11 Secrets of Personal Shoppers

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Personal shoppers aren't just for big spenders—they can help regular folks find clothing and accessories that are flattering, stylish, and budget-friendly, too. We spoke to a few of these fashion mavens to get a behind-the-scenes look at their job, whether it's how they can save you money, when they might encourage you to step out of your comfort zone, or why their feet are probably sore.

1. THEY DO MORE THAN SHOP.

“When I tell people I am a personal shopper, they think all I do is shop and hang out at the mall,” Nicole Borsuk, a personal shopper in Atlanta, tells Mental Floss. While buying clothing is a big part of the job, it's not as simple as it may sound—personal shoppers work closely with sales associates at retail stores to hunt down elusive pieces, put promising items on hold, and determine when new clothing will arrive at the store. And whether they are working with sales associates or advising their clients on what looks fashionable, personal shoppers need excellent communication and people skills. “You have to be very good at building relationships,” Borsuk says.

Personal shoppers who work as independent consultants also spend considerable time running their business: they write blog posts, search for new clients, and manage their finances. “Finding ways to grow and market my business … is one of the most important things I do,” Borsuk says. “However, I would much rather be spending time with my clients and be putting fabulous outfits together.”

2. THEIR WORK STARTS LONG BEFORE A CLIENT HITS THE DRESSING ROOM.

A young woman helping another woman assess a dress in a dressing room
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According to Lori Wynne, a wardrobe consultant and personal shopper who owns Fashion With Flair in Atlanta, a personal shopper's work begins before a client is trying on clothing in a store’s dressing room. “My service starts by analyzing their closet and current wardrobe, creating ‘new’ outfits with the clothes they already own, culling items that do not fit their body or lifestyle, and creating a personalized shopping list,” she tells Mental Floss. Based on a client’s current wardrobe and shopping list, Wynne then chooses a store that best fits the client’s needs. “I shop before the client arrives in the store. I load the dressing room with the items, then the clients arrives. No sifting through the racks or going from store to store,” she says. “It is a very effective use of time for my busy professionals or stay-at-home moms.”

3. THEIR FEET ARE PROBABLY SORE.

Personal shoppers have firsthand knowledge of what it's like to "shop ‘til you drop." The constant walking through stores and standing in front of racks can make for some seriously sore feet. “My least favorite thing [about my job] is how much my feet hurt after a long day of shopping,” Wynne admits. Personal shopper James Gallichio adds that a desk job would be much easier on his body. “The hardest part is the constant exercise. Four days a week I do 5-8 hour shopping sessions where I’m walking around constantly, which takes a fair drain on energy,” he writes in a Reddit AMA.

4. THEY HAVE TO KNOW HOW TO SHOP FOR ALL SHAPES AND SIZES.

Turquoise women's t-shirts of various sizes from small to large hanging on wooden hangers
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Personal shoppers emphasize that shopping for other people requires a vastly different skill set than shopping for oneself. “Some people may think that if they have great style, they can dress anyone,” Wynne says. “Your individual style doesn’t look good on every body type, age, and gender. A personal shopper must understand styles for all ages, budgets, and body types.”

Competent personal shoppers, then, have a comprehensive understanding of types of fabric, garment construction, and how different clothing brands flatter (or don’t flatter) diverse body types. Personal shoppers also pick clothing and accessories in colors that will complement a client’s skin tone and hair color, rather than opting for hues that they personally like.

5. THEIR FEE STRUCTURE CAN VARY CONSIDERABLY.

Personal shoppers who are employees of department stores are usually paid a salary and receive commissions on any items they convince a customer to buy. But independent personal shoppers, who are not affiliated with a store or line of clothing, have more flexibility. Because they directly bill their client, they can charge a variety of fees for their services, whether it's an hourly fee, a flat rate, or a package of multiple sessions. Some personal shoppers even offer a "complete makeover" package that includes additional services such as makeup application and hairstyling.

6. WEALTHY PEOPLE AREN’T THEIR ONLY CLIENTS ...

A woman in sunglasses carrying multiple pastel shopping bags
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“Most people see hiring a personal shopper as a luxury,” personal shopper Lauren Bart tells Vogue Australia. But personal shoppers disagree. “You do not have to be wealthy to hire a personal shopper. I actually save my clients money and time,” Wynne says. By guiding them toward quality pieces that will last many years (rather than pieces that wear out after a few months), personal shoppers can save their clients some serious moola. Plus, they can discourage clients from buying clothing and accessories that they don’t love, minimizing the chance that clients will get bored of their purchase.

7. … BUT THEY PULL OUT ALL THE STOPS FOR BIG SPENDERS.

That said, personal shoppers also know how to cater to big spenders. Nicole Pollard, a celebrity stylist and personal shopper in Los Angeles, tells The Hollywood Reporter that she arranges for stores to open early, has a tailor on call, and pops expensive champagne for VIPs. “I live on text. It’s the fastest way to get things done such as opening Chanel on New Year’s Day or any other Rodeo [Drive] boutique at the crack of dawn,” she says. “Champagne, chocolates, coffee—whatever the store needs to do to keep the clients happy. The sky is the limit.”

Pollard will also go far to ensure her celebrity and royal clients don't end up in the same clothes as someone else at a big event—for example, by researching the colors of a particular dress shipped to local department stores and then ordering other hues unavailable locally for her clients.

8. THEY COAX CLIENTS OUT OF THEIR COMFORT ZONES.

Two women looking at books of samples in a clothing store
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Besides giving their clients advice on which garments complement their body and skin tone, personal shoppers also encourage people to go a little wild. Without a personal shopper’s gentle nudging to experiment with a patterned blouse or shimmery sandal, a client may never consider certain items wearable. “I love it when my clients say, ‘If I had been shopping by myself, I wouldn't never [have] chosen that item. Now that I have it on, I love it!’” Wynne says. “It makes me feel good that I have encouraged them to try something new or out of their comfort zone. They immediately see the benefit of my expertise.”

9. THEY GO THE EXTRA MILE TO PLEASE THEIR CLIENTS.

Personal shoppers don't just bend over backward to please their uber-wealthy clients—they also go the extra mile when it comes to their regular customers. Many clients text and email their personal shoppers at the last minute for fashion emergencies, and personal shoppers often work on tight deadlines to find the perfect outfit. When Borsuk worked with a client who was hard to find tops for, she scoured stores looking for the perfect outfit for an upcoming bris. “I went to every store I could think of in metro Atlanta. We thought we had found the perfect outfit, but the skirt couldn’t be altered because of the way it was made,” Borsuk says. “The week before the bris I went to Neiman Marcus. They had items overnighted and had a courier take outfits to her house.”

Thankfully, a skirt that Borsuk threw in at the last minute worked with the original top. “Everyone thought she looked amazing, and she got so many compliments. She was thrilled! I was so happy that my client looked so good on such a special day,” she says.

10. THEY’RE UP CLOSE AND PERSONAL WITH THEIR CLIENTS’ INSECURITIES.

A woman contemplating two different dresses on wooden hangers
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In the process of seeing a client’s home, closet, and naked (or barely clothed) body, personal shoppers can get to know their clients quite intimately. In the course of working together, some personal shoppers may even spot signs of body dysmorphia, compulsive buying disorder, or hoarding in their clients. Personal shopper and stylist Michelle McFarlane tells Cosmopolitan that helping people try on clothing requires vulnerability and trust. “People bring all kinds of insecurities and hang-ups with them when it comes to their clothes and their image, so you have to be adept at making people feel at ease,” she says. “Part of it is just having a kind, friendly, and understanding personality; the other part is prepping things ahead of time so the shopping experience goes off without a hitch.”

11. THEY LOVE USING CLOTHING TO MAKE PEOPLE HAPPY.

Personal shoppers stress that helping people find clothes they like is about more than clothing. With the right skirt or top, people may experience profound shifts in their body image, confidence, and self-esteem. “I love seeing how happy my clients are after our session, and how good they feel in their new clothes,” Borsuk says. “It is a great feeling to be able to make my clients feel more confident about the way they look.”

14 Secrets of Cruise Ship Workers

iStock/Remus Kotsell
iStock/Remus Kotsell

From an outsider’s perspective, working on a cruise ship might seem like a dream job. What could be more glamorous than getting paid to travel the world by sea, without having to pay for housing or food? But as with many “dream” jobs, there are a few significant downsides to consider before you fill out an application. We spoke to a few cruise ship employees about what it’s like to live and work on a floating hotel.

1. Americans are the worst cruise workers.

On most large cruise liners, the majority of staff and crew are not American. “On any given contract, you’re working with about 64 nationalities,” says Kat, who spent three years working for a major cruise line. There are a number of possible drivers behind this statistic, but one is that cruise ship employees work really long hours and almost never get a day off, which isn’t particularly appealing to Americans used to a 40-hour workweek and relaxing on weekends. “On my worst contract, I was working close to 300 hours a month,” Kat says. “Yeah, you might be in beautiful places, but you’re so tired sometimes you don’t even want to go out and explore. A lot of times they won’t even hire Americans because the rate of people quitting is so high.”

Americans are also more expensive to employ, even if they do the same work as their counterparts from developing countries. Sam, who worked on Princess Cruises for two years, says her monthly salary of $1100 was higher than that of her Filipino boss. According to Sam, the official reason the ship gave was that the dollar is worth more to people from developing countries than it is to Americans.

2. Cruise ship workers are trained for pirate attacks.

It’s rare for pirates to take on a massive cruise ship, but it can happen, and if it does, the crew is prepared. Nolan, who worked for both Princess Cruises and Oceania Cruises, says he was trained to get all guests away from windows and spray the intruders with giant water cannons.

“Our ship can totally outrun their little dinghies,” he says. “We could spray them with water and they’d be helpless.” Other ships may be equipped with Long Range Acoustic Devices that emit loud, painful noises to deter attacks. That’s how a luxury cruise liner escaped a pirate attack off the coast of Africa in 2005.

3. Want to lose weight? Work on a cruise liner.

While passengers are feasting on steak and scrumptious seafood, the staff and crew aren’t so lucky. “Imagine eating at your high-school cafeteria three meals a day, seven days a week for a year,” writes one former cruise ship worker on Reddit. Kat recalls strange offerings like goat foot stew. The unappetizing food, combined with the many hours spent running the length of the ship, often mean crew members lose a significant amount of weight during their time at sea. “I would lose about 10 to 12 pounds per contract,” Kat says.

Gavin, who worked as a waiter for a major cruise line, said the crew would occasionally get treated to whatever leftovers remained from the passenger buffet, but “it would disappear so fast.”

4. Crew members sometimes mess with passengers.

Life at sea can get a bit monotonous. “It got mundane really fast,” writes one former worker on Reddit. “It was basically the same comedy of errors each day of the week, with a different ‘cast’ of passengers each week.”

Some crew members shake things up by getting a rise out of passengers in the form of good old practical jokes. According to another former crew member, “a favorite was while in a passenger area say to another crew member, loud enough to be heard by passengers, ‘Meet you in the bowling alley tonight!’” Of course, there wasn’t actually a bowling alley on board. “Then we'd wait for the comment cards to come in: ‘Why do crew get a bowling alley when we don't?’”

5. … and chance are the workers might be drunk.

When they’re not working, employees are probably drinking and partying. “We partied our asses off,” Gavin says. “We joked about how it makes a frat house look like a monastery.” The staff get their own designated watering holes on board, referred to as the crew bars, where the drinks are dirt cheap. “At the passenger bars they were charging like $15 for a drink and we’d go down into the crew bar and you could get a beer or mixed drinks for $1.25,” Sam says.

And what happens when you give copious amounts of cheap alcohol to people who are cooped up together for months at a time? “It seems like a cliche, but everyone was hooking up with each other,” Sam says. “In a lot of the crew areas there were these huge posters about STD prevention.”

The crew is regularly threatened with the possibility of random breathalyzer tests (and drug testing), but even this isn’t always enforced. “There was a strict limit on our ship of no more than .04 blood alcohol content at any time,” Gavin says, “but as long as you didn’t make a fool of yourself, you wouldn’t get randomly breathalyzed, so people would break that rule all the time.”

6. For the crew, hooking up with guests on the cruise is strictly forbidden.

So you spotted a cute crew member on your ship and are thinking of chatting them up? Good luck with that. Having sexual relations with a guest is one of the fastest ways for a crew member to get fired. This is mainly to protect the cruise line from reputation-damaging accusations of abuse. Ship security keeps a close eye on crew members day and night. That doesn’t mean hookups never happen, but if a crew member is caught in the act with a guest, they’re kicked off the ship at the next port.

7. Crew passengers are almost always being watched.

“It is safe to assume if you are outside of your cabin you are probably on camera,” Gavin says. “In the event of any kind of emergency, they could pull security footage at any time.”

8. Passengers have a lot of power over how much the crew gets paid.

At the end of a journey, you might be asked to rate your experience and share any praise or complaints on a comment card. These reviews are taken very seriously and often translate directly into salaries and bonuses for workers. “For most people, their salaries are quite low and they rely on those bonuses,” Kat says. So if you leave a bad review and mention someone by name, you can be sure they’ll feel the impact on their paycheck.

“The very best thing you can do for a crew member is to write a glowing review, mentioning them specifically on your comment card,” says a former cruise worker on Reddit. “Their superior’s superiors take note of that.”

9. Some cruise workers have double lives.

“You get a lot of married people that have their own separate lives on the cruise ship,” Kat says. “I’ve worked with couples that have wives at home and a whole different relationship while they’re on the cruise ship. It’s kind of like a don’t-ask-don’t-tell policy.”

Gavin says one of his fellow employees lived as an out-of-the-closet gay man while on board, but was still closeted on land.

10. They have no idea what’s going on in the world.

“You stop following news and sports and pop culture,” Gavin says. “You’re really kind of isolated out there.” It can be difficult (and expensive) to find an internet connection while at sea, so many ship workers completely lose track of current events while on contract.

11. They speak in code.

Crew members have shorthand codes for everything from fires to medical emergencies, which they can announce over the loudspeaker without alarming passengers.

Code Adam: a child is missing
Code Alpha: there’s a medical emergency
Code Oscar: man overboard
Code Bravo: fire on the ship

12. The cruise ship has many mafias.

But not the kind that will make you an offer you can’t refuse. According to Sam, the crew members on her ship were split into “mafias” based on their country of origin, and each mafia dealt in specific goods. For example, the Indian mafia was in charge of getting good food for the crew parties, she says. Because Sam worked in the youth center, she was tasked with providing art supplies for crew costume parties. “That’s just one of the economies of the ship,” Sam says. “Everyone is always trying to figure out what they can get from another person.”

One former cruise ship worker says the Filipino mafia was known for getting good booze at all hours. “If you wanted anything after hours, they would get it for you! The crew bar would close around 1 or 2. If you wanted to keep drinking, but were out of booze, you would just go to the Filipino mafia and get what you needed. You paid a huge markup obviously, but it was still pretty cool!”

13. There’s a morgue on board.

Roughly 200 people die on cruise ships every year, and cruise lines need some place to store the bodies safely until they get back to shore. As a result, many ships have small morgues on board that can hold five or six bodies. “We definitely had a morgue on board,” one former ship employee told me. “Because the line was for older demographics, we had people die on the ship pretty regularly.”

14. They will leave you behind.

If you leave the ship for an on-land excursion, make sure you get back before departure time. Cruise lines pay massive fines if they overstay their port time, so chances are high the ship will leave without you if you’re running behind. “You’re on your own,” Kat says. “They won’t wait.”

This list first ran in 2016 and was republished in 2019.

14 Things You Might Not Know About Sephora

iStock/RiverNorthPhotography
iStock/RiverNorthPhotography

It’s the store that’s all about that face … and nails, and skin. Makeup mecca Sephora was first born as a perfumery in 1969. French business owner Dominique Mandonnaud wanted to remove fragrances from behind the counter and allow customers to touch, smell, and spritz on the scents. Three-plus decades later, the cosmetics juggernaut—which is currently in the news for shutting down its stores for an hour today (June 5) to host diversity and inclusivity workshops for all of its 16,000 employees—employs the same client-first philosophy. (Did you know you could get a free 15-minute makeup service at any location?) Try on these other facts.

1. BEAUTY IS (SORT OF) IN THE NAME.

The official line is that Sephora originates from the Greek word sephos (which the company claims means "beauty") and the name Zipporah—she was Moses’ exceptionally pretty wife in the Book of Exodus. Not everyone buys this explanation, however, noting that "sephos" is nothing like the ancient Greek word for "beauty" or "beautiful."

2. IT'S A TOURIST DESTINATION.

The exterior of Sephora's Paris flagship
iStock/serts

Approximately 6 million cosmetics-seekers stroll through the company’s Parisian flagship store on the Champs-Élysées every year. That’s almost as many annual visitors as the Eiffel Tower receives.

3. CHANGED YOUR MIND ABOUT A PRODUCT? THAT'S COOL!

Stores will take back makeup—even opened products!—within 60 days of purchase. Employees admit it’s often heartbreaking for them to have to trash barely-used makeup.

4. SHOPPERS CAN SCORE TONS OF PERKS …

Along with complimentary mini makeovers, stores offer a 45-minute session when customers spend $50, and a 90-minute consultation (it includes a makeover and personal shopping session) when they shell out $125. The company’s (free) Beauty Insider program also has its benefits. Signing up means you can attend any beauty class gratis and each dollar you spend nets you a point that you can use towards fun gifts. (In some cases, they’ll even let you go into a negative points balance to score the product.)

The company also tracks your purchases to give you recommendations for other products. (Bridget Dolan, VP of Interactive Media, told Forbes that 80 percent of their transactions “run through our loyalty program.”)  Spending $350 a year catapults you to VIB (Very Important Beauty Insider) status and gains you access to private shopping events and first dibs on new products. Shell out $1,000 annually and you get Rouge Status—that means free two-day shipping on all orders, unlimited in-store makeovers, and invites to chic store events. At one, VIBs got the chance to meet Jennifer Aniston!

5. … AND MORE SAMPLES THAN THEY KNOW WHAT TO DO WITH.

Sephora employees are told that customers shouldn’t leave without new products to try. That means you can get a trial size of just about every product they carry. (Most makeup products can be tested in-store and they’ll pour any liquid product, such as a night cream or fragrance, into a sample-size vial.) The general rule, say employees, is that customers are entitled to three samples each trip. Shopping online? Each purchase comes with a choice of three freebies. And while the store rarely has sales, you can score big at the site’s Beauty Deals section.

6. GETTING A SPECIFIC PRODUCT RECOMMENDATION CAN BE TRICKY.

Employees aren’t allowed to refer shoppers to particular brands. So instead of asking for their favorite lip shade, it’s smarter to ask which lip products perform the best. (Translation: What are other shoppers buying and not returning?)

7. NEED THE PERFECT FOUNDATION? THEY HAVE AN APP FOR THAT.

Okay, well, it’s a device. The handheld Color IQ scans the surface of your skin and then finds the scientifically precise foundation—there are 1,500 options—for your visage. To create the library, the Pantone Color Institute researched and mapped out 110 different skin tones.  

8. THEY HAVE THEIR OWN LANGUAGE.

Women shop for makeup at Sephora
iStock/wdstock

Each store is divided into three distinct “worlds”: fragrance, skincare and color. In a 2008 interview with Jezebel, one employee spilled on the lingo. The sales floor is known as the “stage” (which makes everything else “backstage”), employees are called “cast members,” and managers are dubbed “directors.” As for the required all-black outfits, they’re not uniforms, they’re “costumes.”

9. EMPLOYEES REALLY ARE BEAUTY EXPERTS …

Some cast members undergo a month of intensive, all-day training at the company’s beauty school, Science of Sephora. There, according to the company’s website, they learn about “skin physiology, the history of makeup, application techniques, the science of creating fragrances, and most importantly, how to interact with Sephora’s diverse clientele.”

10. … AND THEIR MEDICINE CABINETS ARE STOCKED.

A woman stands in front of a makeup display in Sephora
iStock/arinahabich

Employees have said working at Sephora means constantly receiving new products from companies to try out. A particularly good sales day can also net a salesperson a “gratis ticket” from their manager. Plus, there’s the 20 percent employee discount that jumps up to 30 percent during the holiday season.

11. LOOKING GOOD IS A REQUIREMENT.

Part of the employee handbook: thou shall embrace eyeliner. Cast members are told to wear a certain amount of makeup while working.

12. THEY'RE WARY OF RESALE.

One cast member says they limit people from buying more than six identical items (unless they offer a good reason, such as bridal party gifts). Explains the employee, “This is to discourage people reselling our products at their own establishments.”

13. UNPOPULAR PRODUCTS USUALLY GET THE BOOT.

Stores keep lists of the products that get returned most often, and the products that don’t work are phased out over time. While it's hard to nail down an official list of frequently-returned goods, individual employees will occasionally open up about the company's most loathed and/or most misunderstood makeup.

14. SEPHORA'S APPEAL IS WIDE.

Susan Sontag at an event in Weimar, Germany in 2002
Susan Sontag
JENS-ULRICH KOCH/AFP/Getty Images

In 2014, the L.A. Review of Books dug through the contents of a Power Mac G4 once owned by Susan Sontag and discovered the famed author was on Sephora’s Beauty Insider mailing list.

A version of this article first ran in 2015. It was updated in 2019.

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