Wish You Could ‘Shazam’ a Piece of Art? With Magnus, You Can
While museum artworks are often accompanied by tidy little placards that tell you the basics—title, artist, year, medium, dimensions, etc.—that’s not always the standard for art galleries and fairs. For people who don’t love tracking down a staff member every time they’d like to know more about a particular work, there’s Magnus, a Shazam-like app that lets you snap a photo of an artwork and will then tell you the title, artist, last price, and more.
The New York Times reports that Magnus has a primarily crowdsourced database of more than 10 million art images. Though the idea of creating Shazam for art seems fairly straightforward, the execution has been relatively complex, partially because of the sheer quantity of art in the world. As founder Magnus Resch explained to The New York Times, “There is a lot more art in the world than there are songs.”
Structural diversity in art adds another challenge to the process: it’s difficult for image recognition technology to register 3D objects like sculptures, however famous they may be. Resch also has to dodge copyright violations; he maintains that the Digital Millennium Copyright Act applies to his app, since the photos are taken and shared by users, but he still has had to remove some content. All things considered, Magnus’s approximate match rate of 70 percent is pretty impressive.
Since the process of buying and selling art often includes negotiation and prices can fluctuate drastically, Magnus gives potential purchasers the background information they need to at least decide whether they’re interested in pursuing a particular piece. Just like browsing around a boutique where prices aren’t included on the items, a lack of transparency can be a deterrent for new customers.
Such was the case for Jelena Cohen, a Colgate-Palmolive brand manager who bought her first photograph with the help of Magnus. “I used to go to these art fairs, and I felt embarrassed or shy, because nothing’s listed,” she told The New York Times. “I loved that the app could scan a piece and give you the exact history of it, when it was last sold, and the price it was sold for. That helped me negotiate.” Through Magnus, you can also keep track of artworks you’ve scanned in your digital collection, search for artworks by artist, and share images to social media.
One thing Magnus can’t do, however, is tell you whether an artwork is authentic or not. The truth is that sometimes even art experts have trouble doing that, as evidenced by the long history of notorious art forgeries.
[h/t The New York Times]