6 Wholesome Facts About Kashi

Kashi GOLEAN waffles
Kashi GOLEAN waffles
Mr.TinDC, Flickr // CC BY-ND 2.0 (cropped)

Since 1984, Kashi has sold plant-based foods made primarily from whole grains and seeds. The company is best known for its cereal products (such as the various GOLEAN flavors), but Kashi also makes crackers, snack bars and bites, cookies, waffles, and frozen entrees.

  1. Kashi was founded by Philip and Gayle Tauber.

In the early 1980s, Philip and Gayle Tauber were living in Southern California. They had worked together in business ventures devoted to bodybuilding, and indoor foliage, but wanted to start a company to help people eat more healthfully. They thought about naming their company “Gold'n Grains” and “Graino” before settling on Kashi. Bankers didn't exactly love their natural foods business concept, though, so the couple invested their life savings of $25,000 to get the business off the ground.

  1. The name Kashi is actually a portmanteau ...

Kashi is named after a fusion of the words Kashruth and Kushi. Kashruth refers to Jewish religious dietary laws, or the state of being kosher. Kushi refers to the last name of Michio Kushi, a Japanese teacher who shared his knowledge about the macrobiotic diet with Americans starting back in the 1960s.

  1. Kashi owes a little of its success to the Olympics.

In October 1983, the company launched its first product, Kashi Pilaf, a breakfast blend of seven whole grains and sesame seeds. But the pilaf had to be cooked for more than 25 minutes before eating—longer than most consumers had the patience for—and initial sales were disappointing. However, Kashi helped turned their fortunes around when they became one of the first companies to offer product samples at sporting events during the 1984 Summer Olympics in Los Angeles. The samples helped the company develop a small, but loyal, following among athletes and other health-conscious types.

  1. In 2000, the Kellogg company bought Kashi, surprising some food purists.

The cereal behemoth Kellogg’s purchased Kashi in 2000 for $32 million, an acquisition that some people criticized because Kellogg’s food products sometimes contain artificial ingredients and refined grains (Pop-Tarts, anyone?). With the acquisition came a move to Kellogg's headquarters in Battle Creek, Michigan, although Kashi later moved back to California, a spot seemingly more in keeping with its brand ethos.

  1. Kashi's use of the term natural has attracted controversy …

Because the FDA does not regulate use of the term natural, food companies can use the term without actually defining what that means. In 2012, a grocery store owner in Rhode Island decided to stop selling Kashi products after he learned that Kashi used genetically modified soybeans and non-organic ingredients. He posted a note in his store explaining his decision, and photos of the note went viral on social media. According to USAToday, some consumers believed that the word natural on Kashi packaging implied the cereal was organic and GMO-free. The company later agreed to pay several million dollars in class action lawsuits to consumers who felt their use of the term natural was misleading, and agreed to remove the phrases "all natural" and "nothing artificial" from their products. (Today, all Kashi products are Non-GMO Project Verified.)

  1. Kashi has created a new protocol to support organic farmers.

In 2016, Kashi announced a collaborative effort to support farmers who are in the (time-consuming and expensive) process of transitioning their fields from conventional to organic agriculture. Working with the organic certifier Quality Assurance International (QAI), Kashi developed a new protocol called Certified Transitional, and then purchased the first crop of Certified Transitional ingredients—a hard red winter wheat. The result was their Dark Cocoa Karma Shredded Wheat Biscuits cereal [PDF]. After a successful launch, the company's portfolio now includes eight other Certified Transitional products, and farmers have received more than $1 million to support transitioning their fields as of February 2018 [PDF].

Ninja’s Hot & Cold Brewed System Is the Only Coffee Maker You’ll Ever Need

Amazon
Amazon

Update: The glass-carafe version of the Ninja Hot & Cold Brewed System is currently on sale for $99 (a 50 percent discount) on Amazon and Walmart. That's the cheapest price we've ever seen, so grab it while you can. The thermal-carafe version is on sale on Amazon for $168, a 27 percent discount.

For people who just want a cup of joe to help them get out the door in the morning, the French presses, Chemexes, Aeropresses, Moka pots, and other specialized devices that coffee aficionados swear by probably seem more overwhelming than appealing. Ditto the fancy cappuccino machines at local cafes. That’s where Ninja’s new Hot & Cold Brewed System comes in: It was created to give coffee addicts a myriad of options with minimal fuss, not to mention minimal equipment. And it makes tea, too!

“Coffeehouses are known for having an endless selection, but current at-home brewers haven't given users the vast variety of choice we thought possible, and certainly not all in one product," Mark Rosenzweig, CEO of SharkNinja, said in a press release. "The Ninja Hot & Cold Brewed System changes the category entirely. This innovative system is more than just a machine you use in the morning; it's your all-day brewing partner.”

The Hot & Cold Brewed System comes with two baskets: one for coffee and one for tea. It knows what you're making to make based on the basket you insert, and the available options for that basket will light up. The machine allows the user to make six different sizes of coffee or tea, from a single cup all the way up to a full 50-ounce (10-cup) carafe.

And of course, as the name suggests, the system can make both hot and iced beverages. For coffee, it has five brew options: classic, rich, over ice, cold brew, and specialty (a concentrated brew for milky drinks like cappuccinos). If you’re making tea, you can choose between hot and cold brews optimized for herbal, black, oolong, white, or green tea.

When you select an over ice or cold brew, the machine automatically doubles the strength of your beverage so it doesn't get overly diluted by the ice cubes in the carafe. Even better, the Ninja can make cold brew in just 10 to 15 minutes, whereas other systems and methods typically take hours. (Hot coffee is brewed at 205°F, while the cold brew is made at 101°F.) And the system has a hot and cold frother that folds into the side so you can make barista-level lattes, too.

These bells and whistles sound impressive on paper, but how do they perform in real life? Ninja sent me Hot & Cold Brewed System to test for myself.

Ease of Use

Though it might look like something developed by NASA, the Hot & Cold Brewed System is designed to easily work with the twist of a dial and the push of a button, and it delivers. From loading in the correct amount of grounds with the system’s “smart scoop” to picking what type of brew you’d like, it’s simple enough to use even while bleary-eyed in the morning. It’s also easy to schedule a delayed brew so you can do the rest of your morning routine while your coffee brews. (Here’s the only drawback I can think of about this machine: When it starts brewing, it’s kind of noisy—loud enough to make my cats jump. It’s not a dealbreaker, but if you live in a small apartment and plan to brew coffee so that it’s ready right when you wake up, it might be something to consider.)

The system even tells you when it needs to be descaled. The “clean” button will light up, at which point you simply fill the water reservoir with descaling solution and water and press the clean button. A countdown lets you know how much longer the clean cycle will last.

Taste and Flavor

I swapped out an old, cheap coffee maker for the Hot & Cold Brewed System, and the difference was immediately noticeable. Whether hot or cold, the coffee made by the H&CBS was a better, smoother cup of joe. That’s due to what Ninja has dubbed Thermal Flavor Extraction automated brewing technology, which, according to a press release, “knows the precise temperatures, correct bloom times, and proper levels of saturation for every possible beverage combination to ensure a great taste every time.”

Whatever tech they use, it works. The coffee I make in this machine is consistently tasty. The rich brew setting works exactly as advertised, too, providing a richer, bolder flavor than the classic brew.

Features and Accessories

One of the best things about the H&CBS is the fact that it cuts down on waste significantly. Unlike other machines, it doesn't require any plastic pods or paper filters. Instead, it comes with two permanent filters, one for coffee and one for tea.

And the cold brew function is a game changer if you prefer iced coffee to hot. Not only does it brew quickly, but it eliminates the messy cleanup that comes with making cold brew yourself.

Typically priced at $230 for the thermal carafe version (or $200 for the glass carafe), the Hot & Cold Brewed System is significantly more expensive than a simpler drip coffee machine. But if you’re a cold brew addict looking to treat yourself, it’s worth it. Consider springing for the slightly more expensive thermal carafe model, which will keep your java hot or cold for hours. (I’ve left ice in it overnight and found cubes the next morning.)

You can get the Hot & Cold Brewed System on Amazon, Walmart, Macy's, or directly on Ninja’s website starting at $160.

Fuel Your Cold Brew Obsession With This Elegant, Efficient Coffee Maker

Brrrewer
Brrrewer

The sun is scorching, the days are endless, and the gentle clinking of ice cubes in a glass of cold brew coffee sounds like chimes at the gates of heaven itself.

A beverage so divine deserves to be created by a machine to match, right? Meet Brrrewer, a coffee maker that will provide you with the smoothest, sweetest, richest cold brew coffee you’ve ever had—and it’ll do it in just four hours.

Brrrewer uses the cold drip method to brew coffee in which coffee grounds are suspended between two microfilter membranes. Water is poured over the top membrane, then slowly filters through the coffee grounds and drips out from the bottom membrane. The top membrane ensures that the water is evenly distributed among the coffee grounds, and the bottom membrane allows only the water-turned-coffee to fall into the carafe below, without any of the gritty residue. (That gritty residue is often a result of the full immersion method, which is popular among those with French presses; basically, you just steep your coffee grounds in cold water for 12 to 24 hours, strain out the grounds, and drink.)

The carafe is encased in a second layer of glass, providing thermal insulation and keeping your coffee cold for longer than a regular glass bottle or pitcher. And you can cross “coffee filters” off your shopping list—the microfilter membranes do that job already.

The Italy-based team at Essense designed Brrrewer with elegance and minimalism in mind, so it won’t throw off the aesthetic groove of your kitchen. In fact, it might enhance it. Also, it’s manufactured from a combination of borosilicate glass and BPA-free Tritan plastic; in other words, it’s extra-sturdy and environmentally friendly.

Mixologist Francesco Corona, five-time Italian “Coffee in Good Spirits” champion and world championship finalist, worked with Essense to develop special cocktail recipes for Brrrewer, which you can find in the paperback book, available on its own for $17 or with Brrrewer (the book and coffee maker combo is $78). Order Brrrewer by itself for $67 here, or see other purchase options from Kickstarter.

If four hours is more than you’re willing to wait for cold brew, check out Ninja’s Hot & Cold Brewed System, which can make it in about 15 minutes.

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