A Short and Sweet History of the Whitman's Sampler

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iStock

From 1942 to 1945, the factory workers of the Whitman candy empire in Philadelphia helped ship well over 6 million pounds of free chocolate to soldiers stationed overseas. Tucked inside their Whitman’s Sampler boxes—a rectangular package of assorted chocolate treats—were handwritten notes of support from the women working the factory’s conveyor belts.

To get a stash of candy was one thing, but to know someone back home was wishing you well was another. When the soldiers returned home and caught sight of the familiar cross-stitched packaging, a sale was almost guaranteed.

Patriotism was just one of the ways the Whitman’s Sampler became virtually as iconic a candy presence as the Hershey bar. From its debut in 1912, the Sampler has been the leading candy gift item, taking up residence on tables during the holidays, on Valentine’s Day, and on virtually any occasion that could use a stash of coconut or cherries dripping in chocolate. And thanks to some very deliberate marketing, that’s no accident.

Whitman’s was the brainchild of Stephen F. Whitman, a Quaker who opened a confectionary store in Philadelphia in 1842 [PDF]. Sensing demand by sailors for candies that stood up to the expensive European treats they were accustomed to, Whitman introduced a line of gourmet chocolates. Through changes in leadership—to his son, Horace, and eventually to president Walter Sharp in the early 1900s—Whitman’s soon arrived on the Sampler, which was packaged using a design inspired by a cross-stitching sampler that hung in Sharp’s house. (In needlework, samplers are made to show off a stitcher's skills.)

Whether consumers were amused by the double meaning or not, Whitman’s Sampler quickly became the company’s signature product. The boxes were wrapped in cellophane, a means of keeping the treats fresh that also made for a distinctive store presence. (For years, Whitman’s was the largest user of cellophane in America.) In 1945, the company developed a “French edge,” extending the lines of the cover and bottom outside the lines of the box.

Thanks to its unique packaging and wartime support, Whitman’s was ubiquitous in stores. But the company didn’t stop there. Beginning in the 1950s, they struck deals with popular film stars of the era to endorse the candy in ads for The Saturday Evening Post.

A Whitman's Sampler magazine advertisement
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Actors like Jimmy Stewart, John Wayne, and Elizabeth Taylor were depicted with Whitman’s Samplers in hand. In exchange, the spots would plug whatever current movie the star wanted to promote. It was an ideal arrangement, and one that further embroidered Whitman’s into the American consciousness. In the ads, Whitman’s would play up the idea of gifting someone with the chocolates as a romantic gesture. “A Woman Never Forgets the Man Who Remembers,” read one slogan.

Whitman’s enthusiasts may have been enticed by the ads, but it was the product that impressed them. Unlike many boxed chocolates of the era, the company printed an index on the underside of the lid so people wouldn’t have to stick their fingers into the candy, or take a bite, to determine what was inside.

While it comes in a variety of sizes and assortments, today the Sampler is largely unchanged from its 20th century roots. The company, now owned by Russell-Stover, has reported that roughly a billion boxes have been sold since 1912. It also seems more than deserving of its romantic reputation: Those wartime messages to troops resulted in many long-term friendships and more than a few marriages.

Vlasic Is Working on Pickle Chips Made Entirely of Pickles

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iStock.com/bigacis

It's easy to find pre-sliced pickle chips in a jar, but if you prefer to eat your snacks out of a bag, your pickle options are limited. Both Doritos and Lays potato chips have released products where pickles are used as flavoring and not the main ingredient. Now, the experts at Vlasic are developing bags of chips that don't just taste like pickles, but are made from real pickle slices, USA Today reports.

Vlasic's parent company Conagra Brands confirmed during a recent investor event that crunchy, snackable chips made entirely of pickles are in the works. Instead of struggling to open a jar every time you crave pickles, you'll be able to eat these chips straight from a bag. They will be vacuum-fried, making them dry and crispy like potato chips.

Vlasic hasn't revealed when the pickle chips will be released, or where they will be available to buy. But according to USA Today, Conagra co-chief operating officer Tom McGough did reveal that they "taste absolutely fantastic."

Can't wait to for Vlasic's pickle chips to arrive in your local grocery store? Here are some products that taste and smell like pickles to try in the meantime.

[h/t USA Today]

Ninja’s Hot & Cold Brewed System Is the Only Coffee Maker You’ll Ever Need

Amazon
Amazon

Update: The Ninja Hot & Cold Brewed System is on sale for $120 ($40 off) for Sam's Club members until May 19.

For people who just want a cup of joe to help them get out the door in the morning, the French presses, Chemexes, Aeropresses, Moka pots, and other specialized devices that coffee aficionados swear by probably seem more overwhelming than appealing. Ditto the fancy cappuccino machines at local cafes. That’s where Ninja’s new Hot & Cold Brewed System comes in: It was created to give coffee addicts a myriad of options with minimal fuss, not to mention minimal equipment. And it makes tea, too!

“Coffeehouses are known for having an endless selection, but current at-home brewers haven't given users the vast variety of choice we thought possible, and certainly not all in one product," Mark Rosenzweig, CEO of SharkNinja, said in a press release. "The Ninja Hot & Cold Brewed System changes the category entirely. This innovative system is more than just a machine you use in the morning; it's your all-day brewing partner.”

The Hot & Cold Brewed System comes with two baskets: one for coffee and one for tea. It knows what you're making to make based on the basket you insert, and the available options for that basket will light up. The machine allows the user to make six different sizes of coffee or tea, from a single cup all the way up to a full 50-ounce (10-cup) carafe.

And of course, as the name suggests, the system can make both hot and iced beverages. For coffee, it has five brew options: classic, rich, over ice, cold brew, and specialty (a concentrated brew for milky drinks like cappuccinos). If you’re making tea, you can choose between hot and cold brews optimized for herbal, black, oolong, white, or green tea.

When you select an over ice or cold brew, the machine automatically doubles the strength of your beverage so it doesn't get overly diluted by the ice cubes in the carafe. Even better, the Ninja can make cold brew in just 10 to 15 minutes, whereas other systems and methods typically take hours. (Hot coffee is brewed at 205°F, while the cold brew is made at 101°F.) And the system has a hot and cold frother that folds into the side so you can make barista-level lattes, too.

These bells and whistles sound impressive on paper, but how do they perform in real life? Ninja sent me Hot & Cold Brewed System to test for myself.

Ease of Use

Though it might look like something developed by NASA, the Hot & Cold Brewed System is designed to easily work with the twist of a dial and the push of a button, and it delivers. From loading in the correct amount of grounds with the system’s “smart scoop” to picking what type of brew you’d like, it’s simple enough to use even while bleary-eyed in the morning. It’s also easy to schedule a delayed brew so you can do the rest of your morning routine while your coffee brews. (Here’s the only drawback I can think of about this machine: When it starts brewing, it’s kind of noisy—loud enough to make my cats jump. It’s not a dealbreaker, but if you live in a small apartment and plan to brew coffee so that it’s ready right when you wake up, it might be something to consider.)

The system even tells you when it needs to be descaled. The “clean” button will light up, at which point you simply fill the water reservoir with descaling solution and water and press the clean button. A countdown lets you know how much longer the clean cycle will last.

Taste and Flavor

I swapped out an old, cheap coffee maker for the Hot & Cold Brewed System, and the difference was immediately noticeable. Whether hot or cold, the coffee made by the H&CBS was a better, smoother cup of joe. That’s due to what Ninja has dubbed Thermal Flavor Extraction automated brewing technology, which, according to a press release, “knows the precise temperatures, correct bloom times, and proper levels of saturation for every possible beverage combination to ensure a great taste every time.”

Whatever tech they use, it works. The coffee I make in this machine is consistently tasty. The rich brew setting works exactly as advertised, too, providing a richer, bolder flavor than the classic brew.

Features and Accessories

One of the best things about the H&CBS is the fact that it cuts down on waste significantly. Unlike other machines, it doesn't require any plastic pods or paper filters. Instead, it comes with two permanent filters, one for coffee and one for tea.

And the cold brew function is a game changer if you prefer iced coffee to hot. Not only does it brew quickly, but it eliminates the messy cleanup that comes with making cold brew yourself.

Typically priced at $230 for the thermal carafe version (or $200 for the glass carafe), the Hot & Cold Brewed System is significantly more expensive than a simpler drip coffee machine. But if you’re a cold brew addict looking to treat yourself, it’s worth it. Consider springing for the slightly more expensive thermal carafe model, which will keep your java hot or cold for hours. (I’ve left ice in it overnight and found cubes the next morning.)

You can get the Hot & Cold Brewed System on Amazon, Walmart, Macy's, Sam's Club, or directly on Ninja’s website starting at $160.

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