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People Are Panic-Buying Necco Wafers Before They Disappear From Shelves
The sugar wafers everybody loves to hate may not hold their spot on candy shelves for much longer. Necco is in need of a buyer, and according to CEO Michael McGee, the candy company may need to shutter for good if it doesn't find one within the coming weeks. As a result of the company's threatened status, Necco Wafers are suddenly a lot more popular, as the graph below from Candystore.com reveals.
News of the New England Confectionary Company's situation spread on March 12 when The Boston Globe reported McGee's announcement. That same day, Necco Wafer sales spiked more than 50 percent on CandyStore.com. Over the course of the month, sales of the candy rose 63 percent overall.
For any other candy, this sort of "panic-buying" wouldn't be surprising. If a beloved product looks like it might be taken off the market, people will hoard as much of it as they can while it's still available. But Necco Wafers aren't typically characterized as "beloved." In an earlier list of the best and worst Halloween candy published by Candystore.com, Necco Wafers ranked the fourth worst. Commenters compared the candy to both chalk and Tums, with one hater even declaring that, "Necco Wafers suck all moisture out of my mouth and all joy out of my soul."
Though they may not be the flashiest or tastiest candy, Necco Wafers do strike a nostalgia nerve in some buyers. Necco is the oldest continuously operating candymaker in the U.S., dating back to 1847. "It is a love/hate type of candy and people are super passionate about it," Clair Robins of Candystore.com tells Mental Floss. "They are perceived as an old-school classic, and even patriotic—soldiers ate them in the World Wars (both). But others think it's dry and gross and should die a painful death."
If Necco goes under, its signature wafer won't be the only product to go with it. The company also produces Clark Bars, Sky Bars, Mary Janes, Candy Buttons, and Sweethearts, so stock up on these classic candies while you still can.