7-Pound Purple Dumbbells and 14 More Gimmicky Heisman Campaigns

Last month, the Northwestern athletic department garnered national attention when it shipped two 7-pound purple dumbbells to about 80 college football writers across the country. A subtle hint that the recipients should spend a little more time in the gym? No, just part of the school’s preseason Heisman Trophy campaign for quarterback Dan Persa, who wears No. 7 and was named the Wildcats’ strongest player. Here’s a short history of the Heisman campaigning tradition and some of the more interesting gimmicks through the years.

1. Vote Terry Baker

The Heisman Trophy was first awarded in 1935, but schools didn’t do much campaigning for players until nearly 30 years later. In 1962, Oregon State publicist John Eggers helped Beavers quarterback Terry Baker become the first player west of the Mississippi to win college football’s most prestigious award by mailing updated stats and notes about Baker to voters every week. In 2010, Eggers was elected into the College Sports Information Directors of America (CoSIDA) Hall of Fame.

2. Meet Roger Staubach

Trumpeting your star player’s exploits on a national level would soon become the norm for college athletic departments.

In the summer of 1963, Navy sports information director L. Budd Thalman mailed 1,000, four-page pamphlets titled “Meet Roger Staubach” to media members near and far. Thalman also helped land the Navy quarterback on the covers of Sports Illustrated and Time. Staubach was scheduled to appear on the cover of the November issue of Life, but he was bumped after the assassination of President Kennedy.

Staubach won the Heisman by a landslide, but Thalman, like Eggers one year before, refused to take any of the credit. “Roger would have won if Elmer Fudd was his publicity man,” Thalman told ESPN’s Darren Rovell in 2000.

3. Joey Heisman

In 2001, University of Oregon boosters spent $250,000 to erect a 10-story billboard of Ducks quarterback Joey Harrington across from Madison Square Garden in New York City. Harrington led Oregon to an 11-1 season and a victory in the Fiesta Bowl, but he finished fourth in the Heisman voting. In 2003, while playing in the NFL, Harrington sold pieces of the 80-foot by 100-foot billboard to help fund scholarships for Oregon’s Lundquist College of Business.

4. A Little Something for Jason Gesser

Not to be outdone by its neighbor and conference foe to the southwest, Washington State promoted quarterback Jason Gesser for the Heisman in 2002 with a 25-foot by 15-foot vinyl poster on a 10-story grain elevator in tiny Dusty, Washington, which is on the road to Pullman from Seattle. “We did it for fun, for a spoof,” Washington State head coach Mike Price said. “Jason is a bit embarrassed by it.” The poster was about 100 times cheaper than Harrington’s billboard.

5. Bobble Byron Leftwich

The Marshall sports information department distributed approximately 1,000 Byron Leftwich bobblehead dolls to Heisman voters across the country to promote the Thundering Herd’s quarterback in 2002. “I think it’s a good idea,” Leftwich said. “My head’s already too big in real life. People will see the doll and think my head’s not so big.” Big head or not, Leftwich wasn’t a finalist for the award.

6. Air Ware

With Houston banned from appearing on television in 1989 as part of the NCAA sanctions levied against the school, the Cougars’ sports information department needed a creative way to promote quarterback Andre “Air” Ware for the Heisman. The result was a weekly flier designed to look like an airline timetable, which included updated stats and notes about the prolific passer. Ware won the award and would go on to become the seventh pick in the 1990 NFL Draft. By that point, his best football days were behind him.

7. Theismann as in Heisman

 After Joe Theismann arrived at Notre Dame in 1967, sports information director Roger Valdiserri convinced him to change the pronunciation of his name from Thees-man to Thighs-man. You know, like in Heisman. Theismann enjoyed a successful career in South Bend, but finished runner-up to Stanford quarterback Jim Plunkett in the Heisman voting in 1970.

Six years later, Pittsburgh running back Tony Dorsett changed the pronunciation of his name (from DOR-set to Dor-SET) around the time that he was awarded the Heisman. “Lots of guys change their names,” Dorsett told a reporter in 1977. “Muhammad Ali. Kareem Abdul-Jabbar. I wanted to see the type of feedback I’d get.”

8. Fit to Be Tied

In 1990, BYU mailed cardboard ties that opened to reveal stats to Heisman voters as part of the campaign for quarterback Ty Detmer. The junior threw for 5,188 yards and 41 touchdowns in 12 regular season games and won the Heisman. Detmer would finish third in the voting in 1991.

9. Oats for Votes

Touting a center for the Heisman Trophy is a tough sell, but that’s exactly what BYU did in 1981 when it sprinkled rolled oats in envelopes along with notes about Bart Oates that it mailed to voters. Oates didn’t come close to winning the award, but he went on to a successful NFL career that included five Pro Bowls and later starred as himself in a 2005 episode of Aqua Teen Hunger Force.

10. Super “Boo Boo”

After Paul Palmer didn’t receive a single Heisman vote despite averaging 193.7 yards rushing per game in 1985, Temple’s sports information office pulled out all the stops to promote its start running back. Nicknamed by his grandmother after the sidekick in the Yogi Bear comic strip, Palmer was featured in a 16-page comic book that was mailed to more than 1,000 sportswriters. Temple also sent photos of Palmer posing with golfing legend Arnold Palmer with the tagline “Pennsylvania has two Palmers” and Paul Palmer-emblazoned pens with sample Heisman ballots. Palmer finished runner-up for the Heisman that year to Vinny Testaverde.

11. Raking in the Votes

In 1997, Rod Commons, who worked under John Eggers at Oregon State, mailed envelopes with a single leaf inside to Heisman voters to promote Cougars quarterback Ryan Leaf. The Pac-10’s Offensive Player of the Year in 1997, Leaf led the Cougars to the Rose Bowl, but finished third in the Heisman voting behind Charles Woodson and Peyton Manning.

12. See Ray Run

In addition to launching SeeRayRun.com, Rutgers mailed binoculars to Heisman voters so they could keep an eye on the Scarlet Knights’ diminutive running back in 2007. He wasn’t a finalist for the award, but he has enjoyed a solid NFL career with the Baltimore Ravens.

13. Stock in Williams

Memphis sports information director Jennifer Rodrigues made headlines with her campaign for running back DeAngelo Williams in 2005. Memphis mailed about 2,500 die-cast model stock cars featuring Williams’ No. 20 to media members and sold another 1,500 on the school website. Williams finished seventh in the Heisman voting that year and Memphis made $20,000 from the sale of the cars, which it put toward its general scholarship fund.

14. View-Master

 In 2008, the University of Missouri promoted quarterback Chase Daniel’s Heisman candidacy by issuing old-school View-master toys with slides featuring various images of Daniel. "I didn't want to do just a mouse pad or a coffee mug, other standard items or more basic items. I didn't want to do anything that people could just toss aside," Missouri sports information director Chad Moller told reporters. "We wanted to create a little splash and do it in a classy manner."

Bonus: Tom Garlick

OK, so it wasn’t for the Heisman, but Fordham deserves some credit for its three-week campaign to get wide receiver Tom Garlick some consideration for Division I-AA All-America honors in 1992. The school’s sports information office mailed fliers to sportswriters across the country. The top of the flier read “This Garlic Stinks” and included a piece of garlic. The middle section of the flier read “This One Doesn’t” and included Garlick’s stats. Garlick was an honorable mention All-America that season.

Simone Biles Just Became the Most Decorated Female Gymnast in History

Fernando Frazão/Agência Brasil, Wikimedia Commons // CC BY 3.0 br
Fernando Frazão/Agência Brasil, Wikimedia Commons // CC BY 3.0 br

Simone Biles became a household name when she won four gold medals in gymnastics at the 2016 Summer Olympics in Rio de Janeiro. Three years later, she has proven that she's still among the best in the sport's history. At the 2019 Gymnastics World Championships in Stuttgart, Germany, Biles won her 21st world champ medal—making her the most decorated female gymnast of all time, The New York Times reports.

The U.S. women's team competed at the event in order to retain their title of best in the world. Biles racked up the highest individual scores with her vault, balance beam, and floor routines, helping the U.S. earn an overall score of 172.330 points. The team bested Russia, the second-place team, by 5.801 points and won their seventh consecutive gold at a world competition or Olympics.

Biles was previously tied with Svetlana Khorkina for most world championship medals held by a female gymnast. She now holds the record for the women's sport, and is just two medals shy of male gymnast Vitaly Scherbo's record of 23.

At 22, Simone Biles has already made a historic impact on the sport. In 2013, she had a difficult new floor exercise move named after her—a double layout with a 180-degree turn at the end.

[h/t The New York Times]

Ski.com Wants to Pay You $2000 to Go on an Epic Ski Vacation

IPGGutenbergUKLtd/iStock via Getty Images
IPGGutenbergUKLtd/iStock via Getty Images

The northern Rockies have already been hit with a massive snowstorm, and that means ski season is almost upon us. This year, Ski.com is planning to make dreams come true for not one, not two, but 12 lucky skiers.

Travel + Leisure reports that the ski vacation booking service will send two people to each of six top ski destinations, where they’ll ski their snow-loving little hearts out and document their adventures on social media. The trips are all-expenses-paid and then some; not only will skiers fly United Airlines and receive VIP resort experiences for free, they’ll also be given gear from Stio, Black Crows, Giro, and GoPro—plus a $2000 paycheck.

To apply, you have to choose one of the six destinations—Aspen Snowmass, Colorado; Jackson Hole, Wyoming; Big Sky, Montana; Banff and Lake Louise, Canada; Chamonix, France; or Niseko, Japan—and create a 90-second video explaining why you’re the best person for the gig. If you’re thinking this is the perfect opportunity to try skiing for the first time ever, you might want to scope out a few bunny slopes on your own and apply for Ski.com’s Epic Dream Job next year: The listing asks that applicants be “able to ski and/or snowboard at an advanced intermediate level.”

Dan Sherman, Ski.com’s chief marketing officer, told Travel + Leisure that the decision to add 11 more winners was partly because “a very passionate community formed online in support of the [nearly 1200] applicants” last year. And, since two people will be sent to each location, you can even apply with a friend.

If you’re interested, submit your video here before October 29, and check out these ways to train off the slopes while you wait for the winners to be announced on November 19.

[h/t Travel + Leisure]

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