Move Over Life Alert: New Apple Watch Can Tell When You Fall and Will Call For Help

Apple
Apple

Senior citizens aren’t usually the first people lining up to buy the latest high-tech gadget, but Apple’s new Series 4 watch could provide a potentially life-saving service to the elderly—and others. As The Telegraph reports, the watch is equipped with technology capable of detecting when someone has fallen.

If a hard fall occurs, a message on the dial prompts the wearer to select “emergency SOS” or “I fell, but I’m OK.” If the user is motionless for 60 seconds afterward, the watch automatically places a call to emergency responders, and sends a message to emergency contacts with location information.

A message on the watch reads "It looks like you've taken a hard fall" and includes an option to send out an emergency SOS
Apple

The watch, whose features were highlighted at the annual Apple product launch in Silicon Valley on Wednesday, could prove a serious competitor to Life Alert, a popular medical alert system.

An accelerometer and gyroscope inside the watch allow it to analyze the wearer’s “wrist trajectory and impact acceleration,” according to an Apple statement, but determining when someone has fallen isn’t so simple. Apple had to figure out a specific algorithm based on a range of bodily motions.

“Identifying a fall sounds straightforward, but it requires a large amount of data and analysis,” Jeff Williams, Apple’s chief operating officer, said. “With falls, there’s this repeatable motion pattern that happens. When you trip, your arms go forward; but when you slip, your arms go upward.”

This isn’t the only new health feature, either. The new Apple Watch also contains an electrical heart rate sensor, which lets it take an electrocardiogram (ECG or EKG) and monitor for any irregularities. This marks the first time a product containing an EKG is available over-the-counter to consumers, according to The Telegraph.

The GPS version of the Apple Watch Series 4 is priced at $399, and the GPS and cellular model costs $499. Orders can be placed beginning September 14, and watches will be available in stores on September 21.

[h/t The Telegraph]

Netflix Is Testing Cheaper, Mobile-Only Subscriptions in Some Markets

iStock.com/kasinv
iStock.com/kasinv

If you only watch Netflix on your phone, you might benefit from a cheaper, mobile-only subscription. That could someday be an option, if recent reports are anything to go by. A Netflix spokesperson told TheStreet that a mobile-only plan is being tested in some countries in order to gauge consumer interest.

“Generally, we try out lots of new ideas at any given time, and they can vary in how long they last and who sees them,” the spokesperson told TheStreet in an email. “We may not ever roll out the features or elements included in a test."

Netflix is keeping tight-lipped about the details, but Malaysia appears to be one of the countries where mobile subscriptions are being offered. Malaysian media outlet The Star reported that mobile subscriptions were being advertised for about $4 a month. For comparison, a standard subscription in Malaysia costs about $10, or $1 less than a standard subscription in the U.S. However, for the mobile-only deal, streaming is only available in standard definition (SD), not high definition (HD).

Netflix CEO Reed Hastings said the offer of lower-priced subscriptions is part of the company’s push to attract new subscribers. Don’t get your hopes up for a cheaper option just yet, though. Wall Street investment banking firm Piper Jaffray predicts Netflix will actually raise prices in many of its markets next year, and that's likely to include the U.S. According to a study the firm conducted, a majority of Netflix subscribers in the U.S. would be willing to pay at least 40 percent more for the service.

The streaming platform now has more than 137 million subscribers around the world, and much of its original content has been well-received. However, it comes at a cost, with some analysts speculating that Netflix could end up spending $13 billion on content by the end of 2018.

[h/t TheStreet]

Why Robocalls Just Keep Getting Worse

iStock.com/Oleksii Spesyvtsev
iStock.com/Oleksii Spesyvtsev

Artificial intelligence was supposed to make life easier for all of us. In the case of robocalls—those persistent, indefatigable automated dialers that pester millions of people with often-bogus sales offers—it’s proving to be one of our biggest nuisances. Somehow, we’re powerless to stop them.

According to a recent NBC News report by Nigel Chiwaya and Jeremia Kimelman, they’re now worse than ever. NBC cited data from YouMail, a voicemail and call-blocking service for iPhone and Android customers, that demonstrated a staggering increase in robocalls: Americans received in excess of 4 billion of the calls in June 2018, up from more than 2 billion in January 2016. Telemarketing calls also topped the list of consumer complaints filed with the Federal Communications Commission (FCC).

How frequently you’re interrupted by these calls may depend on your region. Residents of Atlanta received an average of 68 robocalls in September. Those with a 202 area code in Washington, D.C. got 49 calls. On average, a U.S. resident can expect to receive 13 robocalls a month.

There are two possible reasons for the uptick in the calls. Phone apps that block unwanted or unfamiliar numbers are increasing in popularity, which may be prompting scammers and telemarketers to make more calls in an effort to get through. It’s also easier than ever to dispatch the calls, as new software programs make it a snap for anyone to set up a system to mass-dial potential customers. The effort is so cheap—sometimes pennies per call—that if even a small percentage of people respond, it’s worth the investment.

According to CBS News, 25 million Americans were drawn in by a pitch of this type last year alone, losing $9 billion to scams. (“Spoofing,” which can display a local number on a person’s caller ID function, can be an effective way to get an individual to answer the phone.)

What’s the FCC doing about it? This year, they’ve suggested multimillion dollar fines for companies targeting people with robocalls that use spoof numbers. That may deter domestic companies, but because many robocallers are located outside of the United States, it might not lead to a drastic reduction in the number of calls.

There was also hope that the National Do Not Call Registry, which allows consumers to request their number not be dialed by businesses, would lessen the volume. Unfortunately, law-abiding businesses make up only a fraction of those making the calls.

Industry experts have drawn comparisons to spam emails, citing the wave of unsolicited messages that blanketed the internet in the early 2000s before services were able to funnel them out of view. The same may hold true for phone carriers. AT&T offers Call Protect, a service that tries to caution users when an incoming call might be dubious. T-Mobile has Scam Block, which keeps an inventory of known scam numbers so it can block them from coming in.

For now, the best thing consumers can do is ignore calls from unknown numbers and hope technology—like Google’s Pixel smartphone, which will answer and transcribe calls for review, or Stir/Shaken, a cross-platform standard that might one day authenticate phone numbers—will be able to stem the tide of unwanted calls.

Unfortunately, the robocall epidemic could get worse before it gets better. It's being predicted that by 2019, half of all incoming cell phone calls will be from a non-human.

[h/t NBC News]

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