10 Saccharine Facts About Sweetest Day

Peter Purdy, BIPs/Getty Images
Peter Purdy, BIPs/Getty Images

Unless you live in certain parts of the United States, there's a good chance you've never heard of Sweetest Day. For others, however, it's a century-old celebration. Here's what you need to know about the semi-obscure holiday.

1. THERE'S A REASON IT'S THE THIRD SATURDAY IN OCTOBER.

This image of newsboy Emil Frick was first published in The Cleveland Press on October 8, 1921.
This image of newsboy Emil Frick was first published in The Cleveland Press on October 8, 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

When the holiday was founded in 1916, trick-or-treating hadn't become popular yet, so though Halloween existed, there was no autumn boost to the candy industry like there is now. That's why the National Confectioners Association invented a mid-season marketing gimmick to help increase sales before Christmas. Naturally, they tried to spin it otherwise, writing that the spirit of the day should be "interpreted as a spirit of good will, appreciation, and good fellowship."

2. IT WAS ORIGINALLY KNOWN AS "CANDY DAY."

A Sweetest Day advertisement first published in The Cleveland Press on October 6, 1921.
A Sweetest Day advertisement first published in The Cleveland Press on October 6, 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

Though the National Confectioners Association wanted the celebration to appear as if it was about more than just candy sales, the name they gave the holiday belied their efforts. It didn't become the slightly more subtle "Sweetest Day" until the 1920s.

3. HERBERT HOOVER WAS NOT PLEASED ABOUT IT.

In 1918, Herbert Hoover was the director of the United States Food Administration, and was closely associated with relief efforts Europe. Here, he is standing with his wife and daughter by a poster giving thanks to America for its help in providing food.
In 1918, Herbert Hoover was the director of the United States Food Administration, and was closely associated with relief efforts Europe. Here, he is standing with his wife and daughter by a poster giving thanks to America for its help in providing food.
A. R. Coster, Topical Press Agency/Getty Images

Of course the year the holiday was founded, 1916, was smack in the middle of World War I. By the time the second annual day rolled around, Herbert Hoover, who was then the director of the U.S. Food Administration, reminded the National Confectioners Association that their consumerism creation wasn't exactly in the best interests of America's wartime efforts to conserve sugar.

In 1917, an industry bulletin called The International Confectioner noted, "As Mr. Hoover had requested everyone, everywhere, to cut down as much as possible on their usings of sugar, he considered that Candy Day was an effort on the part of our industry in the very opposite direction."

4. CELEBRITIES AND CAUSE MARKETING FINALLY DID THE TRICK.

Actress Theda Bara giving candy to orphans in 1921.
Actress Theda Bara giving candy to orphans in 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

Once it was safe to increase sugar production again, marketing efforts kicked back into high gear. In 1921, Cleveland Candy Day organizers got the bright idea to tie the promotion into charity, giving sweets to orphanages and the elderly. Actresses Theda Bara and Ann Pennington went to Cleveland to help distribute thousands of boxes of candy, which helped further popularize the celebration.

5. THERE'S ANOTHER TALE ABOUT THE ORIGINS OF THE HOLIDAY.

A 1922 ad in the Cleveland Plain Dealer.
A 1922 ad in the Cleveland Plain Dealer.
Wikimedia Commons // Public Domain

According to Hallmark, Sweetest Day came about because a candy company employee named Herbert Kingston simply wanted to spread joy to others and "bring happiness to the lives of those who often were forgotten." But The Atlantic calls this happy little story a complete fabrication, so take it with a grain of salt.

6. HALLMARK WAS LATE TO THE PARTY.

A man mailing a letter in 1960s New York.
Keystone, Getty Images

Though it's often referred to as a "Hallmark Holiday," Hallmark didn't actually get in on those sweet Sweetest Day profits until the 1960s—nearly 50 years after it was founded.

7. MOST SWEETEST DAY CARDS ARE ROMANTICALLY INCLINED.

This front-page Sweetest Day cartoon was published in The Cleveland Plain Dealer on October 8, 1921.
This front-page Sweetest Day cartoon was published in The Cleveland Plain Dealer on October 8, 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

Despite the fact that Sweetest Day started as a way to hawk candy to the downtrodden, it's now just another Valentine's Day for many people. Hallmark makes more than 70 Sweetest Day cards—and 80 percent of them are romantic.

8. FOR SOME, IT'S MORE POPULAR THAN MOTHER'S DAY.

A little boy gives his mother some flowers
Hulton Archive, Getty Images

According to Retail Confectioners International, some retailers say their sales for Sweetest Day are better than their sales for Mother's Day. (Sorry, mom.)

9. THESE DAYS, SWEETEST DAY ISN'T JUST ABOUT THE CANDY.

Two women laughing together.
Fox Photos, Getty Images

Though those commemorating the holiday can certainly buy candy, that's just one of the ways people can express their appreciation for anyone who might not otherwise have a special day (a favorite aunt, a next-door neighbor, the pet sitter). Various ways to celebrate Sweetest Day include flowers, cards, gifts, or simply just doing good deeds for others.

10. NEVER HEARD OF SWEETEST DAY? YOU'RE NOT ALONE.

An ice cream vendor in New York hands a young girl an ice cream in the 1920s.
Elizabeth R. Hibbs, Hulton Archive/Getty Images

Sweetest Day never gained as much ground nationally as it did in the Great Lakes region. The main states that celebrate sweetness on the third Saturday of October are Illinois, Indiana, Michigan, Ohio, and Wisconsin, though it has also spread to areas of New York, Pennsylvania, Florida, Texas, and California. The biggest Sweetest Day cities are Detroit, Buffalo, and of course, Cleveland.

This story first ran in 2016.

30 Offbeat Holidays You Can Celebrate in May

iStock.com/Wildroze
iStock.com/Wildroze

From May Day to Memorial Day and everything in between, the month of May is full of delightful, offbeat holidays.

  1. May 1: Lei Day

You've heard of May Day, but this is the Hawaiian equivalent. Celebrate the islands' culture with lei-making contests, Hawaiian food and music, and even the crowning of the Lei Queen.

  1. May 1: Mother Goose Day

Founded in 1987 by Gloria T. Delamar in conjunction with the publication of her book, Mother Goose: From Nursery to Literature, this is a day to "re-appreciate" the old nursery rhymes.

  1. May 1: New Homeowners Day

One could argue that getting out of the rental game is a celebration in itself, but here's a holiday for brand new homeowners anyway. (A Risky Business-style dance party would be one good way to party with all that room.)

  1. May 3: National Two Different Colored Shoes Day

For people who want to practice a safe level of nonconformity.

  1. May 4: Star Wars Day

     Darth Vader and two stormtroopers from the film 'Star Wars' stand menacingly over some road works in London's Oxford Street in 1980.
    Central Press/Getty Images

May the fourth be with you!

  1. May 4: Free Comic Book Day

Ever since 2002, the first Saturday of May has seen participating independent comic book stores across the country hand out their wares for free. Over 3 million comic books are given away each year.

  1. May 4: International Respect For Chickens Day

You might appreciate them for the sustenance they provide, or you might appreciate them so much that you don’t use them for sustenance. Either way, celebrate the chicken today.

  1. May 6: No Homework Day

We assume this applies to kids and adults alike.

  1. May 7: National Cosmopolitan Day

We love a holiday with a built-in way to celebrate: in this case, with Carrie Bradshaw's favorite cocktail.

  1. May 8: No Socks Day

    Baby taking first steps
    iStock.com/simonkr

The pitch for this holiday cites the lighter load of laundry foregoing socks will create. This seems specious at best—how big are your socks?— but let's all hope it will be sandal weather by this point, in which case you can and should definitely go without socks.

  1. May 10: Stay Up All Night Night

Staying up all night pretty much always leads to some great stories.

  1. May 11: Eat What You Want Day

The best holidays encourage you to break some dietary rules and this one might be the best of all because it encourages you to break all of them.

  1. May 11: National Babysitter’s Day

Because, let's be real: their job isn't always easy.

  1. May 11: National Train Day

National Train Day celebrates when the "golden spike" was driven into the final tie in Promontory Summit, Utah, to connect the Central Pacific and Union Continental railroads, creating a country unified by 1776 miles of train track.

  1. May 12: National Limerick Day

Observed annually on the birthday of English author Edward Lear, whose 1846 A Book of Nonsense helped bring the lyrical form to popularity.

  1. May 13: National Hummus Day

    A fresh bowl of hummus with cucumbers
    iStock.com/TheCrimsonMonkey

Give us all the food holidays.

  1. May 14: Underground America Day

Underground America Day honors those who make their homes not just on Earth, but in it. It was invented by architect Malcolm Wells in 1974 and those who wish to celebrate can do so by doing things like riding the subway, burying treasure, eating root vegetables, or thinking about moles.

  1. May 16: Biographers Day

This is celebrated annually on the anniversary of the 1763 meeting in London between James Boswell and Samuel Johnson, which launched one of the most famous author-subject relationships and produced the biographies Journal of a Tour to the Hebrides and Life of Samuel Johnson.

  1. May 16: Mimosa Day

What would brunch be without them?

  1. May 17: National Bike To Work Day

We can't promise you won't arrive to the office slightly sweaty, but we can give you permission to skip the gym after completing your cycling commute.

  1. May 17: National Pizza Party Day

    A table full of freshly made pizzas
    iStock.com/AlexeyBorodin

Party is a relative term, by the way. You and a pizza is definitely a party.

  1. May 18: International Museum Day

On this day, the entire planet celebrates museums and all the amazing things they have to offer. We recommend checking for events and activities in your area: Hundreds of thousands of museums join the party every year.

  1. May 20: Eliza Doolittle Day

Today is a good day to channel your inner Eliza (either before or after the etiquette lessons).

  1. May 22: National Maritime Day

A Presidential Proclamation issued in 1933 made this day an official holiday dedicated to recognizing the maritime industry. It is set to coincide with the date in 1819 that the American steamship Savannah set sail on the first ever transoceanic voyage under steam power.

  1. May 22: World Goth Day

They'll act like they don't want/need/care about having a day in the calendar, but come on, everyone wants to be celebrated.

  1. May 23: World Turtle Day

    A green turtle approaching the surface of the water
    iStock.com/Searsie

Celebrate by reading 20 things you didn't know about sea turtles right here.

  1. May 24: International Tiara Day

Who's a pretty princess? Anyone who wants to celebrate Tiara Day.

  1. May 25: National Tap Dance Day

The perfect day to put on your dancing shoes.

  1. May 25: Towel Day

To honor author Douglas Adams, fans carry around a towel all day. The tradition is a nod to a passage in The Hitchhiker's Guide to the Galaxy about the importance of towels: "A towel, [The Hitchhiker's Guide to the Galaxy] says, is about the most massively useful thing an interstellar hitchhiker can have." Good enough for us.

  1. May 30: Loomis Day

This is a day to honor Mahlon Loomis, a oft-forgotten Washington D.C.-based dentist who received the first U.S. patent on a wireless telegraphy system in 1872—before Guglimo Marconi, who is credited with inventing the first radio, was even born.

Vermont and Maine Are Replacing Columbus Day With Indigenous Peoples' Day

David Ryder/Getty Images
David Ryder/Getty Images

The narrative surrounding Christopher Columbus has shifted in recent years, leading some U.S. states and cities to reconsider glorifying the figure with his own holiday. If the governors of Vermont and Maine sign their new bills into law, the two states will become the latest places to replace Columbus Day with Indigenous Peoples' Day, CNN reports.

In 1971, the Uniform Holiday Bill went into effect, officially designating Columbus Day as a federal holiday to be celebrated on the second Monday of October. The holiday was originally meant to recognize the "discovery" of America—a version of history that erases the people already living on the continent when Columbus arrived and ignores the harm he inflicted.

As Columbus's popularity decreases in the U.S., some places have embraced Indigenous Peoples' Day: A day dedicated to Native American culture in history. The holiday is already observed in Seattle, Washington; St. Paul, Minnesota; and Alaska. Earlier this year, Sandusky, Ohio announced they would swap Columbus Day for Voting Day and give municipal workers the election Tuesday of November off instead.

Indigenous Peoples' Day has been celebrated in place of Columbus Day in Vermont for the past few years, but a new bill would make the change permanent. The Vermont state legislature has voted yes on the bill, and now it just needs approval from Governor Phil Scott, which he says he plans to give. If he passes the law, it will go into effect on October 14, 2019 (the date Columbus Day falls on this year).

Maine voted on a similar bill in March, and it gained approval from both the state's Senate and House of Representatives. Like Governor Scott, Maine governor Janet Mills plans on signing her state's bill and making the holiday official.

Regardless of the legal status of Columbus Day, Indigenous Peoples' Day celebrations take place across the country every October. South Dakota hosts Native American Day festivities at the Crazy Horse Memorial each year, and in Seattle, Indigenous Peoples celebrations last a whole week.

[h/t The Washington Post]

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