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The iMac Was Almost Called the MacMan
Steve Jobs's first choice for naming Apple's 1998 line of desktop computers was so bad, it made his ad team wince.
ADVERTISING
The Secret Ingredient That Makes LaCroix Water So Irresistible
Don't worry: It's not illegal.
13 Salty Facts About Mr. Peanut
In the 1970s, Mr. Peanut ran for mayor of Vancouver on the “Peanut Party” ticket. He was endorsed by novelist William S. Burroughs and received 3.4 percent of the vote—which isn't peanuts.
A Brief History of DayGlo
In the midst of the Depression, the world turned brighter when brothers Bob and Joe Switzer began developing a dazzling new fluorescent color palette.
The Time Walter Cronkite Angered R.J. Reynolds
Though Walter Cronkite was famous for his even-keeled delivery of the news, incorrect grammar could get him riled up.
Paw Enforcement: A History of McGruff the Crime Dog
The iconic crime hound got his name from a cereal box promotion.
Jug Life: A History of the Kool-Aid Man
The big red guy replaced Bugs Bunny, who was doing a poor job of getting kids to drink the Kool-Aid.
This Is Your Brain On Drugs: Any Questions About the Most Famous Anti-Drug Ad?
The fried egg/fried brain metaphor resonated with millions of teenagers, but the American Egg Board wasn't a fan.
Celebrate Orson Welles With a Cold Glass of Paul Masson Champagne
Orson Welles made the greatest movie of all time and some disastrous commercials.
The California Raisins: How A Bunch of Dried Grapes Became A Hit Band
The story behind how a bunch of dried grapes, burdened with the reputation of being a mediocre, boring snack, became synonymous with swagger.
14 Vintage Ads Featuring Ronald Reagan
Long before he was the 40th president, Ronald Reagan was known for his films, his romances, and his ability to sell cigarettes, shirts, and electricity.
How Apple's ‘1984’ Super Bowl Ad Was Almost Canceled
The inside story of the commercial that changed advertising, even though Apple's Board of Directors didn't want to run it at all.
Mathematicians Calculate How to Brew the Perfect Cup of Coffee
Your morning routine gets quantified by mathematical models.
A Family Scrapbook May Have Unearthed KFC's Secret Recipe
The Colonel's secret is out.
8 Milestone Presidential Campaign Ads
These presidential campaign ads are proof that sometimes all you need is 30 seconds to change the course of an election.
Brands Drop Letters A, B, and O From Their Names to Promote Blood Donations
The letters A, B, and O are disappearing from signs and billboards around the world.
Bees Get Some Much-Needed R&R in the 'Grand Beedapest Hotel'
Finally a place for bees to relax.
The Sunscreen Campaign Featuring a Controversial Pooping Robotic Seagull
The funny commercial has been called "idiotic" by figures in the advertising community.
Watch 8 of William Shatner's Early TV Ads
Margarine, computers, defunct airlines, regional grocery stores, kerosene heaters....
Lyft Is Giving Fans the Chance to Ride Around in Ecto-1 Car From Ghostbusters
Who you gonna call? No one, because Lyft lets you do it all on the app.
Deeply Absorbing: The ShamWow Story
The cleaning cloths sold for $28. Wholesale price: 50 cents.
Burger King Tried to Settle McDonald's Beef with a McWhopper
It was an idea too delicious for this world.