The $13,000 Epiphany That Made Orville Redenbacher a National Popcorn King

iStock.com/NoDerog
iStock.com/NoDerog

Happy National Popcorn Day! While you’re no doubt celebrating with a bowl of freshly popped, liberally buttered popcorn, here’s something else to digest: Orville Redenbacher originally called his product Red-Bow.

In 1951, Redenbacher and his partner, a fellow Purdue grad named Charlie Bowman, purchased the George F. Chester and Son seed corn plant in Boone Township, Indiana. Though Redenbacher’s background was in agronomy and plant genetics, he had dabbled in popcorn, and was friendly with the Chester family.

Eventually, Carl Hartman was brought in to experiment. In 1969, when the trio had developed a seed they felt really confident in, they went to market. They dubbed the product “Red-Bow,” a nod to “Redenbacher” and “Bowman.”

The product was a hit regionally, but by 1970, Bowman and Redenbacher were ready for a national audience and hired a Chicago advertising agency to advise them on branding strategy. At their first meeting, Redenbacher talked about popcorn for three hours. “Come back next week and we’ll have something for you,” he was told afterward.

The following week, he turned to the agency and was told that “Orville Redenbacher’s” was the perfect name for the fledgling popcorn brand. “Golly, no,” he said. “Redenbacher is such a ... funny name.” That was the point, they told him, and they must have made a convincing case for it, because Orville Redenbacher is the brand we know today—and the man himself is still a well-known spokesman more than 20 years after his death.

Still, Redenbacher wasn’t sure that the $13,000 fee the agency had charged was money well spent. “I drove back to Indiana wryly thinking we had paid $13,000 for someone to come up with the same name my mother had come up with when I was born,” Redenbacher later wrote.

Hungry for more Redenbacher? Take a look at the inventor at work in the vintage commercial below.

Fuel Your Cold Brew Obsession With This Elegant, Efficient Coffee Maker

Brrrewer
Brrrewer

The sun is scorching, the days are endless, and the gentle clinking of ice cubes in a glass of cold brew coffee sounds like chimes at the gates of heaven itself.

A beverage so divine deserves to be created by a machine to match, right? Meet Brrrewer, a coffee maker that will provide you with the smoothest, sweetest, richest cold brew coffee you’ve ever had—and it’ll do it in just four hours.

Brrrewer uses the cold drip method to brew coffee in which coffee grounds are suspended between two microfilter membranes. Water is poured over the top membrane, then slowly filters through the coffee grounds and drips out from the bottom membrane. The top membrane ensures that the water is evenly distributed among the coffee grounds, and the bottom membrane allows only the water-turned-coffee to fall into the carafe below, without any of the gritty residue. (That gritty residue is often a result of the full immersion method, which is popular among those with French presses; basically, you just steep your coffee grounds in cold water for 12 to 24 hours, strain out the grounds, and drink.)

The carafe is encased in a second layer of glass, providing thermal insulation and keeping your coffee cold for longer than a regular glass bottle or pitcher. And you can cross “coffee filters” off your shopping list—the microfilter membranes do that job already.

The Italy-based team at Essense designed Brrrewer with elegance and minimalism in mind, so it won’t throw off the aesthetic groove of your kitchen. In fact, it might enhance it. Also, it’s manufactured from a combination of borosilicate glass and BPA-free Tritan plastic; in other words, it’s extra-sturdy and environmentally friendly.

Mixologist Francesco Corona, five-time Italian “Coffee in Good Spirits” champion and world championship finalist, worked with Essense to develop special cocktail recipes for Brrrewer, which you can find in the paperback book, available on its own for $17 or with Brrrewer (the book and coffee maker combo is $78). Order Brrrewer by itself for $67 here, or see other purchase options from Kickstarter.

If four hours is more than you’re willing to wait for cold brew, check out Ninja’s Hot & Cold Brewed System, which can make it in about 15 minutes.

Mental Floss has affiliate relationships with certain retailers and may receive a small percentage of any sale. But we choose all products independently and only get commission on items you buy and don’t return, so we’re only happy if you’re happy. Thanks for helping us pay the bills!

‘Budget Meal Planner’ Website Shows You How to Eat Well on $5 Per Day

DragonImages/iStock via Getty Images
DragonImages/iStock via Getty Images

Eating on a budget is often associated with instant ramen, fast food, and other meal options that offer a lot of convenience and not so much nutrition. But finding cheap, healthy ingredients at the grocery store is far from impossible: Many healthy staples—like brown rice, canned black beans, eggs, bananas, and sweet potatoes—can be purchased for less than $1 per serving. The one downside to buying fresh ingredients is that some planning is required to get them on the plate. You may still have to do the shopping and cooking yourself, but by using the website Budget Meal Planner, you won't have to worry about brainstorming new meal ideas each week.

According to Lifehacker, every meal plan on Budget Meal Planner can be made for less than $5 a day—which is roughly equivalent to the average food stamp allotment in the United States. Every meal plan includes grocery lists and recipes for seven days worth of breakfasts, lunches, and dinners. The plans on the site are broken down into different themes, including mushroom, Thai, Tex-Mex, potato, and Mediterranean. The recipes listed may be cheap and healthy, but they don't skimp on flavor. With Tex-Mex, you'll get chicken tacos, stuffed bell peppers, and chili. Choose Thai and enjoy Thai chicken cabbage wraps with peanut sauce and Thai yellow chicken curry.

The site includes meat-free options as well. Just select "vegetarian" beneath the "meal plans" tab for vegetarian versions of Budget Meal Planner's recipes lists. The vegetarian take on the Thai meal plan, for example, uses tofu instead of chicken and mushrooms instead of beef.

All of the meal plans on the website are free, but you can support the project by donating to the creator's Patreon. Patrons also have the opportunity to suggest new meal plan themes they'd like to see each week.

Budget Meal Planner publishes a new themed meal plan every Friday, and you can subscribe to the website's newsletter to stay updated. Here are some more helpful tips for planning your meals.

[h/t Lifehacker]

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