Cover Your Ears: Baby Shark Cereal Is Coming

Shark attacks are few and far between, unless you count the number of people who feel attacked by "Baby Shark," the children's song that has garnered more than 3 billion YouTube views and even cracked the Billboard Hot 100 in January. Its reign of terror isn’t over yet—Kellogg’s just announced that it will release a limited-edition cereal inspired by the maddeningly catchy song.

Kellogg’s partnered with Pinkfong—the kid-focused South Korean educational entertainment company that released the popular YouTube video—to develop the cereal, which contains brightly-colored, berry-flavored loops and marshmallows. It’ll hit Sam’s Club shelves on August 17, Delish reports, and you’ll be able to nab a box at Walmart by mid-September.

“We know Baby Shark is a catchy tune that has captured the hearts of many families,” Kellogg’s marketing director Erin Storm said in the press release. “New Kellogg’s Baby Shark cereal was created to expand on the joy families feel in a tasty way.”

It’s a timely announcement, considering Discovery’s Shark Week kicked off Sunday, July 28, and runs through this Sunday, August 4. And the baby-shark collaborations don’t stop at cereal: According to CNN, Nickelodeon is developing an animated series based on the song.

Whether you think "Baby Shark" is a charming classic-in-the-making or a cultural plague that belongs at the top of this list of most annoying songs, Kellogg’s sugary cereal will probably be just as delicious as your other breakfast favorites.

And, if this article got "Baby Shark" stuck in your head again, here are five ways to get rid of it.