred to testicles, or the stone fruit that reminded them of testicles.

3. AVOCADOS HAVE BEEN REBRANDED.

In the early 20th century, our favorite mashable fruit went by the unappealing name “alligator pear,” due to its bumpy green skin. The California Avocado Growers’ Exchange, a trade group, complained in a 1927 statement “That the avocado … should be called an alligator pear is beyond all understanding.” Alligator pear disappeared, and the fruit was called everything from calavo to butter pear to avocado pear before avocado finally stuck.

4. THE AVOCADO HAS FAMOUS RELATIVES.

The avocado trade group also bemoaned the more quotidian foods associated with the avocado, “an exalted member of the laurel family.” Indeed, the avocado is a member of the lauracae family, which also includes bay leaves, cinnamon, camphor, and sassafras.

5. A MAILMAN PATENTED THE MOST POPULAR AVOCADO VARIETY.

There are more than 400 varieties of avocado grown around the world, but the Hass, grown mostly in Mexico and California, is the most popular. A postal worker named Rudolph Hass purchased the seedling from a farmer in 1926 and filed a patent in 1935. The original tree stood, and bore fruit, for nearly 70 years in La Habra Heights, California.

6. CALIFORNIA DOMINATES U.S. AVOCADO PRODUCTION.

The western state accounts for nearly 90 percent of all avocados grown in the United States, with the bulk of farms centered in a five-county region of southern California.

7. MEXICAN AVOCADOS WERE ONCE BANNED IN THE U.S.

Beginning in 1914, Hass avocados were not allowed to be imported to the United States from Mexico. After a two-year debate, the USDA lifted the ban in 1997—although approved farms were only allowed to export their crops to 19 U.S. states and were still forbidden from selling in California. In 2002, the U.S. Federal Hass Avocado Promotion, Research, and Information Order was established, and today Mexican avocados are allowed in all 50 states.

8. THE BIGGEST GUACAMOLE SERVING EVER WEIGHED AS MUCH AS SOME ELEPHANTS.

A Guinness World Record was set in 2013 when a group of 450 students in Tancitaro, Michoacan, Mexico prepared a serving of guacamole that weighed 5,885.24 pounds, or almost 3 tons. Asian elephants can weigh anywhere from 2.25-5.5 tons.

This article was originally published in 2016.

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