The 50 Most Searched Halloween Costumes on Google

If you’re assuming everyone else at your Zoom Halloween party will come up with creative costumes, leaving you to fly under the radar as the only witch in attendance, you might want to rethink your plan. According to Frightgeist, a Google-run seasonal site that analyzes Google Trends data, witch is the most searched Halloween costume this year.

That’s up from last year, when it was edged out of the top spot by It. The second chapter of the film had just premiered in September 2019, and it seems Pennywise’s popularity has ebbed a bit since then—on this latest list, It plummeted to 23rd. But as Spirit Halloween recently told us, scary clown costumes are always in high demand; and clown is the fifth most searched term on Google. Other film and television releases from last year have also faded from memory. In 2019, Stranger Things came in 13th place (season three had hit Netflix in July) and Toy Story charted at 17th (Toy Story 4 had hit theaters in March), but neither term made this year’s list.

In general, Frightgeist’s breakdown is a mix of specific pop culture influences and generic characters. Spider-Man, Batman, and Wonder Woman all made the top 35, for example, but so did superhero. Some people aren’t interested in playing the hero at all: Harley Quinn and the Joker landed at numbers three and 30, respectively, and devil came in eighth place (though angel beat that by two spots).

As usual, you’ll probably see plenty of costumes from a galaxy far, far away. Star Wars is the 28th most searched costume term, and both Yoda and Baby Yoda made the list, too. Others are taking inspiration from classic Halloween films, like Beetlejuice (1988) and Hocus Pocus (1993).

See the top 50 below, and explore Frightgeist’s full list—including results from your area—here.

1. Witch

1. Dinosaur

1. Harley Quinn

1. Rabbit

1. Clown

1. Angel

1. Fortnite

1. Devil

1. Ninja

1. Spider-Man

1. Cowboy

1. Doll

1. Zombie

1. Pumpkin

1. Purge

1. Pirate

1. Cheerleader

1. Fairy

1. Vampire

1. Chucky

1. Bear

1. Superhero

1. It

1. Mermaid

1. Skeleton

1. 1980s

1. Batman

1. Star Wars

1. Unicorn

1. Joker

1. Wonder Woman

1. Powerpuff Girls

1. Princess

1. Ghost

1. Dragon

1. Beetlejuice

1. Hocus Pocus

1. Spider

1. Cowgirl

1. Descendants

1. Power Rangers

1. Monsters, Inc.

1. Yoda

1. Tinker Bell

1. Lion

1. Minnie Mouse

1. Baby Yoda

1. Gray Wolf

1. Minecraft

1. Cop