Bernarr Macfadden: Bodybuilder, Publisher, and Eccentric Prophet of Physical Culture

The History Collection/Alamy Stock Photo
The History Collection/Alamy Stock Photo

Bernarr Macfadden, who almost single-handedly launched the twin American obsessions with diet and exercise, wanted you to picture a roaring lion when you said his name out loud. Not content with his birth name, Bernard, the young Macfadden had his name legally changed so it supposedly better resembled a roar: Bernarr.

Macfadden certainly did roar his way through life. Born August 16, 1868 as Bernard McFadden on a farm in Mill Spring, Missouri, he was orphaned by the time he was 11. Macfadden’s father died from delirium tremens (alcohol withdrawal), and his mother from tuberculosis. The young boy was briefly installed in a Chicago boarding school, then housed, equally briefly, with relatives who ran a hotel in the city. He then worked as a farm laborer in northern Illinois for two years before he took to the open road, working as a miner, a dentist's assistant, a wood chopper, a printer’s apprentice, and a water boy for a construction team.

Because he spent his childhood dreading the arrival of the same tuberculosis symptoms that had killed his mother, Macfadden grew increasingly obsessed with physical fitness and healthy eating as wards against disease. By his late teenage years, he had set himself up in St. Louis, where he diligently practiced a well-honed exercise routine that included repeat sets with dumbbells and the horizontal bar, as well as daily six-mile walks carrying a 10-pound lead bar. He also decided on his purpose in life: spreading the gospel of exercise.

Around 1887, he rented a gym space in St. Louis, Missouri, and set a bold sign out front: "Bernarr Macfadden-Kinistherapist-Teacher of Higher Physical Culture." If you've never heard of a kinistherapist before, neither had Macfadden. The nonexistent profession just sounded good to him. And it sounded good to the people of St. Louis too. In a short while, business was booming.

But Macfadden had bigger dreams than St. Louis could fulfill. His drive to spread the gospel of physical culture soon led him to leave behind his St. Louis gym and head for New York City, where he rented a place in Manhattan and invited the press over for a “Physical Culture Matinee.” Surprisingly, the press actually showed up; their entertainment that afternoon consisted of Macfadden “chatting and posing in an interesting way,” according to one observer.

In 1899, at 30 years old, Macfadden launched Physical Culture magazine as a showcase for his ideas on bodybuilding, exercise, and diet. Those ideas boiled down to a simple formula: eat good foods, exercise often, and go on occasional fasts (his focus on fasting is seen as the precursor to today's popular ketogenic diet, by some accounts). However, his enthusiasm often overwhelmed his sensible ideas. He frequently campaigned against doctors and vaccinations, and generalized American “prudery.”

A portrait of Bernarr Macfadden
Wikimedia // Public Domain

Despite its quirky character, Physical Culture was a near-immediate hit. Macfadden’s tireless promotion and obvious zeal for his ideas were aided by convenient timing: Just as the magazine launched, Americans were turning for the first time en masse to improving their diet and exercise routines, encouraged by a similar craze in Britain as well as nationalistic fitness efforts like the gymnasiums favored by German-American immigrants. Macfadden was in the right place at the right time to be the prophet of the diet and exercise movement.

Like other self-styled prophets before him, however, Macfadden’s outsized personality became one of his greatest obstacles. He was given to fits of mooing and braying, which he believed aided in voice development. He wore his hair thick, wild, and long (at least by early 20th century standards) as proof of the efficacy of his cure for baldness (a “cure,” by the way, that involved vigorous pulling on the hair). He believed shoes were unnatural, so he frequently tramped about barefoot. He slept on the floor, with windows wide open even in winter. His hatred for the fashion industry led him to wear his clothes for years until they were literally hanging from his body in tatters. This last habit led to some unfortunate confrontations with the doormen at his New York apartment building, who frequently mistook him for a hobo.

Nevertheless, Physical Culture magazine made Macfadden wealthy and provided the seed money to launch twin empires in publishing and health. By the 1920s, he owned 10 highly successful magazines and was worth upward of $30 million. His publishing ideas were innovative and profitable, despite their often tawdry character. He launched the first true confession magazine, True Story, in 1919, as well as a number of other magazines in the same vein, such as True Romance and True Detective. He also launched the legendary New York Evening Graphic, one of the forerunners of modern tabloid newspapers. With article titles such as “I Taught My Wife to Drink,” “I Am the Mother of My Sister’s Son,” and “I Killed Him, What’ll I Do?,” the sordid stories of sin, guilt, and redemption in Macfadden's titles were hugely popular with the American masses.

The cover of "True Detective Mysteries," July 1926
Internet Archive // Public Domain

Macfadden simultaneously spread his Physical Culture empire into the health arena as well. He opened a chain of Physical Culture restaurants, with the gimmick of charging one cent for every item on the menu, following the idea that the best foods for you were also the cheapest. He also established four spas, dubbed “healthoriums,” in upstate New York, Long Island, the New Jersey Pine Barrens, and Battle Creek, Michigan. At the Macfadden spas, participants could aim to achieve “an absolute purity of their blood through a regimen of exercise, fresh air, bland diet, and no medicines.” Macfadden’s empire-building reached its zenith at his spa in the New Jersey Pine Barrens, which he vigorously—and unsuccessfully—campaigned to have incorporated into a new town dubbed “Physical Culture City.”

Macfadden’s outsized ego and overbearing convictions reportedly made him a difficult marital partner. His first two marriages quickly ended in divorce. His third marriage, arguably more successful, came about in a particularly Macfadden-ian way: Bernarr was in England, judging a contest he’d organized to find “the most perfectly formed female.” The winner was one Mary Williamson, a competitive swimmer, who was subsequently convinced to become Macfadden's third bride. He later would assert that her prize for winning the contest was … him.

Their marriage survived 34 years and produced seven children, named (by Bernarr, of course): Byrnece, Beulah, Beverly, Braunda, Byrne, Berwyn, and Bruce (although some sources call him Brewster). In 1946, Mary obtained a divorce, in drawn-out and very public proceedings.

Bernarr MacFadden and family members at the Capitol, where they were demonstrating how to keep fit to legislators.
Bernarr MacFadden and family members at the Capitol, where they were demonstrating how to keep fit to legislators.
Harris & Ewing, Wikimedia // Public Domain

Meanwhile, Macfadden’s fortunes began to diminish. The New York Evening Graphic, despite some early success, was quickly derided as one of America’s worst papers—thanks to sleazy headlines like “Weed Parties in Soldiers’ Love Nest.” The newspaper’s gradual collapse drained millions from Macfadden’s bank account. An ill-conceived run for the Republican nominee for president in 1936 also led to widespread public derision for “Body Love Macfadden.” A third blow was the failure of his chain of one-cent restaurants; the gimmick couldn’t withstand the reality of restaurant overhead.

Macfadden was married a fourth time, briefly, to a woman half his age, who shortly after had the marriage annulled. He sold off his remaining magazine interests in the 1940s and spent his last years, and the last of his fortune, on a variety of stunts and schemes. He ran for the U.S. Senate in Florida, offered a prize for the best biographical play about his life, and, when he turned 81, celebrated the accomplishment by parachuting out of an airplane. That feat became an annual event for Macfadden, who proudly defied his advancing years by parachuting into the Hudson River every birthday, and once, when he turned 84, into the Seine in Paris. He said he’d continue every year until he turned 120.

Sadly, he died a few years later, at age 87, in 1955. His cause of death, depending on the source, was either cerebral thrombosis (a blood clot in a cerebral vein in the brain) or an attack of jaundice following a three-day fast. By the time he died, Macfadden had about $50,000 left of his fortune and was generally regarded as an eccentric hovering on the edges of fame, always angling for a new way to see his name in the paper.

Macfadden’s ideas, however, outlived him, and some of them ended up having some merit. He was one of the first Americans to loudly proclaim the benefits of exercise and dieting. He railed against corsets and white bread, both of which have substantially declined in popularity. Today, you can find thousands of people jogging and lifting weights in cities across the country—highly unusual pursuits before Macfadden started spreading the doctrine of Physical Culture.

Additional Source: Great American Eccentrics

Dorothy Thompson, the Journalist Who Warned the World About Adolf Hitler

American writer, journalist, and feminist Dorothy Thompson in London in 1941
American writer, journalist, and feminist Dorothy Thompson in London in 1941
J. A. Hampton/Topical Press Agency/Getty Images

As a crusading journalist, Dorothy Thompson made plenty of enemies—but her most formidable foe was Adolf Hitler. Thompson spent well over a decade agitating against the Nazis in print and on the radio, warning Americans of the threat of fascism years before the official U.S. entry into World War II. Her efforts made her one of the most famous women in the United States—and the first American correspondent Hitler expelled from Germany.

Stumping for Suffrage

Born on July 9, 1893, in Lancaster, New York, to British immigrants, Thompson grew up in a religious household. Her father was a Methodist minister, and he frequently took his eldest daughter on visits to parishioners across the suburbs of upstate New York. When Thompson was just 7 years old, her mother died of sepsis rumored to have been brought on by a botched abortion. Thompson's father, eager to provide his three children with a maternal figure, soon remarried. But Thompson did not get along with her stepmother, whom she claimed had "an allergy to children." A few years later, she went to live with her aunts in Chicago, where she attended a junior college called the Lewis Institute.

Thompson was a bright student who showed a passion for literature and discourse. She continued her education at Syracuse University, where she earned a bachelor's degree in 1914.

Upon graduation, Thompson devoted herself to feminist pursuits. Her first job out of college involved stuffing envelopes for the Woman Suffrage Party in Buffalo, though Thompson soon convinced her bosses to put her in the field. As Jack Alexander would later write in the Saturday Evening Post, “Stumping for suffrage consisted largely in starting arguments in public places, which was, of course, Dorothy's dish." She spent the next few years fighting for women's right to vote and other progressive pursuits, working in New York City and Cincinnati as well as upstate. But activism didn't pay well, so she also dabbled in advertising and publicity work to help support her younger siblings through college.

Yet Dorothy also nourished dreams of being a journalist. She already had the names and numbers of several editors, after penning op-eds on social justice for the major New York newspapers. She also had a suffragist friend, Barbara De Porte, who was itching to go to Europe in search of stories and adventure. Once they had saved up enough money, the pair boarded a ship to London in 1920, where they embarked upon careers as foreign correspondents.

Hitler: "A Man Whose Countenance Is a Caricature"

Thompson and De Porte both immediately sought freelance work at the International News Service, an American agency with bureaus all over Europe. The I.N.S. assignments suited Thompson, a workhorse who also had incredible luck. In one early success, she landed the last interview with Terence MacSwiney, a leader of the Sinn Fein movement who died in prison on a hunger strike, while visiting relatives in Ireland. She later snagged an exclusive with Karl I, the deposed former king of Hungary, by sneaking into a castle dressed as a Red Cross nurse. After this string of scoops, Thompson landed a job in Vienna as a foreign correspondent for the Philadelphia Public Ledger.

Through this post, she developed a deep understanding of central European politics—bolstered by her fluency in German and 1923 marriage to Hungarian writer Josef Bard—that catapulted her to bureau chief of both the Public Ledger and the New York Evening Post, which shared foreign services. She was, as her biographer Peter Kurth put it, “the first woman to head a foreign news bureau of any importance.”

But a period of change was ahead. Tired of her husband's many affairs, Thompson filed for divorce in 1927; that same year, she met Sinclair Lewis, the successful novelist of Elmer Gantry and Main Street. He was instantly smitten. In 1928, Thompson accepted one of Lewis's many proposals and resigned her post to marry him, leaving Germany to start a new life with him in Vermont.

Life in the country did not dull her interest in international affairs, however. Thompson continued to report on foreign politics as a freelancer, making several months-long trips back to Germany in the early 1930s to chronicle the crumbling Weimar Republic. She had been following Hitler's rise to power since at least 1923, when she attempted to interview the future dictator following the Beer Hall Putsch, a failed government takeover that put Hitler in prison. Her interview request was finally approved in 1931 under strict conditions: She could only ask him three questions, which were to be submitted a full day in advance.

Thompson came away from the interview less than impressed. "When I finally walked into Adolf Hitler's salon in the Kaiserhof Hotel, I was convinced that I was meeting the future dictator of Germany," she wrote. "In something less than fifty seconds I was quite sure that I was not. … He is formless, almost faceless: a man whose countenance is a caricature; a man whose framework seems cartilaginous, without bones. He is inconsequential and voluble, ill-poised, insecure—the very prototype of the Little Man."

While Thompson misjudged Hitler's appeal (he would be chancellor of Germany in just two years), her biting character assessment stayed with the Führer. He did not initially retaliate, even as the interview circulated among Cosmopolitan readers and the mass paperback market through Thompson's 1932 book I Saw Hitler!. But in the late summer of 1934, the Nazi government expelled Thompson from the country, informing her that they were "unable to extend to [her] a further right of hospitality." It served as one of the first significant warnings to foreign journalists in Germany: Criticism of Hitler would no longer be tolerated.

"My offense was to think that Hitler is just an ordinary man, after all," Thompson wrote shortly afterward in The New York Times. "That is a crime against the reigning cult in Germany, which says Mr. Hitler is a Messiah sent by God to save the German people—an old Jewish idea. To question this mystic mission is so heinous that, if you are a German, you can be sent to jail. I, fortunately, am an American, so I merely was sent to Paris."

A Woman on a Mission

Dorothy Thompson chats to an ambulance driver on a London bench in 1941.
Dorothy Thompson chats to an ambulance driver on a London bench in 1941.
Topical Press Agency/Getty Images

Back in the United States, Thompson mounted a one-woman crusade against the Nazis. She denounced the German government frequently and vigorously in her syndicated column, "On the Record," which ran in 170 newspapers and reached roughly 8 million readers. She also spread her message through regular radio broadcasts for NBC, and a monthly column in Ladies' Home Journal. In one of her most memorable (and dangerous) stands against Hitler's movement, she attended a 1939 rally for the German American Bund at Madison Square Garden. Seated among 20,000 Nazi supporters, she loudly ridiculed the speaker, even as uniformed men attempted to escort her out of the arena.

These actions brought Thompson incredible fame and adoration. In 1937, she was invited back to her alma mater to serve as Syracuse University's first female commencement speaker. She picked up honorary degrees from Columbia, Tufts, and Dartmouth, among others, and became a frequent honored guest at charity dinners and women's club gatherings. When moviegoers lined up to see the 1942 Spencer Tracy-Katharine Hepburn comedy Woman of the Year, they instantly recognized Thompson in Hepburn's accomplished, internationally renowned journalist.

But even as Thompson's popularity continued into World War II, she had already attracted critics. In February 1941, Pacifist mothers paraded her effigy outside the gates of the White House, denouncing her role in "a million boys' lives in blood and pain." Other detractors dismissed Thompson's "perpetual emotion," a complaint that would pick up steam in her postwar career, as she shifted her focus to anti-Zionism and lost many followers in the process. (That included her editors at The New York Post, who dropped her column in 1947.) Her star had significantly faded by 1961, when she died of a heart attack in Lisbon at the age of 67.

The Grimmest Party Game

In the years that followed, Thompson's life was often overshadowed by or absorbed in stories of her more celebrated second husband. Her marriage to Lewis, which lasted from 1928 to 1942, coincided with some of Thompson's busiest and most successful years, and it also inspired one of Lewis's most enduring (and recently resurgent) novels, It Can't Happen Here, a dystopian fantasy about a fascist dictator who takes over the United States.

But unlike Lewis's work, Thompson’s books are now scattered and often difficult to find. As acclaimed as she once was, her name has largely faded in modern times, and frequently appears as a footnote in the wider anti-Nazi cause. One of Thompson's articles, however, has lasted long past her death, and even gained renewed attention in recent years.

The 1941 Harper's story "Who Goes Nazi?" found Thompson playing the grimmest party game: Which person in a room would, if it came down to it, support Hitler's brand of fascism? Drawing on her years of observation, Thompson argued with chilling specificity that the distinction had nothing to do with class, race, or profession. Nazism, she insisted, had to do with something more innate. "Kind, good, happy, gentlemanly, secure people never go Nazi," Thompson wrote. But those driven by fear, resentment, insecurity, or self-loathing? They would always fall for fascism. "It's an amusing game," she concluded. "Try it at the next big party you go to."

Remembering Nellie Bly, Rabblerouser and Pioneer of Investigative Journalism

H.J. Meyers via Wikimedia Commons // Public Domain
H.J. Meyers via Wikimedia Commons // Public Domain

Elizabeth Jane Cochran came into the world on May 5, 1864. Mrs. Cochran delighted in the baby, her first daughter, dressing Elizabeth in a pink gown for her christening.

The fun was not to last. When Elizabeth was only six, her father died without warning and without a will, plunging Elizabeth and her family into dire financial straits. Several years later, Mrs. Cochran remarried, to a man who was often drunken and abusive. As soon as she was old enough to work, Elizabeth left home to train as a teacher, but ran out of tuition money after only one semester. With no money and no other ideas, she and her mother moved to Pittsburgh, where Elizabeth helped run a boarding house.

What girls are good for

It was in Pittsburgh that Elizabeth found her calling. The city's Dispatch ran a weekly column by a self-important man named Erasmus Wilson, who called himself the “Quiet Observer.” One week in 1885, Wilson published an op-ed entitled “What Girls Are Good For.” The answer, according to him, was housework. It was unseemly and ugly for ladies to work, he wrote, describing working women as a "monstrosity."

Elizabeth was having none of this. She penned an angry letter to the editor, signing it, provocatively, “Lonely Orphan Girl.” The letter was no work of art—Elizabeth had left school at 15, after all—but editor George Madden was impressed by its writer’s fervor. He placed an advertisement in the next issue of the Dispatch, inviting the Lonely Orphan Girl to come forward. She did, and he offered her a job. To protect her identity and her reputation, Madden soon recommended she select a pen name. The two settled upon Nellie Bly, after a popular song by Stephen Foster.

Bly came out with guns blazing. From the very beginning, she was determined to write stories that mattered. She had no experience, no education, and little polish, but she had a fire in her belly that few newspapers had ever seen. She wrote about women’s labor laws. She wrote about sexist divorce laws. She convinced Madden to send her to Mexico, but before long she was expelled for exposing government corruption.

The Dispatch editors were not pleased. They attempted to rein her in by assigning her stories about flower shows and fashion. Nellie Bly would have none of that. She quit, but not before leaving a spectacularly frosty message on the desk of the Quiet Observer: “Dear Q.O.: I’m off to New York. Look out for me.”

“Who is this insane girl?”

The year was 1887, and Nellie Bly had just talked her way into a job at the New York World. For her very first story, Bly agreed to feign insanity in order to gain entry to the Blackwell’s Island Insane Asylum.

After checking herself into a women’s boarding house under yet another fake name, Bly began acting erratically, peppering her speech with Spanish nouns and claiming she had lost her memory. That night she asked for a pistol. This was apparently all it took; the proprietress called the police, who hauled Bly off to court.

Reporters in the courtroom were instantly captivated by “Nellie Brown.” On the stand, Bly spun a sensational tale of neglect, abuse, and abandonment. A physician who had examined her declared her “demented.”

That weekend, the New York Sun (a World competitor) carried breathless descriptions [PDF] of the enigmatic woman, from the contents of her pockets to the sound of her voice. “WHO IS THIS INSANE GIRL? SHE IS PRETTY, WELL DRESSED, AND SPEAKS SPANISH.”

Bly spent 10 days in the Blackwell’s Island Insane Asylum, during which time she saw and was the victim of horrific treatment. The asylum’s residents were mostly poor and immigrant women, some of whom were locked up simply because they could not speak English. The women were beaten, starved, and forced into ice-cold baths—a fate from which even Bly’s nice clothes could not save her.

Upon her release (arranged by an attorney for the newspaper), Bly recorded every single awful thing she had seen. She detailed the conditions in which her fellow residents were forced to live, and the punishment they endured: “What, excepting torture, would produce insanity quicker than this treatment?”

The paper published "Ten Days in a Madhouse" in serial form. By the time the last installment hit newsstands, New York was paying attention.

Bly’s fearless reporting paid off. A grand jury investigation of the asylum confirmed many of her observations, and the institution was eventually shut down.

Still, Bly was just getting started.

Nellie Bly buys a baby

Bly became a sort of journalistic Robin Hood, exposing the darkest corners of New York City society. Wherever women, children, or the poor were being mistreated, you’d find Nellie Bly. She went undercover as a poor clinic patient and narrowly escaped [PDF] having her tonsils removed. For her story “The Girls Who Make Boxes,” she joined the ranks of young women working in a factory. She visited seven different doctors and got seven different diagnoses and an “extraordinary variety” of prescriptions.

She visited a home for “unfortunate women.” She lived for two days in one of New York’s poorest tenements in the hottest part of the summer. She bought a baby on the black market. No, really: she bought a baby.

"I bought a baby last week, to learn how baby slaves are bought and sold in the city of New York. Think of it! An immortal soul bartered for $10! Fathers-mothers-ministers-missionaries, I bought an immortal soul last week for $10!"

What could possibly top that?

Bly decided to conquer the world.

Around the world in 72 days

Jules Verne’s novel Around the World in Eighty Days, first published in 1873, was all the rage in 1889. Eighty days was pretty impressive given the transportation options at that time, but Bly thought she could do better. After convincing her editors to finance the whole thing, Bly bought a sensible dress and set off.

The rest, of course, is legend. Bly made it home in 72 days, 6 hours, and 11 minutes. She even had time to stop in France for tea with Jules Verne. The story made her a household name.

Inspired by Bly’s work, other women began to follow in her daring footsteps. Because these undercover stories were the province of “girls,” their brave work was dismissed as “stunt reporting.” Today we’d call it investigative journalism.

A second career

Bly met industrialist Robert Seaman in 1895 and married him a few days later, leaving the newspaper life behind. Seaman was 40 years older than his bride, but neither seemed particularly fussed by the age difference. Their marriage lasted nearly ten years, until Seaman’s death in 1904.

Elizabeth Cochrane (she later changed her name to add the e) Seaman inherited all of her late husband’s holdings, including his Iron Clad Manufacturing Company. Another widow might have handed the company over. Bly decided to run it herself.

Bly had no experience in this arena, but that had never stopped her before. By 1902, she was filing patents for new types of oil barrels.

As an employer, Bly embodied all the principles she had championed in her stories. She paid her workers fairly and offered them access to gymnasiums, libraries, and healthcare. This was unheard of.

Unfortunately, there was a reason for that. Treating employees like human beings was expensive, and before too long her businesses went under.

Bly returned to the newsroom during World War I. She was still working in 1922, when she died of pneumonia at the age of 58.

Nellie Bly was an unwavering advocate for social change, a journalistic dynamo, and a force of nature. She wasn’t the first woman of her time to join a newsroom, but she was certainly the most ferocious.

This article has been updated for 2019.

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