Why Did People Wear Powdered Wigs?

For nearly two centuries, powdered wigs—called perukes—were all the rage. The chic hairpiece would have never become popular, however, if it hadn't been for a venereal disease, a pair of self-conscious kings, and poor hair hygiene.  

The peruke’s story begins like many others—with syphilis. By 1580, the STD had become the worst epidemic to strike Europe since the Black Death. According to William Clowes, an “infinite multitude” of syphilis patients clogged London’s hospitals, and more filtered in each day. Without antibiotics, victims faced the full brunt of the disease: open sores, nasty rashes, blindness, dementia, and patchy hair loss. Baldness swept the land.

At the time, hair loss was a one-way ticket to public embarrassment. Long hair was a trendy status symbol, and a bald dome could stain any reputation. When Samuel Pepys’s brother acquired syphilis, the diarist wrote, “If [my brother] lives, he will not be able to show his head—which will be a very great shame to me.” Hair was that big of a deal.

Cover-Up

And so, the syphilis outbreak sparked a surge in wigmaking. Victims hid their baldness, as well as the bloody sores that scoured their faces, with wigs made of horse, goat, or human hair. Perukes were also coated with powder—scented with lavender or orange—to hide any funky aromas. Although common, wigs were not exactly stylish. They were just a shameful necessity. That changed in 1655, when the King of France started losing his hair.

Louis XIV was only 17 when his mop started thinning. Worried that baldness would hurt his reputation, Louis hired 48 wigmakers to save his image. Five years later, the King of England—Louis’s cousin, Charles II—did the same thing when his hair started to gray (both men likely had syphilis). Courtiers and other aristocrats immediately copied the two kings. They sported wigs, and the style trickled down to the upper-middle class. Europe’s newest fad was born.

The cost of wigs increased, and perukes became a scheme for flaunting wealth. An everyday wig cost about 25 shillings—a week’s pay for a common Londoner. The bill for large, elaborate perukes ballooned to as high as 800 shillings. The word “bigwig” was coined to describe snobs who could afford big, poufy perukes.

When Louis and Charles died, wigs stayed around. Perukes remained popular because they were so practical. At the time, head lice were everywhere, and nitpicking was painful and time-consuming. Wigs, however, curbed the problem. Lice stopped infesting people’s hair—which had to be shaved for the peruke to fit—and camped out on wigs instead. Delousing a wig was much easier than delousing a head of hair: you’d send the dirty headpiece to a wigmaker, who would boil the wig and remove the nits.

Wig Out

By the late 18th century, the trend was dying out. French citizens ousted the peruke during the Revolution, and Brits stopped wearing wigs after William Pitt levied a tax on hair powder in 1795. Short, natural hair became the new craze, and it would stay that way for another two centuries or so.

No Joe: The Time Coffee Was Banned in Prussia

iStock.com/NickS
iStock.com/NickS

In the late 18th century, Prussia's King Frederick the Great (officially Frederick II) blacklisted coffee and encouraged his royal subjects to drink something far more wholesome—beer. According to William Harrison Ukers's classic 1922 book All About Coffee, Frederick issued this decree on September 13, 1777:

"It is disgusting to notice the increase in the quantity of coffee used by my subjects, and the amount of money that goes out of the country in consequence. Everybody is using coffee. If possible, this must be prevented. My people must drink beer. His Majesty was brought up on beer, and so were his ancestors, and his officers. Many battles have been fought and won by soldiers nourished on beer; and the King does not believe that coffee-drinking soldiers can be depended upon to endure hardship or to beat his enemies in case of the occurrence of another war."

Though the authenticity of the above quotation cannot be confirmed, it certainly jibes with King Freddie's other opinions on the matter, according to Robert Liberles, a scholar of German-Jewish history. In a 1779 letter, Frederick wrote, "It is despicable to see how extensive the consumption of coffee is … if this is limited a bit, people will have to get used to beer again … His Royal Majesty was raised eating beer-soup, so these people can also be brought up nurtured with beer-soup. This is much healthier than coffee."

So Old Fritz, as he was called, loved beer. But why was he so opposed to coffee?

For one, Frederick was terrified that excessive imports could ruin his kingdom's economy, and he much preferred to restrict commerce than engage in trade. Since coffee, unlike beer, was brought in from across the border, Frederick regularly griped that "at least 700,000 thaler leave the country annually just for coffee"—money, he believed, that could be funneled into well-taxed Prussian businesses instead.

In other words, into Fritz's own pockets.

To redirect the people's spending patterns, Frederick ordered a number of steep restrictions, demanding that coffee roasters obtain a license from the government. This sounds like a reasonable regulation until you learn that Frederick summarily rejected nearly all of the applications, granting exceptions only to people who were already cozy with his court.

If that sounds elitist, it was. Frederick was adamant about keeping coffee out of the hands and mouths of poor people, writing, "this foreign product [has] extended into the lowest classes of human society and caused great contraband activities." To stop them, he hired approximately 400 disabled soldiers to work as coffee spies, or "sniffers," to roam city streets "following the smell of roasting coffee whenever detected, in order to seek out those who might be found without roasting permits," Ukers writes.

But none of these tactics worked. Rather, they just increased coffee smuggling and exacerbated the "contraband activities" that Frederick claimed he was trying to prevent in the first place. So shortly after the king died in 1786, many of these restrictions were lifted, proving yet again that it's always a mistake to get between someone and their java.

12 Old-Timey Turkey Terms to Bring Back This Thanksgiving

iStock.com/westernphotographs
iStock.com/westernphotographs

Want to spice up conversation this Thanksgiving? Use these terms while you’re talking turkey.

1. RUM COBBLE-COLTER

According to A new dictionary of the terms ancient and modern of the canting crew, in its several tribes, of Gypsies, beggers, thieves, cheats, &c., with an addition of some proverbs, phrases, figurative speeches, &c., first published in the late 1600s, a cobble-colter is a turkey. A rum cobble-colter, on the other hand, is "a fat large cock-turkey."

2. I GUESS IT’S ALL TURKEY

This American phrase is “a quaint saying indicating that all is equally good.”

3. AND 4. BUBBLY-JOCK AND BOBBLE-COCK

Bubbly-jock is Scottish slang for a male turkey, from the noise the bird makes. The term can also be used to describe “a stupid, boasting person.” Both usages might apply at your Thanksgiving dinner. Slang for a turkey in northern England, meanwhile, is bobble-cock, according to The Slang Dictionary: Or, The Vulgar Words, Street Phrases, and "Fast Expressions” of High and Low Society, published in 1864.

5. TURKEY MERCHANTS

According to 1884’s The Slang Dictionary: Etymological, Historical, and Anecdotal, this was a term for “dealers in plundered or contraband silk.” Previously, it referred to something more obvious: “a driver of turkeys and geese to market.”

6. ALDERMAN

A “well-stuffedturkey. An alderman in chains is a turkey with sausages; according to A Classical Dictionary of the Vulgar Tongue, published in 1788, the sausages “are supposed to represent the gold chain worn by those magistrates.”

7. COLD TURKEY RAP

According to Eric Partridge's A Dictionary of the Underworld: British and American, this 1928 term means "an accusation, a charge, against a person caught in the act." Perhaps you'll get a cold turkey rap for stealing seconds—or thirds—of your favorite dish this holiday.

8. BLOCK ISLAND TURKEY

An American slang term for salted cod, originating in Connecticut and Rhode Island.

9. TURKEY PUDDLE

Eighteenth-century slang for coffee.

10. SNOTERGOB

According to A Dictionary of the Scottish Language, snotergob is “the red part of a turkey’s head.”

11. RED AS A TURKEY COCK

This phrase dates back to 1630, according to Dictionary of Proverbs. It could refer to any kind of flushing of the face (including, perhaps, when your dad and your uncle are getting too worked up debating politics).

12. TO HAVE A TURKEY ON ONE’S BACK

According to the 1905 book A Dictionary of Slang and Colloquial English, this is what you say when someone has imbibed a bit too much: It means “to be drunk.”

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