10 Spooky Commercials Starring Vincent Price

Actor Vincent Price at London's Thames TV studios in July 1970.
Actor Vincent Price at London's Thames TV studios in July 1970.
Frank Barratt, Keystone/Getty Images

From the 1930s through the 1980s, Vincent Price was an incredibly prolific actor who was best known for his distinctively spooky voice and his performances in a range of classic (and not-so-classic) horror movies.

Price—who was born on May 27, 1911—appeared in everything from the original versions of House of Wax (1953), The Fly (1958), and House on Haunted Hill(1959) to 1959’s campy The Tingler, a novelty 3D movie in which theatergoers’ seats vibrated at scary moments throughout the film. His final on-film performance was in Tim Burton’s Edward Scissorhands (1990).

But the horror legend didn’t just appear in movies; Price was also a prolific commercial actor. In the 1970s and 1980s, Price lent his image or voice to ads for wine coolers, board games, candy bars, and even the American Dairy Association. Full of haunted mansions, spooky music, and terrifying wordplay (“prices that won’t scare you!”), most of the commercials put Price’s horror pedigree front and center. Check out 10 of our favorites.

1. Tilex

“It’s alive!” The mildew, that is. Fortunately, Vincent Price has the solution: Tilex instant mildew remover! It’ll rid your haunted mansion of even the most resilient mildews.

2. The Antique Guild

This 1979 ad for antique furniture packs an impressive number of spooky jokes into just 30 seconds of airtime.

3. Stay Alive

Price plays up the creepiness for this 1978 spot for a Milton Bradley board game called Stay Alive. Sitting in a spooky castle on a dark and stormy night, Price warns viewers that the game can be “quite deadly.”

4. Polaroid videocassettes

Another haunted house commercial from 1984—this time for a hauntingly old-school product: videocassettes that clean your VCR as they play.

5. Peter Paul's Peanut Butter With No Jelly

The all-peanut butter “Peanut Butter With No Jelly” candy bar improved upon the classic PB&J by removing extraneous ingredients like bread and jelly.

6. Sun Country Wine Coolers

In 1985, a company called Sun Country inexplicably decided to put Vincent Price in a polar bear costume and then play some old-fashioned haunted house music to sell their wine coolers.

7. The Enchanted World

Once again appearing in a spooky mansion, with spooky music in the background, Price advertises a not-particularly-spooky series of myths and legends for Time Life Books in this 1985 commercial.

8. Easter Seals Halloween coupons

The “safe,” “fun” alternative to giving out actual candy on Halloween, the coupons are a worried parent’s dream.

9. Chips Ahoy

Price lent his voice to this mysterious cookie commercial.

10. The American Dairy Association

Price appeared in this dairy commercial in 1982, warning consumers against “false” dairy products, and reminding them to look for the official “American Dairy Association” seal.

Updated for 2019.

Stephen King's Maine Home Will Become a Museum and Writer's Retreat

Russ Quinlan, Flickr // CC BY-SA 2.0
Russ Quinlan, Flickr // CC BY-SA 2.0

Early in his career, author Stephen King (It, The Shining, The Outsider) embraced his public persona of being a spooky writer of the macabre. He purchased a 19th-century Victorian mansion in Bangor, Maine in 1980 for $135,000 and spent some Halloweens outside passing out candy to trick-or-treaters.

Now, King’s residence is set to become something of a Bangor landmark. As Rolling Stone reports, King and his wife Tabitha requested that their private home at 47 West Broadway be rezoned as a nonprofit center, which the Bangor City Council granted this week. The plan is to turn the home into a museum devoted to King’s work as well as a writer’s retreat.

King isn’t evicting himself, exactly. While he remains the owner, he and his family have spent less time at the residence over the years, instead residing in Florida or Oxford County, Maine.

Shortly after King purchased the home, he wrote and read aloud an essay addressing why he chose Bangor and his earliest impressions of 47 West Broadway. “I think it disapproved of us at first,” he wrote. “The parlor seemed cold in a way that had little to do with temperature. The cat would not go into that room; the kids avoided it. My oldest son was convinced there were ghosts in the turret towers …” A few months in, King recalled, his family began to settle in.

The Bangor home has morphed into a tourist attraction of sorts over time, with fans of King’s making a pilgrimage to the spot to take photos or idle around its ornate iron gate. Soon they’ll be able to peek inside, though the museum will be by appointment only. It’s not yet known when the home will open to visitors or how writers can apply to stay there.

[h/t Rolling Stone]

16 Biting Facts About Fright Night

William Ragsdale stars in Fright Night (1985).
William Ragsdale stars in Fright Night (1985).
Columbia Pictures

Charley Brewster is your typical teen: he’s got a doting mom, a girlfriend whom he loves, a wacky best friend … and an enigmatic vampire living next door.

For more than 30 years, Tom Holland’s critically acclaimed directorial debut has been a staple of Halloween movie marathons everywhere. To celebrate the season, we dug through the coffins of the horror classic in order to discover some things you might not have known about Fright Night.

1. Fright Night was based on "The Boy Who Cried Wolf."

Or, in this case, "The Boy Who Cried Vampire." “I started to kick around the idea about how hilarious it would be if a horror movie fan thought that a vampire was living next door to him,” Holland told TVStoreOnline of the film’s genesis. “I thought that would be an interesting take on the whole Boy Who Cried Wolf thing. It really tickled my funny bone. I thought it was a charming idea, but I really didn't have a story for it.”

2. Peter Vincent made Fright Night click.

It wasn’t until Holland conceived of the character of Peter Vincent, the late-night horror movie host played by Roddy McDowall, that he really found the story. While discussing the idea with a department head at Columbia Pictures, Holland realized what The Boy Who Cried Vampire would do: “Of course, he's gonna go to Vincent Price!” Which is when the screenplay clicked. “The minute I had Peter Vincent, I had the story,” Holland told Dread Central. “Charley Brewster was the engine, but Peter Vincent was the heart.”

3. Peter Vincent is named after two horror icons.

Peter Cushing and Vincent Price.

4. The Peter Vincent role was intended for Vincent Price.

Roddy McDowall in Fright Night (1985)
Roddy McDowall as Peter Vincent in Fright Night (1985).
Columbia Pictures

“Now the truth is that when I first went out with it, I was thinking of Vincent Price, but Vincent Price was not physically well at the time,” Holland said.

5. Roddy McDowall did not want to play the part like Vincent Price.

Once he was cast, Roddy McDowall made the decision that Peter Vincent was nothing like Vincent Price—specifically: he was a terrible actor. “My part is that of an old ham actor,” McDowall told Monster Land magazine in 1985. “I mean a dreadful actor. He had a moderate success in an isolated film here and there, but all very bad product. Basically, he played one character for eight or 10 films, for which he probably got paid next to nothing. Unlike stars of horror films who are very good actors and played lots of different roles, such as Peter Lorre and Vincent Price or Boris Karloff, this poor sonofabitch just played the same character all the time, which was awful.”

6. It took Holland just three weeks to write the Fright Night script.

And he had a helluva good time doing it, too. “I couldn’t stop writing,” Holland said in 2008, during a Fright Night reunion at Fright Fest. “I wrote it in about three weeks. And I was laughing the entire time, literally on the floor, kicking my feet in the air in hysterics. Because there’s something so intrinsically humorous in the basic concept. So it was always, along with the thrills and chills, something there that tickled your funny bone. It wasn’t broad comedy, but it’s a grin all the way through.”

7. Tom Holland directed Fright Night out of "self-defense."

By the time Fright Night came around, Holland was already a Hollywood veteran—just not as a director. He had spent the past two decades as an actor and writer and he told the crowd at Fright Fest that “this was the first film where I had sufficient credibility in Hollywood to be able to direct ... I had a film after Psycho 2 and before Fright Night called Scream For Help, which … I thought was so badly directed that [directing Fright Night] was self-defense. In self-defense, I wanted to protect the material, and that’s why I started directing with Fright Night."

8. Chris Sarandon had a number of reasons for not wanting to make Fright Night.

Chris Sarandon stars in 'Fright Night' (1985)
Chris Sarandon stars in Fright Night (1985).
Columbia Pictures

At the Fright Night reunion, Chris Sarandon recalled his initial reaction to being approached about playing vampire Jerry Dandrige. "I was living in New York and I got the script,” he explained. “My agent said that someone was interested in the possibility of my doing the movie, and I said to myself, ‘There’s no way I can do a horror movie. I can’t do a vampire movie. I can’t do a movie with a first-time director.’ Not a first-time screenwriter, but first-time director. And I sat down and read the script, and I remember very vividly sitting at my desk, looked over at my then wife and said, ‘This is amazing. I don’t know. I have to meet this guy.’ And so, I came out to L.A. And I met with Tom [Holland] and our producer. And we just hit it off, and that was it.”

9. Jerry Dandridge is part fruit bat.

After doing some research into the history of vampires and the legends surrounding them, Sarandon decided that Jerry had some fruit bat in him, which is why he’s often seen snacking on fruit in the film. When asked about the 2011 remake with Colin Farrell, Sarandon commented on how much he appreciated that that specific tradition continued. “In this one, it's an apple, but in the original, Jerry ate all kinds of fruit because it was just sort of something I discovered by searching it—that most bats are not blood-sucking, but they're fruit bats,” Sarandon told io9. “And I thought well maybe somewhere in Jerry's genealogy, there's fruit bat in him, so that's why I did it.”

10. William Ragsdale learned he had booked the part of Charley Brewster on Halloween.

William Ragsdale had only ever appeared in one film before Fright Night (in a bit part). He had recently been considered for the role of Rocky Dennis in Mask, which “didn’t work out,” Ragsdale recalled. “But a few months later, [casting director] Jackie Burch tells me, ‘There’s this movie I’m casting. You might be really right for it.’ So, I had this 1976 Toyota Celica and I drove that through the San Joaquin valley desert for four or five trips down for auditioning. And in the last one, Stephen [Geoffreys] was there, Amanda [Bearse] was there and that’s when it happened. I had read the script and at the time I had been doing Shakespeare and Greek drama, so I read this thing and thought, ‘Well, God, this looks like a lot of fun. There’s no … iambic pentameter, there’s no rhymes. You know? Where’s the catharsis? Where’s the tragedy?’ … I ended up getting a call on Halloween that they had decided to use me, and I was delighted.”

11. Not being Anthony Michael Hall worked in Stephen Geoffreys's favor.

In a weird way, it was by not being Anthony Michael Hall that Stephen Geoffreys was cast as Evil Ed. “I actually met Jackie Burch, the casting director, by mistake in New York months before this movie was cast and she remembered me,” Geoffreys shared at Fright Fest. “My agent sent me for an audition for Weird Science. And Anthony Michael Hall was with the same agent that I was with, and she sent me by mistake. And Jackie looked at me when I walked into the office and said, ‘You’re not Anthony Michael Hall!’ and I’m like ‘No!’ But anyway, I sat down and I talked to Jackie for a half hour and she remembered me from that interview and called my agent, and my agent sent me the script while I was with Amanda [Bearse] in Palm Springs doing Fraternity Vacation, and I read it. It was awesome. The writing was incredible.”

12. Evil Ed wanted to be Charley Brewster.

Stephen Geoffreys stars in 'Fright Night' (1985).
Stephen Geoffreys stars in Fright Night (1985).
Columbia Pictures

Geoffreys loved the script for Fright Night. “I just got this really awesome feeling about it,” he said. “I read it and thought I’ve got to do this. I called my agent and said ‘I would love to audition for the part of Charley Brewster!’ [And he said] ‘No, Steve, you’re wanted for the part of Evil Ed.’ And I went, ‘Are you kidding me? Why? I couldn’t… What do they see in me that they think I should be this?' Well anyway, it worked out. It was awesome and I had a great time.”

13. Fright Night's original ending was much different.

The film’s original ending saw Peter Vincent transform into a vampire—while hosting “Fright Night” in front of a live television audience.

14. A ghost from Ghostbusters made a cameo in Fright Night.

Visual effects producer Richard Edlund had recently finished up work on Ghostbusters when he and his team began work on Fright Night. And the movie gave them a great reason to recycle one of the library ghosts they had created for Ghostbusters—which was deemed too scary for Ivan Reitman's PG-rated classic—and use it as a vampire bat for Fright Night.

15. Fright Night's cast and crew took it upon themselves to record some DVD commentaries.

Because the earliest DVD versions of Fright Night contained no commentary tracks, in 2008 the cast and crew partnered with Icons of Fright to record a handful of downloadable “pirate” commentary tracks about the making of the film. The tracks ended up on a limited-edition 30th anniversary Blu-ray of the film, which sold out in hours.

16. Vincent Price loved Fright Night.


Columbia Pictures

Holland had the chance to meet Vincent Price one night at a dinner party at McDowall’s. And the actor was well aware that McDowall’s character was based on him. “I was a little bit embarrassed by it,” Holland admitted. “He said it was wonderful and he thought Roddy did a wonderful job. Thank God he didn’t ask why he wasn’t cast in it.”

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